HRM in Retail

Presented to:- Prof. Surbhi

Presented by:-
Miss. Dipti Shirke
Significance Of Human
Resource Management
The personnel perspective
The firm hires people, but the focus is not on
development
The compensation perspective
Firm uses bonus, incentives etc to reward performance
The alignment perspective
Firm does see the human capital as an asset but does
not invest in utilizing the capabilities of the same
The high performance perspective
Firm views human resource as an integral element of
the firms strategy implementation.


Conceptual Overview Of HRM
In Retail
HRM in Retail Involves:
Identifying various roles in the organization
Recruiting the persons with the right
attitude to fit the jobs
Training
Motivation of employees
Evaluation of employee performance

1. Identifying The Various
Roles In The Organization
Buying and merchandising
Store management and operation, and
Technology support

2.Recruitment And Selection
Newspaper advertisements
Visits to colleges
Existing employees
References
Recruitment agencies
Websites
Screening of Resume
Personal interview

3. Training
Introducing new persons/ staff into the
organization
Training of sales staff
Training of staff/personnel for skill
enhancements

Training Of Sales Staff
Communication skills
Product knowledge
Company policies on returns and
exchanges
Knowledge of the workplace
Market awareness
Personal grooming

4. Motivation
The organization culture
The rewards and recognition
The monetary benefits
Prospects for growth and job enrichment

5. Evaluation Of Performance
Through goals that have been set

Role Played By HR In A Retail
Organization
The HR Pyramid
Creating Organizational
Structures
Organizational Structure in
Retail
Factors affecting creation of organizational
structures, are:
Scope and scale of operation, viz local,
regional, national or international
Types of products sold
Type of departmentalization, i.e.
functional, product wise or geographic

Organization Structure For Small
Stores/ Single Stores/ Independent
Retailers
Organization Structure Of A Retail
Chain/Department Store
Functions as per Mazur Plan
Control
Publicity
Operations
Merchandising

The Mazur Plan for Department Stores