I asked everybody I knew and everybody I met what made them happy. Turns out, happiness is simple. And so is this book. As I am very aware how boring it is to hear about other people being happy, I say only this: I get up every morning at 5 a.m. simply because its more exciting to start working than to turn around and sleep some more. I do seem to have a lot of energy. After enjoying a giant pot of cofee and a medium-sized cigar for breakfast, I start my daily schedule of little experiments. This is coming along very well. - Stefan Sagmeister 1 I had gotten my rst Walkman. This is 1983. My brother had this great Yamaha motorcycle that he was willing to borrow to me freely. And The Polices Synchronicity cassette had just been released and there was no helmet law in my hometown of Bregenz. So you could drive up into the mountains freely blasting The Police on the new Sony Walkman. And I remember it as a true moment of happiness. - Stefan Sagmeister 3 Money does not make me happy. - Stefan Sagmeister 7 Falling in love makes me happiest. - Stefan Sagmeister 9 I am usually rather bored by denitions. Happiness, however, is just such a big subject that it might be worth a try to pin it down. Its the one thing we all want but never seem to be able to get for very long. Some people reach it when they are oating about in a boat on a lake, other people experience it when their baby utters 'mum' for the rst time; others encounter it during that rst bite into a nought trufe. - Stefan Sagmeister 11 There is short term happiness like bliss, joy and ecstasy, medium term happiness like satisfaction and well-being and long term happiness like nding what you are put on this earth for. - Stefan Sagmeister 15