TO: Diane Silversmith, Supervisor

FROM: Arthur Matthews, Manager

DATE: June 9, 2014
SUBJECT: Support in favor of adopting a Social Media Network use Policy.

Introduction
The following memo contains three reasons for advancing the development and maintenance of a
social media network use policy:
Shield the company from maximum damage as a result of negative internet practices.
In accordance with Good to Great ideas, effective communication is the difference
between Good companies and Great organizations.
Recognition of proficient employees, plus drawing in the attention of skillfuled recruits.

Protecting the Organizations Professional Reputation
Begin Efforts must begin with collecting internal and external support in favor of developing a
Social Media Network Policy, placing. During these steps we should place confidence in
generation Y personnel and generation X employees, while insisting to others that siding with
development means positioning alongside supporting a policy that can increase productivity, and
importantly, keeping the organizations name above-board. Otherwise Without a new policy, the
organization will remain uninsured from theagainst unavoidable risks from Social Medias
presence at work. The company is in real-time jeopardy of a ruin status because of inappropriate
information being posted onto Social Media. Accordingly In fact, one recent study found that
around 74% of employees admit damaging an organizations name and status through social
media is not a hard thing to do. In these the most deliberate cases, a policy will extinguish the
trouble, while in other instances an explicit policy will minimize the occurrences of trouble in the
first place
1
.
The easy answer would be not to allowing it social media in the workplace at all, not develop a
policy because using Social Media is fraught with negative consequences, but, an adaptive-
policy can lessen the dangers of Social Media while allowing AWF to reap many of the benefits
of this new technology. pitfalls, namely shielding the organization away from These problems
include damaging publicity, away from unfair, or inappropriate behaviors among employees, or
bad opinions about the company shared via the internet especially through Social Media
communication. Thus, These types of problems illustrate why a new policy is necessary, one that
is as adaptive as the nature of Social Media because as such Social Media is impressionable, for
better or worse, creating unscripted advertisement. A use policy places a safety net beneath an
organization, an assurance element against unavoidable and intentional mayhem.

1
http://bit.ly/1juR8tv
Comment [DH1]: This is a different
approach to the executive summarybut I
think it works for this case.
Comment [DH2]: Is ruin status now a
term?
Comment [DH3]: This last point here seems
like an important one to mention (especially if
you want to argue against the notion that we
should simply ban it altogether).
All it takes is one person to muddy a reputation. So,And since 27% of social media users do not
consider the ethical consequences of posting online, an explicit policy is advantageous. A user
policy thwarts illogical postings, or blows into separate pieces musings that are missing correct
facts. An explicit policy would also insure that Sole individuals are held responsible for their
own social media interfacebehavior, indemnifying AWF from many lawsuits
2
.
Improving In-House Memos, and Reconstructing Company-Wide Communication
Tower Watsons research indicates successful organizations value in-house communication;, in
fact, companies that are highly effective at communication are 1.7 times as likely to
outperform their peers. The latter claim indicates both forms of communication as crucially
important, external and internal, with an equal awareness of both forms, against the trend just
using social media to communicate externally, specifically through commercials on Facebook,
and job listings and posts on LinkedIn. So, a social media policy organizes our company with
tactics and virtual space to post effective, purposeful opinions and information; for the main
purpose of sharing practical data in-house, which then meets deadlines, which then and, in turn,
increases productivity
3
.
Additionally, Towers research claims and implies an increase in productivity as a directwill
result of from useful in-house memos and messages, or the use any form of effective
communication via Social Media. A sense of collective behavior develops when ?; co-workers
and individual departments work in conjunction with the companys mission, similar to a
talented sport team overcoming a score deficit against a challenging opponent.
At the same time, helpful, company-wide messages create a real-time sense that employees, and
leaders and shareholders are in it together. As a pilot program for the policy, we could invite
honest feedback from employees and stakeholders concerning the decline for the last nine
quarters a new social media policy. Research suggests these team players will reveal the heart
of the matter participate in the discussion as well as suggest viable solutions; consequently,
alongside expertise, asking for internal input then becomes a sustainable practice, since and the
results include positive productivity.
Retaining Brilliant Employees, Recruiting Brilliant Employees
While developing this new policy, we should K keep in mind the idea of Employee Value
Proposition the benefits and rewards employees received for doing a specific task or job.
when alluding to retaining and recruiting employees
4
. A companywide social media policy will
retain disciplined employees since the policy represents a companys commitment to
progression, and notably the policy factors in as an additionally benefit for employees.
Regimented thinking employees will continue along with an organization which makes headway

2
Reference same as the above

3
http://bit.ly/1iCk2rm
4
http://bit.ly/1yahHxT
Comment [DH4]: Literally?
Comment [DH5]: Youre getting off the
subject here a bit. Stay focused on this
particular case (i.e., AWF and social media
policy).
Comment [DH6]: Can you finish this
sentence?
Comment [DH7]: I cant tell exactly what
you mean here. What are the additionally
(sic) benefits for employees? How will this
help AWF retain the best employees?
using current technology, such as, using social media for internal communication needs.
Consequently, a social media policy will facilitate hanging onto useful employees.
Organizations that effectively build and manage social media strategies and governance
frameworks will have a completive advantage over companies that do not
5
. The advantage
begins with drawing valuable recruits. Initially, the authorize presence of social media alerts and
tips-off recruits that a potential company offers suitable benefits; the empowered presence of
social media is a current key driver of talent attraction
6
. Current recruits recognize their
personal internet threshold and match their needs with companies that correspond. So, a policy
will attract brilliant employees.
In conclusion, YES, the company needs a social media use policy to protect its reputation, to
advance internal communication, and to facilitate retention and recruitment of employees.
Without the policy the organization will fall behind its competitors, and lose market shares to
companies integrated with technology beyond its common use; lose to companies using social
media effectively and ahead of industry standards.



5
http://bit.ly/1j9LfSc
6
http://bit.ly/1yahHxT
Comment [DH8]: Competitive?
Comment [DH9]: Huh? Arthur, I think the
language is getting away from you here.
Although it is clear youve read some
interesting sources and gleaned quite a bit of
information from them, you appear to be
having some difficulty communicating clearly
what they say (and how it is relevant for this
situation).
Comment [DH10]: What benefits? Is the
social media policy going to be seen as a
benefit to new employees? How?
Comment [DH11]: How will your policy
help new recruits recognize their personal
internet threshold and match their needs with
[AWF]? I dont see how your new policy is
going to achieve this.