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3.

cinthol alive is awesome


Perception of the brand
Cinthol is one of the most recognizable brands in India.The creative and
brilliant commercials, shot at different scenic locations with young people
singing and bathing, were aimed at positioning Cinthol as a cool and
adventurous brand.With a brand like Cinthol that has amazing heritage, its
important to leverage its reach and stature and create something that can
contemporarise the thinking, and inspire a whole generation with the Alive is
Awesome way of life rather than create mere soap ads. The campaign
launched not just the revamped soap formulations in five different variants but
the complete range of soaps, talc, deo spray and bodywash. The new packaging
is clean, bold and aesthetic. Its become more urban in its look and feel.