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Weighted distribution is a measure of the number of stores a product is sold in, weighted by the importance or volume of each store, usually based on category sales. Numeric distribution simply counts the number of stores without weighting. Weighted distribution provides an idea of the quality of distribution by showing availability in larger stores that account for most category sales, whereas numeric distribution shows reach but not importance of individual stores. Using weighted distribution focuses availability in stores that meet most consumer demand for a category, while numeric distribution aims for broad availability regardless of store size.
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What is Weighted Distribution and What is the Difference Between Weighted and Numerical Distribution
Weighted distribution is a measure of the number of stores a product is sold in, weighted by the importance or volume of each store, usually based on category sales. Numeric distribution simply counts the number of stores without weighting. Weighted distribution provides an idea of the quality of distribution by showing availability in larger stores that account for most category sales, whereas numeric distribution shows reach but not importance of individual stores. Using weighted distribution focuses availability in stores that meet most consumer demand for a category, while numeric distribution aims for broad availability regardless of store size.
Weighted distribution is a measure of the number of stores a product is sold in, weighted by the importance or volume of each store, usually based on category sales. Numeric distribution simply counts the number of stores without weighting. Weighted distribution provides an idea of the quality of distribution by showing availability in larger stores that account for most category sales, whereas numeric distribution shows reach but not importance of individual stores. Using weighted distribution focuses availability in stores that meet most consumer demand for a category, while numeric distribution aims for broad availability regardless of store size.
distribution? My question is in relation to product distribution, mainly consumer goods. Why is weighted distribution so important and why is it valued over numerical distribution? Terminology used in ACNielsen or ! retail audits. "asically numeric distribution is the # o$ stores that a product is sold in. Weighted distribution is the # o$ stores that a product is sold in but weighted by the importance o$ the outlets %usually on category volume&... There$ore.... $ you have a universe %sample or geography& that contains ' stores and the product is present in one store then numeric distribution ( )*#. +owever, i$ that one store was $or e,ample a supermar-et and the other three were corner stores then that single outlet might account $or .*# o$ all category sales. n this case weighted distribution would be .*#. /ou can use both.... Numeric distribution gives you an idea o$ the reach o$ distribution whilst weighted gives you an idea o$ the quality o$ distribution. $ your strategy is to have a product available to consumers 011# o$ the time then you would go with numeric. $ you were loo-ing to have a $ocused availability that met the ma2ority o$ demand %$or the category& you would use weighted. 3ther terms4 Numeric ( shop distribution Weighted ( AC Weighted, Category Weighted, All commodity weighted, product class weighted +ope that helps 5 i$ you need more in$o let me -now and will see i$ have a presentation dec- around. Alternatively contact ACNielsen via their website and they will be able to send you more in$o.