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REVA

Situational Analysis
The ElectriCITY Car
SWOT
Strengths
No Competition in the
EV Segment.
Environment friendly
Economic to Drive (0.4
paise/KM)
Sucessful in Export
Markets (no 1 in UK)
Easy to Drive (gearless)
Easy to park (small size)
Weaknesses
Competition from
gasoline vehicles
Small size
High Price
Low consumer
awareness
Low top speed
(80KM/hr)
Small driving range (upto
80 KM)

Opportunities
Huge untapped EV
market
Growing demand of
green technologies
Rising fuel costs
Growing road congestion
in urban cities
Threats
Government incentives
to gasoline vehicles
Entry of competitors
Stringent safety
requirements anticipated
Availability of hybrid
vehicles

SWOT contd
Porters 5 Forces
Threat of New Entrants
Suzuki Global Car
Tata Motors- Nano(
Priced At 1 Lac)
Bajaj-Renault-Nissan
Small Car (Electric)
Field Marshall (India)
and Farnow Group
(Austarlia) Small Car
Ajanta Group Small Car
Project
(LOW)
Bargaining Power Of
Buyers
Tata Indica,Maruti-
800,maruti Zen, Maruti
Alto, Wagon-R Available
in the close price range
of Reva gives its buyers
very good bargaining
power
(HIGH)
Porters 5 Forces contd
Bargaining Power of
Suppliers
Reva Has a Strong Base of
175 suppliers and these
have been supplying to
Reva for its industrial
material handling products.

Reva is also into
Automotive Components
Manufacturing for many
years and manufactures
many components for itself
thus giving less bargaining
power to its suppliers
(LOW)
Current Rivalry In This
Category
Tata Indica, Maruti Alto,
Maruti-800 are the
current rivals
(HIGH)
Porters 5 Forces contd
Pressure From Substitutes
Tata Indica,Maruti-800,Wagon-R,Alto & Maruti Zen are
striving for increasing their market share and this puts
continuous pressure on Reva to innovate and compete
with these substitutes

Future Substitutes- Tata Nano,Bajaj-Renault-Nissan
Small Electric Car,field Marshall Group Small Car,
Ajanta Group Small Electric Car (Proposed Price Rs.
85000) also pose a challenge to REVA
(HIGH)