JSW Steel Limited

Issue 2 - 2013
CONTENTS
EDITOR
Manish Mallick
EDITORIAL TEAM
Navin Thakur
Anil Velde
Aparna Kishore
Kanika Tiwari
Mithun Roy
EDITORIAL CONSULTANT
Shashi Bhagnari
DESIGN & IMAGING
Kazim Thakur
Sanjay Punjabi
CONTRIBUTORS
Raghavendra Rao, Vijayanagar
Rajendran Bala , Salem
Naveen Sinha, Vasind
Deepak Bhosale, Dolvi
Praveen Waghmare, Kalmeshwar
Dharmesh Goel, Tarapur
Mukund Gorakshkar, Mumbai
Sandeep Khanna, Mumbai
Preeti Sanghi, Mumbai
Severina Fenandes, Mumbai
Sweta Sajnani , Mumbai
Hiren Deshpande, Mumbai
Gulistaan Dumasia, Mumbai
Partha Chowdhury, Mumbai
PHOTOGRAPHS
Pradeep Kaushik
CSR
40 Sewing a Dream
42 Spawning Wellbeing
44 Transforming Lives
46 Pledging Support
47 Showing the Way
EVENTS
51 A Tribute to Shri O.P. Jindal
52 Celebrating Indias Independence Day
54 Saving the Planet
55 Thriving on Quality
55 Power Play
56 Creating the Future
57 Divine Intervention
58 Game Changers
59 Preserving & Encouraging
ART INDIA
60 Expressing Imagination
SPORTS
62 Refuse to Lose
63 Going for the Goal
64 Cricket & Community Bonding
65 Going all Out
66 Turning the Tables
67 TRAVEL
68 FOOD FACTOR
70 LEISURE
08 COVER STORY
FEATURE
14 Bengaluru FC Men of Steel
18 Living a Dream
BUSINESS NEWS
20 Eco-Friendly Scaling-Up
21 On a Winning Spree
21 Go Green
22 Inspiring Ingenuity
23 Fuelling Supply
24 On Fast Track with Railway Sidings
25 A Small Step Towards Self Sufficiency
MARKETING
26 Lets Talk
EXHIBITIONS
28 Showing Our Mettle
29 Forging the Spirit
HUMAN RESOURCE
30 Want to Become a JSWite?
32 Tact with Knack
33 Tryst with Nature
34 Fit as a Fiddle
34 Lifting the Pressure Lid
35 Empowering Innovations
AWARDS
36 Honour and Glory
37 Crowned with Laurel
37 Anchoring Point
38 Worthy of Pride
39 Art and Accolade
CONNECT | ISSUE 2 - 2013
2
Dear JSWites,
At a time when Indias economy is under pressure, JSW Group
has been firmly committed to achieving its goals. It is due to
the will and determination of all JSWites that we are able to
overcome all challenges and surge ahead.
This issue of JSW Connect tells you how the JSW Foundation
is helping women in rural India take control of their lives by
teaching them skills to earn a living. Mangamma, who lost
her husband, had a family to care for and with no source of
income had lost all hope to live, until JSW Foundation came to
her help. She learnt dress-making and now earns Rs 6,000 a
month. Another young woman, Bandapa, was trained in basic
healthcare and became a qualified Rural Health Assistant in
a region that had almost non-existent healthcare facilities. In
other stories, read how our efforts are helping farmers double
their farm production with innovative ways and techniques.
The spotlight in this issue is on our new office, JSW Centre.
The dazzling multi-storey Headquarters at Mumbai is the
first steel building in corporate India. Learn all about JSWs
ownership of the elite Bangalore Football Club that will fill you
with joy and pride. We also tell you about the fighting spirit of
our young cricket team to overwhelm their opponents to lift
the Saran Corporate Cricket Trophy. Get to know our very own
adventurer whose expedition took him to Khardung La and
Changala in the Himalayas on his bike.
Lets all stay committed to our goal, which is undoubtedly just
as important as actually achieving the goal.
Until next time,
Manish Mallick
Head - Corporate Communications, JSW Group
Communiqu
Editorial
Left to right: Sandeep Mane, Kanika Tiwari, Navin Thakur,
Aparna Kishore, Manish Mallick, Anil Velde, Sanjay Punjabi,
Mithun Roy, Kazim Thakur
3 CONNECT | ISSUE 2 - 2013
Communiqu
Let us work
towards our goals
by consistently
delivering
innovative and
superior products
and services
that exceed the
expectations of our
customers.
Dear JSWites,
India has been on a growth trajectory and the last
decade has seen development projects gain traction.
As a result the demand for steel, a primary player in
the progress of a nations economy, has burgeoned.
The Indian steel industry is glaring at a tremendously
bright future. With the spurt in urbanization and
infrastructural needs, steel has become the metal of
the moment. Its need is felt across markets and Indias
development depends on its domestic steel producers
to a great extent.
India has emerged as the fourth largest steel producer
in the world and if the governments proposed
expansion plans are implemented, one could say that
India may well become the second largest crude steel
producer in the world by 2016. It therefore means
the efforts of the domestic steel producers to meet
the growing demand that will lead to a dynamic and
prosperous nation.
The current challenges, while posing constraints
on supply side, do offer opportunities for players,
both local and global. Currently, per capita rural
consumption in India stands at around 13 kg.
4
Chairman and
Managing Director
This is remarkably lower than urban per capita
consumption. Projects like Bharat Nirman and
Rajiv Gandhi Awaas Yojana have led to an increased
demand for construction steel like thermo-
mechanically treated (TMT) bars. Yet, there remains
a signicant opportunity to grow rural steel demand
by widening the distribution network and providing
customized solutions catering to the needs of 70%
of the population.
The increase in volume by the automobile majors
will drive the demand for specialised steel such
as ultra ne grain steel and dual phase steel.
The demand for cold rolled grain oriented steel
(CRGO), which is currently imported, offers valuable
opportunity for growth. As India is currently short
of electric power, there are plans to exponentially
increase investment in power projects, which
should also drive demand for steel.
At JSW Steel, we have constantly challenged
old norms. We have continued to add value by
introducing world-class technologies and innovative
practices. By staying true to our values, we have led
the Indian steel industry to greater heights.
India relies on steel for its growth and it is the
dream of every domestic steel producer to provide
the material that will transform this nation into
a superpower. JSW Steel has been pursuing
the dream to create a self-reliant India without
letting any hurdles stand in its way. Today, as
India begins its strives for exponential growth and
advancement, JSW is committed to continue on
the journey that will bring a billion dreams to life.
I urge you to overcome all challenges by setting
aggressive goals and then working to achieve
them with tenacity and enthusiasm. Let us work
towards our goals by consistently delivering
innovative and superior products and services
that exceed the expectations of our customers.
I take this opportunity to thank each of you for
your contribution in the success of our Company.
With my best wishes,
Sajjan Jindal
Communiqu
Through the journey with Art
It is an absolute privilege to be sharing my personal
journey and its milestones with such a distinguished
audience. I look up to so many people here.
I grew up in Kolkata. My youth was influenced a lot
by artists and other creative individuals. My mother,
Urmila Kanoria spoke passionately about art. In our
family, when all the women were eager to buy jewellery,
my mother always told me that what is more important
is to go to art galleries and get involved.
In those days, art was neither fashionable nor was
it viewed as an asset. In the 70s, it was art for arts
sake. I remember the time when my mother bought
a Hussain painting for Rs. 200 only. It was then, as
a child, that I realised that I wanted to buy art and, at
some point, build my own art collection. A decade later,
in 1984, my mother established the Kanoria Centre for
Arts in Ahmedabad, where we have our family home.
Those were heady days. Her vision was limitless and
she encouraged all those who came within her ambit
to appreciate and acquire art. Her enthusiasm fuelled
my own interest. Her passion and persistence was
inspiring. It led me to collect art from an early age. Just
after I got married, I bought an Anjolie Ela Menon and a
Hussain as a wedding gift from the family.
Post marriage, I was young, restless and eager to be
involved in the world of art. My engagement with art and
culture happened when I met Dr. Jamshed Bhabha of
the NCPA. He asked me to start a centre at the NCPA,
and so the Jindal Arts Creative Interactive Centre (JACIC)
was born. This was in 1994. I became the Director of
JACIC through which I started meeting a lot of people. I
met theatre people, artists and musicians from whom I
learnt a lot. I got married very early, at the age of 20; so
by the time I came to Mumbai, I wasnt even a graduate.
I thought that the only way of learning was through
practice. Dr. Bhabha and Vijaya Mehta helped me and
made me meet lots of people when JACIC was born. I
had the privilege of being associated with some of the
most memorable events and performances by Mallika
Sarabhai and The Mystic Park. We also organised film
screenings, Carnatic music courses and Western music
appreciation courses. We also arranged residencies.
Artist residencies that brought people from abroad were
also organised.
Luckily for me, I married into a family that was, and
continues to be, supportive of my work, and urged me
to pursue my nascent inclinations. From 1994, I began
acquiring art with a view to build a corporate collection.
Today, the Jindal Corporate Collection of Art consists of
approximately 500 paintings by leading contemporary
Indian artists. I hope to build a contemporary art
museum in Mumbai. We already have a space, were
just waiting for the establishment to take shape. There
are only two such museums in India.
Art India, was another stepping stone. I started Art
India magazine in 1996. It is an important forum for
discussing, interrogating and appreciating art practices.
Art India has been responsible for giving a platform to
artists and critics to engage in a mutually replenished
intellectual dialogue with each other.
In each issue of Art India, we take up a socially relevant
concern. We have talked about violence through art.
When the Bombay riots took place, the issue dealt with
terrorism through art. To my pride, Art India has a huge
international following and we have been appreciated by
Bozar Magazine in Paris.
At the Indian Art Fair in New Delhi, we tried to use steel
in art. Then came Kala Ghoda. My association with the
Kala Ghoda Arts Festival as a Chairperson from 2000
2004 gave me the opportunity to experience and interact
6
(Compiled from Mrs Sangita Jindals address to Rotarians in September
2013 where she spoke about her journey in the World of Art)
with various art patrons across the globe from various
fields such as visual arts, dance, music, theatre,
cinema, literature through lectures, seminars and a
vibrant street festival. The success of the Kala Ghoda
Arts Festival has arguably encouraged the setting up
of several other art and cultural festivals such as the
Bandra Festival, among others.
When my husband Sajjan started a steel plant at
Bellary in Karnataka, I used to go with him and I asked
the locals what I could go see. A temple, maybe?
They introduced me to Hampi. We all like going on
vacations abroad but no one wants to see our own
country. Twenty-five kilometres from Hampi, there is
a city built by Krishna Deva Raya. Being involved with
contemporary art, I didnt know much about heritage
and I realised that there is a treasure there that was
slowly decaying. I went to New York and I met Bonnie
Burnham, who is the Head of the World Monuments
Fund, and said that I wanted to do something. She
said, If you can give 50 per cent for the restoration, I
will match your contribution. I met Abha Lamba, whos
a conservation architect, and promised to do my best.
Today, we have restored four temples in Hampi, for
which we have also been awarded by UNESCO.
Following this, I wanted to start an art school. On a
visit to London, I saw the Princes Drawing School and
wanted to recreate it in India. My husband said it would
be a greater contribution if I improved the condition of
an existing school. So, I went to the Dean of the J. J.
School of Arts and I did my bit for its conservation. Of
course, I couldnt do much because of the prevalent
red-tapism and the job still remains unfinished. If
we can even conserve what we have, that in itself is
beautiful.
After this, we started a new complex called Kaladham,
which is in Bellary in Karnataka. The idea took
form when I went to Australia for a holiday. I went to
museums there and at Museum Victoria in Melbourne,
there was a beautiful exhibition of Hampi. It was a 3D
panoramic view and I felt that we in India dont know
much about this heritage site. When I came back, I
met Mr. Jagmohan, who was the Culture Minister in
Delhi, and said, Sir, I have seen a beautiful exhibition
at the Museum Victoria. Could we bring it to India? JSW
can sponsor it. And Mr. Jagmohan said, Well see. I
waited and waited. After three months, I went back to
Mr. Jagmohan and said, Sir, I am willing to sponsor it.
Could I bring that Hampi exhibit to India? Whos going
to see it? Theres nothing I can do, he said.
I made up my mind that I would not give up, so I brought
that exhibition from Museum Victoria and installed it
at Kaladham, in the JSW township in Hampi. Now we
have a 3D, visual and interactive exhibition. We also
built one in Vijaynagar. The problem there is that there
is no access to the city. There were SpiceJet flights that
plied the route, but now they have been discontinued.
However, people usually go to Hubli and they drive
three hours to see this beautiful exhibition.
In Vijayanagar, weve also built the Freedom Park,
which houses Indias tallest and largest flag pole.
The tricolour is on 63-metre flag post. This again, is a
source of inspiration to so many people.
I am also involved with the JSW Foundation. Two
per cent of the JSW Groups earnings go towards my
foundation and we have done a lot of work with it.
I am also very involved with Tedx, which is a thinking
platform, in the capacity of a trustee. Our Tedx Gateway
is in December and we try to do whatever we can for
it. Im also very involved with the Think Festival and
we have additionally started the Earth Care Awards.
Mr. Al Gore had come to India and we are trying to
award NGOs that are doing good work in the field of
environment and pollution.
Furthermore, we are trying to restore SNDT. There is
a Kanyashala in Girgaum. As you know, Girgaum is a
crowded place, but it has such a beautiful building
which is just rotting without any electricity. We are
restoring it through SNDT. A similar building is being
restored at Commercial Street, Bangalore. It will be
restored into an art, photography and media school
with Srishti, an art organisation.
I took the road less travelled and it led me to various
colourful avenues. My journey has been one of growth
and learning, a journey which continues. And I can only
wait with bated breath for what the future holds.
Cover Story
Mumbai
BUILDING
LEGACY
a
Iconic JSW Centre: A view from Bandra Kurla Complex
8
Cover Story
Mumbai
The legacy of JSW Group has changed dramatically
with the opening of its stunning Corporate
Office, JSW Centre, at Mumbai. The Centre was
unveiled and dedicated as a fitting tribute to all its
employees whose lives JSW touched, and those
who will also be inspired by its vision, values and
determination to succeed.
JSW Group was established with the core value
of nurturing society and environment where
our people could thrive, both professionally and
personally. Today, this philosophy combined with
our work hard, play hard attitude, is a significant
driver behind our growth and success.
JSW Centre is an outstanding landmark that
makes up the Bandra-Kurla Complex, famously
referred to as BKC. The tower with its sky garden
terraces redefines BKC skyline into tangible
structure of concrete, steel, and glass. The
exterior of the mesmerising architecture is a glass
canvas, with halo of a roof canopy, which glows
with stainless steel rim in the sun and white streak
of light in the moonlit night, visible to visitors
approaching from a distance. The most dramatic
experience is at the point where the triangulation
soars at the shimmering knife-edge where two
rippling glass faades of the form convene.
The creation of JSW Centre was based on a
cherished dream held by Mr. Sajjan Jindal, reveals
Mrs. Sangita Jindal. Mr. Jindal was clear that
the office should be outstanding and at par with
the best in the world. About the ambience, she
The recently opened steel-and-glass Corporate
Headquarters, JSW Centre, is a new jewel in JSW
Groups crown. The iconic, multi-storey building
is a symbol of the Groups progressive vision,
transparency and passion for excellence.
adds, the emphasis was to have a bright, calm and
inviting workplace with lot of open space. The
thought behind having it in white was for serenity,
simplicity and purity.
Another idea behind creation of JSW Centre was
to have all employees function under one roof and
finally that dream has come true. This is a great
step for us, said Mr. Sajjan Jindal, Chairman &
Managing Director. We deeply understand that
great performance is inextricably linked to a great
environment.
Before the JSW Centre was built, the Group
was headquartered at Jindal Mansion, in south
Mumbai. The Groups various departments were
scattered in different locations. In early 2008,
construction of the new building started, and it
was fully ready in May 2013.
JSW Centre has become perhaps, the most
eminent representation of the Groups envisioned
future, dynamism and its vibrant brand identity.
The Group chose Stantec (formerly known as Burt
Hill Design Pvt. Ltd.) to design the 2.2-acre site,
shaped like an eye that suggests its iconic form.
The building is uniquely planned as a finely tuned
musical instrument that dynamically responds to
sun, wind, rain and occupants comfort.
The grandeur of the entrance lobby is literally
designed and carved as a jewel under the foliage
of the tower above. One elevates into sublimation
and spirituality, witnessing the monumentality of
As you take the flight of stairs to the central
atrium from the south entrance, the wall on
the left features a belief by our Group Founder,
Shri O. P. Jindal, which says, Where others see
walls, I see doors. The entrance from the north
doorway reads another quotation by Shri Jindal,
If I lie, I will have to remember what lie I told;
Truth is far simpler to remember. Clearly, both
these citations depict JSWs deep vision and high
values.
The main foyers remarkable design beginning
from its Hooting stone base opens up through the
Centre with an open atrium to stream sunlight
into the core. The buildings two elliptical sides
glide fluidly, one into the other in balanced
rhythm, a kind of metaphorical, if modern, yin
and yang (opposite ends of a cycle). To enhance
the experience, a dual-glazed skin supported by
a steel structure provides views into, from, and
through the building in every direction.
Given the lobbys unique design, a 30 foot x 100
foot eye-shaped sky-lit court is created to bring
light deeply into the centre of the building.
Daylight passes through this or is reflected into
the office floors, creating a scintillating design
feature, thereby providing a sense of unity to
employees working in different sections of the
building.
JSW has witnessed amazing change and
sustained growth over the past decade. If asked
what has made our organisation so successful,
the emphatic response will be, Its our People.
The JSW Headquarters addresses commitment
for creating a transparent and collaborative
work culture and reinforces the organisations
youthful image. The building pays more than a
cursory nod to JSWs resolute power, with the
design and structural integrity using full potential
of steel to create a modern and contemporary
work environment. In fact, in corporate India, it
Cover Story
Mumbai
the canopy hauling over the enthralling foyer as
you move closer to the building experiencing its
refined details.
Pristine white flooring of the foyer, beautifully
suffused with natural light is just a glimpse of
an uncharacteristic office in India. An engaging
public realm is highlighted by a sculptural water
feature exquisitely juxtaposed in simple unrivalled
landscape. At pause, the portal doorway invites
the visitors and employees, greets them with a
rolled-out carpet into the interior realms.
Anish Kapoors Hexagon in the lobby Someone Else - A library of 100 books by Shilpa Gupta
10
Cover Story
Mumbai
has brought immense satisfaction, he adds.
The managements vision and the professional
approach of the team that included architects,
consultants and vendors truly made this project a
memorable experience.
The new office has imbued JSW employees with
a deep sense of pride and joy to work in such an
inspirational environment.The 10 stories tall building
is a workplace for employees that share the Groups
progressive values and aggressive ambitions as the
Group emerges onto the global stage.
The buildings mid-section from levels 2 to 7 is
designed as contemporary, flexible workspaces
to accommodate the needs of the Groups various
functions. There are nearly 660 workstations and
123 cabins to occupy more than 1000 people.
The interior architectural concept is developed by
Edifice Consultants. The companys director, Mr.
Ravi Sarangan says, Knowing the Jindal family
as the renowned patrons and connoisseurs of
art, we endeavoured to infuse avant-garde art
installations in the design. The design focuses
and revolves around the use of natural light and
application of white as the base colour. With
abundant use of white, each work of art gets its
own highlight and renders its individual space
without trespassing on either the functionality of
spaces or artistic clashes with other installations
across the structure.
JSW commissioned imaginative fittings
by renowned artists, like a multifaceted
luminous steel helix, Hex-Hex, by Anish
Kapoor and Someone Else, a library of 100
books made of steel, written anonymously
or under pseudonyms by Shilpa Gupta.
is perhaps, the first building of its kind using steel
in its creation.
Reflecting on his contribution in building
JSW Centre, Mr. John Kattikaren, AVP, Civil
Department says, When we started work on this
project, the concept of steel buildings in India was
at a nascent stage as far as corporate offices are
concerned. Building such an amazing structure
with its unique design and features was indeed
a challenge and a great learning experience.
However, the successful execution of the project
Connect, the Cafeteria
Business Centre
At the two lower podium and atrium levels,
the building provides in-house facilities like a
102-seater auditorium, 200-seater cafeteria,
and an area for meeting and gathering facilities.
The building traffic is supported by a two level
basement parking structure with space for 275
cars.
The traffic of the building is managed by 12
high-speed elevators and a service lift, steering
the movement of the employees in an organised
manner. With a thoroughly equipped security
system that is integrated with the Building
Management System, the planning ensures
security awareness and protection to all
employees throughout the building.
JSW commissioned imaginative fittings by
renowned artists, like a multifaceted luminous
steel helix, Hex-Hex, by Anish Kapoor and
Someone Else, a library of 100 books made of
steel, written anonymously or under pseudonyms
by Shilpa Gupta. Besides this, there are works
of art by many other established contemporary
artists that includes S H Raza, Krishen Khanna
and Nilima Sheikh.
Art is the life and soul of any corporate
environment, remarks Mrs. Jindal. Art not only
breaks the monotony of our surroundings, it also
lends colour and dimension to life. We would like
people to understand the aesthetics of art and its
various interpretations.
A sustainable energy-conserving environment
was a crucial factor in the buildings integrated
design. The hybrid air-conditioning system
leverages peak load energy consumption by
automatically cutting off to save energy.
Cover Story
Mumbai
JSW Centre: Night view
12
The use of glass is also atypical, owing to the
areas extreme heat. The innovative combination
of high-performance tinted glass and double-
walls, a first for an office building in India,
reduces heat loads to a sustainable level. By
maximizing day-lighting opportunities, the
predominantly glass envelope lowers energy
consumption even more, while suffusing the
interiors with natural light.
Few other salient features of the building that
support the theory of innovation are the exemplary
performance achieved in water efficiency by
rainwater storage & harvesting, recycling &
reuse of the treated water for flushing, gardening
and air-conditioning, by using waterless urinals,
low flush fixtures, and automatic controls. JSW
Centres unique design has earned it the LEED
Platinum Certification, the highest ranking in the
green building rating system.
JSW Centre presents itself as the future of the
steel industry. The inspirational and ethereal
environment of the Headquarters elevates the
mind with renewed conviction, buoys employee
morale, incites new thinking, and emboldens the
course for an ever stronger outlook.
With JSW Centre, we have created a unique work
environment that stimulates creativity and innovation.
The iconic structure lends a sense of pride to our
employees and reinforces our vibrant brand identity.
More importantly, having all our employees work
closely together, openly share ideas, generates
collaboration, helps productivity and undoubtedly
ensures that we all feel like a family.
Cover Story
Mumbai
Location:
Bandra-Kurla Complex, Mumbai
Developer:
Orbit Corporation Ltd
Architectural Designer:
Stantec (Formerly known as Burt
Hill Designs Pvt. Ltd)
Landscape:
Stantec Consulting Pvt. Ltd
Interior Architect:
Edice Consultants Pvt. Ltd
Faade Consultant:
Faade India Testing Inc.
MEPF & IBMS Consultant:
PDA Pankaj Dharkar & Associates
FACT FILE
Architectural Lighting Consultant:
Studio I., USA
Structural Consultant:
LERA - Leslie E. Robertson Associates, USA
Dr, Kelkar Designs Pvt. Ltd
Steel Fabricator:
Structurati Fabrication Pvt. Ltd
Project Area:
2.2 acres
Built up Area:
550,000 square feet
LEED:
Platinum Rating (Pre Certication)
Total Steel Tonnage:
3300MT
Mr. and Mrs. Jindal with the project team
Feature
Bengaluru
All work and no play makes Jack a dull boy, and JSW Sports reiterated
the adage with its newest creation Bengaluru Football Club. Adding
another feather in JSW Sports already full cap is the forming of the
new football club that will be playing the I-League the countrys
top tier football league this season.
14
Feature
Bengaluru
All work and no play makes Jack a dull boy, and JSW Sports
reiterated the adage with its newest creation Bengaluru
Football Club. Adding another feather in JSW Sports already
full cap is the forming of the new football club that will be
playing the I-League the countrys top tier football league
this season.
Realising how football makes the world go round and always
keen on entering the game, JSW grabbed the opportunity when
the All India Football Federation (AIFF) threw open two spots
to corporates via a bidding process to be part of the I-League.
With the approval won, the work of building the club from
scratch began in earnest.
For JSW, this achievement is a landmark moment. Mr. Sajjan
Jindal, Chairman and Managing Director of JSW said, We are
certain the club will raise the bar for professionally run football
teams in the country along with being the ideal platform for
youth development.
On July 20, 2013, JSW Group launched its football team,
Bengaluru FC with an electric show at the Bangalore Football
Stadium in Bengaluru. Along with the name, the club unveiled
the squad, the crest and the team colours at the event which
had Mr. Sajjan Jindal, Mr. Parth Jindal, the president of the
All India Football Federation (AIFF) Mr. Praful Patel, president
of the Karnataka State Football Association (KSFA) Mr. A. R.
Khaleel and members from the KSFA and Bangalore District
Football Association (BDFA) present on this momentous
occasion.
The new home of Bengaluru FC resounded with a battle of
drums that saw local drummers come up against percussion
styles from across the globe. Once the beats set the tone
and mood for the evening, Bengaluru-based folk-rock act
Swarathma, in their signature, colourful style, got the crowds
gyrating to their tunes.
A spectacular display of fireworks was used to unveil the name
of the club followed by a dazzling laser show that revealed
the clubs crest. The ceremony ended with the unveiling and
introduction of the squad.
Mr. Parth Jindal, CEO of Bengaluru FC said, Launching
Bengaluru FC is the start of something special. It is going to
be the endeavour of this club to have the best talent in the
country on board. The club is going to give the Bengaluru city
many reasons to cheer and we cant wait for the season to
begin.
Like with everything else in the company, Bengaluru FC has
been striving to be the best from the onset. The club made its
ambitions known by first signing former Manchester United
player Ashley Westwood as coach only to follow it with a mix
of talented young players and some big experienced names
on board. One of the biggest catches was national team
striker Sunil Chhetri who says he hasnt seen a club more
professionally organised in India than Bengaluru FC. I had a
few meetings with the people at JSW and their ambitions and
vision is what made saying yes to the club, an easy decision,
said Chhetri. The other key acquisition is fellow national team
striker, Robin Singh.
The team even added some Premier League flavour in signing
defender John Johnson from Northampton Town. Johnson
has played for Middlesbrough while the team was part of the
Premier League and is excited to be part of the team. New
Mr. Sajjan Jindal and Mr. Parth Jindal with Bengaluru FC team
Feature
Bengaluru
Midfielder Thoi Singh in action
Sunil Chhetri is chased by a Mohammedan Sporting player John Menyongar is tackled by a Mohammedan Sporting player
16
best nutrition the team is taken care of on all fronts erasing
any scope of discomfort or worry.
This club, from the start, has wanted to be a very professional
outfit. The owners have a vision that matched with mine and it
was the easiest decision to make when it came to joining the
club, said coach Westwood who has had an impressive playing
career in England spanning 18 years and a number of clubs.
The club has begun on an ambitious note and will only look
to get better from here. The Bengaluru FC Academy will be
rolling out soon which will make sure talented children from
schools and colleges get the right platform apart from forming
a talent pool for the senior team. BFC has appointed a Youth
Development Head in Richard Hood while experienced coach
Pradhyum Reddy joins Ashley as assistant.
The Club started off its campaign with a pulsating 1-1 draw
against the giant Mohun Bagan on September 22, 2013. After
four rounds, Bengaluru FC has painted the tournament blue! The
Club is on top of the table with three wins in as many matches.
Were certain Bengaluru FC in its maiden attempt will dish out
the kind of football that leaves more than just a mark!
Players
GOALKEEPERS
Pawan Kumar
Ricardo Cardozo
Bruno Colaco
DEFENDERS
Curtis Osano
John Johnson
Keegan Pereira
Vishal Kumar
Rino Anto
Gurtej Singh
NS Manju
Lalrozama Fanai
Thomas Lalengkima
MIDFIELDERS
John Menyongar
Siam Hanghal
Don Bosco Andrew
Thoi Singh
Darren Caldeira
Malemnganba Meitei
SK Kutty Mani
STRIKERS
Sunil Chhetri
Robin Singh
Sean Rooney
Karan Sawhney
Beikhokhei Beingaichho
Feature
Bengaluru
Striker Beikho in action
Defender John Johnson celebrating a goal against giant Mohun Bagan
challenges always excite me and I dont think there could have
been a better club in India than Bengaluru FC with who I could
embrace this challenge, said John. Curtis Osano (Kenyan-
born from England), John Menyongar (Liberia) and Sean
Rooney (Australia) complete the list of foreign signings.
While it would have been comfortable to rely on a majority of old
hands to do the job, the club hasnt chosen that route. The club
is always going to be about promoting and encouraging young
talent. Were certain that if given the right backing, the youngsters
can do a great job, said Mustafa Ghouse, CEO of JSW Sports.
When the club said right backing, it meant right backing.
Mr. Praful Patel, President of the All India Football Federation
said, We are happy that a company like JSW has come
forward to support football. There are a few hotbeds in India
as far as football is concerned like Goa, Kolkata and Kerala
and we believe Bengaluru will get there too.
Bengaluru FC has a completely professional set up with the
Bangalore Football Stadium for a home ground. There hasnt
been the slightest compromise on facilities provided to the
players. From a top notch coaching staff to a highly qualified
support staff and all the modern training equipment to the
I
t is a moment of great pride and gratitude for JSW
Group at the incredible loyalty and dedication Mr.
Pushkaraj Kole has shown to the Company, where
he has provided distinguished service for the past
25 years. Mr. Kole, 52, who started his tenure on
October 1, 1988, handling accounts of Jindal Strips
Ltd. & Naveen Alloys Ltd (now Jindal Iron and Steel
Co.) has risen through the ranks to become Senior
Vice President - Corporate Relations.
Mr. Kole has contributed exemplary work in several
areas of the organisation. He is a great colleague
and people have always relied on him. His humility
and empathy is legendary, and he is gracious and
kind with everyone he meets. The Company would
not be the success it is today without employees like
him. His spirit is reflective of what makes JSW
Group so unique.
One of Mr. Koles key talents is he builds wonderful
relationships with people he encounters. He believes,
we work better, when we work together. In his
early days at Jindal Strips, his job involved liaising
and getting working capital limits sanctioned from
banking authorities, and till today, he continues to
share excellent relations with them. Whosoever I get
to know becomes my friend for life, he confesses.
It is due to the unflinching support of our employees like
Mr. Kole that JSW has reached where it is today. For that
matter, Mr. Kole has come a long way having witnessed
and contributed to the companys spectacular growth
over the years.Today our banking limit for working
capital exceeds Rs. 12,500 crores, which was Rs 20
crores two decades back, he claims proudly.
Witnessing History
Recalling some memorable times, Mr. Kole says, the
early to mid-nineties was an exciting period for JSW
in many ways. The period also marks the Companys
acquisition of 1,400 acres land at Ratnagiri to start our
mini steel plant there, he reflects. It was also during
this time that Jindal Vijayanagar Steel Ltd was set up
with an initial production capacity of 1.6 MTPA (80,000
MTPA X 2). It was a glorious moment in JSWs history
when we adopted COREX technology, which was a
unique and bold step as only 3 or 4 companies in the
world used this expertise to produce steel at that time.
All this was possible due to our Founder, Shri O.P.
Jindals vision, dedication, hard work and motivation.
Mr. Kole wanted to build a lasting career in JSW
from the start. I had never considered any other
opportunities, he states simply. JSWs deep industry
knowledge, inherent strengths, solid technical base,
Feature
Mumbai
Livin
g
a Dream
18
Feature
Mumbai
team building qualities, corporate culture are what
makes it a unique Company, he urges. In his new role
as Sr. VP, Corporate Relations, he currently focuses on
relationship building, community development, CSR,
and setting up a modern
security system across
Ratnagiri.
Eveready to Help
Mr. Kole is greatly cherished
for his enthusiastic support
and willingness to go
the extra mile. Given his
extensive breadth and depth
of JSW experience, he is a
valuable resource for the
Company, navigating issues
with ease and knowing
just who to contact and
get things done. JSW is
fortunate to have the benefit
of his versatile skills as well
as his clear commitment
to getting things done, and
done precisely.
Even today, Mr. Koles
passion for serving the
society is as strong as
it was 25 years ago. In
1994, when Jindal Employees Cooperative Credit
Society was formed, fellow employees reposed faith
in his admirable managerial capabilities and made
him Chairman of the body, a position he still holds
to this day. He was made the first Charter Secretary
of Rotary Club of Mumbai, Goregaon West, in 1990s
and continues to spend his valuable time in handling
community projects to serve needy and physically
handicapped people. For all my Rotary projects, I
have always relied on the support and guidance of
Mrs. Sangita Jindal, Chairperson of JSW Foundation,
he admits.
Cherished Moments
Mr. Kole cherishes fond memories of JSW work
culture and team bonding spirit. The fact that top
management takes active part in bonding with
employees and treating all as part of a large family is
very heart-warming, he says. He fondly recalls one
of the unforgettable incidents when both Mrs. Sangita
& Mr. Sajjan Jindal joined employees on a two-day
offsite trip to Mahableshwar. Mr. Jindal hosted a
dinner for us, besides we had campfires and group
bonding which are truly memorable incidents, he
says nostalgically. Mr. Kole fondly recalls how on one
September 17, called JSW - Vishwakarma Day, Mr.
Sajjan Jindal participated in a volleyball competition
at Vasind and made it an unforgettable event for all
present on the occasion.
Just as the touchstone tests the quality of gold,
adverse situations test the real character of man. Mr.
Koles greatness as a human being has often times
been revealed in dire conditions. It was during an
unfortunate incident in 2012, when a section of the
Victoria Building office at Mumbai suffered structural
damage that Mr. Kole put aside everything and
plunged himself into the rescue operations. I helped
seven people to safety, he says with contentment,
by lending support to the fire fighting personnel who
were in charge of the rescue operations.
Valuable Support
Having come this far is no small achievement for a man
like Mr. Kole, who came from a humble background.
He greatly values his tenure at JSW and the support
and guidance he has received from his colleagues and
mentors that include Mr. P.S. Purohit, Mr. A.P. Garg, Mr.
R.N. Tandon, Mr. A.C. Doshi, Mr. R.K. Singhal, Mr. N.K.
Jain, Mr. R.P. Raichur, Mr. K.N. Patel, Mr. R.P. Nangalia,
Mr. Seshagiri Rao, Mr. Raman Madhok, Capt. BVJK
Sharma and Mr. Sanjay Sagar who have supported and
motivated him throughout. I will say my strength has
always been my JSW team members and colleagues
across locations, he stresses. JSW not only gives you
freedom to perform, but opportunity to grow and rise in
the hierarchy as well. It is truly one of the best places
to work for in India, he declares. His vision is to see
young individuals in the Group having lasting careers
and retiring from the organisation.
He is gratified to say that he dedicates his glorious 25-
year achievement to Shri O. P. Jindal. It is because
of his vision that the Company is where it is today.
Outside of work, he attributes his success to his family
that has always stood by him. My wife Shefali and
children Shweta, Shalaka and Shardul and my parents
are my pillars of strength, he says. In 2020, when he
approaches retirement, Mr. Kole remains optimistic
about JSW Group scaling new heights.
Employees are my strength who convert my dreams
into reality, says Mr. Sajjan Jindal. It is employees
like Mr. P. R. Kole who serve as role models for JSW,
he adds. Their reliability, dedication and passion
have been the reason that the Company has achieved
the success that it has.
For these and so many other motivations, JSW
Connect sends its heartiest congratulations to Mr.
Kole, on achieving this 25-year milestone at JSW.
And on behalf of everyone who has benefited from his
stellar work, kind assistance or wise counsel over the
years, thank you, Mr. Kole.
Business
Jaigarh
Eco-Friendly
Scaling-Up
J
SW Jaigarh Port believes in not just growing, but
growing in an eco-friendly manner. It ensures
all our activities support our ideals of a clean and
green environment.
In line with this belief, JSW Jaigarh is setting
up a fully covered stack yard to meet the coal
requirements of our 1200 MW power plant at
Ratnagiri in an eco-friendly manner.
Thermal coal remains Indias most important
fuel used to generate electricity. With increasing
environmental concerns, storage and handling of
coal in large quantities has become a daunting
task. One of the major challenges is in handling
coal in an ecological-friendly manner.
The eco-friendly project involves construction of a
440 m long covered shed, housing 16 m high coal
stack. It features mechanized facilities such as
Stacker cum Reclaimer (SCR) and has a capacity
of 4000/2000T per hour. The shed spans 104 m in
length with 6 m in height, with walls supporting
the roof structure. The roof at the crown is 46.5
m high from ground level. The structures storage
capacity ranges from 260,000 280,000 MT of coal,
depending on the type of coal and storage plan
opted.
The sheds smart construction involved about 9,000
cum of concrete work, 3,500 tons of space frame
structure and 45,000 sqm. roof sheeting. The
space frame structure was designed and supplied
by M/s Xuzhou Zhongmei Steel Construction Co
Ltd, China. The project used JSW coated sheets as
roofing material.
To lower its risk factors, the shed is equipped with a
fire-fighting and dust suppression system. The load
trials at the shed are in progress and construction
work is in an advanced stage of completion.
Cost Reduction: Preventing coal
from getting wet in monsoon helps
lower the cost of drying it before
it is fed to bowl mills. Overall, this
helps bring down the production
time and power cost.
Clean Environment: A fully clad
stack yard averts fine coal particles
from soaring in the air due to wind,
thereby reducing pollution in nearby
surroundings. It also ensures power
plant switchyard and surrounding
areas remain dust free.
Eco-friendly Results
Eco-friendly coal stockyard at Jaigarh
20
Business
Mumbai
On a
With a dozen new contracts in its bag, JSW Severfield Structures (JSSL)
has been on a project-winning spree. The impressive wins show JSSLs
ability to help its clients achieve their objectives. The projects include:
Spree
Winning
GoGreen
Client Project
OPG Power, Chennai
TG Building for 1x60 MW Coal Based
Power Project
PG Power, Chennai Coal Bunker Structure Construction
Mantri Developers, Bengaluru
Design and Build of Terrace
Commercial Tower
L&T, Ghaziabad Hanger Building
ITC Food Factory, Bengaluru Design and Construction
JSW Growth Shop, Bellary Construction
Shakespeare Sarani, Kolkata Commercial Tower
Nextgen Data & Cloud Services,
Bangaluru
Design and Delivery Project
NTPC, Karnataka Bulk Order II Kudgi Project (2 X 800 MW)
Kochi Refinery Project, Kochi Integrated Refinery Expansion
Heritage Realty Group, Kolkata
Commercial (B+G+16) Tower
Construction
B
eing an environment-conscious company, JSW
strives to ensure all our activities support nature
and society. Moving in that direction, JSW Severfield
Structures has become one of the Founding
members in an initiative to support go-green aims
and objectives, by joining hands with Indian Green
Building Council (IGBC).
IGBC is a part of CII-Godrej Green Business Centre,
which is actively involved in promoting the Green
Building movement in India. As defined by IGBC, a
Green Building concept is one that uses less water,
optimises energy efficiency, conserves natural
resources, generates less waste and provides
healthier spaces for occupants, as compared to a
conventional building.
The vision of the council is to serve as a single
point solution provider and be a key facilitator for
all Green Building initiatives in India. The council
is represented by stakeholders of construction
industry, including corporate houses,
government and nodal agencies, architects,
and other institutions. The member-driven
council seeks consensus to achieve its
objectives.
JSSL has been a dedicated supplier to
the construction industry providing a wide
range of cost-effective, efficient, safe
and sustainable structural solutions for
buildings and other structures.
3D impression of a Commercial Tower
for Shakespear Sarani at Kolkata
Business
Barmer
Inspiring
Ingenuity
J
SW Energy has a culture that nurtures
innovativeness while encouraging
experimentation to get the edge. With that in view,
a conference on Innovative use of Fly Ash was
organized by JSW Energy at Barmer, on June 21,
2013. The aim of the meeting was to evolve advanced
methods of fly ash utilization.
Eminent researchers and scientists took part in
the day-long seminar and shared their research
information. Mr. Kamal Kant, Director, Rajasthan
Project, in his welcome talk, shared his hope and
optimism to see Barmer emerge as a major energy
hub in the country. Barmer, known for its prolific
natural mineral wealth in India offers immense
indirect potential of producing fly ash from coal-
fired thermal power plants and its subsidiary units.

The conference focused on two broad themes
Technologies and challenges in bulk fly ash usage
and Challenges and rewards in setting up small-
scale industries using fly ash as raw material. The
objective was to come up with a proposal to utilise
fly ash for high value-added applications.
Today, an estimated 83% of thermal power plants
in India are fuelled by coal (CEA Annual Report
2010-11). As a consequence, a huge volume
of fly ash in energy generation is produced.
Furthermore, environmental regulations have
propelled new ways of utilizing fly ash to safeguard
the environment.
Advances in technology and R&D have enabled
gainful utilization of fly ash as a catalyst in
numerous applications. Sharing her findings in this
area, Ashu Rani, Professor and HoD - Department
of Chemistry, Dean Faculty of Science, confirmed,
Research is being done on bulk utilization of fly
ash as an efficient catalyst in organic synthesis
by suitable morphological and mineralogical
modifications, and we are hopeful the results will
be enlightening.
Studies on this topic reveal fly ash to be a preferred
source of mineral resource to tackle the rising
Prof. Ashu Rani addressing participants
22
Business
Mumbai
Fuelling
supply
micronutrient deficiencies in soil. Mr. Dinesh
Goyal, Professor, Department of Biotechnology
& Environmental Sciences, Thapar University,
articulated, Fly ash has been found to be an
excellent and highly promising mineral resource.
It has played a positive role in plant growth at an
optimum concentration of 12-18 %. He stated that
fly ash could be useful as a secondary source of
essential plant nutrients, especially in the plantation
sector without causing any negative effect on soil
health.
Getting a new idea adopted, even when it has obvious
advantages, is difficult. Promoting use of fly ash as
an alternative mineral resource is bound to face
challenges. Explaining the resistance to change,
Mr. M. I. M. Loya, Research Scholar, NIT, Raipur,
commented, Fly ash is a valuable resource being
wasted. The fact that a large quantum of fly ash
still remains unutilized emphasizes that adoption
of fly ash in various ways is a great challenge.
However, if all of these innovations are adopted and
commercialized to their full potentials, the demand
for fly ash will exceed its generation, he added.
Appreciating the relevance of the topic, the Chief
Guest, Mr. Bhanu Prakash Yeteru, District Collector,
Barmer, commended the initiative by both RWPL
and JSW Energy in holding such an event and
getting all stakeholders together. I am hopeful
that deliberations of this conference will lead to
new ways in large scale use of fly ash utilization in
construction work, he said.
The main focus in India, until now, has been towards
the utilization of fly ash as partial replacement for
cement for low and medium value applications
besides large projects. Obvious benefits of fly ash
means increasing the durability of concrete and it
can also be used to shrink negative environmental
footprint by reducing the amount of cement in the
mix.
All said, JSW Energy has pledged to support this
initiative and lead the way in effective use of fly ash
in commercially viable products.
JSW signed a Fuel Supply Agreement with Indian Oil
Corporation Ltd. (IOCL). The Agreement is signed for supply
of Furnace Oil (FO) & Light Diesel Oil (LDO) to various JSW
plant locations across India for the FY 2013-14.
The Agreement was exchanged between Mr. Pawan
Kedia, JSW Group President (Commercial Strategy) and
Mr. Sharat Mesharam, ED (CS), Marketing, IOCL. Several
JSW and IOCL senior official were also present on this
occasion.
FO and LDO are used as a fuel for running various low
RPM engines in manufacturing plants. FO is used as
a fuel for power generation in DG sets and as fuel for
boilers, furnaces, air preheaters and other heaters. LDO
is mainly used in DG sets and as a fuel in certain boilers
and furnaces. It is a blend of distillated components and
a small amount of residual components.
Exchanging fuel supply agreement
Business
Maharashtra
On Fast Track
with Railway Sidings
P
resence of a railway siding for inward and outward goods movement
has usually been an inherent part of any location that JSW has set its
business operations on. A railway siding not only reduces carbon-emitting
heavy vehicles movement on roadways, but also helps curtail cost of
transportation. In a significant development, JSW has opened two railway
sidings, each at Dolvi and Vasind respectively, to facilitate smooth and
emission-free transportation of goods.
Dolvi
It was a great moment for Dolvi Works to commission
a railway siding for inward and outward traffic. The
Indian Railways, through a notification in June 2013,
informed the National Rail Network that Dolvi rail
siding titled, JSWD, is now declared open for inward
and outward traffic for all our products.

For now, the siding at Dolvi is used for dispatch
of HR coils to our Group companies at Tarapur,
Vasind, Kalmeshwar and other customers, which
has not only resulted in significant savings on
transportation, but has also become a contributing
factor in easing out the traffic on NH17 highway.
Reducing carbon emission by at least 250 trailers
on this route each day has been the most significant
gain of this project. Dolvi has plans to move 1.4 to
1.5 million metric tons of HR coils annually by rail.
Vasind
It was a proud occasion for JSW when the first private
railway siding at Vasind was commissioned on July 13,
2013, following a successful trial run. The first inward
rake featuring 4.2 km electrified track route was placed
on JSW railway siding.
The commissioned rake when received was accompanied
with a diesel locomotive. With electrification work
completed and the signalling work almost done, the
rake with electrical locomotive is poised to set rolling on
the fast track.
Team celebrating the opening of railway siding at Dolvi
Railway siding at Vasind
24
Business
Dolvi
A Small Step Towards
Self Sufficiency
J
SW Dolvi Plant project has attained all
its set milestones and its goal of self-
sufficiency. The project, which officially started
on August 6, 2011, under the able guidance of
Mr. Ashok Aggarwal, Jt. CEO, got on to the fast
track since the very start.
Team work played a key role in its timely
completion. While contracts for different
sections of the power plant were finalised
quickly, the responsibility for the remaining
jobs was undertaken by the JSW Project
Team. The civil work of the structure started
soon after foundations were laid out.
It was no mean achievement that the boiler
erection along with the pressure part testing
and drum lifting activities was done in a record
time of 55 days, with relevant clearances in
place. In addition to the generator installation,
the turbine erection was accomplished in just
3 months, which was a major triumph. After
completion of the erection work, a series of
steam blowing, boiler light up and turbine
rolling was successfully carried out. The
entire unit was finally synchronized on March
19, 2013.
The successful commissioning of the Blast
Furnace Gas based Power Plant was a dream
come true for everyone at JSW Steel, Dolvi. The
project is a significant event in the history of
JSW Steel and an extraordinary achievement
for the JSW Steel Power Project Team.
JSW is proud of this achievement and
congratulates all those who contributed in its
making.
Power Generation Process
The captive power plant in Dolvi
is based on the Rankine cycle
mode of electricity generation.
In this cycle, superheated
steam is generated in a boiler,
where the fuel is the waste gas
released from the blast furnace.
The boiler transfers heat energy
to the water in the form of latent
heat of vaporization or enthalpy
by the chemical reaction of
burning the blast furnace gas.
External fans, such as Induced
Draught fans and Forced
Draught fans are provided to give
sufficient air for combustion.
The steam generating boiler
produces steam at the
high purity, pressure and
temperature required for the
steam turbine that drives
the electrical generator. The
steam generator includes an
economizer, a steam drum
and the furnace with its
steam generating tubes, low
temperature super heater coils
and high temperature super
heater coils. Necessary safety
interlocks, fuel purging systems
and safety valves are installed
to ensure safe operation of the
boiler. Steam turbine uses the
dynamic pressure generated
by expanding steam to turn its
blades. The power so produced
by the electric generator, which
is coupled with the rotating
steam turbine is transmitted to
the Main Receiving Sub Station
(MRSS) of the steel plant.
Power plant at Dolvi
Marketing
Mumbai
Lets Talk
J
SW gives a lot of credence to customer relations
with the objective to know who they are and
what they want. As an ongoing effort to improve
our communication strategy, the Marketing
Team launched its first edition of ENDEAVORS -
Engineering Innovations a quarterly magazine
by JSW Steel in April 2013.
ENDEAVORS is a unique knowledge initiative
to connect with our customers and to share with
them the various engineering innovations in the
world of steel. This effort will help us strengthen
our relationships and serve them better.
Each issue of ENDEAVORS will feature a special
project in India and abroad with focus on steel.
The magazines Customer Speak section will have
an interview with our select customers and
senior officials of major projects or
government body.
A separate
section in the
journal will dwell
on Innovation
in the field of
Steel Design. JSW
Speak will cover the
latest developments,
achievements and
events at JSW and
various CSR activities
undertaken by JSW
Foundation.
The new marketing thrust
should go a long way in
improving our customer
relations and strengthening the
JSW Steel brand.
26
Canvassing with Colours
Brand Polishing
Unbroken Link
Field Notes
Marketing
S
uppliers are a vital link in the supply value chain system. JSW lays
deep emphasis in continually improving our ties with our suppliers
and partners. In line with this belief, Salem works, organized its first
Supplier Meet on July 10, 2013, at Hotel LRN Excellency, Salem, with the
objective to strengthen bonds between JSW and its suppliers.
Channel partners from across India, as well as from distant Dubai and
Malaysia attended the event. Following the traditional lighting of lamp
(Kuthu Vilaku) ceremony, attendees were introduced to the JSW Group
and Salem Works, while touching upon the companys achievements,
environment friendly initiatives and its efforts in CSR. An engaging
discussion on issues related to supply chain provided clear insight on
steps to be taken. A souvenir was also released on this occasion by Mr.
D. Ravichandar.
A
Mobile Van publicity initiative, promoting JSW Colouron that
defines our corporate colours was initiated in Maharashtra to
last for a period of 60 days starting March 2013. The plan was to
cover 2-3 major towns each day across major locations including
Pune, Shikrapur, Wai, Satara, Karad, Sangli, and Pandharpur.
The van was made to halt at strategic locations outside retail outlets
where the product attributes on audio were played, followed by a skit
performance in the local language to gain prominence.
Key chains and spiral pads were distributed as giveaway gifts to
those who answered product specific queries correctly.
J
SW believes a strong brand image is critical in achieving long
term success. Adhering to that thought, JSW Brands stepped
up its plans for enhanced brand value. One of the initiatives was
a hoarding campaign targeting religious locations. Religious
gatherings see massive footfalls and are a great way to enhance
brand visibility. The campaign took off with 13 locations including
Katra, Amritsar, Haridwar, Rishikesh, Guwahati Dakshineshwar,
Shirdi, Khatushyamji, Ambaji, Nanded, Kolhapur, Tirupati and
Guruvayoor where JSW hoardings were put up. The initiative
received promising response.
Domestic & international JSW Steel suppliers at Salem
Mobile Van showcasing JSW Steel products
JSW Steel TMT hoarding at Dehradun
Exhibitions
Mumbai
Showing Our Mettle
J
SW Steel Ltd participated in India
Steel 2013, a three-day International
Exhibition and Conference of the steel
industry, at Bombay Exhibition Centre,
Mumbai, from April 11-13, 2013. The
event is jointly held by the Ministry of
Steel, Government of India and Federation
of Indian Chambers of Commerce and
Industry (FICCI).
JSW Steel made a powerful impact by
setting up a huge stall showcasing our
wide range of products and equipments
in different key sectors of the Indian
economy. India Steel provides a platform
to participants, delegates, business
visitors and other key decision makers
from the steel industry to interact with,
and explore new business avenues.
JSW Steel pavillion at Bombay Exhibition Centre
28
Forging the Spirit
JSW Steel participated in Asian
Metallurgy Exhibition held at Bombay
Exhibition Centre, Mumbai from May 23
25, 2013. Incepted in 1996, the Asian
Metallurgy Exhibition has grown manifold
and is one of the leading platforms for
organizations interested / associated with
Asian metallurgical sector. This year,
the exhibition focussed on technology,
equipment and products. It was a unique
B2B event for domestic and international
companies to address diverse user
industries through a single platform.
JSW Steel put up an imposing set-up
measuring 48 sqr. mtr. The visitors were
impressed to see the Companys diverse
range of products, especially in various
profiles and roofing sheets.
JSW Stall at Asian Metallurgy Exhibition
Exhibitions
Mumbai / Vasind
Human Resource
Want
to Become
a JSWite?
A
s part of our progressive planning, JSW offers Summer
Internship Programs (SIPs) to students each year. The
programe continues to deliver amazing results across our group
businesses. We attract students in finance, manufacturing,
legal, from recognised institutions to align with JSWs core
values of Transparency, Striving for Excellence, Dynamism and
Passion for Learning.
Internship programs can be an important recruiting channel
because they help identify high-potential prospective
employees. The program, inspired and guided by Parth
Jindal has set up a five-member team to craft a focused and
structured internship plan with a long term view to benefit
interns as well as the Company.
The first step was to ask Head of Departments (HoDs) at JSW
Steel Corporate Office and Vijayanagar to propose projects
for the 10-week internship plan. The extent of this plan would
allow interns to gain business exposure and add value with
their insight. The outcomes of these programs had to be
measurable so that interns could be evaluated accordingly.
The proposal received an overwhelming response from
departments across the company. Out of 130 project ideas
tossed, 60 were shortlisted for further consideration. Finally,
with top management perspective, this was ultimately finalised
to 15 projects. Each project scope was defined and action-plan
charted out for interns to pursue.
Explaining the intern selection plan, Parth expressed, We
planned to have 30 students per batch and assign two interns
per project. The idea was to maintain a balance of engineering
and non-engineering backgrounds of interns in each team.
JSWs objective is to become a business house that draws
people who have multiple choices Parth urged. If SIP
succeeds in the manner it is envisaged, we would be able
H R Lal sharing a light moment with summer interns
30
Mumbai
Human Resource
Interns Speak
Most interns admitted they did not know much about JSW before they applied for the internship program.
Their perception about the company changed after joining the program.
On the flip side, interns also raised concerns and offered suggestions to make the program more effective. Some
interns faced the problem with information not being accessible easily. Other valuable feedback was that a liberal
amount of time was accorded to visiting outstation locations that could be curtailed.
JSW will use the feedback to create focused and more successful program.
Saachi Sharma, student of Lady Shri Ram College, New Delhi, was highly
impressed with her marketing project. I was keen on a stint with a corporate
house. I can say that our project has done very well. Our mentors were helpful
and supportive, she said. The excellent food at the Connect cafeteria at
JSW Centre, Mumbai has also added to the programs overall appeal.
Sharing his overall experience, Deepanshu Agarwal, IIT Delhi, said, JSW
pays as well as any top company. Their planned selection process showed
how serious they are about providing a meaningful internship program that
would involve plant visits as well.
to attract talent that normally does not gravitate towards
hardcore manufacturing organisations, he explained.
This year, JSWs pan-India campus to attract interns fetched
an overwhelming 2,500 applications. Following an intensive
selection process that included written tests and interviews, a
final list of 29 interns was confirmed, of which 26 have been
inducted into the program.
Sharing his own experience as an intern at Deutsche Bank,
New York, Parth said, Deutsche Bank lends great importance
to internship programs. The bank invests serious time, effort
and money, which helps the company gain in the long run.
Such measures are lacking in India, he added. Except for a
handful of top notch companies offering meaningful internship
programs, we need to see more happening in this area.
Planned Talent Pool
At a larger level, the SIP aims to create a future leadership
talent pool for the Company and reduce the need to hire from
outside to fill in senior positions. This is expected to help
the group infuse new, innovative ideas that could accelerate
business traction.
Depending on the evaluation of the projects, selected interns
will be given pre-placement offers, which will include a two-
year inter-departmental rotation. At the end of the two-year
term, the final posting will be in a department of mutual choice.
Interns who will be hired at much higher salaries, will be put
through a fast track career development program that would
ensure the company gets value from them, Parth remarked.
The final job offer will include a proviso to fund their further
education in lieu of commitment to work with JSW for a fixed
period, thereafter. SIP should help us build a generation of
leaders that feels a sense of ownership of having grown and
built the company, in much the same way that Jayant Acharya,
Arun Maheshwari or Prashant Jain feels, he urges.
In its debut year, SIP has dramatically increased the awareness
and image of JSW at campuses nationwide. Participants feel
that the program has elevated the company to the top 5 or top
10 ranking by student choice.
In years ahead, the program could also be rolled out across
other businesses in the group. Hopefully, it wont be before
too long when JSWites will proudly proclaim they belong to
SIP Batch of the year they joined, much the same way that
proud Tata employees do after graduating from TAS training.
The SIP team led and guided by Parth Jindal constitutes
Tanaya Mishra, Gulistaan Dumasia, Rahil Mehrotra, Amarjyoti
Singhdeo, Ashutosh Ashish and Rohit Kumar.
Visit the JSW website to view SIP AV, 2013 - www.jsw.in/people/inner_page.php?id=10&mid=5&#graduates
Vijayanagar
Human Resource
Tact w
i
t
h
Knack
A diplomat is a person who can tell you to go to
hell in such a way that you actually look forward
to the trip, said Caskie Stinnett, American writer,
aptly. Most of our problems in life begin with
poor negotiating skills. If you know how to deal
with people sensitively and cordially, half of lifes
problems are solved.
Learning tact was a stimulating experience for
students of Jindal Vidya Mandir, Vidyanagar, who
were part of a conference on Diplomacy and the
Fine Art of Negotiating in the real world. The
Model United Nations (MUN) conference was
organized by Georgetown University, Doha, Qatar,
at Radisson Blue Plaza, New Delhi, from July 22
24, 2013.
The conference provided means to master the
art of diplomacy. It helped students learn public
speaking skills and communication techniques.
A framework shared to discuss and engage in
global issues proved valuable. More importantly,
an international forum such as this one exposes
students to foreign cultures and learn new values.
The success of the program will ensure its reach
to other schools as well.
The program brought students from various
cultural backgrounds together. About 250
students from 31 schools took part in the event. A
group of 10 bright students from Doha Qatar also
attended the seminar.
The MUN committee includes UN Human Rights
Commission (HRC), UN Economic and Social
Committee (ECOSOC), UN Special Political and
Decolonization Committee (SPECPOL), Arab
League, Advisory Panel on Sectarian Violence and
the Press Committee.
A diplomat
is a person
who can tell
you to go to
hell in such a
way that you
actually look
forward to the
trip,

Caskie Stinnett,
American writer.
School children donning the skills of diplomacy
32
Mumbai
Human Resource
A
trekking event in the wilderness not only
allows you to explore landscapes, initiate
self-discovery, but build lasting friendships as
well. Affirming this belief, JSW Corporate Office
organized a day-long trekking trip to Matheran, a
hill station in Maharashtra.
The event was organised in coordination with the
Association of British Scholars (ABS), Mumbai,
under the safety and supervision of Countryside
India. The journey to Matheran takes around three
hours from Mumbai. An AC coach was arranged
for those who joined the trip.
The trekking excursion was a first-time experience
for many who had never gone trekking before.
The way to the hill started from Borgaon. The
beautiful landscape could be described as Gods
Own Land, surrounded by scenic hills clad with
dark rain clouds and waterfall from atop, which
all presented a spellbinding picture.
The initial phase towards the One Tree Hill was
easy for many to overpower. The second phase of
trekking was more daunting. The way led into a
dense forest and a foot-wide rocky terrain. It was
the most dangerous stretch in the entire trekking
journey, explained Vikas Srivastava, but we
finally made it and reached the top. Moreover,
I realized on our return trek that looking at the
hill top and actually climbing it are two entirely
different experiences.
For Parag Wagh, the scenic beauty of Matheran
was an unforgettable experience and the
expedition a memory of a lifetime. Trekking is the
best way of getting to know the land, its people
and its culture, he said.
Tryst with Nature
Trekking is
the best way of
getting to know
the land, its
people and its
culture,

Parag Wagh,
Commercial Dept.
JSW team members at Matheran
Mumbai / Tarapur
Human Resource
T
o ensure JSW employees stay fit and
healthy, a wellness service program
was initiated in alliance with ICAS India at
Vasind, Tarapur and Mumbai locations in
August 2013.
The six-month service plan got a thumbs-
up from participants who had earlier
attended a presentation by ICAS India at
JSW Mumbai and supported the initiative.
ICAS India is a partnership between ICAS
UK and Continuing Education & Training
Centre (CETC) that provides wellbeing
and employee assistance programs.
The program offers support (24x7) over
phone and email to employees and
their dependents on issues related to
healthcare and maintain confidentiality.
I
ts easy to believe theres nothing you
can do about stress. But you have more
control than you might think. Managing
stress is all about taking charge: of your
thoughts, emotions, activities and the way
you deal with problems.
A seminar on Stress Management &
Naturopathy was organised for the
employees of JSW Tarapur, by VIKALP, a
social organisation, which imparts training
& awareness about an alternative treatment
concept for maintaining good health.

All factors contributing to rising stress
levels such as blood pressure, acidity,
spondilytis asthma, migraine, besides
job-related work pressures were focus
issues. VIKALP recommended Yogasana,
Pranayama and physical exercises as an
effective solution to handle stress.
Fit as a Fiddle
Lifting the Pressure Lid
A faculty member demonstrating naturopathy training
34
Ratnagiri
Human Resource
J
SW Energy is known for its
encouragement and support to new
ideas, thoughts and ways of doing things.
In support of this vision, it has launched,
Srujan, an initiative to nurture creativity
and innovation.
Srujan will provide a platform for
incubation of new ideas and concepts that
will not only enhance ones thinking ability
but will be beneficial to our business in
the long haul.
Aimed to be a quarterly program, the first
such event was organized on July 17, 2013,
at Ratnagiri. The theme was, Energy
Saving Potentials at JSWEL, Ratnagiri.
Seven teams were formed from functional
areas that included Operations, MMD,
BoP, TMD, Electrical, OS/TS and I&C.
Each group was allowed to present their
innovative ideas in a 30-minute slot.
Being as creative as they could, teams
presented case studies, presentations,
creative thoughts and concepts in power
generation. Participating teams were
Empowering Innovations
Prizes Name Department Topic
1st
Winner
Shripad Joshi (leader)
Fahim Gaig
Santosh Bhosale
Trupti Zagade
Boiler Department
Optimised usage of circulating water (i) CW in
FGD (II)SWTP on COC basis
2nd
Winner
Aniruddha Patil (Leader)
Manoj Kapare
Amar Kadam
Niha Chougule
Instrument and
control
Energy saving potential in AHP & compressed air
system 1. IFC 2. Level Mode Operation 3. Air Dryer
3rd
Winner
Avadut Kelkar(Leader)
Sudarshan Majji
Harshal Joshi
Ishan Rastogi
Operation
Aux. Power Consumption, use of natural
resources, new ideas, bottom ash system, FA air
compressor, instrument
judged on the basis of their presentation skills, time management, understanding
of the subject, depth of research, uniqueness of the ideas, clarity and suitability for
adaptation in the plant. Playing moderators on this occasion were Mr. Shantaram
Pai, AVP, Corporate Engineering Services, JSWEL, Mumbai; Mr. Vijay Sinha, Head
HR , JSW Energy and Mr. Suryaprakash, Head O&M, JSWEL, Bellary.
There is no doubt that creativity and innovation are the most important human resources
of all. Without creativity, there would be no progress, and we would be forever repeating the
same patterns. Edward de Bono, Maltese physician.
Mr. Vijay Paranjape addressing participants
Mumbai
Awards
Honour and Glory
J
SW Steel has been honoured with The
Industry Leadership Award by Platts
Global Metals Awards. The prestigious Award
seeks to recognize and felicitate enterprise
achievements in steel, metals and mining.
Platts has based the Industry Leadership
Award on five parameters Financial
Results, Innovation, Product Quality, Safety
and Strategic Vision.
The selection process for each of the
five parameters follows a defined path.
For instance, under Financial Results,
it considers a companys annual report,
growth figures, business projections,
credit ratings and capital assets. On the
other hand, Innovation parameters rely on
technology, processes, cost effectiveness
and sustainability.
The Product Quality aspect evaluates a
companys record of reliability based on low
percentage of load rejections, consistency in
product specifications and in-time delivery.
On Strategic Vision, Platts evaluates the
companys vision and its achievements.
Mr. Seshagiri Rao, Jt. MD, JSW Steel, and
Group CFO, said, It gives us immense
pleasure to get this prestigious global
award. The company remains committed
to the pursuit of challenging targets, safety,
environmental protection, transparency,
openness and social responsibility in every
aspect of business around the world.
JSW Steel is proud to receive this honour and
strives to excel in all areas of its operations.
Sharad Mahendra with the Golden Platts Award
36
Awards
Crowned with Laurel
Anchoring Point
I
t was a matter of great pride and joy for JSW Steel, when it was
awarded the Golden Peacock Eco-Innovation Award for 2013,
by the National Jury under the Chairmanship of Justice P. N.
Bhagwati, former Chief Justice of India, and acting Chairman,
UN Human Rights Commission.
Innovation is seen as the key competitive differentiator
in the 21st Century. The Golden Peacock Eco-Innovation
Award is given to companies who have continually innovated
their products and services to the unexpressed wishes and
unarticulated needs of the time.
The Golden Peacock Awards, instituted by Institute of Directors
in 1991, are now regarded as a symbol of Corporate Excellence
worldwide. The Award applications are assessed at three levels
by independent assessors and finally by a grand jury.
The Award ceremony was held at a specially organized Golden
Peacock Awards Nite on July 19, 2013, in New Delhi. Honble
Dr. M. Veerappa Moily, Union Cabinet Minister for Petroleum
& Natural Gas, was the Chief Guest and presented the Golden
Peacock Awards in the presence of a distinguished gathering
of business leaders, jurists, academics, environmentalists,
economists, legislators and policy-makers.
The Golden Peacock Awards Global Secretariat receives over
1,000 entries each year for various categories, from over 25
countries worldwide. The Awards achievement is considered
a powerful way to build a companys brand.
J
SW Jaigarh Port won the Upcoming
Multi-cargo Greenfield Port of the
Year award at the 4th All India Maritime
And Logistics Awards (MALA) 2013 on
6th September 2013 at Hotel Trident,
Nariman Point, Mumbai.
We won this award due to our
remarkable operational performance,
year on year growth, efficient operations,
green initiatives, multi-cargo handling
capacity and high customer satisfaction.
JSW Jaigarh Port is a deep water, all-
weather, greenfield port on the western
coast of India near Ratnagiri. It is the
largest private port in Maharashtra with
10 mtpa operational capacity.
JSW Officials receiving the Award at the hands of Dr. Moily
Capt BVJK Sharma and Capt Jasbir Singh receiving the Award
Delhi / Mumbai
Mumbai
Awards
Worthy of Pride
J
SW earned one more laurel
when JSW Energy was adjudged
Best Thermal Power Plant for our
Vijayanagar SBU by IPPAI (Independent
Power Producers Association of India)
at their annual event in Goa this year.
The Thermal Power Plant category was
considered on the basis of 5 factors -
Capacity, Station Heat Rate, PLF, Plant
Availability, and Auxiliary Consumption.
Overall, the awards were given in 13
different categories that included Wind,
Solar, Distribution, Transmission,
Regional LDC, Best State and Best
Regulator among others.
The eminent jury comprised Mr. S. L.
Rao, Former & First Chairman of CERC;
Mr. Subramanium; Mr. Ajay Shankar,
Former Secretary DIPP and Mr. Anil
Razdan, Former Power Secretary.
Pramod Menon and Satish Jindal receiving the Award
38
Awards
Art
and
Accolade
J
SW Foundation has been awarded with
the Australian Arts in Asia Awards 2013, in
the Innovation category along with Museum
Victoria for the museum and PLACE-Hampi. The
Innovation Award is for an Australian artist or
arts organisation that delivered an innovative arts
project in Asia, or whose approach to engagement
in Asia was innovative.
The Award is recognising the work of Sarah
Kenderdine for the PLACEHampi project at
Kaladham Museum, Vijayanagar in Karnataka.
The museum honours the areas archaeological
site known as Hampi, and showcases a profound
AustraliaIndia collaboration and an extraordinary
set of creative technical innovations which have
been developed over many years. Hampi was
the last capital of the last great Hindu Kingdom
of Vijayanagar and was inscribed on the World
Heritage List in 1986.
Using a motorised platform, viewers can rotate
the projected image within a 360-degree screen
and explore 18 high-resolution augmented
stereoscopic panoramas together with a dynamic
sonic experience. The PLACE-Hampi creative team
includes composers, sound designers, animators
and dancers.
The museum is informed by over 30 years of
research at the site of Hampi, by Australian
art historian Dr George Michell (AO) and his
archaeological collaborator Dr. John Fritz, and it
includes extensive photographic records by the
eminent Australian architectural photographer,
John Gollings.
Museum Victoria is the largest museums
organisation in Australasia and includes three
public museums (Immigration Museum, Melbourne
Museum, and Scienceworks) as well as the World
Heritage listed Royal Exhibition Building. The
Museum is proud of its collaborations that explore
interactive and immersive experiences research,
and new media creation.
The International Council of Museums Australia
(ICOM Australia) is a part of the global network of
museum and heritage professionals committed
to the worlds natural and cultural heritage. ICOM
Australia provides an international perspective
while Museums Australia has a national focus.
Visitors at the Hampi Exhibition
Vijayanagar
CSR
Vijayanagar
Sewing
a Dream
W
hen Mangamma, 32, lost her
husband two years back, she lost
all hope to live and contemplated ending
her life. With three grown children and
no one to help, she was desolate. But,
her worries vanished after she joined OP
Jindal Centre, Vijayanagar, to get trained
in dressmaking. The training has not only
changed her life; it has inspired others to
follow her example.
This remarkable turn of events with
Mangamma has been spurred by the
efforts of JSW Foundation through its
Training Centre for Textile and Apparel.
The Centre was started in 2001 to help
women folks in the nearby region gain
work opportunities by teaching them
sewing skills to earn a living. The
programs are designed to empower rural
women become self reliant and give them
confidence to earn their own living.
Rural women in the vicinity of
Vijayanagar plant are living under acute
social and economic conditions. Their
high dependency on their guardians
makes them more vulnerable. The
JSW Foundation is working proactively
to identify such women and give them
opportunities to learn and transform
their lives.
The Centre has state-of-the-art training
facilities. It has 50 specialized and
industrial machines which engage 50
women in regular dress-making of all
kinds. The plant management, after
seeing the commitment, potential and
skills of these trained women, has
started placing orders for staff uniforms.
Women at Textile and Apparel Centre, Vijayanagar
40
CSR
This show of strength has led to
considerable increase in their incomes.
On an average, a woman earns around
Rs. 3,500 to Rs. 4,000 per month, while
at the upper end it goes up to Rs 12,000
per month.

Today, Mangamma takes home around
Rs 6,000 per month. She lives with
her family in a comfortable rented
accommodation. Her children are well
fed and going to school for a brighter
tomorrow. It was her commitment to
learn and change her life, which brought
her to the OP Jindal Centre. Her gain is
now a testimony for others to follow.
Until now, the Centre has trained more
than 600 women under the leadership of
Dr. S. S. Gupta. This is just the beginning
and there is lot more to accomplish.
JSW has been facilitating dressmaking
courses for women in the nearby
regions of Shahbaj, Gadab and Kolve
villages. With growing awareness
of the program, already 75 women
have enlisted in the third batch. The
participants are trained in making
ready-made garments.
The training program that has been
organised in association with Jan
Shikshan Sanstha, Alibag provides
certifications on successful completion
of the course. The training is
envisaged to create an independent
source of income, while providing
self employment opportunities. The
company provides training kits with
tools to encourage participation.
CSR
Salboni
Spawning Wellbeing
B
andana, 23, after receiving health
training facilitated by JSW Foundation,
is now working as Rural Health Assistant
(RHA). Considering the near non-existent
medical facility and availability of doctors
in the region, Bandana is adding great
value in and around her village.
JSW Foundations efforts in improving
healthcare situation in rural India are
yielding extraordinary results. Already
it has led to a drop of near 30 percent in
gastrointestinal (GI) disorder profiles, one
recent study indicated.
Salboni, a backward block in the West
Medinipur district of West Bengal, has
been in the limelight for the past couple of
years all for good reasons, though. The
cause is a proposed 10 MTPA integrated
steel plant of JSW Bengal Steel that is
coming up in the region.
There are around 34 villages surrounding
JSW project site. It was important to
look around and find out more about the
inhabitants and their daily challenges.
The regions population mainly constitutes
local tribes. The socio-economic mainstay
is unorganized agriculture, which fails
to provide people in the region sustained
work opportunities all through the year.
With the objective to identify their most
pressing concerns, JSW Bengal Steels
CSR Team initiated dialogue with the local
communities. Representing our company
in this effort were JSWs Amitav Chaterjee
and Sandeep Dubey.
The outcome of the findings suggested
health and education as two focus areas
for our efforts. Being part of a forest region,
health and education infrastructure
Bandana - A rural health assistant
42
CSR
are woefully lacking. Both government
teachers and doctors are reluctant to
dispense their duties on sustained basis
in the region. The high dropout rates
in schools and falling health indicators
testifies to this dismaying situation.
The nearest medical facility is more than
12 kms away from Salboni. The situation
is further worsened due to lack of roads.
Health awareness and medical assistance
are top priority for the people here.
So the JSW Foundation, in order to bring
about a sustainable solution, studied the
situation and came out with the program
to impart training to women on Rural
Health Awareness and Assistance. This
way, the women would get empowered
and rural health scenario would improve.
The CSR team together with JSV
Innovations (Foundations health partner
in West Bengal) selected six women for
the training program. The selected women
were provided training that focused on
imparting knowledge on general health
awareness, basic understanding of human
anatomy, and first aid during emergency.
The 18-month training program was
divided into two parts; 9 months of class
room sessions and 9 months of field based
training. On completion of the training,
the participants received certificates and
became RHAs.
These RHAs are working in spreading
general health awareness, including
healthy eating habits and best hygiene
practices. The combined efforts are
tackling anaemia, GI disorders and
respiratory tract infections. They have
been busy collecting data from villages
and in the meantime, de-worming
affected family members.
Health Report Card
The outcome of the program has
been encouraging.
30 percent drop in GI disorders
profile in villages
6500 people (male and female
of all age groups) de-wormed
12 % decline of repeat patients
at health camps
Increase in overall health
awareness
Rural health camp, Salboni
CSR
Ratnagiri
Transforming Lives
S
uhas Bhuvad was a conventional paddy
farmer from Ambuwadi hamlet of
Nandivade village in Ratnagiri district of
Konkan region, until the JSW Foundations
organised farm based livelihood intervention
enhanced his lands productivity to nearly
double its output and changed his economic
condition. Many a farmers life has been
transformed forever.
JSW Foundation has been working tirelessly
for real transformation in lives of people
in rural India. The Foundation accepted
the challenge to work in the area of
strengthening farm based livelihood of local
farmers. The goal was to work with a view
to increasing farm productivity, motivating
farmers for collective farming, changing the
crop patterns, allocating land for rabi crop
cultivation, improving irrigation methods
and farm mechanisation.

Nandivade village is famous for its pristine
beauty, alphonso mangoes and cashew
production. The region receives 3,500 mm
rainfall on an annual basis and produces
paddy (in kharif season) and pulses (in rabi
season) as its main crops.
The farmers in Nandivade village were facing
issues such as low land holding by farmers,
lack of information on modern agricultural
methods and government schemes related
to farming, low farm productivity due to
poor seeds, labour deficit, besides water
issues and lack of multi-crops.
The issues were compounded by the
inflexible attitude of farmers to change
both their crop pattern as well as farming
methods. Before the intervention program,
the yield per guntha (1 guntha = 1000 sq
feet) was only 30 kg whereas, the standard
output should be 90 kg. This meant less
income from farming, thereby impacting all
aspects of their continuation, from growth
Suhas Bhuvad at his sunflower farm
44
CSR
Other activities at Ratnagiri
Mid-day meal program
Individual toilet program
Women self-help group
development
School infrastructure
development program
to new opportunities.
To ensure success of the initiative, it was
important for the Ratnagiri CSR team to
enlist support of the local gram panchayats
and government agriculture department to
facilitate the intervention. As part of this
plan, enhancing paddy productivity was
taken up as a thrust area and 15 farmers
offered their land for experimentation.
Regular meetings with the farmers,
together with farming workshops were
conducted to monitor its progress. The
Foundation also distributed hybrid paddy
seeds to farmers for effective farming.
These interventions proved beneficial and
farmers started taking great interest in the
experimentation.
Other farmers were highly impressed after
witnessing the results of this program.
They too started adopting new cultivation
techniques using hybrid seeds and urea
briquettes, accepted farm mechanization
methods and influencing others. The result
was five farmers witnessed their paddy crop
yield double in output, while many others
have started observing significant increase
from their land.
Suhas Bhuvad, the farmer who led the
way, became a role model in this exercise.
His average paddy yield per guntha
has increased from 44.5 kg to 74.33 kg
despite the challenges he faced before the
intervention. Now he also cultivates sweet
corn and sunflowers in his 5 guntha land
that was earlier lying as wasteland.
Credit for this successful initiative goes
to the Ratnagiri CSR team, primarily, Mr.
Rajeev Limaye and Mr. Ganesh Ghodake,
who played key roles in persuading the
farmers to adopt new methods of farming
and worked towards facilitating the change
in the cropping pattern.
CSR
Vijayanagar
Pledging Support
J
SW Foundation launched an
Integrated Watershed Management
Project on July 4, 2013, in Bellary.
The aim of the project is to assess
the feasibility of soil and moisture
conservation and enhancement in
agricultural produce in Bellary district.
The project is in association with
International Crops Research Institute
for the Semi-Arid Tropics (ICRISAT),
Centre of the Consultative Group for the
International Agriculture Research and
the Government of Karnataka.
Mr. Sajjan Jindal, CEO & MD, who was
present on this significant occasion,
launched the project. He stressed on
the importance of agriculture in the
overall development of the nation, and
said, I grew up in close proximity with
agriculture as my father began life as
farmer. Since then, I wanted to exploit
ways to enhance farm productivity.
He also interacted with the farmers to
understand issues affecting their farm
output.
Mr. Jindal pledged his support for the
project and affirmed that he would be
willing to scale-up to include entire
Bellary district and all the districts
where JSW Group is present. Mr. Jindal
added, Together with the Government
of Karnataka, industries like JSW and
institutes like ICRISAT can help farmers
with the best possible technical help.
Honble Minister of Agriculture,
Government of Karnataka, Shri Krishna
Byregowda lauded JSW for its active
participation in the integrated watershed
management project and pledged
support for its success. The project
spans 5900 hectares land, spread over
four villages, namely Joga, Kodal, Dodda
Antapura and Chikkanthapura of Sandur
Taluka.
Dr. Suhas P. Wani, Principal Scientist
and Project Leader, ICRISAT, highlighted
that the focus of this initiative would be to
establish a model site of learning in low
rainfall zones (less than 700 mm rainfall
per annum) in Karnataka. The idea is to
show the high potential of rain-fed areas
by adopting integrated water resource
management approach. Another reason
is to enhance water availability and its
green-use efficiency.
Dr. William D. Dar, Director General,
ICRISAT, appreciated the deep
involvement of JSW Group in this
project. With the coming together of
government, corporate houses and
knowledge partners like ICRISAT, we
can solve all agricultural problems and
compliment our efforts towards a holistic
agriculture management, he opined.
Expected Outputs
Exemplar watershed in Bellary district is
established as Site of Learning
Field laboratory sites to undertake strategic
research in the area
Well-trained human resources to plan,
develop and execute integrated watershed
management programs enhancing the impact
of these projects.
Long-term data on impacts of watershed
management in terms of hydrology, crop
production, incomes and social development
will be available for low rainfall agro-eco-
region.
Deliverables
Generate a baseline document for the 5900
hectares land that maps soil types, crop
yields, water use efficiency, and socio-
economic profile of the community
Create a template for use of domestic waste-
water through appropriate technology
Develop the chosen area as a Model Site of
Learning for Bellary district
Enhance productivity in the chosen watershed
by 20% over next five years
Increase income levels by 25% over next five
years
Increase cropping intensity by 30% over next
five years
Increase green cover by 20% over next five years
Mr. Sajjan Jindal with Dr. William Dar at the launch of integrated watershed management project
46
CSR
Ratnagiri
Showing the Way
I
n an effort to encourage paddy
enhancement yield, JSW Foundation
held a knowledge sharing program
for farmers to improve paddy seed
cultivation using the four-point method
to enhance output.
Around 150 farmers were provided
knowledge on using improved paddy
seeds and were shown application
technique of four-point paddy cultivation
method to enhance produce.
The re-plantation program featured
Chaferi, Kasari and Nandivade villages,
covering an area of 1.67 hectares. Around
100 farmers used improved seeds and
100% germination of paddy seeds was
accomplished. The utilization of green
manure of gliricidia in re-plantation was
beneficial for paddy crops.
A report on this technique revealed that
farmers who used the four-point method
yielded productivity of 89.42 kg / guntha,
whereas the average yield for farmers
who used hybrid seeds with traditional
cultivation methods was 59.26 kg/
guntha. The initiative resulted in over 100
farmers using improved variety of paddy
seeds and 20 farmers cultivated seeds
using the four-point technique.
Paddy fields at Ratnagiri
120
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Hybrid seeds (current year)
Local seeds (last year)
Paddy production using four-point technique
Field Notes
Ratnagiri
Ecologically Prudent
More than 70% of Indias people live
in rural areas and use wood as energy
source to fuel their cooking stoves
(chulhas). The wood-burning stoves
in villages not only operate at a low
efficiency rate of 6-8% but, it steps-up
demand for firewood, thus leading to
rapid deforestation. A survey by AARTI
highlighted the need for smokeless
stoves to improve womens health and
environment. According to a World
Health Organization (WHO) study, 2002,
an estimated 5 lakh women and children
die prematurely due to long term
exposure to kitchen smoke. An improved
and smokeless cooking stove would not
only be environment-friendly, it would
also lead to less firewood consumption.
Creating awareness is helping the cause
significantly. Some villagers are already
looking at alternative ways to replace
wood as fuel.
Clean and Green
A Ray of Light
In continuation of our efforts to protect
the environment, JSW staff members took
part in a cleanliness drive at Ganpatipule
& Malgund beach on May 5, 2013. Among
those who participated in the drive
included JSW Unit Head, Mr. Paranjape,
the Districts Collector & MLA, and
Sarpanch of Ganpatipule & Malgund.
JSW gives great significance to serving the
cause of good health for all. In helping
the goal of a cataract-free village, six
cataract operations were performed on
June 21, 2013, at Lions Club Eye Hospital
in Ratnagiri. Till date, 91 operations have
been performed in this ongoing activity.
Cataract clouds the eyes lens which
impairs vision. The lens must be cleared in
order to focus light onto the retina.
Leading the way
With a view to educate farmers on
advanced methods of goat rearing, a
pilot project called Navinya Purna Yojana
was initiated to achieve this aim. Five
proposals were submitted to the regions
animal husbandry department in 2012,
of which one was sanctioned for goat
rearing. Outcome of this initiative was one
farmer, Mr. Sunil Pawar, from Wakanwadi,
Sandelavgan has been selected to receive
subsidies covering 50% of his project cost.
He has to repay the loan over a period of
5 years. Another farmer, Mrs. Prajakta
Pawar of Kasari village was able to
purchase 11 goats with bank loans. JSW
CSR will continue to monitor the project
for effective results. monitor the project for
effective results.
Tackling Fuel & Fertilizers
A training workshop on biogas was held
on March 6, 2013, to understand the
procedure for using biogas as a renewable
energy source. The objective of the training
was to create biogas as a medium for
cooking and convert the digested waste
into a fertilizer. Furthermore, biogas use
could also help improve health conditions
by isolating organic matter from raw
manure. Dr. Prasad Deodhar, Founder,
Bhagirath Gramvikas Prathisthan,
Sindhuduraga, who led this program,
explained its significance to over a dozen
villagers from Nandivade district who
attended the class.
48
Field Notes
Dolvi
All is Well Now
The presence of contaminants in water can
lead to serious health issues, including
gastrointestinal illnesses, reproductive
problems, and neurological disorders. Due to
years of neglect, water in an old well at Khar
Dhombi, a small hamlet in Gadab village
near JSW Dolvi plant had become unusable.
JSW offered to revive the well after getting
it sanitized and restored. Our efforts proved
fruitful as around 300 villagers use this well
for water consumption.
Recycled Recast
In a meaningful act, JSW Dolvi provided
training to farmers on creating
vermicompost. Vermicompost is treated
organic waste used as manure to enhance
field output. All organic wastes like leaves,
trimmed plant-cuttings, shredded paper
and kitchen wastes are used to produce this
manure. The vermicompost know-how will
help farmers recycle waste and improve their
farm output. The Horticulture Department
at our Dolvi plant produces around 90,000 kg
vermicompost, which is sufficient for plants
and trees around the factory.
Empowering Women Caring and Rearing
Child development begins with
pre-school learning. Therefore the
State Government has encouraged
opening of anganwadi centres in every
village to make it possible for every
child in the region to get pre-school
learning. To help in this objective,
our JSW CSR team regularly visits
anganwadis around our Dolvi plant.
During one such visit, teachers of
anganwadi centres at Ghaswad of
Shahbaj Grampanchayat and Wadkhal
Grampanchayat pointed out the need to
upgrade the facilities at their centres.
Responding to their request, JSW
offered to renovate these anganwadi
centres. Its now encouraging to see
toddlers play and learn in a safe and
clean environment.
Sweet Results
As part of JSWs commitment to
improve means of livelihood in rural
areas and address the issues of
poverty and food insecurity while
protecting nature, we initiated a
project to help tribal families in the
region. Around 975 fruit-bearing
saplings were distributed to 195 tribal
families in Kamthwadi, Numberwadi,
Golwadi, Khapachiwadi, Sulewadi
and Indiranagar. JSW Dolvi plant
has set up a full-fledged nursery for
experimentation of sustainable quality
saplings with fruit-bearing mango
trees and jamun. With proper training
and support in plant nurturing, such
efforts could generate occupational
opportunities and improve nutritional
status of tribal families in the region.
Women empowerment is an integral part
of JSW Foundation. The Foundation is
facilitating tailoring courses for the women
from Shahbaj, Gadab and Kolve villages.
Recently, a third batch of 75 women were
enrolled for the course. The training
helps these rural women to create an
independent source of income.
The Foundation organizes these tailoring
courses with Jan Shikshan Sanstha, Alibag.
JSW also provides training kits.
Reason to Smile
A free Dental Check-up Camp for JSW
Colony residents was organized on April
8, 2013, in coordination with Dr H. Rathis
Advance Dental Clinic, Nagpur, at the
Colony Club House. A team of 3 Doctors
and 4 staff members attended to the
patients in the Camp. About 45 residents
were examined and received advice for their
dental concerns.
Clean and Cool
As a regular CSR activity, a water kiosk was
inaugurated on April 15, 2013, in Kalmeshwar.
The inauguration was done at the hands
of Mr. Ashok Dhulandar, President, Nagar
Parishad, Kalmeshwar, in presence of Dr.
Poddar and other prominent citizens of the
town. Mr. Praveen Waghmare (GM- HR&GS),
Mr. Atul Mangrulkar and Mr. Dilip Gajbhiye
were also present on the occasion.
Field Notes
Kalmeshwar
Nurturing Nature Promoting Health
JSW Salem Works has joined hands with
Isha Project GreenHands in their mission
to increase the green cover to 33% in
Tamil Nadu. As part of this initiative, Project
GreenHands will provide JSW with around
10,000 saplings each year for our village green
cover program. The GreenHands Nursery
building was inaugurated on May 23, 2013,
by Mr. D. Ravichandar, CEO, who also visited
the nursery garden. JSW senior executives
took part in the tree-planting event at the
Isha Nursery. This is our second project in
association with Project GreenHands. We had
earlier developed a Volunteer Nursery at
Kunjandiyur, Mettur, to produce over 1 lakh
saplings each year.
Childrens health is an important factor in their
growth and development. JSW views health as
an essential issue in serving its social causes.
In pursuit of this, JSW Salem held separate
health camps, each focusing on eye care and
dental care for school going children.
Eye camps were held in collaboration with
Agarwal Eye hospital at two of the largest
government-run schools in the neighbourhood.
Close to 4,000 students including girls and
boys were examined. Furthermore, 469 primary
school children in three panchayat schools
were also covered under the program. Over 400
children were recommended spectacles and
taught the importance of eye care and good
nutrition for healthy eyes.
Meanwhile, dental camps were held in alliance
with Salem Dental Association for primary
school children in three villages. The camp
covered 469 students and provided learning
on dental hygiene. As an incentive, healthcare
products company, Colgate Palmolive, offered
free dental products to children.
In similar camps, two health camps were
held in nearby villages where nearly 600
villagers were screened for vision deformities
and recommended spectacles and cataract
surgeries. As a supportive gesture, Mr
D. Ravichandar, CEO, along with Dr. J.
Jagadishkumar, Dy Director Health, Salem,
gave away free spectacles.
Salem
Watershed Initiative
A Memorandum of Understanding (MOU)
was signed between NABARD and JSW
Steel, Salem Works, for developing a
watershed project at Gonur Panchayat. This
project is part of the Participatory Integrated
Watershed Development (PIWD) plan
that is aimed for completion in five years.
Shramdhan, a ritual before beginning a new
activity was performed for its success.
50
Events
Birth Anniversary A Tribute to Shri O.P. Jindal
J
SW Group fondly remembered our founder Shri O.P. Jindal
on his 83rd birth anniversary on August 7, 2013, by paying
him rich tributes. Programs to celebrate Shri Jindals Birth
Anniversary were held at different locations, including Ratnagiri,
Vasind, Tarapur and Kalmeshwar to commemorate the occasion.
Ratnagiri
Shri Jindal was a visionary who is recalled for his business
excellence and social responsibilities alike. As a fitting gesture
to his memory, a Blood Donation Camp was held at JSW
Ratnagiri at Urja PHC. Around 65 employees donated blood in
this noble act. The camp was inaugurated by JSW Unit Head,
Retd. Col. Gracias. Other programs included drawing and
elocution contests at nearby schools to inspire and motivate
kids to excel. The response was overwhelming as nearly 550
students participated in the competition. First three winners
received prizes for their outstanding performances.
Vasind
Shri Jindal was a philanthropist and a true Indian who channelized
his energies into building a professional organization. In a move
worthy of his memory, JSW Vasind operations distributed
school bags, notebooks, pencils, pencil boxes, water bottles and
biscuits to 10 schools that provide education to adivasi children
in the area. Over 700 children benefited from this campaign.
Furthermore, a blood donation camp at JSW Hospital saw 35
employees lending meaning to a great cause. In addition, we
donated 4,500 kg cattle-feed to a goshala in Bhiwand village.
Having identified the requirement for clean drinking water in
two adivasi schools, we provided them two Sintex water tanks,
each with a storage capacity of 500 litres.
Tarapur
An entity that filled the hearts of millions with reverence and a
name that would never be forgotten, Shri Jindal was a fatherly
figure for all of us. As a tribute to his memory, JSW Tarapur
marked the occasion by distributing clothes, books and grains to
needy villagers and sharing their joy on this momentous day.
Kalmeshwar
Offering rich tributes to Shri Jindal who had tall ideals, JSW
employees at Kalmeshwar offered their Shraddanjali in a simple
ceremony. The event was marked by donating gifts to a special
school Prerana in Ghorad, and Matoshree Vridhashram in
Adasa village to spread joy in his memory with others.
Shri Jindals birth anniversary is a memorable day for all
JSWites and it was celebrated with the same love and
reverence across all locations in the Group. Where others
saw walls, he saw doors - that is how Shri Jindals vision has
been expressed. His journey from a humble beginning to being
a successful industrialist, a philanthropist, a politician and a
leader, will be a great source of inspiration for all JSWites -
today, and in times to come.
Blood donation camp at Ratnagiri Gifts distribution for special enabled school at Kalmeshwar
Blood donation camp at Vasind Books distribution at Tarapur
Events
Independence Day
J
SW employees celebrated Indias 67th
Independence Day on August 15, 2013,
with nationalistic enthusiasm and a sense
of deep gratitude to our Freedom Fighters
who gave us our precious freedom. The
momentous day was celebrated at Tarapur
and Vijayanagar plants with flag hoisting
ceremonies and cultural events to mark the
auspicious occasion.
Tarapur
The air was filled with freedom songs and
everyone had donned patriotic colours
as JSW Tarapur celebrated Indias 67th
Independence Day. Chief Guest, Shri Dileep
Bhatt, President-Operations unfurled the
National Flag followed by the playing of the
National Anthem.
Speaking to a large gathering of employees
and their families, Shri Bhatt offered his
homage to our freedom fighters who fought
for our freedom. Shifting the focus to JSW,
he commended the contribution of JSW
employees and their spouses who have been
a pillar of strength to their partners in the
journey of our success.
The occasion was marked with cultural events
and contests for children. Shri Bhatt facilitated
the winners of JSW Artists of the Year awards
by acknowledging Ms. Fairy Saini and Master
Anuj Saxena for securing 1st and 3rd prizes
respectively in a photography contest.
Vijayanagar
At Vijayanagar plant, the mood was one
of patriotic passion and excitement. The
Flag Hoisting ceremony took place at the
appropriately titled, Freedom Park. Shri
Handa and Shri Kanoria attended the joyous
function with their families. Befitting the
occasion, a foundation stone for a new school
was laid at the site.
Celebrating Indias
Glimpses of Independence Day celebration across locations
Events
Delhi
Meanwhile, several programs for children were
organised as part of the celebrations. In one
interesting act, three school students performed
a skit to highlight the struggle of our Freedom
Fighters and Leaders in attaining our valuable
freedom. Another event was a FREEDOM RUN
that saw over 800 children participating in the
race. One little boy named Pampapati, a student
with our Tammana School, covered the entire
distance effortlessly. Later in the day, a football
match was organized at the Vidyanagar Football
ground, which was attended by employees and
their families.
All JSW locations celebrated this joyous event.
Similar programs were held across other centres
to mark Indias freedom struggle and make it a
memorable day.
The Independence Day is a reflection of Indias
tryst with destiny 66 years ago. At JSW, we pledge
to work towards a better and brighter India that
will take us ahead to bring back its glory.
At JSW Steel, we have
constantly challenged old
norms. We have continued
to add value by introducing
world-class technologies and
innovative practices.
By staying true to our values, we
have led the Indian steel industry
to greater heights. India relies on
steel for its growth and it is the
dream of every domestic steel
producer to provide the material
that will transform this nation into
a superpower. JSW Steel has been
pursuing the dream to create a
self-reliant India without letting
any hurdles stand in its way.
Today, as India begins its strive
for exponential growth and
advancement, JSW is committed
to continue on the journey that
will bring a billion dreams to life.
- Sajjan Jindal
Events
Vijayanagar
A
ffirming this belief, JSW is deeply committed towards
a cleaner and greener environment. The company has
identified environment and climate change as strategic
priority areas, and true to its vision all our actions are
backed by this belief.
The World Environment Day (WED) is observed on June
5 every year to promote awareness on the importance of
preserving our nature. To mark this meaningful day, we as
an organisation, initiate measures that resonate with the
purpose of World Environment Day.
JSW Steel in its commitment for a cleaner and greener
environment has established an environment-friendly
project of micro pellet plant of 0.6 MTPA capacity at its
Vijayanagar works, Bellary. The plants construction work
has been completed and it shall be operated by Harsco
Metals. Its opening was flagged-off by Dr. Vinod Nowal, Dy
Managing Director, by pressing the remote button.
Earlier, a state of the art Environment Quality Laboratory
was inaugurated at Vijayanagar Works by Dr. Nowal in July
2013. This modern lab is fitted with world-class equipments
that will greatly help us in becoming self-reliant for analyzing
We wont
have a
society if we
destroy the
environment,
said Margaret Mead, American
cultural anthropologist, rightly.
air, water, waste-water, microbiological samples, solid and
hazardous waste, as well as bag filter testing.
Earth friendly micro pellet plants help control pollution
level by converting dust collected from control equipments
such as bag filters into usable agglomerate products
called micro pellets, which could be gainfully utilized in
sinter making.
The World Environment Day is a means to tackle
environmental challenges that include climate change,
global warming, harmful substances, environmental
governance, and resource efficiency to increase the green
footprint.
With further intention to expand the green carpet, a
novel community initiative was taken at Salem plant in
collaboration with Isha GreenHands. Over 3,000 saplings of
different tree- family were planted in the fields of farmers.
The World Environment Day has been receiving tremendous
support from the public, non-profit organisations and
governments around the world to support the cause of
nature.
Saving the Planet
Planting tree-saplings
54
Events
Salem / Bengaluru
Thriving on Quality
Power Play
S
alem Works is the largest alloy steel
producer in the country, making over
600 grades of alloy steel. Supporting the
JSW vision of sustaining and achieving
high standards in quality control, it held
a pre-launch program on Total Quality
Management (TQM) on June 26, 2013.
Mr. D. Ravichandar, CEO, provided an
overview of the TQM concepts and set the
milestones to be achieved. He emphasized
that TQM is an all encompassing concept
requiring the total involvement of all stake-
holders.
Head of Departments (HODs) gave
presentations in their respective areas.
The event proved effective for its sharing of
knowledge and innovative ideas. To make
it more impactful, we invited our suppliers
to understand and support this initiative.
Senior members of the TVS Training and
Services participated in this seminar and
defined the road ahead.
We have initiated several TQM related initiatives such as 5S, Suggestion Scheme,
Kaizan, Quality Circles, FMEA, SPC, MSA and 6 Sigma. Therefore, it became
significant to bring all these initiatives under one umbrella.
J
SW Energy has become a member of the Southern Region Power
Committee (SRPC), an industry platform for meaningful discussions on
power related issues.
JSW Energy hosted the Technical Coordinating
Meeting (TCM) on May 17, 2013, at Taj Vivanta,
Bengaluru that was inaugurated by Mr. Satish
Jindal, COO, JSW Power Trading Corp. The
engaging session addressed key issues affecting
the power industry that included grid failures.
The daylong proceedings culminated in an
enjoyable evening of cultural events that
featured Kathak dance and Nadam flute
recital by renowned international artist, Pt.
Pravin Godkkindi.
The SPRC meeting was followed by a Board
Meeting of SRPC on May 18, 2013, at the same
venue. It was inaugurated by Mr. N. K. Jain,
and attended by various senior officials of
state power companies.
Mr. C. N. Singh honouring people on dais
Senior management team at Salem works
Events
Vijayanagar
J
SW encourages initiatives that support learning and
hone the intellectual capacities of the mind. It was a
matter of great pride and honour for us to host a unique
event, Trailblazers 2013, between JSW and INK Fellows,
from July 26-28, 2013, at Vijayanagar plant.
INK is a physical and digital community of change-
makers aimed at turning powerful ideas into impact. Via
the INK Conference in association with TED, a non-profit
organization devoted to ideas worth spreading, INK acts
as a platform for dialogue to happen between India and
the world. This year, Google has stepped-in to support the
young superstars of INK - the INK Fellows.
JSW provided a platform for the three-day program to
facilitate learning, collaborations and camaraderie among
new generation thought leaders from all walks of lives and
across the world.
The INK Fellows are incredible youngsters from across a
myriad disciplines - from science and technology, to art
and music, to social enterprise and everything in between.
This event presented a wonderful opportunity to bring these
spirited youngsters in touch with the experienced mentors
who have shaped the world before them. From the senior
people at JSW to the heads of Google India, to a number
of eminent experts from the fields of business, technology,
art and culture, Trailblazers ensured we dreamt, problem-
solved, interacted and had a great time together!
The INK Conference experience has often been compared
to a brain spa. The stories, ideas, and perspectives shared
here challenges thinking and what you know. At the end
of the event, participants feel soaked and stimulated with
new ideas and thoughts.
Talking on the occasion, Dr. Vinod Nowal Dy. Managing
Director tracked the growth and achievements at JSW in
the context of entrepreneurial requirements and what it
takes to be a successful entrepreneur.
With so many brilliant minds under one roof, it was bound
to lead to cross-pollination of ideas, collaborations and
chance encounters for the next big breakthrough. Clearly,
Trailblazers will ensure we dream together, and create a
future now.
Panelists sharing their views
Creating
the
Future
56
Events
Vijayanagar
Divine
Intervention
J
SW Vidyanagar Township held an auspicious
ceremony, Srinivasa Kalyanotsava in
May 2013. The symbolic marriage ceremony
between Lord Balaji as the bridegroom and his
consorts Sreedevi and Bhoodevi as his brides
lend an air of spiritual zeal.
The hour-long ritual of Lords marriage was
attended by Dr. Vinod Nowal, Dy Managing
Director and Shri Surinder Ranade, EDO.
According to the Hindu calendar, the special
day of Vaishakha Shudh Dashami marked the
actual wedding of the deities, although Srinivasa
Kalyanotsavam is a daily ritual performed at the
Tirupati Temple.
The custom is held considered to be an important
rite and is held in various cities and towns
across the country. According to mythology, Lord
Venkateswara comes to visit devotees who are
unable to visit his temple.
Sri Srinivasa Kalyanamahostavam is also
referred as Vaivahikotsavam or Pendli
Tirunal. By performing the Kalyanotsavam at
Vidyanagar, employees sought divine blessings
and prosperity for all.
Dr. Nowal invoking blessings of the deities
Events
Vijayanagar
Game
Changers
N
o matter how much our customers affirm
our quality, we are never satisfied. JSW
continually strives for innovation as it enables
us to increase quality through adoption of new
technologies and learning.
To honour our successful JSW Quality Circle
initiatives and commemorate efforts towards
innovation, a joyful get-together was organised
comprising team members from Quality Control
division and Innovation groups. The grand show
was held at the Hyatt Place, Vijayanagar, and
graced by the presence of Mrs. Lata and Dr.
Vinod Nowal, Dy Managing Director.
JSW has a great legacy in pursuit of innovation
and quality, starting from Mr. Sajjan Jindal and
his bold ways to adopt Corex technology despite
facing challenges. In fact, in JSWs early years,
it earned the distinction of JINDAL JUGAAD
which means making possible the impossible.
The event was clearly a tribute to that unflinching
spirit of making thing happen
Mr. P. Sasindran, Chief TID, referred to ancient
scriptures, which say wealth regenerates
itself. He recommended the message of quality
to be spread widely so that more and more
Quality Control initiatives will help bolster the
organisations growth.
Sharing his thoughts, Dr. Nowal spoke about the
importance of growth through innovation and
emphasized that there is an increasing demand
for low cost improvement in solutions.
JSW has a vast intellectual talent pool and the
idea generation capabilities could drive the next
wave of growth in the company.
Dr. Vinod Nowal sharing his experience
58
Events
Mumbai
Preserving & Encouraging
The Awardees
Rohan Shinde (Winner- Drawing &
Painting)
Bhatu Bhamre (Winner- Textile Design)
Aarti Chordia (Winner- Metal Work &
Ceramics)
Ram Kumbhar (Winner- Sculpture)
Madan Pawar (Winner- Drawing &
Painting- Post Graduate)
The prize money for each of the winners was
Rs 10,000 and a certificate.
T
he Friends of Sir J. J. Institute of Applied Art,
a Public Trust, formed with the objective of
restoring the pioneering art institution and the
Consulate General of Switzerland (in Mumbai)
have come together to give away the Indo Swiss
Award for Artists. This award was initiated in 2003
to encourage students of the Sir J. J. Institute of
Applied Art.
The 1st Swiss Award was initiated in 2003-2004
after funds were raised from Art for Art a project
sponsored by the Swiss Consulate, whereby
wooden benches were painted by well known
artists and thereafter auctioned. It was mutually
decided that the sale proceeds would be used for
this annual award to encourage students of the
Sir J. J. Institute of Applied Art to work towards
achieving this prestigious award.
This year the jury comprising Mr. V. D. Sable,
Mrs. Brinda Miller, Mr. Abhay Sardesai, Mr. Quaid
Doongerwala and Mrs. Preeti
Goel Sanghi reviewed the
students work at their Annual
Exhibition on February 25, 2013.
Glimpses of restoration work at Sir J J Institute
Expressing Imagination
Art India
The most beautiful thing we can experience is

the mysterious. It is the source of all
true art and science. - Albert Einstein,
said about art.
Art provides opportunities for self-
expression, bringing the inner world into
the outer world of material reality. ART
India magazine offers a way to express
imagination in ways other than words.
In every issue of ART India, we have
presented new features to make it more
interesting. The August 2013 issue of ART
India dwells on the theme Blockbuster
Shows. The cover story gets you broad
coverage on the best art events from across
the world that includes Venice Biennale,
the Sharjah Biennial and Art Dubai. In our
coverage on events in India, we have featured
the Kochi-Muziris Biennale, the India Art Fair
and Mumbais first photography festival.
We are continually striving to make the magazine
more engaging. One of the steps was to begin
a series of monthly, open town-hall events.
The first event titled Colloquies was held on
August 2, 2013, at the Jindal Mansion. Eminent
personalities from cultural fields attended the
program that saw a packed auditorium. A lively
discussion with noted performance artist Sahej
Rahal was a major highlight of the show.

Art is a language that cuts across all dialects
and cultural boundaries. Earlier in the quarter,
ART India collaborated with the India Foundation
for the Arts to present a project about visual art
Mumbai
60
workshops for children in a village in Nagaland.
Held on June 14, 2013, at Artisans Centre, the
event featured filmmaker Aditi Chitre and
social activist Seno Tsuhah.
Another fruitful collaboration took place
with Jnanapravaha in the form of a course
on Art, Criticism and Theory. We supported
the program and designed its syllabus.
In creating awareness and intensity of its
focus on issues that matter, ART India hopes
to collaborate with various stakeholders in the
Indian art world and further the magazines
pedagogic mission.
Using social medial has helped enhance the
publications visibility. Moreover, featured events
in the new issue have already created social buzz.
Art galleries, curators, artists and writers have
endorsed ART Indias activities. Besides, the ART
India team has already begun gearing up with
exciting plans for the forthcoming release and
program in the months ahead.
To view expressions of creativity and imagination,
join ART Indias mailing list. You may send an
email to artindia@gmail.com.
Art India
Mumbai
Sports
Refuse to Lose
W
inning has become an attitude with JSW
Group. In what comes as no surprise, JSW
Cricket Team became winners of the Saran
Corporate Cricket Tournament 2013. To reach
the finals, JSW topped the crucial semi-final
match this year, defeating the tournaments hot
favourite, Hindustan Unilever Limited, in a power
packed face-off.
Ousting last years winners, Axis Bank, the JSW
Cricket Team was all ready to take on Ratnakar
Bank in the pre-quarter finals. Moving on to bigger
challenge, the next contest was with Standard
Chartered Bank, finalists in 2012 contest, and
then battling it out with Hindustan Unilever in the
semi-finals to lift the trophy.
JSW chased down 88 runs in the allotted seven
overs, which was a huge challenge considering the
high potential of the Hindustan Unilever players.
Nevertheless, our players were determined to win
and their steely persistence paid off. The stars of
the match were Kirti Sodha, Rajesh Pingulkar and
Ranjit Pillai.
Our preparations for the highly awaited contest
started much ahead of the tournament. JSW had
booked space at Mumbais famous Shivaji Park
grounds, known for creating cricket icons, for
players to practice on week-ends.
To ensure we had the best talent on our side, a
structured process was followed for selecting
players from all our group companies that
included Mumbai, Vasind, Dolvi and Tarapur
locations. Enlisting experts like Lalchand Rajput,
ex-manager of the Indian Cricket Team, and Vijay
Yadav, former cricketer, we ensured we were on
top in techniques and talent selection, said Sharad
Mahendra, Captain of the JSW Cricket Team.
A well planned strategy to prevail was put in
place. JSW squad focused on team bonding and
physical fitness as factors that would help the
team triumph. Players got into a competitive
spirit as the only thing that mattered was to win
and they did it impressively.

This year over 100 corporate teams participated in
the tournament. JSW Steel, which has been part
of this competition for the past 10 years, last won
the trophy in 2007, while being runners-up in 2009
& 2011.
The prestigious corporate cricket tournament
is organized by Sanjiv Saran Mehra, a former
investment banker with Lazard, with the objective
to fulfil the aspirations of corporate executives
wanting to play competitive sports.
JSW is proud of its talented team and their
determination to succeed. We wish our players
many more laurels in the future.
JSW Cricket Team with Saran Cup
62
Tarapur
Sports
Going for the Goal
E
ncouraging competitive sports leads
to a healthy work environment.
Affirming this belief, JSW Tarapur
organized a Corporate Football
Tournament on May 4, 2013, for
corporate firms and industrial houses
in the MIDC region, in association with
Next Sports Academy at TVM Sports
Ground, Boisar.
A total of 12 teams took part in the
tournament. Participants included
top firms like Tata, TAPS, Lupin
Laboratories and Viraj Industries, to
name a few. After a series of exciting
matches, JSW Tarapur and TAPS
qualified for the final game, which was
won by TAPS due to an end-moment
winning goal.
The winning team was bestowed with
a trophy and cash prize of Rs. 11,000.
The runners-up were honoured with a
trophy and cash prize of Rs. 5,500.
The event was inaugurated and concluded by
Shri A. S. Dahiya, VP, Tarapur Works. All the
department heads were present at the inaugural
and closing ceremonies of the event.
JSW commends the sportsmanship of our young
players. Sports is not just about winning, it is
about playing in the spirit of the game.
JSW Tarapur football team with Mr. Amarjit Singh Dahiya
Tarapur
Sports
Cricket &
Community Bonding
C
ontinuing with our effort to drive
community bonding, JSW Tarapur
organised two separate cricket
tournaments in the region to encourage
local participation in sports. The first
cricket contest was held at Kolovade,
from May 23 - 25, 2013, and the second
at Dandi from May 29 to June 2, 2013.
Over 40 teams took part in each of the
two tournaments. Players came from
our upcoming port village and nearby
hamlets that include Nandgaon, Murbe,
Navapur, Pam, to form and join local
teams.
The format in both the games was alike.
Each team played four games with the
top four qualifying for the semi-finals,
and then find a place in the finals. The
winning teams were awarded cash
prizes ranging from Rs. 21,000 to 51,000
along with a trophy each. Meanwhile the
1st and 2nd runners-up were honoured
with a trophy and cash prizes.
Men of the Series, Best Bowlers &
Best Batsmen were also honoured
and awarded. All the teams were
acknowledged with a participation
memento. Both the events ended with
JSW hosting high tea parties in honour
of the players.
For JSW it is a matter of great joy and
happiness to see how cricket helps
break barriers and brings communities
together.
Mr. A. S. Dahiya with senior officials
64
Vasind
Sports
Going all Out
J
indal Squash Academy players are
going places, literally. The team is
competing at international levels and
winning laurels. It was heartening
to see Rahul Baitha and Aishwarya
Singh win the 6th and 9th positions
respectively, in Asian Junior Squash
Championships held from June 25 to 29,
2013, in Jordan, Amman.
It was a joy to see Urwashi Joshi
getting selected in the four-member
Indian Squash Team, which competed
in Poland at the World Junior Squash
Championships that was held from July
16 to 27, 2013. The team reached the
quarter finals and received 7th position
in the tournament.
On home turf, the JSA team participated in
the Indian Juniors Squash Championship
held at Chennai from August 27 to 31, 2013.
JSW is confident about this talented
team scaling new heights as we wish
them success.
Jindal Squash Academy
Vijayanagar
Sports
Turning the Tables
T
he JSW Table Tennis Academy
(JTTA), mentored by Parth Jindal,
has nurtured the talent of many young
players to perform at District and State
Level table tennis tournaments.
For JTTA, April 2013, was a remarkable
season. Young players performed
impressively both at the District and
State Level competitions.
Since its formation in 2012, there has
been huge focus on training talent
to ensure our endeavours manifest
in victory. Efforts were directed to
transform a young talented squad into
award winning players. The results have
been heart-warming.
The Academy has seen promising
players like Vijaysingh Rawar, Amit
Prasad, Kanhu Jenna and Jaisingh
Rawat grow and qualify for quarter finals
at District and State Level games and
create a stir. Others who are showing
immense potential include Dinesh Patel,
Jitendra Yadav, Jagganath Jena and
Prajwal Dohare.
Looking ahead, the JTTA is optimistic
of producing some brilliant players.
Already, players have stepped-up their
training practice to twice daily since April
2013, in order to compete and win in the
upcoming District Sports Officer (DS0)
Interschool Tournaments and the CBSE
Cluster 9 contests.
Results are already coming in. On August
15, 2013, Dinesh Patel reached the semi-
finals of the 6th District Ranking Table
Tennis Tournament in Cadet Boys Group.
JSW encourages and supports this
young team and wishes them great
success ahead.
66
Vijayanagar
Travel
More than Just Bike
B
ike provides an incredibly
and uniquely flexible form of
transport at a pace that enables
you to see beautiful landscapes,
understand the province and its
people through which you are
travelling.
Pursuing his aspiration to trek new
places, Arvind Singh decided to go
on a biking expedition to explore
Srinagar, Kargil and Drass, a desire
that had remained unfulfilled since
2008. The expedition took him to the
highest part of the motorable road
at Khardung La and Changala at a
height of 18,380 feet and 17,586 feet
respectively.
This stretch was successfully
completed in a period of nine
days from New Delhi, despite the
challenges to conquer Drass. Arvind
also visited the Kargil War Museum
during this adventurous trip.
JSW family takes prides in Arvinds
achievements, and wishes him
success in his future expeditions.
W
ho doesnt love chocolate? There are few foods that people
feel as passionate about an obsession that goes beyond
a love for the sweetness of mithai or desserts. After all,
chocolate is, well, different. For the true chocoholic, just thinking
about chocolate can evoke a gratifying response. You may want
to grab a bar or make a nice cup of hot chocolate before you get
to know more about this passionate food.
An American Invention
The cacao tree (Theobroma cacao) is a native of Central and
South America. Today, it is cultivated around the equator, and
can be found in the Caribbean, Africa, South-East Asia, and even
in the South Pacific Islands of Samoa and New Guinea.
There are three different types of cacao trees. The most
common is Forastero, which accounts for nearly 90% of the
world's production of cacao beans. Rarest and most prized are
the beans of the Criollo variety. Their aroma and delicacy make
them desired by the world's best chocolate makers.
The spread of the cacao tree started during the age of
Colonialism, as did the spread of cacao beans, and of chocolate
itself. Christopher Columbus was the first European to come in
contact with cacao. While it is likely that Columbus brought the
cacao beans he seized back to Europe, their potential value was
initially overlooked by the Spanish King and his court. This time
the beans were recognized as one treasure among the many
stolen from the conquered Aztecs.
Chocolate Invades Europe
When the Spanish first brought chocolate back to Europe, they
brought about an evolution - the chilli pepper was replaced by
sugar. The new, sweetened, chocolate beverage was a luxury
few could afford, but by the 17th century the drink was common
among European nobility. In England, which was somewhat
more egalitarian than the rest of Europe, chocolate was more
widely available.
Types of Chocolate
There are five types of chocolate. The composition of the mixture,
origin of cacao beans, and the treatment and roasting of beans,
and the types and amounts of additives used will significantly
affect the flavour and the price of the final chocolate.
White chocolate
Chocolate made with cacao
butter, sugar, milk, emulsifier,
vanilla and sometimes other
flavourings. It does not contain
any non-fat ingredients from the
cacao bean and has therefore an
off-white colour.
Milk chocolate
Sweet chocolate, which normally contains 10-20% cacao
solids (which includes cacao and cacao butter) and more
than 12% milk solids. It is seldom used for baking, except for
cookies.
Dark chocolate
Sweetened chocolate with high content of cacao solids and
very little or no milk, may contain up to 12% milk solids.Dark
chocolate can either be sweet, semi-sweet, bittersweet or
unsweetened.
Sweet dark chocolate
Similar to semi-sweet chocolate, it is not always possible
to distinguish between the flavor of sweet and semi-sweet
chocolate. It contains often 35-45% cacao solids.
Semi-sweet chocolate
This is the classic dark baking chocolate which can be
purchased in most grocery stores. It is frequently used for
cakes, cookies and brownies. It contains often 40-62% cacao
solids.
Bittersweet chocolate
A dark sweetened chocolate contain at least 35% cacao
solids. Good quality bittersweet chocolate usually contains
60% to 85% cacao solids, depending on the brand.
Unsweetened chocolate
A bitter chocolate is only used for baking. The flavour is not
good, so it is not suitable for eating.
Sweet
temptation
68
Does Chocolate Help Health?
Chocolate is known to cause acne and tooth decay, and has a
standing for being a fattening, nutrition-less food. On the other
hand, chocolate is also known for being everything from an anti-
depressant to an aphrodisiac.
The good news is that most of the bad effects of eating chocolate
are either exaggerated or untrue. Eating chocolate neither
causes nor aggravates acne. A major study showed that eating
chocolate did not produce any significant changes in the acne
conditions of the studys participants. These results are further
backed by research which shows that acne is not primarily linked
to diet. Nevertheless, the sugar in chocolate does contribute to
cavities, but no more than the sugar in any other food.
But obviously, eating excess of any food may cause health
problems. The cacao butter in chocolate does contain saturated
fat, which can increase blood cholesterol levels that can
contribute to heart disease. However, recent research at the
University of California, has found that chocolate carries high
levels of chemicals known as phenolics, some of which may
help lower the risk of heart disease. Plants such as coffee, tea
and others contain high levels of phenolics.
Feel Good Factor
One of the most pleasant effects of eating chocolate is the feel
good factor that many people experience after indulging. While
stimulants contribute to a temporary sense of well-being, there
are other chemicals and other theories as to why chocolate
makes us feel good.
Chocolate contains more than 300 known chemicals. Scientists
have been working on isolating specific chemicals and chemical
combinations which may explain some of the pleasurable effects
of consuming chocolate.
Chocolate truffles
Ingredients:
10 tbsps. butter
Seeds of large vanilla bean
1 cup packed light brown sugar
2 tbsps. heavy cream
1/2 tsp. vanilla extract
1/4 tsp. ne sea salt (or table salt)
1 1/2 cups all purpose our
1-2 tbsps. milk
1/2 cup chocolate covered cacao nibs
(or mini chocolate chips)
12 oz. chocolate coating/chocolate or
1/3 cup semisweet chocolate chips
Coarse sea salt, for sprinkling
Method:
Slit open half a vanilla bean and scrape out the seeds. To brown the butter: Use a preferably light collared saucepan, combine butter
and vanilla bean seeds. Over medium heat melt the butter and whisk constantly as the butter melts, foams, bubbles, and eventually
little brown specks appear, and it turns amber. Pour into a heatproof bowl (making sure to get all the brown specks and vanilla bean
seeds) and place into the freezer or refrigerator until cooled to a semi-liquid state.
In a large bowl or the bowl of a stand mixer combine cooled butter, brown sugar, cream, vanilla, and salt and beat on medium speed
until uffy. Stir in our and 1 tbsp. milk until combined. If needed, add milk 1/2 tbsp. at a time until you have pliable but rm dough. Mix
in chocolate-covered cacao nibs or chocolate chips. Chill dough in freezer until it can easily be rolled into balls about 30 minutes.
Line a baking sheet with wax paper. Melt the chocolate. Once dough is ready, scoop out 1 tbsp. at a time and roll into small balls. Coat
in chocolate (or drizzle the chocolate over the dough balls) and place on the prepared sheet. Sprinkle each trufe with sea salt before
the chocolate sets. (If the dough becomes difcult to roll into balls or coat in chocolate, put back in the freezer for a little while.) Place
nished trufes in the refrigerator to set. Store, chilled, in an airtight container.
Food Factor
Leisure
S
U
D
O
K
U
QUIZ
Last Issues Solution
Please send the filled SUDOKU to
jsw.connect@jsw.in before 30
th
of November 2013
Winners of last Sudoku
Gauri Wardham, Mumbai
1
st
Pradeep Mittal, Vijayanagar
2
nd
Rajesh Kumar Agarwal, Vijayanagar
3
rd
C
U
T

H
E
R
E
3 4 5 8 7
7 6 8 1
3 7 1 2
1 6 9 4 3
8 7 5 3 4
8 1
1 9 4 5 8
1 3 7 2 5 8 4 6 9
4 9 5 6 1 3 7 2 8
6 2 8 4 9 7 3 1 5
2 5 4 1 3 6 8 9 7
9 7 6 5 8 2 1 3 4
8 1 3 7 4 9 2 5 6
3 4 1 8 6 5 9 7 2
7 6 9 3 2 4 5 8 1
5 8 2 9 7 1 6 4 3
70
A n s : F i n i t e , H i e r a r c h y , E x p e r t i s e , H o r d e , F a c i l i t i e s , I g n i t e
Can you guess the following words:
1. F _ N _ T _
Hint: limited. A ___ boundary had to be determined for developing the land in a suitable manner.
2. H _ _ R A _ C _ Y
Hint: body divided into ranks. He worked hard to climb higher on the corporate ___.
3. E _ P _R T _ S _
Hint: specialized knowledge; skill. She was hired for her ___ in IT.
4. _ A _ I L _ TA _ E
Hint: make less difcult. Her rise to power was facilitated by her ___ friends.
5. _ G N _ T _
Hint: kindle; set to re. The paper ___edon contact with sparks.
Published by JSW Group.
For Internal Circulation only.
An
Afterthought
The seven blunders that human society commits and that cause all the violence:
wealth without work, pleasure without conscience, knowledge without character,
commerce without morality, science without humanity, worship without sacrice,
and politics without principles.
- Mahatma Gandhi

JSW Steel Limited

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Issue 2 - 2013

The most beautiful thing we can experience is

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