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  • DCSModel Colour

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    ruelito-mabia-521
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    A destination's COMPETITIVE advantage is its ability to attract and retain visitors. A destination needs to be able to offer a wide range of services and attractions. It also needs to have a high quality of life for its visitors.

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    A destination's COMPETITIVE advantage is its ability to attract and retain visitors. A destination needs to be able to offer a wide range of services and attractions. It also needs to have a high quality of life for its visitors.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    19 vues1 page

    DCSModel Colour

    Transféré par

    ruelito-mabia-521
    A destination's COMPETITIVE advantage is its ability to attract and retain visitors. A destination needs to be able to offer a wide range of services and attractions. It also needs to have a high quality of life for its visitors.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Comparative Competitive

    Advantages Advantages
    (resource (resource
    endowments) deployment)
    * Human resources
    * Audit & inventory
    * Physical resources
    * Maintenance

    COMPETITIVE (MICRO) ENVIRONMENT


    * Knowledge resources
    * Growth and
    * Capital resources development

    * Infrastructure QUALIFYING & AMPLIFYING DETERMINANTS * Efficiency

    GLOBAL (MACRO) ENVIRONMENT


    and tourism
    Location Safety/Security Cost/Value Interdependencies Awareness/Image Carrying Capacity * Effectiveness
    superstructure

    * Historical and
    cultural resources DESTINATION POLICY, PLANNING & DEVELOPMENT
    * Size of economy Competitive/
    System Philosophy/ Positioning/ Monitoring &
    Vision Development Collaborative Audit
    Definition Values Branding Evaluation
    Analysis

    DESTINATION MANAGEMENT
    Quality Finance
    of Human & Resource Crisis
    Visitor
    Organization Marketing Service/ Information/ Resource
    Research Development Venture Management Stewardship Management
    Experience Capital

    CORE RESOURCES & ATTRACTORS


    Physiography
    and Climate Culture & History Mix of Activities Special Events Entertainment Superstructure Market Ties

    SUPPORTING FACTORS & RESOURCES


    Infrastructure Accessibility Facilitating Resources Hospitality Enterprise Political Will

    DCSModel-colour(v12).ppt – © RITCHIE & CROUCH 2003

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