Nathan Dixon, Amanda Mikula, Mary Nason, Bill Winowiecki, and Sara Young
Ferris State University
There is an urgent need for community-based lifestyle interventions for Michigans rural children:
In Michigan, 18.2% of 10-17 year olds are considered overweight compared to 15.3% nationally (Healthy Kids, 2007)
14.2% of Michigan adolescents are considered overweight while 11.9% are considered obese (CDC, 2009)
Obesity incidence has grown from 7% to 18% since 1980 (CDC, 2014)
Evidence demonstrates the incidence of overweight or obese children is higher in rural than metropolitan areas (Ling et al., 2014)
Childhood obesity is a national epidemic in America with health expenditures to reach $14.3 billion/year (Ling et al., 2014)
State-by-state childhood obesity rates for 10-17 year olds for 2003-2011 based on data from the National Survey of Childrens Health (NCSL, 2012)
annpt.blogspot.com Studies show that 70-80% of overweight children become obese adults (Healthy Kids, 2007)
By 2030, health care costs associated with obesity will be over $900 billion annually (Ling, et al., 2014) Michigan leaders recognize the importance of promoting healthy lifestyles of our youth
Campaigns such as MOTION (Michigan Organizations to Impact Obesity and Nutrition) and the Childhood Obesity Coalitions Healthy Kids; Healthy Michigan are designed to address Michigan childhood obesity: they do not specifically address rural communities
APCOM will partner with these broader programs to distinctively focus on Michigan rural children to address their unique needs
APCOM exists to increase access to childhood obesity-related resources to Michigan rural areas where children are harder to reach
MIssion:
APCOM exists to minimize prevalence of childhood obesity in partnership with rural communities in Michigan. We strive to improve the overall physical well-being of children and provide them with resources and necessary tools to achieve a healthy lifestyle
Philosophy: APCOM is a not-for-profit agency committed to building healthier communities by decreasing childhood obesity rates and related complications in rural Michigan. We will achieve this through:
Education We strive to families and communities about prevalence and health risks of obesity to promote better health in the community
Prevention We pledge to teach and motivate children, families, and the community to reduce risk factors that cause obesity
Referrals We will refer to colleagues and organizations as needed to empower children and families to make healthy choices
Physical Activity Programs We will locate and refer to physical activity programs in the rural communities to encourage children and families to engage in exercise for better health
Ensure children of rural Michigan have information regarding prevalence and health risks associated with childhood obesity and promote better health through referrals and physical activity programs
Decrease prevalence of childhood obesity by 3% the national level within 10 years through teaching & motivating families to reduce risk factors of obesity Assist parents in identifying and utilizing community resources related to childhood obesity during 2014 through marketing: brochures in doctors offices and community centers, newspaper articles, local schools, TV news and internet
Improve access to childhood obesity resources by 2016: assess needs through use of parental surveys with a 10% improvement of current benchmark
Observe decreases in childhood obesity rates in Michigan to beat the national average by 2016 based on Michigan county statistics and research
80% of rural public school students will demonstrate knowledge of childhood obesity prevention through written and verbal skills as well as identify available community resources for prevention by 2019
Increase referrals to nutritionists and enrollment in physical activity programs by 5% by 2019
President: Will manage APCOMs goals and strategies, attend and preside over all committee meetings, oversee group budget and allocation of monies, keep each committee on track to meet goals, responsible for accountability to investment holders and partners, guide the values of the organization
Chief of Treasury: oversee management of monies and bank transactions, monitor investments and funds from outside sources, utilize money management skills and insight to increase short and long term portfolio values, evaluate financial data, identify opportunities to increase investment and asset value, report to committee the allocation of funds
Resource Manager: manage project resources, point of contact for booking confirmation, conflict resolution, manage public relations and program dissemination, recruit and maintain volunteer records, lead Resource and Data Dissemination Surveillance committee and report directly to chief of treasury
Chief of Marketing: oversee marketing initiatives, manage marketing communications, advertising, promotions, market research, customer service; manage costs of implementing and managing marketing budget: prepare marketing strategy, reports to the president
Policy and Advocacy Manager: development and leader of Policy and Advocacy work group, manager of strategic policy priorities: ensure team remains updated in practice development; development of empirically sound research base focused on community need, reports to chief of marketing and president on quarterly basis
Public Health Manager: coordinator of multidisciplinary work group and programs that utilizes current and relevant evidence-based research to guide program development, collaborate with team to develop educational programs based on community need and assessments of rural communities, reports to chief of marketing to obtain finances to fund projects, reports recommendations to president in keeping with APCOMs goals
APCOMs budget proposal includes income revenue through corporate grants, local, charitable and individual contributions, fundraising events, and additional donations from healthcare organizations for a projected total of $275,000
Expenses include rental of office space necessary for meetings; marketing and outreach programming; office supplies and equipment; costs incurred for professional development of staff; salaries/benefits which consume 70% of revenue
Initially, a majority of APCOMs community efforts will be funneled through the efforts of volunteers until APCOM realizes persistent yearly growth
The goal is to eventually employ full-time staff to optimize the needs of the organization to promote childhood obesity education and outreach in rural Michigan communities Income Type Income Source % of Projected Income The Kresge Foundation Meijer Foundation Corporate Grants 60% Kellogg Nestle Pure Life Blue Cross Blue Shield DeVos Foundation Local and Charitable Foundations 20% Donations from Interested Individuals Individual Contributions 5% 5k/10k Run/Walk Rock-a-thon Park Party Fund Raising Events 5% Donations from Healthcare Organizations : Detroit Childrens Hospital In Kind Support 10% Total $275,000 100% Corporate grants 60% In Kind 10% Charitable foundations 20% 5% 5% Expense Type Expense Source % of Projected Expenses Salaries President of APCOM $45,000, Chief of Marketing $30,000, Chief of Treasury $30,000, Policy and Advocacy Manager $15,000, Public Health Manager $15,000, Resource Manager $15,000 54% Benefits Benefits: Medical, Dental, Life, and Vision, 2 Weeks Paid Vacation Yearly, 403B with 2% Match: $40,000 15% Office Space Rental $15,000 5.5% Marketing and Outreach $15,000 5.5% Supplies and Equipment $15,000 5.5% Professional Development
$15,000 5.5% Cash (miscellaneous/unforseen expenditure) $25,000 9% Total $275,000 100% Chief of Marketing: We are seeking a chief of marketing for a non-profit advocacy program for the prevention of childhood obesity in Michigan. This part-time position plans, directs, and coordinates market research and planning of the organizations services in a specific market. Other responsibilities include reducing costs, implementing and managing the marketing budget, and preparing an overall marketing strategy. The chief of marketing develops and implements marketing programs in support of market strategic needs and growth goals. This position may require full- time employment with organizational growth. Benefits package included with a starting salary of $30,000 per year. Education & Experience: Bachelors degree from four-year college or university required; Business or Marketing degree preferred Minimum 5 years marketing experience Minimum 2 year experience managing a marketing staff Experience developing marketing strategy and plans and executing those plans to support growth goals Hours: Variable, quarterly meetings are mandatory Travel: May be required for meetings Email resume or CV to APCOM@yahoo.com APCOM is seeking a part time Chief of Marketing to lead our marketing team! Additional ways one can help:
VOLUNTEER!
APCOM is seeking ambitious and motivated volunteers in rural communities to spread the word about our organization in the fight against childhood obesity!
If interested please send information to APCOM@yahoo.com
The goal of APCOM to reduce rural Michigans childhood obesity rates through education, prevention, referrals and physical activity programming will rest on the collaborative efforts of funding, a dedicated, motivated and qualified leadership team, volunteer participation, and community willingness.
APCOM strives to meet these goals through maintenance of strict budgeting, allocation of resources and utilization of various advertising and media campaigns in order to reach our rural Michigan children and families in order to promote healthier communities Centers for Disease Control and Prevention (CDC). (2014). Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm Centers for Disease Control and Prevention (CDC). (2009). The 2009 youth risk behavior survey. Retrieved from http://www.cdc.gov/HealthyYouth/yrbs/index.htm Chief marketing officer job description. (2014). Retrieved from http://www.americasjobexchange.com/chief-marketing-officer-job-description Codjia, M. (n.d.). Treasury job description. Retrieved from http://www.ehow.com/about_6693113_treasury-job-description.html Cohen, J.W., Kraak, V.I., Choumenkovitch, S.F., Hyatt, R.R., & Economos, C.D. (2014). The CHANGE study: A healthy lifestyles intervention to improve rural childrens diet quality. Journal of the Academy of Nutrition & Dietetics, 114, 48-53. doi:10.1016/j.jand.2013.08.014 Education Portal. (2014). Public health manager description. Retrieved from http://education- portal.com/articles/Public_Health_Manager_Job_Description_and_Requirements.html Healthy Kids Healthy Michigan. (2007). Childhood obesity epidemic in Michigan. Retrieved from http://www.healthykidshealthymichigan.com/childhood-obesity-facts-and-statistics.html Ling, J., King, K.M., Speck, B.J., Kim, S., & Wu, D. (2014). Preliminary assessment of a school-based healthy lifestyle intervention among rural elementary school children. Journal of School Health, 84, 247-255. doi:10.111/josh.12143 National Conference of State Legislatures. (2012). Childhood overweight and obesity trends. Retrieved from http://www.ncsl.org/research/health/childhood-obesity-trends-state-rates.aspx#2011 President job description. (2014). Retrieved from http://www.americasjobexchange.com/president-job-description Rainbow Project Belfast. (2014). Policy and advocacy manager. Retrieved from http://www.communityni.org/job/policy-and-advocacy- manager#.U6i01pDD-UK