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DMS 1
Introduction
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Small is the new big
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1.Asset
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2.Products
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• iPod • Laptop
• iPod shuffle
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Your dream is our product
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3.Strategies
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Hype marketing
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sustainability
‘Mis’use
‘mis’lead
‘mis’erable
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Fame and Success
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we had more
hunters than
farmers
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4.LOGO’S AND
SLOGAN’S
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Think different
• iThink therefore
iMac
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• Hello
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5.FINANCIAL ANALYSIS
The most innovative and The best retail
enticing packaging (Apple, environment(Apple,
Coca-Cola, Method, Pepsi, Target, Walmart,
Innocent ). Starbucks, Ikea).