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11/02/2021 sivakumar,p.

DMS 1
Introduction

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Small is the new big

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1.Asset

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2.Products

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• iPod • Laptop

• iPod shuffle
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Your dream is our product

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3.Strategies

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Hype marketing

If you are with Apple raise your hands


otherwise raise your standards.

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sustainability
‘Mis’use
‘mis’lead
‘mis’erable
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Fame and Success

Fame + Success = History

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we had more
hunters than
farmers
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4.LOGO’S AND
SLOGAN’S
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Think different

• Think into a byte

• iThink therefore
iMac
11/02/2021
• Hello
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5.FINANCIAL ANALYSIS
The most innovative and The best retail
enticing packaging (Apple, environment(Apple,
Coca-Cola, Method, Pepsi, Target, Walmart,
Innocent ). Starbucks, Ikea).

The most successful Green and eco-


friendly(Apple,
viral marketing(
McDonald’s, Ford, Maple
Facebook, Apple, Leaf Foods, Goldman
Obama, Google, Nike Sachs).
…one more thing…

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