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TABLE OF CONTENTS
3 Message from CEO
4 2013 Impact at a Glance
5 About JGI
6 Strategic Priorities and Core Capabilities
8 Protecting Chimpanzees
10 Improving Community Health & Wellbeing
12 Ensuring Healthy Habitats
14 Improving Livelihoods
16 Jane Goodalls Roots & Shoots
19 Science Behind it All
21 Continuing Janes Research at Gombe
22 Financial Information
23 Board of Directors & Senior Leadership




Cover: Photo courtesy of Gant by Morten Bjarnhof.
Inside & Back Cover: Photo courtesy of Mike Wilson
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Dear Friends,
This years annual report represents something very important for the Jane
Goodall Institute (JGI). In 2013, thanks to your support and the hard work of
our team, we reshaped our business model to build on and amplify Janes
vision and our impact on the ground.
We crafted a strategy for our Africa Programs aimed at preserving
chimpanzees and their habitats by addressing the complicated and
multifaceted issues that threaten them.
We redoubled our efforts to translate cutting-edge science and technology into
valuable, efficient tools for park rangers, forest owners, local and regional
governments, and other stakeholders. These tools help them see the land they
manage in the context of the entire ecosystem, allowing them to make
decisions based on robust and accurate information.
We sharpened our approach to Roots & Shoots by combining educational best
practices and academic learning with hands-on campaigns led by young
people in their own communities across the globe. We put state-of-the art
resources and tools in the hands of teachers and empowered their students to
lead. This model turned Roots & Shoots into a high-value resource for teachers
in classrooms here in the United States, and in the coming year, around the
world.
How did we do this? Focus. We made choices about where we would invest our
time and the resources donors like you provide to us. We made hard choices
about the work that would truly protect and restore the habitats chimpanzees
need to survive.
The following pages highlight what your support enabled us to accomplish in
2013. I hope you come away from this report feeling as enthusiastic and
energized as we here at JGI do every day. Thank you for making this work
possible.

Sincerely,

Mary Humphrey, CEO
A MESSAGE FROM OUR CEO
STRATEGY FOCUS IMPACT
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Chimpanzees and Great Apes
Provided care and safe haven for 157
chimpanzees under JGIs stewardship in the
Tchimpounga sanctuary.
Released 28 chimpanzees onto safe, natural,
expanded island sanctuary
sites.
Made first successful
release of mandrills back
into the wild.
Bringing Technology to
Conservation
Created digitized map of countries with the
highest populations of chimpanzees.
Trained 150 forest monitors to use mobile
technology for habitat
monitoring.
Habitat Protected & Restored
Supported conservation action plans which
include protection of 1.3 million acres of
habitat.
Of the land protected by these conservation
action plans, 70,306 acres
are tropical forests critical
to chimpanzees.
Improved the livelihoods of
1,000 households as a
result of livestock program.
Communities & Health
Provided nearly 15,000 people with access to
clean and potable water.
Helped 60,000 people gain access to better
health facilities.
Improved school infrastructure for 3,000
students.
Trained 400 beekeepers,
helping to bring 22 tons of
honey to market.
Jane Goodalls Roots & Shoots
As of 2013, in the programs history, Roots &
Shoots groups have:
Led projects in 136 countries;
Reported 3,935 projects on
RootsandShoots.org; and
Contributed 67,785,434
hours of service to their
communities.
OUR 2013 IMPACT AT A GLANCE
A world where every one of us accepts
responsibility for taking care of our
natural world that is my vision
- Dr. Jane Goodall
Gant by Morten Bjarnhof
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We work across the Congo Basin to protect and restore chimpanzees and the habitats they need to survive.
Chimpanzees are a keystone species and their well-being is a barometer for the health of the habitat and
for a myriad of other species that share the habitat.
We work in communities, classrooms and neighborhoods across the globe to create a network of people,
young and old, who are committed to taking action for the benefit of people, animals and the environment.
OUR FOCUS
WHO WE ARE
Grounded: We know what we can change and we cannot. We are effective and committed.
Determined: We lean forward. We take action. We do not let challenges stop us.
Scrappy: We pursue pragmatic, adaptive solutions to stretch the impact of our resources.
Durable: We think in the long-term and act for lasting change. Our work stands the test of time.
Intentional : Our actions are rooted in science and community-centered decision-making.
Culture of We: We value every individual as we work together to realize our mission.
Understand: We develop a real understanding of the landscape, human and animal population and the
challenges they face before we begin our work.
Restore: We work with communities and partners on the ground to bring the habitat back to health for the
long-term.
Protect: We take immediate and long-term action to safeguard the health and well-being of the habitat and
of the communities who live in and near it.
Balance: We strive to achieve balance between community needs and protection of natural resources, for
only through this harmony will long-term conservation be achieved.
WHAT WE DO
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STRATEGIC PRIORITIES AND CORE CAPABILITIES
For over 30 years JGI has been working to advance Janes vision. Through our extensive experience on the
ground we have identified four key areas of conservation that are vital to addressing the primary threats
facing chimpanzees and the people who share their environment.

In 2013 we moved to align every action we take with a strategy for each focus area. Too often, good
intentions are undermined by the scope and scale of the challenges. Here at JGI we understand that
prioritized objectives and two high impact, core capabilities, science fueled by technology and
environmental education, are essential to ensuring a lasting impact.
JGIs identity will always be rooted in Janes first groundbreaking scientific discoveries. Today, our ability to
leverage cutting edge technology in the field powers our impact across chimpanzee habitats. Similarly,
Janes profound insight about the critical role that communities and people play in conservation led to the
deep integration of environmental education across all of our programs.
Ensuring healthy habitats for chimpanzees and
people through community action and
monitoring, coupled with state of the art satellite
remote sensing and modeling technologies.
Promoting sustainable livelihoods through
education and community driven action, both in
the chimpanzee range states and around the
globe.
Protecting great apes from disease and
trafficking through targeted interventions in
critical landscapes, ensuring sanctuary, and
supporting local and national law enforcement.
Improving the economic and physical health
of communities in and around key chimpanzee
habitat areas.

Anna Mosser Glamour by Norman Jean Roy
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Rapidly evolving technologies are transforming the depth
of information available about landscapes and increasing
the accessibility of this information. With the right
technology and access to open platforms, everyone from
small scale forest owners to international conservation
organizations to government officials can share
information about habitat health.
The use of smart phones, tablets and cloud technologies
to monitor and evaluate habitat health offers a wealth of
knowledge that enable large-scale conservation. From
supporting law enforcement, to the use of satellite
imagery to measure canopy cover and the use of solar
panels to harness energy used to improve human health,
applied science and technology have the potential to
amplify our impact.
JGIs approach puts the latest tools and knowledge in the
hands of people managing conservation on the ground in
their own communities, empowering the kind of
community action that yields sustaining conservation
results.
JGI uses a variety of tactics to raise awareness and
understanding about the environment and its value.
Billboard campaigns, school-based programming, and
community outreach are included in all of our on-the-
ground programming.
Roots & Shoots, our core environmental education
program, builds on the legacy and vision of Dr. Jane
Goodall to place the power and responsibility for
solutions to big challenges in the hands of young people.
The program empowers educators to guide young people
in community mapping to identify the specific challenges
that their neighborhoods face. From there, young people
prioritize the problems, consult with stakeholders and
experts, craft a solution, and take ownership of
implementing their solution.
It is through this education and empowerment that JGIs
work is built to last, changing attitudes and actions today
and for generations to come.
Transforming understanding by
bringing science & technology to
conservation:
Transforming understanding and
action environmental education:
These core capabilities of science and environmental education serve as the secret ingredients that
make our work stand out. Our experience on the ground proves to us that science fueled by
technology and community-focused environmental education work together to turn strong programs
into game-changers.
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PROTECTING CHIMPANZEES FROM DISEASE AND TRAFFICKING
Attitudes toward chimpanzees and wildlife vary across the landscapes where we work. We target every
intervention to align with those cultures and attitudes to increase the impact of our efforts. That said,
all of our initiatives related to this strategy seek to:

Chimpanzees, like many other animals, are sentient and sapient beings and
they deserve our respect. - Dr. Jane Goodall
Environmental education programs in local communities
teach community members about the value and
importance of chimpanzees. This greater awareness leads
to the collaboration between local people and law
enforcement officers resulting in a decrease in great ape
trafficking and an increase in arrests and prosecutions as a
result of greater application of the law.
For those chimpanzees confiscated from poachers and
illegal traffickers, JGIs Tchimpounga Chimpanzee
Rehabilitation Center offers safe haven and rehabilitation.
JGIs sanctuary provides top-notch and long-term care to
chimpanzees, many of whom are orphans, and other
victims of the bushmeat trade.
This approach, which includes environmental education,
law enforcement and sanctuaries, is known as the triangle
approach. By connecting/linking the three sides of the
solution, JGI is helping to secure the future of chimpanzees
in the wild.
Historically, JGI has been at the forefront of demonstrating the important interplay between sanctuaries, law enforcement
efforts to reduce illegal trafficking and public education to protect great apes in the wild. JGIs sanctuary provides top-
notch and long-term care to chimpanzees, many of whom are orphans, and other victims of the bushmeat trade.
Prevent the loss of life among chimpanzees and other
great apes;
Reduce the demand for bushmeat;
Improve enforcement of laws protecting wildlife; and
Raise awareness globally of the threats faced by great
apes.
Anna Mosser
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OUR 2013 IMPACT ON THE GROUND
By combining technology such as Androids,
smartphones and tablets, with open data kit
applications, JGI was able to work with local
community members to collect real-time information
about the sale of chimpanzees and other great apes at
markets in the Republic of Congo. This information has
allowed us to understand the bushmeat market in a
new way and as a result we are able to offer better
support to local law enforcement officers as they work
with us to combat illegal wildlife trafficking as well as
the trade and sale of bushmeat.
JGIs staff at the Tchimpounga sanctuary in the
Republic of Congo provided care and rehabilitation for
more than 157 chimpanzees. Tchimpounga also raised
awareness of the chimpanzee as a species, reducing
hunting pressure and increasing the support of the
community for protecting chimpanzees and their
habitats. JGI works to release chimpanzees from
Tchimpounga in a safe and more natural sanctuary site
once they are fully recuperated.
JGIs Ape Watch Monitoring Program in Uganda is
increasing the ability to track disease outbreaks and to
deploy mobile veterinary units to address them,
mitigating further spread of illness and disease.
In the Democratic Republic of Congo (DRC), JGIs Great
Ape Health Monitoring and First Response Training
Programs helped prepare DRCs wildlife professionals
to monitor individual and population health, identify
risks or potential outbreaks, and manage interventions,
thereby improving the survival rates for great apes
throughout the country.
In the Democratic Republic of Congo, JGI protected and
cared for orphaned chimpanzees and gorillas in
partnership with a sanctuary that protects 50
chimpanzees and 70 monkeys.
Current research shows that less than 50
percent of the population is aware of laws
prohibiting the slaughter of great apes.

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IMPROVING COMMUNITY HEALTH & WELLBEING
Healthy communities and healthy landscapes go hand-in-hand. When Jane first started her work she
understood that without the cooperation and understanding of the local communities long-term
conservation would be difficult to accomplish. Today, JGI is using Janes insight to create programs that
help local community members understand that as the environment is destroyed, their own lives
become increasingly difficult as natural resources and their economic benefits disappear.

It is not really possible to think about conservation unless you bring the people
into the picture. It is where they live after all. - Dr. Jane Goodall
However, environmental education is not the only type of
training needed to ensure the long term preservation of
chimpanzees and their habitat. Disease and population
growth are two of the biggest threats to great apes and as
a result, addressing the health needs and general well-
being of girls and young women in communities
surrounding key habitat areas is one of the most effective
strategies we can employ.
JGIs community-centered health projects educate young
women about the benefits of staying in school and
delaying pregnancy; encouraging them to become
empowered and included members of their communities.
By improving young womens access to education and
reproductive health information, we impact the entire
community. Keeping girls in school increases their social
and economic prospects and reduces the strain on natural
resources by enabling them to pursue alternative
livelihoods, rather than relying on unsustainable, natural
resource intensive activities. Moreover, investments in
girls education are directly correlated with smaller family
sizes, removing one of the key drivers of habitat loss.
Because all communities are different and all needs
specific to particular areas, the scope of our work varies
based on location. JGI works with each community to
prioritize needs and co-design solutions for impact at the
community, landscape, and species level. However, all of
our activities in these communities seek to:
Improve the health of girls and young women;
Reduce the incidence of disease outbreak, protecting
people and chimpanzees alike; and
Encourage community members to pursue more
sustainable livelihoods.
Glamour by Norman Jean Roy
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OUR 2013 IMPACT ON THE GROUND
JGIs Peer Education Program in Uganda helped to
combat the spread of HIV/AIDS by training female
students and teachers on reproductive health. Six
students per school were taught to be peer
counselors, spreading information, resources and
support through peer-level relationships. The
program also provided undergarments and sanitary
pads to young women, helping them to stay in
school. Without these supplies, young women miss
up to 30 percent of their school year.
In the Democratic Republic of Congo, JGI trained
healthcare workers on methods to support family
planning, and supplied them with support materials
which would otherwise be unavailable. These
services help women space births, improving health
outcomes for mother and child alike. They also help
abate unsustainable population growth and the
privations that come with a burgeoning population.
JGI provided spring protection units to safeguard
community water supplies in the Democratic
Republic of the Congo. JGI installed six of these units
in Walikale and Lubutu, enabling 13,800 people to
have access to clean and potable water. Local
community elders prioritized these communities as
most in need of the protection units to reduce water
borne illnesses and early childhood mortality.
Girls are often given lower priority when families
make decisions about dedicating resources to
education. Through our Girls Scholarship Program,
JGI increased girls access to education and
eliminated gender disparity in primary and
secondary education by providing scholarships to 70
girls in Tanzania, enabling them to attend secondary
school and, for 32 of them, to continue their
education beyond secondary school.

For women, every extra year of schooling
reduces infant mortality rate by ten percent
and increases overall family health and
income. Improving the lives of girls benefits
the entire community and the environment.
N
i c
k
R
i l
e
y

Andy Nelson
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Fragmentation and degradation of habitat is the most significant threat to great apes in the wild. Commercial
logging and population growth lead to deforestation and increased illegal wildlife and bushmeat trafficking.
Reducing woodland loss and preventing the fragmentation of forests is essential to preserving the habitats
that great apes need to survive.
To combat this threat, JGI works to create balance between the ecosystems ability to support human livelihoods and
to sustain the great apes who share the landscape. We reforest landscapes while working closely with communities to
protect and restore the environment around them. Our efforts ensure that these communities are able to sustainably
meet their needs while preserving critical habitat areas for wild chimpanzees. This balance is essential to stabilizing
great ape populations.

We emphasize local participation in conservation planning and
monitoring, leverage mobile mapping technologies to
empower communities with accurate and equal information
for conservation planning and management, and include local
culture and community needs in our conservation approach.
These practices are vital when helping communities find the
balance between their needs and what it takes to ensure a
healthy landscape for humans and wildlife over the long-term.
This approach protects water sources, hunting grounds, local
agriculture and ensures that these resources will be available
for generations to come.
JGI works at the landscape scale to support significant
populations of chimpanzees. We focus on a network of
community reserves, national protected areas and forest
corridors that connect communities of great apes, thereby
improving the viability of these species across their entire
range.
Chimpanzees live in some of the most important tropical
forests in the world. Protecting these forests benefits us all.
Our work to restore and protect these forests helps:
Improve local land use planning;
Improve natural resource management;
Expand protected areas; and
Improve management of protected areas.
ENSURING HEALTHY HABITATS
It is not really possible to think about conservation unless you bring the people
into the picture. It is where they live after all. - Dr. Jane Goodall
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OUR 2013 IMPACT ON THE GROUND
In the Republic of Congo, JGI worked with the national
government and local communities to create a plan to
protect important chimpanzee habitat under the
Conservation Action Plan that JGI leads in coordination
with other conversation partners. This project trained
local community members to work in protected area
management and strengthens the local authorities ability
to act to protect their natural resources.
In Tanzania, JGI worked with village associations to
develop and implement land use plans that allocate land
to village forest reserves. Communities set aside 457,145
acres as village forest reserves. We completed our
targeted 52 land use plans with village associations,
leading to greater protection for conservation targets and
improved enforcement of existing protections against
illegal hunting. Additionally, JGI worked with the district
authorities and placed 1.27 million acres under a Local
Authority Forestry Reserve.
Ugandas heavily deforested western region is home to
important chimpanzee habitat. In the Budongo and
Bugoma Forest Reserves, JGI worked to protect habitat for
more than 1,000 chimpanzees by helping small-scale,
individual forest owners to create 440,000 acres of private
reserves and to create financial mechanisms to support
and incent private conservation action.
In the Republic of Congo, JGI crafted a management plan
for the Tchimpounga Nature Reserve, a key link in the
Mayombe eco-region which provides an important wildlife
corridor for chimpanzees and many other threatened
species. The management plan supports sustainable use
of natural resources by local communities while ensuring
that the areas ecological integrity is protected.
In Tanzania, large scale deforestation threatens the
Gombe National Park, an important chimpanzee habitat
and home of the longest running research project of
chimpanzees in the wild. With a rate of deforestation
three times that of the rest of the country, the area needs
a plan to protect its critical wildlife habitat and
ecosystems. JGIs conservation strategy incorporated local
land use planning and designed Forest Reserves
connected to Gombe. By engaging the community in
decisions about land use, JGI expanded the area under
village forest designation and is improving the
management of the forests.

Forests in the Congo Basin - home to
nearly all of the 300,000 chimpanzees
remaining in the wild - cover 57 percent of
the landscape. Saving these forests will
save great apes.
Richard Koburg
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Sustainable livelihoods that increase incomes while protecting the environment are critical to any lasting
conservation effort. Jane realized this immediately when she began her work as a conservationist. She knew
that improving local livelihoods was an essential component of effective and sustainable conservation.
Thanks to Janes insight, JGI continues to lead the way by including the promotion of sustainable livelihoods as an
essential part of all of our conservation efforts. Community-managed microcredit programs, sustainable coffee
production and growing crops under tree canopy are just a few examples that JGI introduces in our work with
communities, by helping communities meet their basic need for food, school fees and other resources they need to
enjoy a better, more sustainable future for their families while protecting their natural heritage.

These initiatives benefit the people while protecting natural resources and wildlife. JGI helps communities lessen their
impact on habitats for a more sustainable future for people, animals and the environment. We work to:
IMPROVING LIVELIHOODS
It is not really possible to think about conservation unless you bring the people
into the picture. It is where they live after all. - Dr. Jane Goodall
Establish new, alternative, and more sustainable
income streams;
Improve management of natural resources;
Locally increase economic benefit; and
Improve income for the communities surrounding
protected areas.
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OUR 2013 IMPACT ON THE GROUND
JGIs Sustainable Livelihoods Project in Uganda
helped 700 rural households in Kabwoya,
Kiziranfumbi and Buseruka develop new sustainable
sources of income, improving their livelihoods and
food security while protecting an important wildlife
corridor.
JGIs Tourism Development Programs for the
Republic of Congo, Uganda and Tanzania helped to
build sustainable livelihoods that actively support
protection of their important habitat. In western
Uganda, wilderness interpretation, bird guide
training, and an extensive trail system will support
the communities as they weave tourism into their
local economy.
In Tanzania, JGI promoted improved farming
techniques to help protect forest health. JGI worked
with villages to establish fruit tree nurseries, support
coffee farming, and promote techniques that
minimize erosion. All of these efforts combined to
create higher and more sustainable income sources
for families in targeted communities

Sustainable use of natural resources is
essential to creating sustaining
livelihoods. Helping people earn a living in
a way that protects nature improves
forest conservation and creates an
incentive to protect the corridors great
apes need to thrive.
Nick Riley
Andy Nelson
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HOW JANE GOODALLS ROOTS & SHOOTS HELPS PROTECT CHIMPANZEES
People tend to engage with JGI either through their commitment to saving chimpanzees and other great
apes or through their involvement in Roots & Shoots. Both are important to our mission, yet many people
do not understand how Roots & Shoots integrates with our on-the-ground programming to help protect
chimpanzees and the habitats they need to survive.
Dr. Goodall started Roots & Shoots as a way to turn the tide on a troubling trend:
Every where she went she found discouraged young people who felt like their futures
were compromised because of the environmental losses they saw in their communities.

Dr. Jane realized that the only hope these young people
had was themselves. She set out to empower young
people across the globe to understand and address the
big issues they saw in their communities and to
empower them to lead that change themselves. In 1991,
this dream came to life as Roots & Shoots, and the first
youth-led action took place in Tanzania.
Today, Roots & Shoots groups thrive in 136 countries
and all 50 states in the U.S. Young people work with their
peers to lead projects that benefit animals, people and
the environment. These young people move forward in
their lives with the inherent knowledge that they have
the power to change their world for the better. By
helping young people understand their ability to make
change on their own, we are moving the bar on what is
possible. Together we can turn the tide of human
behaviors that drive species extinction and habitat loss.
Heres how we think about it. Chimpanzees are indicator
species and we can judge the health of a habitat by how
well chimpanzees are doing in the landscape. Similarly,
we can predict the potential for positive change in
generations to come through the spread of Roots &
Shoots. Engaged, informed and active young people are
an indicator of a healthier, better future.
Over the past 23 years, Roots & Shoots has graduated
young leaders who are committed to making better
decisions for their communities and for their world.
These young people will one day lead corporations,
governments, communities and families to make better
decisions that take into account the environment and all
things living in it. As each of these young leaders act
locally, they knit together a global fabric that benefits
chimpanzees and other wildlife as well as the rest of us
who depend upon a healthy habitat to support our lives
and livelihoods.
J
e
f
f
O
r
l
o
w
s
k
i

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ROOTS & SHOOTS CLASSROOMS IN ACTION
Coyote Clash
Educator: Ms. Kate Klaver

Ms. Klavers third graders worked together to develop a project to help their
local community, especially other students, coexist safely with the local
coyote population. Previous to this, a number of young students had been
attacked by coyotes, so they wanted to do something to address this issue.
They created kid-friendly signage for local parks about how to react when
approached by a coyote and led special presentations with kindergarten
students to show them how to react. They also presented their entire
campaign to a panel of older students who gave them feedback and ideas for
how they could expand their efforts. They even submitted one of their sign
designs to the local park authority so that they could consider printing it for
all of their local parks.
American Idle Project
Educator: Ms. Namrata Dixit
After learning about how human actions can impact global climate patterns,
Ms. Dixits sixth grade class launched a project to address automobile idling
outside their school. They discovered that every day there are approximately
225 cars picking up students each afternoon. Their research led them to
understanding how the waste of fossil fuels deteriorates air quality, and how
it impacts the health of people and animals in their community.
They were inspired to create an anti-idling campaign beginning with
informational pamphlets and videos for other students and parents detailing
the impacts of idling.They explained how the action of turning off their car
engines while idle, or taking alternative transportation methods to school, can
have a positive impact on the health of all living things.
Community Garden Project
Educator: Mr. Jeff Embleton
Mr. Embeltons students, as a part of their Building Cities lessons learned
about ways they could improve the accessibility and use of their schoolyard to
make it a beneficial habitat and ecosystem for all living things. They designed
a special garden in which they planned to grow food that they would share
with local neighbors, as well as create habitat for native insects and other
creatures.
Following Hurricane Sandy, learning about hunger in their community, and all
of the people affected by the storm, the students planned and led a
successful food and clothing drive where they gathered 40 bags of clothing
and over 200 pounds of food to donate to local relief efforts.

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ROOTS & SHOOTS YOUTH LEADERSHIP COUNCIL
The Roots & Shoots National Youth Leadership Council (NYLC) is made up of 29 high school and college-age
students who lead projects and initiatives that advance the work and mission of the Jane Goodall Institute.
The NYLC also brings young people into JGIs mission and work as stakeholders. They serve as the youth voice
for JGI.

Throughout their terms, council members are trained and mentored in leadership and are given access to leaders in
the fields of science, business, technology, education and more. They then use these skills to mentor and support the
greater Roots & Shoots national network. Applications for the 2015 NYLC will open in October of 2014.

Aidan Mulligan
Allison Boyer
Alexandra Sheridan
Angelina Hwang
Barbara Araya
Chelsea Otterness
Chloe Matonis
Dana Paine
Denali Kikuchi
Eliza Klein
Genevieve Conley
Hasib Muhammad
Jacob von Borg
Jacqulin Givelber
Jessandra Kono
Jesus Terrazas
Laurel Watkins
Lauren Gibson
Mackenzie Moore
Madalyn Mender
Madison Vorva
Maya Ludtke
Molly Cleveland
Praz Ramakrishna
Raquel Ireifej
Rhiannon Tomtishen
Roman Velazquez
Sandra Dusolt
Sarah Bates
In 2013, the NYLC engaged in 3,500+ hours of
service, led or participated in 271 community
"conservation" projects and 149 speaking
opportunities and created 25 pieces of content
for the Roots & Shoots website.
Young people, when empowered as leaders and given the proper tools, can
indeed change the world. - Dr. Jane Goodall
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Everything we do at the Jane Goodall Institute is rooted in the best scientific knowledge and tools
available. From our work in the field to our Roots & Shoots program, science is the seed for all that
we do. At JGI, we pioneer the application of geospatial technology to apply solid, well-grounded
science to conservation on a landscape scale.

As impressive as our ground-breaking scientific and
technological approaches are, it is important that real
science rests on something very simple: observation.
At JGI, we work within communities to observe and
understand the landscape in real terms. We develop a
full understanding of the significant threats facing the
chimpanzees and the habitats they need to thrive. We
then craft practical approaches and work with the
community to implement them.
Our science is sophisticated but we work hard to ensure
that it is fully accessible to the communities where we
work. By democratizing science and information, we
empower communities to protect and restore their
landscapes and their natural heritage.
In 2013, we continued to turn to science first for every
programmatic decision.


The results speak for themselves:
Implemented a conservation plan for nearly 170,000
square miles of critical habitat, including 100
percent of the Grauers Gorilla range and 90 percent
of the eastern chimpanzee population.
In Uganda, we trained and equipped 50 forest
rangers and community members in Budongo and
Kalinzu Forest Reserves to use Open Data Kit and
Android tablets to monitor their forests, including
tracking deforestation threats, chimpanzee
populations, other wildlife, and illegal activities that
threaten the landscape.
Our science-driven conservation efforts at Gombe
National Park resulted in the observation of
chimpanzee presence in the corridor north of
Gombe. Village forest monitors reported
chimpanzee presence in the newly established
village forest reserves in each of the past three
years.
THE SCIENCE BEHIND IT ALL
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For the past decade, JGI has led the way in applying geospatial technology to obtain more, better
and accurate data about our conservation targets and human threats. We analyze and visualize
these data points to translate them into information that drives evidence-based conservation
decision-making.

In 2013, we continued to put smartphones and tablets
into the hands of village forest monitors, park guards,
local land use decision-makers and others in order to
accomplish key conservation impacts. Some of our most
successful initiatives included:
Conducting surveys of great ape populations in
order to understand the boundaries of the
corridors we need to protect and to develop
baseline data about the size, health and well-
being of endemic populations of great apes.
These surveys allow us to benchmark progress as
new data points are collected by forest monitors.
Using survey data to help secure legal
documents to prove the ownership of forest
tracts by private forest owners. By securing the
titles to the land they own, the forest owners gain
the right to protect their lands and their interests in
land use planning. Most of these landowners
embrace a conservation-friendly, long-term
perspective on safeguarding their natural resources.
Tracking the illegal wildlife and bushmeat trade
through real-time reporting. Mobile devices
enable observers to report illegal sales of bushmeat
and protected species to the proper authorities
without putting themselves at risk. We know from
years of experience that supporting law
enforcement is our best strategy for putting an end
to this illegal trade. Mobile technologies are upping
the game for law enforcement by allowing them to
understand where and when illegal trade is
occurring, and to follow these trends with
enforcement action.
LEVERAGING TECHNOLOGY TO TAKE OUR IMPACT TO SCALE
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People often wonder where our male/female gender
roles originate. Is it simple biology that makes us the way
we are, or is it perhaps the social conditioning
permeating human society that shapes our perceptions
of gendered behaviors. Elizabeth V. Lonsdorf and her
fellow researchers addressed this issue as it relates to
chimpanzee society.
Focusing on recently-weaned infant chimpanzees,
Lonsdorf observed when stereotypical male/female
behaviors emerged and at what point gender differences
became apparent among these young chimpanzees.


In 1971, the Gombe Stream National Park was the site of
an intense but nearly bloodless civil war among
chimpanzees. While conflicts between chimpanzee
groups are not uncommon, this event was rare in that
the two groups of fighting chimpanzees originated from
one larger group.
In hopes of learning the catalyst of this unusual intra-
group schism, Duke University Ph.D. student Joseph
Feldblum and a team of three other researchers
examined Dr. Goodalls notes on the Gombe civil war.
One tool they used in their analysis was UCINET,
software that analyzes social network data. UCINET
helped the researchers locate patterns and social
dynamics among the two groups of chimpanzees.
Boys Will Be Boys
Our Gombe Stream Research Center continues to build on Dr. Jane Goodalls early research. Founded in 1965 on
the heels of Dr. Goodalls ground-breaking discovery of tool use by chimpanzees, the world-class research center
serves as the long-term resource for observational research of chimpanzee behaviors in the wild. The data
generated at the site using a protocol called B Record fuels a range of academic research about chimpanzees
and their close relative, the human.
A few key research studies based on 2013 research in Gombe garnered recent headline coverage:
Chimpanzees, War and Social
Networking
CONTINUING JANES RESEARCH AT GOMBE NATIONAL PARK
Nick Riley
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FINANCIAL INFORMATION

JGI spends 91 cents of every dollar realizing our mission. We watch every expense to ensure that as much
money as possible goes directly to on-the-ground activities that help protect chimpanzees and inspire
young people to become the stewards of the world we all share. We value the trust and commitment of our
donors. We endeavor every day to deliver real results while maximizing the impact of our donors' support.
Support and Revenue
$13,068,157
total support and revenue
Expenses
$11,114,930
our work on the ground
$1,168,434
fundraising
$717,188
management and general
Program Services Supporting Services
Program Expenses Overall Expenses
Net Assets
$67,605
ending net asset balance
See our consolidated financial report at janegoodall.org/2013financials.
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BOARD OF DIRECTORS
OFFICERS

Dr. Jane Goodall, DBE & UN Messenger of Peace
Founder

Katherine Berger
Co-Chair

Brian Graff
Co-Chair

George Macricostas
Treasurer

Beth Stevens
Secretary

MEMBERS

Sue Anschutz-Rodgers
Billy Campbell
Daniel Carucci
Addison Fischer (Vice Chair)
Don Kendall (Vice Chair)
Mary Mapes
Cindy Mercer
Joan Norton
David Shear
John Silver (Vice-Chair)
Shelby Sloan
Heather Sturgess
Billy Weisman

SENIOR STAFF

Mary Humphrey
Chris Fanning
Anna Gibson
Mary Lewis
Susana Name
Tammy Palmer
Lilian Pintea
Erin Viera-Orr

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1595 Spring Hill Road, Suite 550
Vienna, VA 22182
Phone 703.682.9220 Fax 703.682.9312
Toll Free 1800.592.JANE

www.janegoodall.org
www.rootsandshoots.org

The Jane Goodall Institute is a registered 501(c)(3) organization.