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This folder is divided into 3 main parts:

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Few articles and PPT to give a basic idea about different career options available in
the field of marketing. Go through this folder first.

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5&'% ;" 8 This folder contains GD Topics List, REM PPTs, Interesting Links
List, Understanding Advertisements Folder and few Essential Readings. For
your preparation this is the most important folder. Start with GD Topics and
Interesting Links file.

:)"&-3 ;" 8 This folder contains Important Readings and Niche Newsletters that
one should read after finishing the Must Do folder. It builds upon the Must Do
folder.

<1* ;" 8 This folder contains Articles referring to a variety of topics on
marketing. This folder would help you look more knowledgeable in an interview if
they quiz you on these topics.


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=01*3 >/31%(' 8 This folder contains information about different companies and
must be done once you get the shortlists from these companies.

?&('%+"*' 1'6(3 +* '&@@(0' 8 This folder contains questions that were asked
by different companies in the previous years. We are updating the folder with
feedback from as many Tuchhas as possible but it will not contain the entire
spectrum of questions and should be used only to identify a trend.


The division is not strict and simply aims to provide every one of you with a roadmap for
preparation. This preparation is in addition to HR preparation that you all are expected to do.
In addition, you are expected to know about the latest trends in marketing. In case of any
doubt/suggestion or clarification, feel free to reach out to any Niche Club member.

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