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FINDINGS AND DISCUSSIONS

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FINDINGS AND DISCUSSIONS

This project work tries to identify the influence of point of sale atmosphere on
the mindset of the consumers. During conducting survey the main findings are
as follows:
Majority of respondents are male.
Majority of respondents are from the age group of 20 years to less than 30
years.
Majority of respondents are unmarried.
Majority of respondents are students.
Majority of respondents are belonging to the income group of 3 lakhs to less
than 6 lakhs.
Majority of respondents have visited Peter England showroom earlier.
Majority of respondents have visited Peter England showroom one to three
times in a month.
Majority of respondents are showing intention to purchase whenever they visit
Peter England showroom.
Majority of respondents have observed quality product at Peter England
showroom.
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Majority of respondents have highly rated quality product as the prime attribute
of Peter England showroom.
Majority of respondents have poorly rated friendly behaviour of sales persons as
the poorest attribute of Peter England showroom.
Majority of respondents are considering sales representatives, attractive offers
and display at the store all as the important factors behind their point of sale
decision.
Majority of respondents are thinking that the sales representatives of Peter
England showroom provoke them to purchase.
Almost the full sample unit fills that their purchase decisions are influenced by
atmosphere of the store.





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LIMITATIONS
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Limitations of the Study

First limitation of this project is time.
A portion of the respondents are not cooperative.
The researcher is unexperienced.
Biasness or prejudice of some of the respondents regarding any sort of
the information which is required for such study.
Not much of importance was attached to this task by some of the
Respondents.
The sample size of the respondents is very small.
The method of sampling is judgement sampling.