QUESTIONNAIRE

I, VAIBHAV VERMA student of BBA, Invertis University Bareilly. I am working on academic project titled a
study on consumer buying behavior towards Samsung smart phones in Bareilly, Uttar Pradesh in which I
have to collect some data through this questionnaire. The information collected through this
questionnaire will be used for academic purpose only.
GENDER:-
AGE:-
EDUCATIONAL LEVEL:-
PROFESSION:-

Q1. What brand of smart phone you prefer the most?
a) Samsung
b) Black berry
c) HTC
d) Apple
Q2. Which operating system do you prefer?
a) IOS
b) Windows
c) Android
d) Other
Q3. How much you willing to spend on smart phone?
a) 5000 - 10000
b) 10000 - 20000
c) 20000 - 30000
d) 30000 and above
Q4. Do you use any business app in smart phone?
a) Yes
b) No
Q5. What one reason makes you purchase a smart phone?
a) Required for work
b) Features
c) Status symbol
d) Multitasking
Q6. Where did you look for the information before purchasing a smart phone?
a) In store promo display
b) Internet retailers/Reviews/Technology website
Q7. Did you take advice from someone else?
a) Someone having latest technological updates
b) Someone recently brought the same
c) Someone already used

Q8. Please tick as per your preference for future you were looking while buying a smart phone?
Features Latest
preferred
Somewhat
preferred
Neutral Most
preferred
Touch
screen

Wi-Fi
Apps
GPS


Q9. Which type of advertising do you feel in most effective for smart phone?
a) Television
b) Newspaper
c) Magazines
d) Internet websites
Q10. Which method of buying will you use for future purchase?
a) Search option within a particular brand
b) Go for different brand

Q11.If in case you will buy a smart phone in future you will go for which brand?
a) Apple
b) Samsung
c) Black berry
d) HTC
e) Cant say now
Q12. Final question! Which device type do you think you will be using in 12 months time?
a) Samsung
b) Apple
c) Black berry
d) HTC


A. Do you have any suggestion for improvement in smart phones