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This document outlines Miles and Snow's strategy typology which categorizes four types of strategies - prospector, defender, analyzer, and reactor. The prospector strategy focuses on innovation and growth in dynamic environments. The defender strategy maintains stability in contrast to the prospector. The analyzer strategy balances stability and innovation by maintaining some products for stable industries while innovating on others for dynamic areas. The reactor strategy lacks a clear strategy and simply responds to environmental changes. The document also discusses creating a fit between a company's strategy and its environment for efficiency and effectiveness.
This document outlines Miles and Snow's strategy typology which categorizes four types of strategies - prospector, defender, analyzer, and reactor. The prospector strategy focuses on innovation and growth in dynamic environments. The defender strategy maintains stability in contrast to the prospector. The analyzer strategy balances stability and innovation by maintaining some products for stable industries while innovating on others for dynamic areas. The reactor strategy lacks a clear strategy and simply responds to environmental changes. The document also discusses creating a fit between a company's strategy and its environment for efficiency and effectiveness.
This document outlines Miles and Snow's strategy typology which categorizes four types of strategies - prospector, defender, analyzer, and reactor. The prospector strategy focuses on innovation and growth in dynamic environments. The defender strategy maintains stability in contrast to the prospector. The analyzer strategy balances stability and innovation by maintaining some products for stable industries while innovating on others for dynamic areas. The reactor strategy lacks a clear strategy and simply responds to environmental changes. The document also discusses creating a fit between a company's strategy and its environment for efficiency and effectiveness.
Typology Lecture 5 2 Typology 1. Prospector: Strategy is to innovate, take risks, seek out new opportunities, and grow. Suited to dynamic, growing environment, where creativity is most important 2. Defender: Opposite of prospector. 3 Typology 3. Analyzer: Tries to maintain a stable business while innovating on the periphery. Midway between prospector and defender strategies. Some products for stable and some for dynamic environment. 4. Reactor: Strategy is not really a strategy at all. They respond to environment. 4 Strategy and Design Interplay 5 Create a fit between internal characteristics of the company and the environment 6 Efficiency Effectiveness 7 Strategy and design Design is an outcome of strategic choice