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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

FORIMMEDIATERELEASE

ToryOpens12PointLeadinToronto
Chowcontinuestofalter
TORONTOSeptember8th,2014Inarandomsamplingofpublicopiniontakenby
theForumPollamong1069Torontovoters,4in10willvoteJohnTory(40%),
whilefewerthan3in10willvoteRobFord(28%).Thisrepresentsawideningin
Tory'sleadfrom3pointstwoweeksago(August26,Tory34%,Ford31%)to12
pointstoday.OnefifthwillvoteforOliviaChow(21%),andthisrepresentsyet
another(slight)declineinvoterpreferenceforher(from23%).DavidSoknackihas
onetwentiethofthevote(6%),fewwillvoteforanyothercandidate(1%)andvery
fewhavenoopinionintherace(4%).

TORONTO
September 8th, 2014
HIGHLIGHTS:

4in10willvoteJohnTory
(40%),whilefewerthan3in
10willvoteRobFord(28%).
Inathreewayracewhere
justthemaincontendersare
running,Torytakes4in10
votes(41%),Ford3in10
Inathreewayracewherejustthemaincontendersarerunning,Torytakes4in10
(30%)andChowappearsto
votes(41%),Ford3in10(30%)andChowappearstopickupmostoftheSoknacki
pickupmostoftheSoknacki
vote(24%).
vote(24%).
Inaracewithjustthetwoleadingcontenders,Torytakescloseto6in10votes
Inaracewithjustthetwo
(57%)pickingupalltheChowvote,whileRobFordstaysathisapparentceilingof3
leadingcontenders,Tory
in10votes(30%).
takescloseto6in10votes
Soknacki'sawareness,approvalupsharply,nowexceedsChow
(57%)pickingupalltheChow
vote,whileRobFordstaysat
VirtuallyallvotersareawareofTory(95%)andChow(98%),andtheirapprovalis
hisapparentceilingof3in10
relativelysteadyfromtwoweeksago(August26,Tory63%,Chow49%)totoday
votes(30%).
(Tory65%,Chow50%).DavidSoknacki,ontheotherhand,hasseenhis
awarenessjumpfromtwothirds(67%)twoweeksagotothreequarterstoday(78%) Virtuallyallvotersareaware
ofTory(95%)andChow
whilehisapprovalnowexceedsthatofChow(was48%,now58%).Onethird
(98%),andtheirapprovalis
approveofRobFord(34%).
relativelysteadyfromtwo
FordNationtopsoutat3in10
weeksago(August26,Tory
63%,Chow49%)totoday
ThreeintenvoterswillvoteRobFordwithnoothercontendersmentioned(29%)
(Tory65%,Chow50%).
andthisisthequestionthatdeterminesthesizeofFordNation,whichhasshrunk

Threeintenvoterswillvote
slightlyinthepast2weeks(from33%).

RobFordwithnoother
contendersmentioned(29%)

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MEDIA INQUIRIES:

Torynowleadsonallattributes,includingbudget,ChowtrailsFord
Foreveryattributeofagoodmayorwetested,JohnToryleadsthepack,andthis
includesbeingbestabletohandlethebudget(Tory36%,Ford33%,Chow16%,
Soknacki10%),anattributewhichusedtobeFord'salone.Toryisclearlyseento
havethebestvisionforthecity(Tory36%,Ford29%,Chow21%,Soknacki8%),
isbestabletogetcouncilworkingtogether(42%,to20%forFordand22%for
Chow)andismostlikelytoleavethecityinbettershapethanhefoundit(Tory
38%,Ford27%,Chow21%,Soknacki7%).

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014
HIGHLIGHTS:

Foreveryattributeofagood
mayorwetested,JohnTory
Buildingtransitisseentothemosturgentissueinthemayoralrace(37%),with
leadsthepack,andthis
keepingtaxeslowseenascrucialbyabouthalfthisproportion(17%)andrebuilding
includesbeingbestableto
Toronto'simageseenaskeybyatenth(11%).Otherissuesarenotseentobeas
handlethebudget(Tory36%,
important,includingprotectingexistingservices(9%),caringforthevulnerableor
Ford33%,Chow16%,
cleaningupcityhall(8%each)oreliminatingwaste(6%).AmongTorysupporters,
Soknacki10%),anattribute
keyissuesarebuildingtransit(46%),andfewotherissuesarementioned(rebuilding
whichusedtobeFord's
city'simage15%,keepingtaxeslowandcleaningupcityhall10%each).Ford
supportersareequallyconcernedwithlowtaxes(32%)andtransit(29%)andlittle
alone.
else.Chowsupportershaveawiderrangeofconcerns(transit30%,caringforthe
JohnToryisclearly
mostvulnerable22%,protectingservices14%,keepingtaxeslow13%and
solidifyinghisleadasthe
rebuildingToronto'simage(10%).
campaignrollsintoitsfinal
JohnToryisclearlysolidifyinghisleadasthecampaignrollsintoitsfinalmonth,
month,andhenowleadson
andhenowleadsontheattributeofhandlingthecitybudgetbest,whichalways
theattributeofhandlingthe
usedtobeRobFord'sstrength.Thismaybeanindicationthatvotersarefinally
citybudgetbest,which
payingattentiontothe"FordMath",whichrarelyaddsup,accordingtothe
alwaysusedtobeRobFord's
experts,"saidForumResearchPresident,Dr.LorneBozinoff.
strength.Thismaybean
LorneBozinoff,Ph.D.isthepresidentandfounderofForumResearch.Hecanbe
indicationthatvotersare
reachedatlbozinoff@forumresearch.comorat(416)9609603.
finallypayingattentiontothe

"FordMath",whichrarely

addsup,accordingtothe
experts,"saidForum
ResearchPresident,Dr.Lorne
Bozinoff.

Buildingtransitmostimportanttaskformayor

180BloorStreetW.,#1400
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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

Methodology
TheForumPollwasconductedbyForumResearchwiththeresultsbasedonan
interactivevoiceresponsetelephonesurveyof1069randomlyselectedvotersin
Toronto,Ontario.ThepollwasconductedonSeptember8th,2014.

TORONTO
September 8th, 2014

Resultsbasedonthetotalsampleareconsideredaccurate+/3%,19timesoutof
20.Subsampleresultswillbelessaccurate.Marginsoferrorforsubsample(such
asage,gender)resultsareavailableatwww.forumresearch.com/samplestim.asp
Whereappropriate,thedatahasbeenstatisticallyweightedbyage,region,and
othervariablestoensurethatthesamplereflectstheactualpopulationaccording
tothelatestCensusdata.
Thisresearchisnotnecessarilypredictiveoffutureoutcomes,butrather,
capturesopinionatonepointintime.ForumResearchconductedthispollasa
publicserviceandtodemonstrateoursurveyresearchcapabilities.Forumhouses
itspollresultsintheDataLibraryoftheDepartmentofPoliticalScienceatthe
UniversityofToronto.
WithofficesacrossCanadaandaroundtheworld,100%CanadianownedForum
Researchisoneofthecountrysleadingsurveyresearchfirms.ThisForum
PollandotherpollsmaybefoundatForum'spollarchive
atwww.forumresearch.com/polls.asp

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

Tory/Ford/Chow/Soknacki
%
Sep8th,2014
Aug2526th,2014
Aug56th,2014
July21st,2014
July2nd,2014
June23rd,2014
June6th,2014
May21st,2014
April14th,2014
Mar27th,2014
Mar13th,2014
Feb25,2014
Feb.6th,2014
Jan.22nd,2014
Jan.6th,2014
Dec.9th,2013
Nov.20th,2013
Nov.6th,2013
Nov.4th,2013
Oct.31st,2013
Oct.29th,2013

Sample

John
Tory

Rob
Ford

Olivia
Chow

David
Soknacki

Karen
Stintz

1069
1945
1268
1063
1182
890
944
923
882
634
1271
1310
769
1063
1105
898
1049
1157
1393
1032
1093

40
34
35
28
27
24
28
27
24
21
22
27
22
24
22
27
22
25
25
25
21

28
31
28
27
26
27
20
24
27
32
28
31
30
30
35
25
31
29
26
24
27

21
23
23
29
36
34
38
36
34
33
36
31
35
31
30
32
34
28
32
29
32

6
4
6
5
4
6
5
3
4
4
2
2
3
4
3
4
4
2
2
3
2

3
6
3
3
4
3
6
5
5
6
6
7
5
7
7
12
10
11
11

Other/
Dont
Know
5
7
3
4
4
6
5
6
5
5
7
3
5
4
5
5
3
5
7
7
7

TORONTO
September 8th, 2014

180BloorStreetW.,#1400
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MayorRobFordApprovalTrending

%
th

Sept.8 ,2014
th
August2526 ,2014
th
August56 ,2014
st
July21 ,2014
nd
July2 ,2014
rd
June23 ,2014
th
June6 ,2014
st
May21 ,2014
st
May1 ,2014
th
April14 ,2014
th
Mar27 ,2014
th
Mar13 ,2014
th
Feb.24 ,2014
th
Feb.6 ,2014
nd
Jan.22 ,2014
th
Jan.6 ,2014
th
Dec.9 ,2013
th
Nov.20 ,2013
th
Nov.6 ,2013
th
Nov.4 ,2013
st
Oct31 ,2013
th
Oct2829 ,2013
rd
Sep23 ,2013
th
Aug29 ,2013
th
July29 ,2013
th
June25 ,2013
th
May24 ,2013
th
May10 ,2013
th
April11 ,2013
th
April5 ,2013
th
March20 ,2013
th
March11 ,2013
th
th
Feb.26 28 ,2013
nd
Feb.22 ,2013
th
Jan.25 ,2013
th
Dec.14 ,2012
th
Nov.26 ,2012
th
th
Nov16 17 ,2012
th
Oct25 ,2012
th
th
Sep28 29 ,2012
th
th
Sep7 8 ,2012

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

Sample Approve Disapprove


1069
1945
1268
1063
1182
890
944
923
888
882
634
1271
1310
769
1063
1105
898
1049
1157
1393
1032
1093
1082
848
1368
1239
1395
974
850
484
1045
918
876
806
1099
897
807
848
614
833
834

34
39
35
33
31
32
28
32
38
46
46
42
44
43
45
47
42
42
44
43
44
39
49
44
46
47
42
44
43
49
40
43
44
48
45
42
42
45
44
41
42

66
61
65
67
69
66
69
65
62
54
54
58
56
57
55
53
58
58
56
57
56
61
51
56
54
53
58
56
57
50
60
57
56
52
55
58
58
55
56
59
58

TORONTO
September 8th, 2014

180BloorStreetW.,#1400
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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

VotingforFordin2014Trending

Sample Yes No Dontknow

th

Sept.8 ,2014
th
August2526 ,2014
th
August56 ,2014
st
July21 ,2014
nd
July2 ,2014
rd
June23 ,2014
th
June6 ,2014
st
May21 ,2014
st
May1 ,2014
th
April14 ,2014
th
Mar13 ,2014
th
Feb.24 ,2014
th
Feb.6 ,2014
nd
Jan.22 ,2014
th
Jan.6 ,2014
th
Dec.9 ,2013
th
Nov.20 ,2013
th
Nov.6 ,2013

1069
1945
1268
1063
1182
890
944
923
888
882
1271
1310
769
1063
1105
898
1049
1157

29
33
28
28
25
29
22
25
25
29
31
38
37
37
41
33
33
35

67
64
68
66
69
65
73
69
68
63
62
57
59
57
54
62
62
60

4
4
4
6
6
6
5
7
7
8
7
5
4
6
6
5
5
5

TORONTO
September 8th, 2014

MayoralCandidateApprovalRanking

%
JohnTory
DavidSoknacki
OliviaChow
RobFord

Approve Disapprove
65
35
58
42
50
50
34
66

Aware
95
78
98

MayoralCandidateApprovalTrending

%
th

Sept.8 ,2014
th
August2526 ,2014
th
August56 ,2014
st
July21 ,2014
nd
July2 ,2014
rd
June23 ,2014
th
June6 ,2014
st
May1 ,2014
th
April14 ,2014
th
Mar13 ,2014

Sample Ford Chow Tory Stintz Soknacki


1069
1945
1268
1063
1182
890
944
888
882
1271

34
39
35
33
31
32
28
38
46
42

50
49
52
54
57
57
64
58
60
57

65
63
67
67
63
61
68
69
65
57

41
44
41
41
46
47
46
37

58
48
46
48
44
47
54
56
47
38

180BloorStreetW.,#1400
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3WayMayoralTrialHeatsTrending
Ford/Tory/Chow
Sample
RobFord
%
Sep.8th,2014
Aug56th,2014
July21st,2014
July2nd,2014
rd
June23 ,2014
th
June6 ,2014
May21st,2014
April14th,2014
Mar13th,2014
Feb25,2014
June25,2013
May24,2013
May10,2013
Aug9,2012

1069
1268
1063
1182
890
944
923
882
1271
1310
1239
1395
974
812

30
30
27
28
28
22
27
30
28
32
30
27
36
26

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

JohnTory

OliviaChow

DontKnow

41
38
32
30
29
30
31
29
25
33
25
24
15
24

24
28
35
38
37
42
36
36
38
32
40
42
40
39

3
4
3
4
6
6
6
5
8
3
5
8
9
11

2WayMayoralTrialHeatsTrending
Ford/Tory
Sample
RobFord
%
Sep.8,2014
Feb25,2014
Aug29,2013
July29,2013
June25,2013
May10,2013
Jan25,2013
May28,2012
Jan31,2012

1069
1310
848
1368
1239
974
1099
704
1560

30
36
33
32
35
33
36
29
26

JohnTory

DontKnow

57
58
50
52
52
50
48
52
48

4
6
17
17
13
17
16
19
26

TORONTO
September 8th, 2014

MayoralCandidateAttributesSummaryTable

36
36

Olivia
Chow
16
21

David
Soknacki
10
8

Dont
Know
5
6

20

42

22

27

38

21

RobFord

JohnTory

BestforBudget
BestVisionforCity
GetCouncillorstoWork
Together
LeaveCityinBetterShape

33
29

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

MayoralCandidateAttributesTrendingTable
Sample

Rob
Ford

Handlethecitybudgetthebest?

Olivia
Chow

John
Tory

Karen
David
Stintz Soknacki

Don
t
Know

TORONTO
September 8th, 2014

Sept.8th,2014

1069

33

16

36

10

August25th,2014

931

37

18

32

rd

June23 ,2014

890

31

26

27

Feb.24th,2014

1310

37

21

27

Nov.20th,2013

1049

34

28

22

Bestvisionforthecity?

Sept.8th,2014

1069

29

21

36

August25th,2014

931

34

24

32

rd

June23 ,2014

890

26

35

26

Feb.24th,2014

1310

30

27

29

Nov.20th,2013

1049

30

34

21

Getcouncilorstoworktogetherasone?

Sept.8th,2014

1069

20

22

42

August25th,2014

931

22

22

38

12

rd

June23 ,2014

890

14

34

32

12

Feb.24th,2014

1310

20

28

35

13

Nov.20th,2013

1049

20

33

26

13

Leavethecityinbettershapethanheorshefoundit?

Sept.8th,2014

1069

27

21

38

August25th,2014

931

33

21

35

rd

June23 ,2014

890

26

32

25

Feb.24th,2014

1310

33

26

26

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

RobFord/Tory/Soknacki/Chow

WhowillyouvoteforinthemayoralelectiononOctober27ifthe
candidatesareRobFord,JohnTory,DavidSoknackiandOliviaChow?

[AllRespondents]

Age/Gender

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
RobFord
JohnTory
DavidSoknacki
OliviaChow
Someothercandidate
Don'tknow

1069
28
40
6
21
1
4

74
30
36
7
21
0
5

114
28
33
6
27
1
6

215
33
43
4
17
1
2

289
25
44
5
22
1
3

377
22
54
3
17
1
3

463
32
41
7
17
0
3

606
25
40
4
25
1
5

Region

1069
28
40
6
21

TorontoorEast
York
366
13
45
9
29

North
York
244
37
38
3
16

Etobicokeor
York
234
29
33
6
27

Total

Sample
RobFord
JohnTory
DavidSoknacki
OliviaChow
Someother
candidate
Don'tknow

Scarborough
225
38
45
4
9

HouseholdIncome

%
Sample
RobFord
JohnTory
DavidSoknacki
OliviaChow
Someother
candidate
Don'tknow

1069
28
40
6
21

83
24
36
10
27

$20
$40K
152
47
27
1
23

Total <$20K

$40
$60K
165
32
34
9
20

$60
$80K
117
22
33
7
33

$80
$100K
89
30
41
7
17

$100
$250K
219
17
57
5
17

$250K+
42
46
43
2
4

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

RobFord/Tory/Chow

WhowillyouvoteforifthecandidatesareRobFord,JohnToryandOlivia
Chow?

[AllRespondents]

Age/Gender

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
RobFord
JohnTory
OliviaChow
Someothercandidate
Don'tknow

1069
30
41
24
2
3

74
33
37
23
4
4

114
28
34
30
3
5

215
33
43
22
1
2

289
27
45
23
2
3

377
23
55
19
1
3

463
33
45
18
1
3

606
27
37
29
4
4

Region
1069
30
41
24

TorontoorEast
York
366
14
47
32

North
York
244
40
37
16

Etobicokeor
York
234
28
37
33

Total

Sample
RobFord
JohnTory
OliviaChow
Someother
candidate
Don'tknow

Scarborough
225
41
42
11

HouseholdIncome

%
Sample
RobFord
JohnTory
OliviaChow
Someother
candidate
Don'tknow

10

1069
30
41
24

83
25
36
25

$20
$40K
152
52
21
25

Total <$20K

$40
$60K
165
32
40
20

$60
$80K
117
20
38
36

$80
$100K
89
41
37
18

$100
$250K
219
18
59
20

$250K+
42
46
45
4

180BloorStreetW.,#1400
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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

RobFord/Tory

WhowillyouvoteforifthecandidatesareRobFordandJohnTory?

[AllRespondents]

Age/Gender

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
RobFord
JohnTory
Someothercandidate
Don'tknow

1069
30
57
8
4

74
33
48
14
6

114
31
56
8
4

215
33
60
5
3

289
28
64
5
3

377
23
70
5
2

463
32
59
4
4

606
28
56
12
4

Region
1069
30
57

TorontoorEast
York
366
15
71

North
York
244
39
47

Etobicokeor
York
234
33
55

11

10

Total

Sample
RobFord
JohnTory
Someother
candidate
Don'tknow

Scarborough
225
39
54

HouseholdIncome

%
Sample
RobFord
JohnTory
Someother
candidate
Don'tknow

1069
30
57

83
29
45

$20
$40K
152
50
42

13

12

13

Total <$20K

$40
$60K
165
32
54

$60
$80K
117
21
62

$80
$100K
89
35
55

$100
$250K
219
18
76

$250K+
42
42
58

Education

%
Sample
RobFord
JohnTory
Someother
candidate
Don'tknow

11

286
41
43

Completed
collegeor
university
363
23
67

Post
graduate
studies
263
27
64

11

11

Total

Secondary
schoolorless

Somecollege
oruniversity

1069
30
57

157
35
50

8
4

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

ApprovalofTory

DoyouapproveordisapproveofJohnTory?

[HeardofJohnTory]

Age/Gender

%
Sample
Approve
Disapprove

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


1036
65
35

69
57
43

110
63
37

206
68
32

283
72
28

368
75
25

447
65
35

589
66
34

Region

%
Sample
Approve
Disapprove

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1036
65
35

360
70
30

234
59
41

226
68
32

216
63
37

HouseholdIncome

%
Sample
Approve
Disapprove

Total <$20K
1036
65
35

73
61
39

$20
$40K
141
50
50

$40
$60K
163
56
44

$60
$80K
116
62
38

$80
$100K
89
66
34

$100
$250K
217
75
25

$250K+
41
74
26

Education

Total

Sample
Approve
Disapprove

1036
65
35

12

Secondary
schoolorless
143
69
31

Somecollegeor
university
278
59
41

Completedcollege
oruniversity
355
70
30

Postgraduate
studies
260
64
36

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:

ApprovalofChow

DoyouapproveordisapproveofOliviaChow?

[HeardofOliviaChow]

Age/Gender

TORONTO
September 8th, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

%
Sample
Approve
Disapprove

Total 1834 3544 4554 5564 65+ Male Female


1050
50
50

71
55
45

113
51
49

211
46
54

285
49
51

370
46
54

451
42
58

599
57
43

Region

%
Sample
Approve
Disapprove

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1050
50
50

364
61
39

234
43
57

233
49
51

219
43
57

HouseholdIncome

%
Sample
Approve
Disapprove

Total <$20K
1050
50
50

77
54
46

$20
$40K
149
61
39

$40
$60K
164
39
61

$60
$80K
114
58
42

$80
$100K
89
45
55

$100
$250K
219
53
47

$250K+
40
31
69

Education

Total

Sample
Approve
Disapprove

1050
50
50

Secondary
schoolorless
150
54
46

Somecollegeor
university
279
43
57

Completedcollege
oruniversity
361
50
50

Postgraduate
studies
260
55
45

13

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

ApprovalofSoknacki

DoyouapproveordisapproveofDavidSoknacki?

[HeardofDavidSoknacki]

Age/Gender

%
Sample
Approve
Disapprove

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


865
58
42

58
60
40

85
59
41

168
54
46

238
56
44

316
58
42

377
61
39

488
55
45

Region

%
Sample
Approve
Disapprove

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


865
58
42

318
68
32

185
50
50

190
57
43

172
50
50

HouseholdIncome

%
Sample
Approve
Disapprove

Total <$20K
865
58
42

46
60
40

$20
$40K
110
48
52

$40
$60K
133
43
57

$60
$80K
101
64
36

$80
$100K
77
57
43

$100
$250K
193
71
29

$250K+
37
50
50

Education

Total

Sample
Approve
Disapprove

865
58
42

Secondary
schoolorless
112
48
52

Somecollegeor
university
225
48
52

Completedcollege
oruniversity
305
62
38

Postgraduate
studies
223
64
36

14

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

ApprovalofRobFord

DoyouapproveordisapproveofRobFord?

[AllRespondents]

Age/Gender

%
Sample
Approve
Disapprove

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


1069
34
66

74
37
63

114
34
66

215
36
64

289
33
67

377
27
73

463
37
63

606
31
69

Region

%
Sample
Approve
Disapprove

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1069
34
66

366
17
83

244
45
55

234
33
67

225
46
54

HouseholdIncome

%
Sample
Approve
Disapprove

Total <$20K
1069
34
66

83
40
60

$20
$40K
152
54
46

$40
$60K
165
36
64

$60
$80K
117
24
76

$80
$100K
89
37
63

$100
$250K
219
21
79

$250K+
42
43
57

Education

Total

Sample
Approve
Disapprove

1069
34
66

Secondary
schoolorless
157
35
65

Somecollegeor
university
286
47
53

Completedcollege
oruniversity
363
28
72

Postgraduate
studies
263
27
73

15

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

VoteRobFordOctoberElection

WillyouvoteforRobFordinthemunicipalelectiononOctober27ornot?

[AllRespondents]

Age/Gender

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
WillvoteforRobFord
WillnotvoteforRobFord
Don'tknow

1069
29
67
4

74
32
64
4

114
31
65
4

215
33
65
3

289
24
71
4

377
23
74
2

463
33
63
4

606
26
71
4

Region
1069
29

TorontoorEast
York
366
13

North
York
244
39

Etobicokeor
York
234
31

67

84

56

66

58

Total

Sample
WillvoteforRobFord
WillnotvoteforRob
Ford
Don'tknow

Scarborough
225
38

HouseholdIncome

1069

83

$20
$40K
152

29

27

52

34

20

31

17

42

67

57

44

64

78

69

82

58

16

Total <$20K

Sample
WillvoteforRob
Ford
Willnotvotefor
RobFord
Don'tknow

$40
$60K
165

$60
$80K
117

$80
$100K
89

$100
$250K
219

$250K+
42

Education

%
Sample
Willvotefor
RobFord
Willnotvote
forRobFord
Don'tknow

16

Total

Secondary
schoolorless

Somecollegeor
university

Completedcollege
oruniversity

1069

157

286

363

Post
graduate
studies
263

29

32

41

22

27

67

65

52

75

71

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:

BestBudgetHandling

Whichmayoralcandidatewouldhandlethecitybudgetthebest?

[AllRespondents]

Age/Gender

TORONTO
September 8th, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

Total 1834 3544 4554 5564 65+ Male Female


1069
33
36
16
10
5

74
37
33
12
13
5

114
31
29
26
8
6

215
36
36
14
10
4

289
29
38
16
11
6

377
25
48
15
7
4

463
36
37
13
11
2

606
29
34
19
10
7

Region

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1069
33
36
16
10
5

366
13
43
21
17
6

244
47
32
11
7
3

234
34
27
22
11
7

225
40
40
10
6
4

HouseholdIncome

%
Sample
RobFord
JohnTory
OliviaChow
David
Soknacki
Don'tknow

1069
33
36
16

83
37
34
14

$20
$40K
152
52
21
23

10

11

15

18

13

Total <$20K

$40
$60K
165
36
31
13

$60
$80K
117
23
35
23

$80
$100K
89
31
39
21

$100
$250K
219
19
50
13

$250K+
42
42
46
6

17

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

BestVision

Whichmayoralcandidatewouldhavethebestvisionforthecity?

[AllRespondents]

Age/Gender

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


1069
29
36
21
8
6

74
34
30
19
9
8

114
26
31
29
8
6

215
31
36
20
9
4

289
26
40
22
7
6

377
23
51
17
7
3

463
31
37
18
9
5

606
27
35
25
7
6

Region

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1069
29
36
21
8
6

366
14
43
26
13
4

244
38
31
17
4
10

234
31
30
27
7
5

225
38
38
13
8
3

HouseholdIncome

%
Sample
RobFord
JohnTory
OliviaChow
David
Soknacki
Don'tknow

1069
29
36
21

83
27
32
22

$20
$40K
152
52
22
19

15

12

12

Total <$20K

$40
$60K
165
33
36
18

$60
$80K
117
20
31
31

$80
$100K
89
25
32
31

$100
$250K
219
16
50
18

$250K+
42
41
44
11

18

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

AbilitytoUniteCouncillors

Whichmayoralcandidatewouldbeabletogetcouncilorstoworktogether
asone?

[AllRespondents]

Age/Gender

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


1069
20
42
22
6
9

74
26
36
25
5
8

114
16
37
27
8
11

215
21
43
18
8
10

289
16
49
20
6
9

377
14
57
16
6
7

463
22
46
16
7
9

606
18
39
28
6
10

Region

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1069
20
42
22
6
9

366
8
48
25
11
8

244
23
39
20
3
13

234
21
39
29
5
6

225
30
42
13
6
10

HouseholdIncome

%
Sample
RobFord
JohnTory
OliviaChow
David
Soknacki
Don'tknow

1069
20
42
22

83
22
26
26

$20
$40K
152
35
31
27

13

11

13

18

Total <$20K

$40
$60K
165
24
45
21

$60
$80K
117
13
42
25

$80
$100K
89
14
42
18

$100
$250K
219
10
54
19

$250K+
42
38
49
6

19

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

CandidatetoImprovetheShapeoftheCity

Whichmayoralcandidatewouldleavethecityinbettershapethanheor
shefoundit?

[AllRespondents]

Age/Gender

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014

Total 1834 3544 4554 5564 65+ Male Female


1069
27
38
21
7
6

74
33
32
19
9
8

114
22
35
29
7
8

215
32
38
18
7
4

289
24
42
20
7
7

377
22
52
16
5
5

463
31
40
17
8
4

606
24
36
24
7
9

Region

%
Sample
RobFord
JohnTory
OliviaChow
DavidSoknacki
Don'tknow

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1069
27
38
21
7
6

366
12
44
25
10
8

244
34
36
18
4
8

234
32
30
25
9
3

225
37
40
13
5
5

HouseholdIncome

%
Sample
RobFord
JohnTory
OliviaChow
David
Soknacki
Don'tknow

1069
27
38
21

83
24
39
23

$20
$40K
152
49
23
20

10

11

Total <$20K

$40
$60K
165
32
34
19

$60
$80K
117
20
33
30

$80
$100K
89
24
36
26

$100
$250K
219
15
52
17

$250K+
42
41
48
6

20

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

MostImportantIssue

Whatisthesinglemostimportantissueforyouinthismayoralelection?

[AllRespondents]

Age/Gender
1069
37
17

18
34
74
45
19

35
44
114
38
16

45
54
215
35
16

55
64
289
26
19

8
6
11
8
6

3
2
12
6
6

12
7
5
7
7

10
8
10
8
6

Total

Sample
Buildingtransit
Keepingtaxeslow
Protectingexistingcity
services
Caringforthemostvulnerable
Eliminatingwaste
RebuildingToronto'simage
Cleaningupcityhall
Somethingelse

TORONTO
September 8th, 2014

65+ Male Female


377
30
14

463
39
14

606
35
20

11

11

10

9
6
12
12
5

7
7
17
11
3

6
5
14
8
7

9
6
8
8
4

MayoralCandidatePreference
1069
37
17

Rob
Ford
271
29
32

John
Tory
490
46
10

David
Soknacki
50
27
13

Olivia
Chow
213
30
13

Someother
candidate
8
24
44

Don't
know
37
52
8

14

10

22

14

11

15

20

10

10

13

13

Total

Sample
Buildingtransit
Keepingtaxeslow
Protecting
existingcity
services
Caringforthe
mostvulnerable
Eliminatingwaste
Rebuilding
Toronto'simage
Cleaningupcity
hall
Somethingelse

21

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

Formoreinformation:
LorneBozinoff,Ph.D.
President
ForumResearchInc.
Tel:(416)9609603
Fax:(416)9609602
Email:lbozinoff@forumresearch.com

22

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 8th, 2014

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

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