2012 SAP AG. All rights reserved.

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#42daysofpurpose
A Run with Purpose Initiative
Run with Purpose encourages employees to think and talk about how their personal
inspiration ties to a bigger vision, to see how what we do each day matters - not just to us
individually, but to the people we work with, to SAP, and to the broader world.
Incorporating the work
and company practices
Drivers of Employee
Engagement
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#42daysofpurpose
A Run with Purpose Initiative
2012 SAP AG. All rights reserved. 3
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#42daysofpurpose
A Run with Purpose Initiative
#42daysofpurpose takes the Run with Purpose campaign to a new level by reaching
external audiences through Life at SAP. We are celebrating SAPs 42 years of innovation by
reflecting on why we do what we do, or the purpose behind our work.

We are now halfway (as of August 4
th
) through #42daysofpurpose, at day 21, and have
gathered information to measure our success thus far.
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#42daysofpurpose
What we set out to accomplish
Drive interest/connections in the
topic of purpose more broadly
(internal/external)

Paint a picture of a culture of
purpose, learning and discovery

Prompt people to look at their
purpose and how to cultivate it in
their own lives
Boost SAPs image as a great place
to work by focusing on our
employees career and personal
development
Spark conversation, self-reflection,
seeds of change
Celebrate SAPs 42 years of
innovation as we explore the
inspiration behind our work
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#42daysofpurpose
Social Media Statistics
WEEK Likes, Comments, Shares
1 123
2 103
3 194
4 303
5 309
6 251
7 90
8 143
9
Total: 1,516 X 2 = $3,032
towards HOPE Foundation
Total: $976 towards
HOPE Foundation
Grand Total: $4,008
WEEK RTs, Favorites, Replies
1 99
2 72
3 89
4 113
5 85
6 90
7 71
8 66
9
Hashtags 291
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#42daysofpurpose
Social Media Statistics #100WhatIfs
#100WhatIfs drives
awareness of how technology
can, and is, changing the way
we work, the way we live, and
the environment around us.
Awareness is being driven
through Tweets that feature
simple statements showing the
possibilities of the future in
the form of What if
statements via the hashtag
#100WhatIfs.
@SAPNorthAmerica
Tweet Link
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#42daysofpurpose
Blog Statistics
Development Day
Views Comments Likes
197 4 4
39 0 1
2900 7 17
3,097 11 21
Blogs: Celebrate #42daysofpurpose; #42daysofpurpose Starts Now! [VIDEO]; Develop Your Career & Do Good!; Driving
Engagement The Distance
XXXX X X
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#42daysofpurpose
Additional Statistics
Celebrate Purpose for a
Great Cause
SAP Run with Purpose:
Celebrate
#42daysofpurpose
SAP Run with Purpose
Employee Inspiration
Links: Celebrate Purpose for a Great Cause, SAP Run with Purpose: Celebrate #42daysofpurpose, SAP
Run with Purpose Employee Inspiration
An SAP News article
introducing
#42daysofpurpose
received 1,241 views, 4
comments, and a rating
of 4.2/5 based on 11
votes
The official
#42daysofpurpose
launch video is being
featured on the Life at
SAP YouTube
channel and has
received 352 views
The Employee
Inspiration slideshare
was featured during
#42daysofpurpose
promotion week. It has
received 665 views and
12 Twitter shares.
Communication Details
Ambassador Newsletters
Blog Links
Life at SAP Social Media
Newsletter Features
Positive Comments
T-shirt Prizes
Feedback
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#42daysofpurpose
Ambassador Newsletter August 4
th
, 2014
#42daysofpurpose
Help us reach our goal.
21 days left.
Halfway point email to
Ambassadors to share
our progress and a
reminder on how to
get involved.
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#42daysofpurpose
Ambassador Newsletter July 7
th
, 2014
#42daysofpurpose
STARTS NOW
Day 1 email to
Ambassadors to share
our kick-off blog post
and encourage them
to get involved.
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#42daysofpurpose
Ambassador Newsletter July 1
st
, 2014
#42daysofpurpose How To Get
Involved
Promotion Week email to
Ambassadors detailing how to get
involved. Includes background
information, specifics on how
#42daysofpurpose works, sample
Tweets to get them started.
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#42daysofpurpose
Ambassador Newsletter June 12
th
, 2014
#42daysofpurpose Charity
Vote: Have Fun and Do Good
Email to Ambassadors with
three charity descriptions.
Ambassadors were asked
vote for their favorite charity
that supports purposeful
work.
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#42daysofpurpose
Ambassador Newsletter May, 29
th
2014
#42daysofpurpose coming
soon
Email to Ambassadors
recapping the Run with
Purpose update call where
we presented our ideas for
#42daysofpurpose and
received feedback.
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#42daysofpurpose
Blog Links
Celebrate #42daysofpurpose
Your News
Diversity&Inclusion@SAP
Americas People Community
#42daysofpurpose Starts Now! [VIDEO]
Your News
Diversity&Inclusion@SAP
Americas People Community
Run with Purpose
Global Early Talent Connection
LAC News
SAP Marketing Community

Develop Your Career & Do Good!
Marketing Development Day Community
Global Early Talent Connection
LAC News
SAP Marketing Community
Driving Engagement The Distance
SAP Business Innovation
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#42daysofpurpose
Organic Blog Sample
Celebrate #42daysofpurpose
campaign and help HOPE
foundation with just a few clicks
Ambassador Cristina Antelo
reached out to us about the blog
she posted to help spread the
word about the
#42daysofpurpose initiative
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#42daysofpurpose
Life at SAP Social Media - Facebook
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#42daysofpurpose
Life at SAP Social Media - Twitter
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#42daysofpurpose
Life at SAP Social Media SCN
#42daysofpurpose was featured on the SAP Community Network
Life at SAP space throughout the entire 42 days.
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#42daysofpurpose
Organic Tweets
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Organic Tweets
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#42daysofpurpose
Newsletter Features
SAP Talent Bulletin
SAP North America Communications At a Glance
ONE SAP Mexico
ONE SAP Argentina
Chile Peru
ONE SAP Colombia &
Ecuador
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#42daysofpurpose
Positive Comments
SAP News SAP Community Network
Twitter
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#42daysofpurpose
T-Shirt Prizes
Twitter Feedback
Several #42daysofpurpose Tweets give
participants the chance to win a
#RunwithPurpose t-shirt for the 4
th

Reply, Retweet, or Favorite
Example:
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#42daysofpurpose
Feedback
I like the campaign and think it is amazing that you are raising money for the HOPE Foundation. Any
campaign that is doing good in the community is very important and shows that SAP wants to
truly make the world run better.

I think that the campaign is great initiative! I have personally volunteered at hope foundation schools
three times since I have joined SAP last year. This is a fun and great way to raise awareness and
funds. However we have to work on getting more and more employees on twitter and social media in
order to reach broader audience . So next time such a campaign is hosted, we will have more interactions
and reach

I think the campaign is great. The only improvement I see is being able to condense the amount of
copy on any given post its a challenge for Twitter given the characters allowed, but using that same
mentality may help one easily scan the content.

My favorite is the inspirational quote -- easy to read & remember -- nice to get some dose of positive
vibes during a busy day at work
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Feedback
Just wanted to say that this is AWESOME! Ive shared with some of our newly acquired colleagues
as it has some really inspirational detail about SAP that I think they will love.