CHARLOTTE MAHER

CharlotteModeArt@gmail.com | CharlotteMode.com | 203.313.4282

CREATIVE
OPERATIONS
ARTISTIC
DESIGN
MARKET
RESEARCH
PROMOTION
STRATEGY
RELATIONSHIP
MANAGEMENT

EXPERIENCE
2007 - PRESENT
CHARLOTTE MODE FREELANCE DESIGN, MARKETING AND PRODUCTION SERVICES
www.charlottemode.com

CREATIVE CONSULTANT
Create and promote my creative work including book arts, illustration and graphic design
Provide design and strategy services for artists and organizations (includingJanetEchelmanandLeoRussell)
Lead market analysis focused in 3D printing and social journalism

FEBRUARY DECEMER 2013
ACTIVATE NETWORKS, INC. DATA VISUALIZATION TOOLS SPUN OUT OF HARVARDS HUMAN NATURE LAB
www.activatenetworks.net

DIGITAL MARKETING MANAGER
Manage marketing strategy in collaboration with technology and education councils
Lead content projects in copywriting and design (includingbylinedarticles,infographics,andemailcampaigns)
Organize and execute events to fuel engagement (includingindustryconferencesandlocalseminars)

APRIL 2012 FEBRUARY 2013
GREEN RESTAURANT ASSOCIATION NATIONAL NON-PROFIT GREENING RESTAURANTS SINCE 1990
www.dinegreen.com

COMMUNICATIONS ASSOCIATE
Direct communications for the nonprofit and 500+ accounts to provide branding, web design, and media services
Launch community outreach campaigns to engage social influencers and build our audience
Promote and host events across the country to drive brand awareness

JUNE 2006 OCTOBER 2011
PANRAVEN, INC. DIGITAL MEDIA PLATFORM FOR CREATING CUSTOM PRODUCTS
www.crunchbase.com/organization/panraven

SENIOR MANAGER OF MARKETING AND SUPPORT
Lead customer service operations for an online community of 100,000 users
Manage partner relationships and marketing strategies (includingRoyalCaribbeanandUniversalStudios)
Produce email marketing campaigns that improved conversion by 50%


SKILLS
Technical Corel + Adobe Suites, HTML, CSS, PHP, AJAX, SQL, Filemaker, MS Office
Marketing SFDC, HubSpot, Marketo, Pardot, Google Analytics, ConstantContact, WebEx
Creative 3D Printing, CAD, Graphic Design, Copywriting, Analytics, Strategy, Coding, Visual Arts


EDUCATION
B.S. in Organizational Communication Northeastern University
3D Printing Studio Northeastern University
Fine Art Classes Harvard Extension School
Docent Program Aldridge Museum
CHARLOTTE MAHER
CharlotteModeArt@gmail.com | CharlotteMode.com | 203.313.4282







































































Promote activity using educational
content
Launch email campaigns to share
targeted tutorials that guide users



GOAL
Activate an online
community of 100K users
to evangelize Panravens
digital storytelling tools

RESULT
Improved user
engagement by 50%

STRATEGY
DIGITAL MARKETING SAMPLES
Segment Audience
Identify potential power-
users by their online
activity, interests and social
networks

Promote Tutorials
Launch email campaigns of
targeted tips to guide users
through the service

CHARLOTTE MAHER
CharlotteModeArt@gmail.com | CharlotteMode.com | 203.313.4282
Develop Social Tools
Provide channels for local voices
to reach community planners


GOAL
Enhance branding with
targeted inbound content

STRATEGY
Segment audience of 30K
to target specific needs

Promote content themes

Nurture leads based on
their topic interests

RESULT
Doubled email open and
click-through rates

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GOAL
Engage city communities to
voice their support for the
Green Restaurant Associations
mission towards sustainability in
the hospitality industry

Engage Local Collective
Collaborate with local organizations
and events active in sustainability

STRATEGY
RESULT
Support from thousands of local
activists led to abundant media
coverage promoting the cause

COMMUNITY OUTREACH PROMOTION CAMPAIGNS
iDevelop