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BTEC EXTENDED DIPLOMA in ART & DESIGN

ASSIGNMENT 1: Every Image Tells a Story
STUDY AREA/THEME: Narrative Imagery

Unit 38: Mixed Media Image Making
Unit 48: Narrative Image Making
Unit 13: Art and Design Specialist Contextual Investigation

You may also be able to raise the grade on the following 1
st
year units:
Unit 79: Multidisciplinary Work in Fine Art


Student Name:


Assessors: D. Godden, C. Watts, R. Russell.


Date Issued: 8
th
September 2014


Target Completion Date: 17
th
October 2014

TO ACHIEVE THESE UNITS LEARNERS MUST SATISFY THE FOLLOWING OUTCOMES:

Unit 38:
1 Be able to use experimental and non-traditional graphic media techniques and processes
2 Be able to use mixed media in producing graphic image outcomes
3 Be able to select reproduction techniques towards graphic image outcomes.
Unit 48:
1 Be able to investigate examples of narrative imagery
2 Understand the processes used in illustrating narrative
3 Be able to develop ideas for narrative imagery in response to given themes
4 Be able to present narrative imagery.
Unit 13:
1 Be able to research and analyse the work of contemporary and historical specialist practitioners
2 Understand the context in which the work was produced
3 Understand the function and purpose of creative, professional practice
4 Be able to evaluate, structure and present findings

Additional learning opportunities available in this assignment:

IE independent enquirers CT creative thinkers RL reflective learners
TW team workers SM self-managers


INTERNAL VERIFICATION


This Assignment Brief has been internally verified before being issued to students and the activity
recorded on a BTEC Assignment Brief Verification Form. The Internal Verifier will verify a sample of
assessment decisions and record this activity on a BTEC Assessment Decisions Verification Form.

IV Signature: Date:


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Rationale
Narration has been used for hundreds of years as a way of telling stories. Imagery is a
valuable tool in maximising the impact and the understanding of a piece of narrative. By
using imagery effectively it helps the reader understand the language and culture that the
narrative seeks to portray, and hence make it more alive and interesting to the viewer
whatever its function or application may be, such as a single image i.e. a photograph sent
back from a war zone, a series of images made to storyboard, a film or pieces of mixed
media that collectively illustrate a text.

Designers, artists or crafts people need to be able to use a wide variety of situations, tools
and materials in order to meet the need for original, inventive design. All designers/artists
have to understand how to develop a sophisticated understanding of the relationship
between the content and the materials they use. You are asked to explore mixed media to
broaden your experience and therefore make informed choices about the use of design
and format.

Brief
For this assignment you will be looking at ways in which designers, artists and craft people
use narrative in their own work, to inform the development of your own ideas. In the
contextual studies sessions you will be introduced to a variety of narrative imagery, both
contemporary and historical. You need to investigate the context and consider how the
time in which it was produced, affects the outcome.
If you are using both image and type they must work together simultaneously to increase
the intended meaning of the narrative. You will explore some of the processes used in the
making of narrative images. These will include how to create single and sequential
narrative images of your own using mixed media.

You will need to create a time plan that will state what you will be doing at different times
of the week for each week of the assignment.

Study your chosen piece of narrative and according to your pathway produce appropriate
imagery to accompany the text/theme. You will also design the appropriate layout/
composition. Your final pieces can be produced as a long sequential image, a series of
images or separate pieces indicating the turning of a page or bound pages. To create your
artwork you may use a series of hand-drawn images using pencil, charcoal, pastel, wax
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crayon, ink, etc. or traditional graphic media i.e. paint, acrylics, oil, watercolour, gouache.
Alternatively you may use mixed media, photocopies, collage, montage, cut-outs, wax
resist, masking, sketching, card, papier-mch, textiles, photography and printmaking
i.e. screen print, lino print, etc.
Your outcome(s) need to be well considered and consistent in the use of materials in
relation to the narrative. Mixed media must be used within your designs somewhere.

Pathways may include the following:
Textiles/surface design/fashion/illustration
Graphics/illustration/typography/photography
Fine art/ illustration/photography
N.B: These are not written in stone, you may combine art forms in any way you wish.
Choose a piece of narrative from one of the following;
A poem of your choice.
The lyrics from an album track.

You may select a few lines or create a narrative from one line. You may choose to create
your own narrative based on the whole lyric or poem.
You are encouraged for this assignment to use and combine different media, techniques
and materials appropriate to your storyline. From initial research and development of
ideas you are expected to develop a series of visuals which can incorporate 2 or 3
dimensional ideas, drawing, painting, illustration, photography, digital, film or a
combination of these approaches.

Evidence
1. Your research and developmental work should be presented in the appropriate
format for your chosen specialism. i.e. sketchbooks, layout pads, log books. All
work to be annotated.
2. All concept work, pencil and colour including notes explaining thought process.
3. Evidence of research of a range of narrative imagery, including information about
the processes used.
4. All development work including experimentation with mixed media.
5. All digital printouts of development work.
6. All final work to be presented in an imaginative appropriate final format.
7. A 600 word evaluation based on what you have produced and why.





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Indicative reading for learners

Suggested Poetry:
The Owl & The Pussy Cat, Edward Lear, (Published in 1871)
Mummy Boy, Tim Burton (Rob Weisbach, 1997)
Green Eggs and Ham, Dr. Seus.

Books
Colchester C The New Textiles: Trends and Traditions (Thames & Hudson, 1993)
Perry E Exploring Textile Arts: The Ultimate Guide to Manipulating, Coloring and
Embellishing Fabrics (Creative Publishing International, 2002)
Blum S Designs by Erte: Fashion Drawings and Illustrations from Harpers
Bazaar (Dover Publications, 1977)
Lafuente M Essential Fashion Illustration (Rockport Publishers Inc, 2006)
Dabner D Design and Layout: Understanding and Using Graphics (BT Batsford, 2003)
Dabner D Graphic Design School: The Principles and Practices of Graphic Design(Thames Hudson,
2004)
Noyce R Printmaking At The Edge (A & C Black, 2006) Oldach M Creativity for Graphic Designers
(North Light Books, 2000) Taylor B Mixed Media Explorations (Quilting Arts LLC, 2006)
Berger W Advertising Today (Phaidon Press, 2001)
Bernstein D Advertising Outdoors (Phaidon Press, 1997)
Caplin S and Banks A The Complete Guide to Digital Illustration (Ilex, 2003)
Chapman N and Chapman J Digital Multimedia (John Wiley and Sons Ltd, 2004)
Cullen K Layout Workbook: A Real world Guide to Creating Powerful Pieces (Rockport Publishers Inc,
2005)
Fletcher A The Art of Looking Sideways (Phaidon Press, 2001) Heller S and Ilic M Handwritten:
Expressive Lettering in the Digital Age (Thames & Hudson Ltd, 2004)

Journal
a-n The Artists Information Group
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that
they can meet all of the learning outcomes for the unit. The criteria for a pass grade describe the level of
achievement required to pass this unit.

Grading criteria Unit 38: Mixed Media Image Making

to Pass
the work must:

P1 use experimental and non- traditional graphic media
techniques and processes
P2 use mixed media in producing graphic image
outcomes
P3 select reproduction techniques towards graphic image
outcomes.
In addition, to achieve a
Merit
the work must :


M1 explore coherently, experimental and
non-traditional graphic media
M2 design an effective graphic media product which uses
experimental and non- traditional graphic media practices
M3 explain, with reference to well-chosen examples,
reproduction techniques used towards graphic image outcomes.
In addition, to achieve a
Distinction
the work must:
D1 explore independently, diverse experimental and
non-traditional graphic media
D2 design an innovative graphic media product independently,
which uses experimental and
non-traditional graphic media practices
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D3 evaluate, with reference to detailed examples,
reproduction techniques used towards graphic image outcomes.

Grading criteria Unit 48: Narrative Image Making

to Pass
the work must:

P1 investigate relevant examples of narrative imagery
P2 review the processes used in illustrating narratives
P3 develop ideas for narrative imagery in response to given
themes
P4 present narrative imagery
In addition, to achieve a
Merit
the work must :


M1 apply detailed investigations to inform narrative image
making responses
M2 analyse the processes used in illustrating narratives
M3 develop coherent ideas for narrative imagery using effective
visual language
M4 concisely present resolved narrative imagery
In addition, to achieve a
Distinction
the work must:
D1 integrate in-depth investigations and evaluation with
development of innovative narrative image making responses
D2 present diverse imaginative outcomes which demonstrate
skillful narrative image making
Grading criteria Unit 13: Historical and Contextual Understanding
to Pass
the work must:

P1: Research and analyse the work of contemporary and
historical specialist practitioners.
P2: Describe the context in which the work was produced.
P3: Explain the function and purpose of creative professional
practice.
P4: Evaluate structure and present findings.





Additional first year units assessment criteria that you can achieve.


Grading criteria Unit 79: Multi-disciplinary Work in Fine Art

to Pass
the work must:

P1 select ideas for own work by researching different disciplines
P2 carry out practical experimentation across disciplines
P3 propose different combinations of media, techniques and
processes for own work
P4 present a body of finished work.
In addition, to achieve a
Merit
the work must :


M1 show effective recording in carrying out research into a range
of different disciplines
M2 show understanding and purpose in effective selection of ideas
for an experimental, combined approach to multi- disciplinary art
M3 show initiative in producing a coherent body of finished work
that shows an experimental approach to multi-disciplinary art.
In addition, to achieve a
Distinction
the work must:
D1 show sophistication and an informed understanding in
integrating disciplines to produce individual and innovative
finished work.