PRODUCT DESIGN PORTFOLIO 2014

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EXPERIENCE
MAY 14 - JUL 14 JUNIOR DESIGN ENGINEER COHDA
SEP 12 - MAY 14 CONSULTANT, PROJECT MANAGER FLANKWARE
JUN 11 - JUL 11 DESIGN INTERN PEARSONLLOYD
OCT 10 - APR 11 ENGINEERING INTERN BOMBARDIER TRANSPORTATION
MAY 09 - JUN 09 DESIGN INTERN BOSTON STUDIO
2012-2016 BSc PRODUCT DESIGN ENGINEERING NORTHUMBRIA UNIVERSITY
2010-2012 3 A LEVELS A-C LANDAU FORTE COLLEGE
2005-2010 11 GCSEs A-C WOODLANDS COMMUNITY SCHOOL
EDUCATION
AWARDS
BRITISH SCIENCE ASSOCIATION GOLD CREST AWARD
ENGINEERING DEVELOPMENT TRUST ENGINEERING EDUCATION SCHEME
TECHNOLOGY CATEGORY ACADEMY EXCELLENCE AWARDS CERTIFICATE OF EXCELLENCE
ART CATEGORY THE NATIONAL ACADEMY FOR GIFTED AND TALENTED YOUTH
LANGUAGES SPOKEN
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FIELDS OF INFLUENCE DEGREE PERFORMANCE
(SO FAR)
1
:
1

DESIGN DEVELOPMENT
+ COMMUNICATION
80%
75%
ENGINEERING
PRODUCT DESIGN
71%
TECHNOLOGY AND
ITS APPLICATION
I am working to develop a holistic approach to design based upon a background of graphic design, industrial design and
design engineering. I am a second year undergraduate of Product Design Engineering (BSc) at Northumbria University. I am
striving to achieve a career in which I can combine a high degree of creative expression with a practical knowledge of
innovative materials and technologies on a daily basis. I am constantly seeking improvements to my skills as a designer.
HELLO, MY NAME IS ALEXANDER.
I DESIGN WITH BOTH HEAD AND HEART
PERSISTENCE, RESEARCH, ORGANISATION,
TIME MANAGEMENT, ANALYSIS, INITIATIVE,
METICULOSITY AND STRATEGY
EMPATHY, UNDERSTANDING, CREATIVITY,
DIRECTION, COMMITMENT, PRIDE, DRIVE,
LEADERSHIP, VISION AND PASSION
DIGITAL PRESENCE
/AlexanderLeck
/in/AlexanderLeck
@leckdesign
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REINVENTING THE CAN
SELF-SET WEEKEND PROJECT
MAR 14
I BELIEVE THAT THERE IS A FUNDAMENTAL DESIGN FLAW IN THE OPENING
MECHANISM OF 475 BILLION SOFT DRINKS CANS AROUND THE WORLD.
COMPREHENSION
PROBLEM STATEMENT
WHEN HELD AT A NATURAL DRINKING ANGLE, A SMALL AMOUNT OF LIQUID IS TRAPPED BEHIND THE
TOP SURFACE OF THE CAN. THE USER HAS TO EXTEND THEIR NECK WHILST HOLDING THE CAN
VERTICALLY JUST TO FINISH THEIR DRINK.
IDEATION
CONCEPT GENERATION
IDEATION
CONCEPT DEVELOPMENT
AN INDENT IN THE BASE ALLOWS CANS
TO BE STACKED AND PROTECTS THE TAB
FROM DAMAGE DURING TRANSPORTATION
THE TAPERED TOP OF THE CAN
DIRECTS LIQUID THROUGH THE
OPENING AT ANY ANGLE
COMMUNICATION
COMPARISON AGAINST EXISTING PRODUCT
THE PROPOSED DESIGN ALSO ALLOWS FOR A GREATER, UNRESTRICTED FLOW OF LIQUID
LAMBDA RECLINER
SELF-SET ONE DAY PROJECT
MAR 14
IN MODERN URBAN LIVING, SPACE IS A LIMITED RESOURCE. BECAUSE OF THIS,
DESIGNERS ARE MERGING OTHERWISE DISPARATE PIECES OF FURNITURE. BUT
WHO REALLY WANTS TO SLEEP ON A BOOKSHELF?
IDEATION
CONCEPT GENERATION
1 CHAIR, 3 PURPOSES.
BECAUSE OF THE NATURE OF THE DESIGN, I SKETCHED DIRECTLY ONTO TRACING PAPER TO TEST VIABILITY IN ALL THREE
ORIENTATIONS. EVERY TWEAK TIPPED THE BALANCE, SO I TOOK A VERY INCREMENTAL APPROACH IN FINALISING THE FORM.
IDEATION
CONCEPT REFINEMENT
ONCE I HAD ACHIEVED THE RIGHT BALANCE, I SCANNED THE SKETCH INTO SOLIDWORKS
AND GEOMETRICALLY RECONSTRUCTED THE FORM.
COMMUNICATION
SCENARIO
LEAN, RELAX, RECLINE.
SCENARIO
RENDER
COMMUNICATION
MATERIALS
PLASTIC
CORK
ALUMINIUM
RUBBER
CHROME
C0VPETlTl0|S
PRINTOY
DESIGN INNOVATION IN PLASTICS
SEP 13 - PRESENT
WORK

IN
PROGRESS
You are invited to design an educational product in
plastics. Your design should be original, functional and
innovative, and above all, provide an engaging playful
experience that stimulates divergent thinking and creativity.
COMPREHENSION
BRIEF ANALYSIS
92% MALE
66% AGED 26-45
52% HOBBYIST
WHOS USING 3D PRINTERS?
1
The non-intuitive nature of 3D modelling and CAD
tools is the result of a chronically poor user interface
There is a defnite barrier at the level of entry that
requires a lot of research to overcome
WHAT DO THEY HAVE TO SAY ABOUT IT?
2
The learning curve for 3D modelling is too steep
PERSONA
+ 36 years old
+ Amateur Enthusiast
+ Wants to buy a 3D Printer for home use
+ Has limited 3D modelling experience
+ Feels intimidated by the complexity
Of 3D modelling software
LISTED PERSONAL 3D PRINTERS ON 3DHUBS.com
3
2400
1800
1200
600
MARCH
2013
DECEMBER
2013
2033
0
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S
COMPREHENSION
INITIAL RESEARCH
HOW CAN 3D
MODELLING BE MADE
MORE ACCESSIBLE?
THE SOLUTION
+ A TANGIBLE USER INTERFACE
+ INTUITIVE AFFORDANCES
+ CLEAR FEEDBACK
CONTROL COMPLEX FUNCTIONS THROUGH SIMPLE GESTURES
IMPROVE DESIGN METAPHORS FOR 3D MODELLING
STIMULATE DIVERGENT THINKING & CREATIVITY
COMPREHENSION
PROJECT DIRECTION
AN INTERACTION DEVICE THAT REPLACES THE KEYBOARD AND MOUSE, DELIVERING AN INTUITIVE
INTERFACE FOR 3D MODELLING SOFTWARE THROUGH THE USE OF NATURAL GESTURES TO
CONTROL THE EXTRUSION AND REVOLUTION OF A 3D MODEL.
PROPOSAL
EACH FACE IS ASSIGNED
TO A DIFFERENT VIEW PLANE
TAPPING ON
EACH CORNER ENTERS THE
RESPECTIVE ISOMETRIC VIEW
WHEN BOTH WINGS
ARE COMPRESSED THE
SOFTWARE ENTERS GYRO MODE
SPINNING THE
DISC CONTROLS THE
REVOLVE FUNCTION
PULLING AND PUSHING
THE ROD CONTROLS
THE EXTRUDE FUNCTION
BOTH HALVES PULL APART TO
REPRESENT THE EXTRUDE FUNCTION
BOTH HALVES
ROTATE INDEPENDENTLY TO
DIRECTLY CONTROL REVOLUTION
IDEATION
CONCEPT GENERATION
IDEATION
CONCEPT DEVELOPMENT
TEXINDP7-1199 OVERMOULD
SPRING PROVIDES TACTILE FEEDBACK
USE OF COLOUR IDENTIFIES
MANIPULABLE COMPONENTS
INTEGRATED CONFIRM BUTTON
REMOVES THE SIMULTANEOUS
NEED FOR KEYBOARD AND MOUSE
MAKROLON 2207 BODY
INTEGRAL SPOKES CLICK
AGAINST EACH OTHER TO
PROVIDE INCREMENTS
AND AUDIBLE FEEDBACK
RHEOSTAT MEASURES
LINEAR DISTANCE THROUGH
CHANGE IN RESISTANCE
POTENTIOMETER
MEASURES ROTARY
DISTANCE THROUGH
CHANGE IN RESISTANCE
WIRES PASS
BETWEEN HALVES
THROUGH A CHANNEL
IN THE EXTRUSION BAR
INTEGRATED BATTERY
BLUETOOTH MODULE
IDEATION
CONCEPT DEVELOPMENT
POTENTIOMETER
RHEOSTAT
SPRING
BATTERY
REVOLVE DISC
CLICK MECHANISM
CONFIRM BUTTON
BLUETOOTH MODULE
COMMUNICATION
EXPLODED ASSEMBLY
EXTRUDE
REVOLVE
!
"
USER CONSTRUCTS SKETCH USING STANDARD MOUSE
AND KEYBOARD COMBINATION
!
"
USER CONSTRUCTS SKETCH USING STANDARD MOUSE
AND KEYBOARD COMBINATION
THE FUNCTION IS CONFIRMED AND THE
SKETCH BECOMES A 3D MODEL
THE FUNCTION IS CONFIRMED AND THE
SKETCH BECOMES A 3D MODEL
USER CLICKS THE OK BUTTON TO CONFIRM CHANGES
USER CLICKS THE OK BUTTON TO CONFIRM CHANGES
USER ROTATES THE DISC TO CONTROL
THE REVOLVE FUNCTION
USER PULLS BOTH HALVES APART TO
CONTROL THE EXTRUDE FUNCTION
COMMUNICATION
INTERACTION STORYBOARD
COMMUNICATION
PACKAGING
SUSTAINABLE BUS SHELTER
ACADEMY EXCELLENCE AWARDS: TECHNOLOGY CATEGORY
ORIGINAL ENTRY: FEB 11 - JUL 11
FURTHER DEVELOPMENTS: SEP 13
COMPETITION BRIEF
How could your daily journey to the Academy be
made more sustainable?
THIRD
PLACE
COMPREHENSION
JOURNEY DETAILS
5min10min 25min 10min
WALKWAIT SIT WALK
WHAT ARE THE MAIN ISSUES WITH THE
CURRENT BUS STOP?
METHOD OF TRAVEL ROUTE DURATION 50min
START
END
JOURNEY BREAKDOWN
DISTANCE 2.1 miles
THE INFORMATION DISPLAY IS ALWAYS ON,
REGARDLESS OF THE AMOUNT OF PEOPLE WAITING.
1
THE EXACT ROUTE IS NOT SPECIFIED UNTIL THE BUS
ARRIVES, SO SOME CUSTOMERS ACCIDENTALLY TAKE
A LONGER, LESS EFFICIENT ROUTE.
2
IDEATION
ORIGINAL SKETCH AND FURTHER DEVELOPMENTS
INTEGRATED
MINI TURBINES
AIR CHANNEL
SOLAR PANEL
ELECTRONIC

DISPLAY
INFRARED CAMERA
ERGONOMIC SEAT
ORIGINAL SKETCH COMPLETED IN 2011
FOR COMPETITION ENTRY
TRIGGERS THE DISPLAY
AFTER 30 SECONDS
OF HUMAN PRESENCE
COMMUNICATION
SCENARIO
C0|SulTA|CY
PROJECT BRIEF
We were approached by The Biscuit Factory, a contemporary art gallery based in
Newcastle-Upon-Tyne, with the task of extending the lasting efect of a gallery
experience, alongside an appeal to younger visitors and an increase in gallery sales.
PREVIEW WINDOWS
THE BISCUIT FACTORY, NEWCASTLE
FEB 13 - MAY 13
TEAM PROJECT
COMPREHENSION
CUSTOMER SURVEYS
We regularly distributed surveys throughout the gallery across signifcant times
of the year and combined their results to gain a preliminary insight into the
details of the demographic that are already visiting the gallery.
This allowed us to identify who we were designing for.
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COMPREHENSION
SURVEY RESULTS
The results revealed two main personae...
G
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PRIMARY
FEMALE MALE
56+
1 HR PAINTING

HOME USE
4
GIFT 22-30
2 HRs SCULPTURE
2
SECONDARY
COMPREHENSION
DESIGN DIRECTION
...and the two personae revealed two very clear directions.
+ EASY TO USE
+ LOW COST
+ SUITABLE FOR
PRIMARY PERSONA
LOW TECH HIGH TECH
+ IMMERSIVE
+ INTERACTIVE
+ APPEAL TO
YOUNGER
VISITORS
+
BRIEF ANALYSIS
...extending the lasting efect of a gallery experience...
It soon became clear that the most efective way of doing this would be
to allow visitors to literally take a piece of the gallery home with them.
IDEATION
opportunity area
IDEATION
CONCEPT RENDERINGS
LOW TECH HIGH TECH
Preview Windows are images of the artwork that can be taken home with the user to be previewed in their home
environment. The two directions enable diferent applications of this concept, with printed Acetate strips
satisfying the needs of the primary persona and printed AR codes for younger visitors.
MEDICAL ACTIVE FORM
THE ROYAL VICTORIA INFIRMARY, NEWCASTLE
OCT 12 - JAN 13
PROJECT BRIEF
A combination of a research project with a commission set by the Dermatology
department of Newcastles Royal Victoria Infrmary. I was tasked with creating an
Active Form to aid medical issues experienced by children with skin conditions.
COMPREHENSION
INITIAL RESEARCH + PERSONA DEVELOPMENT
1IN10
INFANTS AND CHILDREN
ARE AFFECTED BY ECZEMA
OF PATIENTS DEVELOP
SYMPTOMS BEFORE THE
AGE OF 5
90% 3
APPLICATIONS OF
OINTMENT PER DAY
Now that my son is getting older, I want to give him
the opportunity to be in charge of his own treatments,
whilst remaining sure that he is treating his course of
medication correctly and with the sincerity it requires.
COMPREHENSION
USER NEEDS
MOTHER CHILD
I WANT FULL CONTROL
OVER MY SONS
TREATMENT SCHEDULE
I NEED TO KNOW THAT
MY SON IS USING HIS
OINTMENT PROPERLY
AND NOT DISPOSING OF IT
I WANT IMMEDIATE
ACKNOWLEDGMENT EACH
TIME MY SON COMPLETES
ONE OF HIS TREATMENTS
I STILL WANT TO FEEL
INVOLVED IN MY SONS
TREATMENT SCHEDULE
I WANT INDEPENDENCE,
BUT WILL NEED HELP
REACHING IT
IM USUALLY AT SCHOOL FOR
MY TREATMENTS, SO I NEED A
PORTABLE APPLICATOR
I WANT TO FEEL THAT IM
NORMAL, AND NEED
REASSURANCE THAT IM
NOT ALONE
I NEED A QUICK APPLICATION
OF OINTMENT SO I CAN GET
ON WITH MY DAY
IDEATION
CONCEPT GENERATION
My biggest aim throughout the
development of my concept
was to establish strong design
metaphors in both devices.
This became especially
challenging when integrating
mechanical features.
COMMUNICATION
INTERACTION STORYBOARD
1 MOTHER DEVICE SIGNIFIES THE
REQUIREMENT OF TREATMENT BY A
CHANGE IN STANCE AND COLOUR
2 MOTHER SENDS SIGNAL FOR
TREATMENT TO CHILD BY WAVING IN
FRONT OF DEVICE
3 CHILD DEVICE RECEIVES SIGNAL
AND VIBRATES TO NOTIFY USER OF
REQUIRED TREATMENT
4 CHILD OPENS DEVICE AND PLACES
OINTMENT CAPSULE WITHIN THE
INTERNAL MECHANISM
5 INFRARED CAMERA RECOGNISES
PRESENCE OF SKIN AND ALLOWS CHILD
TO COMPRESS MECHANISM
6 MOTHER DEVICE RECEIVES
SIGNAL OF COMPLETION AND
RETURNS TO PACIFIED STATE
COMMUNICATION
DEVICE RENDERINGS
PROXIMITY SENSORS
EMBEDDED IN BOTH HALVES
INTERNAL MECHANISM DISPENSES OINTMENT
AS HALVES ARE CLOSED TOGETHER
DEVICE CHANGES COLOUR AND STANCE
AS A SCHEDULED TREATMENT APPROACHES
NEUTRAL
IRRITATED
MOTHER CHILD
INFRARED CAMERA AND NOZZLE MECHANISM ONLY
ALLOWS COMPRESSION UPON DETECTION OF SKIN
MOTION SENSOR
LED SCREEN
COMMUNICATION
SCENARIO
A COMPANION APP RELAYS THE SCHEDULE TO THE MOTHER DEVICE
THE COLOUR OF THE OINTMENT CAPSULES REPRESENT THEIR STRENGTH
THANK YOU
07807614629 leckdesign@gmail.com @leckdesign