Questionairre-consumer survey

Sample description: consumers who just purchased or who are on the verge of purchasing
orange from various locations in Itanagar,Naharlagun,Nirjuli,Aalo,Basar and Likabali.
Demographic category Respondent:
Youth
Middle age
Teenager/youth adult
Old

1) Site of selling point:
University campus
Market
Bus/trekker stand
Side of road
2) How many kilometres did you travel to come here?
Actuall, i was going somewhere else and
just happened.....

I came specially to buy orange and
travelled...0-1 kms

I came specially to buy orange and
travelled...0- 3 kms

I came specially to buy orange and
travelled...more than 5 kms.


3) There are usually several orange sellers nearby,why chose this particular vendor?

No particular reason, this vendor just
happened to be there....

I trust this vendor for the quality of his
produce

This vendor has the tastiest orange
This vendor has the cheapest....
This vendor was the closet......
Other...

4) Did/does this orange seller have the variety that you were looking for?which variety
were you looking for?
yes no

4.a) How frequently do you purchase orange during the season?

Daily
Once in a week
Twice in a week
Thrice in a week

5) Do you manage to purchase orange during the offseason?

Yes
No

6) What types of fruit do you eat/purchase frequently?
Type of fruit (rank in order
of importance)
Unit consumed per day or
week
Rupees spent per week (or
kgs purchased)
1)
2)
3)
4)

7) Where would you rank orange compared to these fruits?
Rank by overall
importance
Rank by taste Rank by price*
1)
2)
3)
4)
*from the most expensive to the cheapest

8) Do you purchase fruit juices on a regular basis?
Yes
No

9) Will you purchase fruit juice processed locally?
Yes
no

10) Have you ever heard about Nigmoi and its products?
Yes
No