Name:

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AS Media Studies: Sketchbook Checklist
October 2014
TASK Completed Tutor Comments if applicable Level
Three front covers annotated with terminology and detailed explanation to
show your understanding

Three double page spreads annotated with terminology and detailed
explanation to show your understanding

Two flat plan templates of existing double page spreads to show
understanding of how conventions are used across all sub- genres

Coursework Proposal form


Mood board: general influences and ideas


Mood board: Typography


Mood board: Layout ideas from existing magazines


Title page: Pre-Production task brief


Photoshop front cover


Photoshop double page spread


Evaluation of skills and understanding : Front cover


Evaluation of skills and understanding: Double Page Spread


Pre- production
mark out of 20:

TARGETS:
Name:

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WJEC AS MEDIA STUDIES: Internal Assessment Guideline for Pre- Production (20 marks)
Assessment Objective:
AO3: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
Level Grade Marking details Criteria

L1

0-7

U


0-7
Limited ability to plan and construct appropriate media products.
Technical and creative skills demonstrated will also be limited.
Quality of written communication (where appropriate) will be limited,
frequently unclear.
Frequent errors in the use of language.
Little or no evidence of ability to structure ideas.



L2

8-11



E


Lower Level 2: 8-9
Basic ability to plan and construct appropriate media products.
Technical and creative skills demonstrated will also be basic.
Quality of written communication (where appropriate) will be basic but
sufficiently clear to allow communication.
Frequent errors in the use of language.
Limited ability to structure ideas.


D


Upper Level 2: 10-11
At the upper end of this level, there will be some ability to plan and construct
media products appropriate for pre-production.
Some technical and creative skills will also be demonstrated.
Quality of written communication (where appropriate) will be mainly clear.
Some errors in the use of language.
Some ability to structure ideas.

Name:

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L3

12-15



C


Lower Level 3: 12-13
Sound ability to plan and construct media products appropriate for pre-
production.
Technical and creative skills demonstrated will also be sound.
Quality of written communication (where appropriate) will be sound and
clear.
Reasonable level of accuracy.
Sound ability to structure ideas.


B


Upper Level 3: 14-15
At the upper end of this level, there will be a good ability to plan and
construct media products appropriate for pre-production.
Good technical and creative skills will also be demonstrated.
Quality of written communication will be good.
Good level of accuracy.
Good ability to structure ideas.

L4
16-20


B/A


16-20
Excellent ability to plan and construct media products appropriate for pre-
production.
Sophisticated technical and creative skills will also be demonstrated.
Quality of written communication (where appropriate) will be sophisticated.
A high degree of accuracy.
Sophisticated ability to structure ideas effectively.



Name:

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