Audience Research Questionnaire

This short questionnaire has been created in order to aid me in my development of the opening scene
to a new movie. By getting a better understanding of what my target audience (you) want to see in a
horror movie, I can alter and tailor the final product to your needs.
Gender:

Age:

Question One
Which of these sub-genres would you enjoy watching in horror? (Please circle one)
Gore

Slasher

Psychological

Question Two
Out of the following features, which do you think is most scary in a horror film? (Please circle one)
Young children

Baby/China dolls

Hooded/Masked entities

Other (Please Specify):_________________________________________________________________

Question Three
Do you believe the establishment of the location or character is more important in the opening
sequence of a movie?
Location

Characters

Both

Question Four
What sounds/music would you typically expect to hear in the background of horror film?
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Question Five
Do you believe dialogue should be present in the opening sequence of a horror film? (If so, please
specify the quantity)
Heavy use of dialogue

Very little use of dialogue

No dialogue at all

Question Six
How else do you suspense could be built at the beginning of a horror film? (e.g. Facial expressions,
pace of editing, length of shots etc.)
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Question Seven
Do you believe that opening credits and titles may interrupt the buildup of tension? (Please circle
one)
Yes

No

Question Eight
If you believe that titles do not disturb the suspense in the opening sequence then would you prefer
to see them over footage or just between cuts? (Please circle one)
Over footage

Between cuts

Question Nine
Would using a dark or night-vision filter be effective in creating an eerie atmosphere? (i.e. Similar to
Paranormal Activities)
Night-vision

Dark

No filter

Other (Please specify):_______________________________________________________________________________________

Please explain why____________________________________________________________________________________________
Question Ten
If you have any further suggestions or ideas for the making of a horror film, please state.
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Thank you for taking the time to answer my questionnaire