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JEMM AGENCY



The University of Scranton
Office of Research and
Sponsored Programs

Public Relations Campaign




Polished to Perfection

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JEMM AGENCY
Meet the Team:







Megan Carey, CEO Michael Machado







Elise Chaffiotte John Christiano


Polished to Perfection

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A Public Relations Campaign
for The Office of Research and
Sponsored Programs










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Table of Contents
Background Situation 6
Current Situation 11
SWOT Analysis 17
Research 18
Plans, Goals and Objectives 28
Strategy 33
Tactics 41
Evaluation 53
Budget 58
Timetable 61
APPENDIX 75
APPENDIX A 76
APPENDIX B 82
APPENDIX C 84
APPENDIX D 91
APPENDIX E 101
APPENDIX F 115
APPENDIX G 129
APPENDIX H 131
APPENDIX I 133
APPENDIX J 135
APPENDIX K 137
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APPENDIX L 139
APPENDIX M 147
APPENDIX N 149
APPENDIX O 151
APPENDIX P 153
APPENDIX Q 155
APPENDIX R 160
APPENDIX S 162
APPENDIX T 164
APPENDIX U 167
APPENDIX V 169
APPENDIX W 171
APPENDIX X 173
APPENDIX Y 175









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Background Situation









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Executive Summary
JEMM Agencys current client is the Office of Research and Sponsored Programs
(ORSP) at The University of Scranton. The client offers a service to the faculty and staff which
can be utilized during the grant writing process. The ORSP provides a wide range of services
from researching the availability of applicable grants and grant writing workshops to assisting
with grant closeouts.
The client wants to focus on increasing the faculty and staffs awareness of the ORSP and
wants to raise the number of faculty, staff and students utilizing their services. Additionally, the
client would like to change the perception the faculty and staff have of the ORSP.
Presently, client publishes and distributes newsletters and fliers to all University of
Scranton faculty and staff in order to increase awareness of the ORSP and the services the client
offers. The ORSP also distributes an annual booklet of successful faculty and staff research to
motivate the faculty and staff to learn more about grants and utilize the various services provided
by the client.
The faculty and staff who apply for grants through the ORSP apply to receive funds from
external departments, broken down into seven categories: The U.S. Government, the State of
Pennsylvania, the U.S. Military, Homeland Security, Sciences, Humanities, and Healthcare.





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Purpose & Objectives
The client is the Office of Research and Sponsored Programs (ORSP) at The University
of Scranton. The ORSP guides faculty through the grant application and post grant acceptance
process. In short, the client provides faculty and staff with assistance in identifying sources of
grant money, preparing proposals for grants and the submission approval process.
The client also offers post-award guidance including coordination and counseling with a
grants accountant or grants specialist, financial and technical report preparation and submission,
grant closeouts, and final reports. The client hosts a Faculty Internal Research Grant Program, a
Faculty Student Research Program as well as a grants preparation workshop. Additionally, the
ORSP hosts a research seminar series every Friday at 3:00 p.m. and also provides aid to
Fulbright Scholars during the application process. It is important to the ORSP to maintain a
collaborative relationship with their clients.
The client wants to increase awareness of the ORSP among the University of Scranton
staff, faculty and students. The client wants to increase its function among faculty and staff as
well. Furthermore, the ORSP wants to increase the number of faculty, staff and students utilizing
their services.
The client is currently using two methods to keep the staff updated on the research
achievements of their colleagues and also of the ORSP. The first method the client uses to
inform the staff of the ORSP is to send out fliers and newsletters to all University faculty and
staff. The second method the client is using to inform the faculty and staff of the ORSP is to
publish a report of the Universitys faculty and staffs scholarly achievements.


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Composition
The client is a service provided by The University of Scranton and is overseen by the
Associate Provost for Academic Affairs. The ORSP is available for faculty and staff to utilize
during the grant application or post grant acceptance process, smoothly guiding faculty and staff
through their research funding efforts. The office consists of different personnel who help assist
the process of applying for research grants. Though this seems like significant work for many
people, the ORSP has only four full-time employees.
The ORSP is managed by the Director of Research and Sponsored Programs who
delegates work between the Grants Manager, Sponsored Programs Coordinator and an Office
Assistant. This workforce alone is responsible for the current achievement of the ORSPs
objectives.
These four personnel serve the ORSPs purpose, providing workshops related to
scholarly enterprises and securing external and internal funding for different research activities,
as well as supervising the grant approvals and submission process for faculty and staff.
Relevant Publics
The Office of Research and Sponsored Services generally serves three different groups of
people.
1) Faculty
2) Staff
3) Students
Each group is exceptionally important, and the client aims to serve each group equally.
However, the client chooses to focus primarily on faculty and staff for the entirety of this
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campaign. The ORSP specifically wishes to target faculty and staff who do not use the services
offered by the client.
Funding:
The client receives some money from The Office of the Provost, but most of the grant
money that faculty and staff at The University of Scranton apply for is funded externally.

External Funding Sources Include:
U.S. Government: Department of Commerce, Environmental Protection Agency,
Department of Education, Library of Congress, Department of Energy, National
Archives and Research Administration, Department of Health and Human Services,
National Endowment for the Humanities, DHHS : National Institutes of Health, National
Institute of Standards and Technology, DHHS: Centers for Disease Control, National
Renewable Energy Laboratory, DHHS: Agency for Healthcare Research and Quality,
National Science Foundation, Department of Interior, Smithsonian Institute, Department
of Justice, Council for International Exchange of Scholars (Fulbright), Department of
State, FedWorld Information Network, and the Department of Transportation.

The State of Pennsylvania: Pennsylvania Department of Education, Pennsylvania Power
Port, and the Pennsylvania Emergency Management Agency.

U.S. Military: Department of the Air Force, Department of the Navy, Department of the
Army, Marine Corp, and the Army Research Laboratory.

Homeland Security: U.S. Department of Homeland Security, Homeland Security Grants,
Federal Emergency Management Agency, Compendium of Federal Terrorism Training
for State and Local Audiences, and the Pennsylvania Emergency Management Agency.

Sciences: National Academy of Sciences and the North Atlantic Treaty Organization-
Science program.

Humanities: Getty Research Institute and the Metropolitan Museum of Art.

Healthcare: American Medical Association, American Nurses Foundation, and Healthy
Young Funding Resources




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Current Situation









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Executive Summary:
Our client, The Office of Research and Sponsored Programs, is the only organization on
campus that provides grant writing assistance to the faculty and staff of The University of
Scranton. After changing the human resources structure, the client has successfully increased the
quality of their services. To further promote the department, the ORSP currently hosts seminars,
prints newsletters, prints grant and compliance flyers and prints an annual research achievement
booklet.
The ORSP is unique in the fact that the client is the only office at The University of
Scranton which offers the service to assist faculty and staff in grant writing. This service is
important to the faculty and staff at The University of Scranton because many of them need
funding to conduct research, which is required to maintain or further their position at The
University of Scranton and also enhance the reputation of the University.
The client would like to increase faculty and staffs awareness of the ORSP, to increase
the number of faculty and staff who utilize this department, and to improve the clients
relationship with the faculty and staff of The University of Scranton. Ultimately, after
accomplishing these goals, the University administration and the client would like to create a
research-centered faculty campus.
Before the ORSP can achieve their objectives, the client must overcome many hurdles.
The main problem is the fact that the faculty and staff are not motivated to apply for grants.
Another issue is the lack of awareness; the faculty and staff do not know about the services the
client provides. The last issue the ORSP must overcome is the negative perception the faculty
and staff of The University of Scranton have about this department due to past experiences.
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Although there are many barriers that prevent the ORSP from achieving their objectives,
the client can turn these problems into solutions and opportunities with the help of JEMM
Agency. The key benefit the client can receive from JEMM Agencys campaign is the increase
of awareness and utilization of their department, providing assistance to more faculty and staff of
The University of Scranton. Lastly, this campaign provides an opportunity for the client build
their brand.
Development:
Our client is the only organization on campus that offers the specific service of assisting
with the grant writing process. The ORSP exists to assist faculty and staff members with their
grant writing, and since the client has revamped their human resources, the department has
successfully increased their customer service. In an attempt to promote their office, the ORSP
currently hosts seminars on grant writing, prints annual newsletters, prints grant and compliance
fliers and prints an annual research achievement booklet. Currently, the client is not satisfied
with the amount of awareness on campus and the lack of utilization of resources offered to the
target audience.
Current Position:
The ORSPs current relationship with the target audience is mixed. While newer faculty
and staff seek assistance from the ORSP, not many tenured professors take advantage of services
the ORSP provides. Additionally, faculty and staff bypass the client during the grant application
office and may write grants or go about the grant writing process incorrectly. The client has a
unique relationship with the target audience because the client is the only service on campus that
offers professional assistance with the grants process. Currently, there is no concrete indication
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of how the target audience feels toward the ORSP, yet research suggests an overall negative
feeling or perceptions about the client.

Direction:
A few key benefits the client can gain from JEMM Agencys campaign is to have an
increase in awareness of their office, increase the utilization of their services, to create a positive
relationship with the faculty and staff of the University of Scranton and to create an appropriate
brand. The dilemma is that there are a number of newly employed professors who do not take
advantage of the services the client provides. There has been a struggle to motivate the faculty
and staff to use the ORSPs services. In order to secure the relationship with the newly employed
faculty and staff, the client has to emphasize the amount of grants awarded the faculty and staff
through the ORSP and to collaborate with the faculty to build the ORSPs brand.
Another possible opportunity that can arise from this campaign is educating the faculty
and staff the resources and knowledge needed for the grant application process. A secondary
problem the client has is that the client needs to improve the connection between the ORSP and
the faculty and staff. This is a significant issue for the ORSP because the majority of the faculty
and staff are not aware of the process of applying for a grant. JEMM Agency will help create
strategies that will help the client achieve their three objectives of increasing awareness of their
office, increase the utilization of the service the ORSP provides and having a positive
relationship with The University of Scrantons faculty and staff.
The client hired JEMM agency to create a campaign to reach the clients stated objectives
and demonstrate to the target audience the benefit of using the ORSP to increase the chance of
receiving a grant in order to enhance ones research and grant-related achievements.
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Vision:
The clients objectives are to educate faculty and staff of the ORSPs services, to increase
the number of faculty and staff who utilize the ORSP and to create a better image the faculty and
staff have of the ORSP. The client also expects JEMM Agency to create an annual report and
achieve these set objectives. The role of the campaign is to help the client successfully achieve
these objectives and to do this, JEMM Agency will create a strategic communications campaign
with the intention of meeting and surpassing the objectives set by the client, as well as create the
expected annual report.
Pitfalls:
There are several pitfalls and communication barriers the client has. The key problem the
client has at this moment is the lack of awareness the faculty and staff have of the ORSP. This is
a significant issue because the clients position is rendered less important if the faculty and staff
do not seek assistance in the grant application process. Another issue the ORSP faces is the lack
of utilization of their department. The lack of awareness of the client is an issue because faculty
and staff may want to apply for a grant, yet not know that the service the ORSP provides is on
campus.
The client has another weakness: lack of efficient communication with the target
audience. Many faculty and staff of The University of Scranton have heard of the client, but do
not know where to locate the useful materials the client is producing. The last issue that
confronts The ORSP is the perceptions the faculty and staff at The University of Scranton have
toward The ORSP stemming from past interactions with this department.
JEMM Agency will help the client by sending clear messages through the most efficient
communication channels to avoid several of these previously mentioned pitfalls. Explaining the
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various services The ORSP provides to the faculty and staff of The University of Scranton is the
most direct way to overcome a lack of knowledge among faculty and staff. JEMMs research
will illustrate the best way to contact and inform the target audience. The possibility of lack of
interest or negative perceptions among faculty and staff will be rectified by improving relations
with faculty, placing a high importance on research and grants, and creating a new, more friendly
and welcoming image for The ORSP.














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SWOT










Strengths:
Compliance flier
Workshops
Grant writing fliers
Website (in regard to grant tips)
Seminars
Commitment by Administration
Competence of Staff
Commitment to serve the Universitys
mission.

Weaknesses:
Lack of Branding and Cohesive
Messaging
Lack of Promotion
Poor customer service in past
Faculty / staff participation
Many professors do not enjoy
research
No regular applicants
Not always recognized by faculty
and staff
Opportunities:
Annual Report
Increased events
Create a research-minded
community
Massive increase in research
Increase the schools rating
Increase schools research level
and research requirements for
faculty
Threats:
Tenured professors who arent
motivated to do research
Other universities competing for
the same grants
Negative perceptions the faculty
and staff have of the ORSP
Scheduling conflicts
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Research












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Executive Summary
As a bulk of our research included qualitative methodologies and secondary research, we
used the triangulation of methodologies approach to gather information. The primary research
methodology JEMM used included surveys and one-on-one interviews with University faculty
members as well as secondary research. The quantitative data JEMM received was deemed
unreliable because there was a low response rate. The survey can be found in Appendix A.
JEMM has identified four key problems the client has:
Lack of utilization of the clients services
Lack of awareness faculty and staff have of the client and services provided
Lack of efficient communication
Negative perception the faculty and staff have of the client
Internal Client Research Revealed that:
The website for the ORSP in not perceived as helpful.
Most faculty members, even those in the science departments, believe that the client
caters to only science departments.
Many faculty members want more communication between themselves and the client.
Faculty members would like to be notified of grant opportunities which are specific to
their field.
Faculty members want different approval requirements between the arts and the
sciences.



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Statement of the Problem:
The client currently has four key issues that need to be addressed. The first is the lack of
utilization of the faculty and staff of the services the ORSP offers. The next issue is the lack of
awareness faculty and staff has of the client. These two issues are significant because without
utilization or knowledge of the ORSP, faculty and staff will conduct research with little to no
external funds. The client has another problem: lack of efficient communication between the
ORSP and the faculty. Many faculty and staff of The University of Scranton have heard of the
client, but do not know where to locate the useful materials the client produces.
The last issue that confronts the ORSP is the perception the faculty and staff have toward
the client. This seems to stem from past interactions with this department. JEMM expects that
these problems will be remedied by strategies and tactics the agency has formulated because they
were guided by the results of research JEMM conducted. Finally, JEMM wishes to raise
awareness of the services the client offers, to increase utilization of the client, and to create a
positive image of the client to faculty and staff of the University of Scranton.
Informed Objectives:
JEMM focused researching three components of the ORSP through the faculty. The
agency wanted to analyze the perception of the client, the experiences the faculty and staff had
while working with the client, and finally to see if these perceptions and experiences were
affected by different departments. The agency wanted to uncover if there was a perception gap
between departments and also wanted to identify where lack of education of client stemmed
from. JEMM knows that these three components were crucial to uncovering the cause of the
problems the client faces now and that answers to these questions will help mend the perceptions
the faculty have of the client in a more positive light. JEMM also expects to increase utilization
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of the services the client offers once the agency locates where the dysfunction is in the
communication flow between the client and the faculty and staff.
Method:
Survey
The agency distributed a 24 question item to 200 faculty members of The University of
Scranton through campus mail and can be found in Appendix A section. JEMM Agency received
responses from 50 faculty members, giving JEMM a response rate of 25 % of faculty members.
All data was compiled on Microsoft Excel into SPSS in order to perform tests on the quantitative
data and find the significance of each response. Qualitative answers were recorded on Microsoft
Word and summarized as a whole. JEMM decided to use the survey method because the agency
wanted to uncover perceptions and experience from faculty in all departments.
The survey was the tool JEMM used to discover the perceptions and experiences that the
target audience has with the client. The survey the agency formulated contained 24 questions and
the information JEMM wanted to glean most from this survey was the department the respondent
was in, how to best get in contact with the respondent, the department the respondent believes
the client works with the most, how helpful the ORSPs website is and the perception the staff
and faculty have of the ORSP.
Interview
JEMM also conducted one-on-one interviews with four faculty members. JEMM
interviewed staff and faculty from four different departments. For confidentiality reasons, the
agency cannot provide the names or the departments of those faculty members interviewed. The
agency conducted one-on-one interviews in order to explore in depth each departments
experience with the client. JEMM also wanted to understand personal experiences and to learn
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what the client can change in order to better each member of facultys experience with the
ORSP. The interviews were arranged via email and the agency followed an interview script
which can be found in Appendix B.
Questions focused on experience with the client and the grant writing process; JEMM
also asked for suggestions about what would make the grant writing process easier. However,
questions were modified based on the faculty members responses.
Secondary Research:
JEMM conducted secondary research with four different journals related to grant offices
in universities. The first article, Developing a Scholarship Community discussed how research
has many obstacles like busy schedules, interruptions and lack of colleagueship. This article
shows how working with a colleague in research, and meeting with that colleague regularly can
help keep faculty on top of their research agenda. This article can be seen in the Appendix C.
The second article called Kick-starting Research in Newly Emergent Universities: Why
Faculty Do Not Apply for Research Development Seed Funding at the University of
Technology, Jamaica also discussed why faculty members do not participate in the Research
Development Fund, on organization similar to the ORSP. Faculty responded with helpful
suggestions to encourage increased participation such as friendlier customer service and a
research mentorship. This article can be seen in the Appendix D.
The third article, Rewarding Community-Engaged Scholarship, discusses how
rewarding research is an integral part in becoming a research-centered community. Rewarding
Community-Engaged Scholarship also illustrates how research and tenure requirements are not
much of a motivational factor without an additional reward. This article also reminded
universities that the campus will not automatically become centered around research
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immediately after reward implementation. Becoming a research-minded community requires a
lengthy transition period. This article can be seen in the Appendix E.
The last article JEMM researched is called The Journal of Research Administration.
This article discusses the motivators and barriers that faculty have in regard to writing grants.
The following are motivators for faculty to apply for grants:
Research new information
Support with clerical help
Having travel money available for conferences
Build professional research reputation
Support preparing proposals
Flexibility in time allotted
Assistance in proposal preparation
The following are barriers that prevent faculty from applying to grants:
Inadequate support available to submit proposals in a timely manner
See Appendix F to view this journal.
Findings:
Because JEMM only has a response rate of 25 % and less than half of these surveys were
completed, the agency has decided that the quantitative data is not reliable because the small
sample cannot be generalized to the entire faculty and staff at the University of Scranton.
Therefore JEMM did not analyze the quantitative data with statistical tests. Instead, focus will be
placed on the qualitative data collected from the surveys and on the one-on-one interviews.


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Survey:
When looking at the survey results, many faculty members responded that they
perform research and use the ORSP for their research needs.
Most of the responses show that faculty members at the University of Scranton see
the ORSP as a helpful service.
Faculty members say they have found the client helpful when signing off on external
grants, finding grants appropriate for specific research, aiding in the financial aspect
of grant applications, identifying funding sources, providing budgeting information,
University resource descriptions and with IRB approval.
Although most of the responses provided positive feedback, there were three main
concerns. Some faculty members said it was difficult to understand non-science funding for
research. Other faculty members responded that they are required to work with the client, but are
not looking forward to it. Others said they are not required to receive external grants so they do
not use the client.
Faculty members were asked to list positive aspects of the ORSP.
Faculty members said the internal research grants are helpful and organized however
the external grants need help.
Student research is quoted as exceptional; the faculty/ student research directory is
very helpful and the client gives great guidance in regard to sabbatical review.
Many faculty members find the research seminar series to be excellent.
The client handles paperwork very well and provides great contact information.
The faculty feels that the ORSP employees are extremely friendly, responsive, goal
oriented and genuinely wants to see faculty succeed.
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Faculty members who have used the ORSP previously have voiced a few concerns about
working with this office.
Responses to inquiries, emails and phone calls are not as prompt as some faculty
members believe it should be.
The respondents stated that the clients website is difficult to navigate and is
uninformative.
A common complaint is that the IRB application process is difficult, unorganized and,
in some cases, unnecessary in regards to the humanities.
Another common issue the faculty has with the client is the inefficiency of budget
creation, making an aspect of the grant application process difficult for some faculty
members.
Lastly, faculty members were asked what services they thought the ORSP could provide
in the future to better facilitate their research and grant writing agenda.
Respondents said the rules and procedures should be applicable to humanities
research
The client should alert faculty in the humanities department to grant opportunities and
ways to secure contacts with publishers that could help non-science faculty.
Some members if faculty said the IRB should be revamped to allow faculty
exemptions and assistance in finding grant resources could be improved.
Faculty members suggest a visual diagram including generic dates for grants and their
deadlines; this would help them keep track of important dates.
Many faculty members enjoy the seminars but due to scheduling conflicts they are
unavailable for many events, they would like to attend if more times could be added.
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Representatives for special research areas are suggested to help each individual
department with research. The website could be improved by including contact
information for specific serves and the names of employees, their contact information
and positions would be helpful. Lastly, the faculty who responded thinks it would be
best to hire professional editor and a statistician.
Interview:
The results of the interviews are similar to the results of the survey. Based on the
comments and information provided by the four interviews, the client is useful in that it provides
valuable services. There are those who feel much of the grant money is structured toward and
goes to the sciences, feeding a perception that professors outside these departments cannot or
should not use the ORSPs services. Faculty members stated in the interviews that they were
feeling a lack of engagement or communication between the office and professors. One person
interviewed applied for grants through the state because that member of faculty of staff was not
aware of the services the client provided. Another member of faculty said that the client should
engage faculty and communicate to them the availability of grants relevant to their departments.
Application and Interpretation:
These gained insights greatly aid JEMM in creating strategies and tactics. Many of the
respondents claim that the clients website is not easy to navigate and cannot glean any of the
useful tips the client has created. Faculty members also wish to continue and expand seminar
programs. Given that there were a large amount of complaints about humanities and sciences
being separate, JEMM can create a customized seminar for each college and in some cases, each
department. Members of faculty also wish to be sent notifications of grants relative to their field.
Results from secondary research support a strategy that consists of mentorships or group
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meetings. JEMM can create many strategies and tactics based off this information, and they will
work toward the goal of increased awareness, increased utilization, and a more positive image
for the client. Additionally, research illustrates that rewards outside of promotion and tenure
significantly motivate faculty to apply for grants. An error or something that JEMM could have
done better would be to have sent out reminders for faculty to fill out the survey to get a better
response rate.








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Plans, Goals and Objectives






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Executive Summary:

JEMM has four main objectives to accomplish for the client:
Educate the faculty and staff of the services the client provides
Increase the faculty and staffs utilization of the clients services
Increase the faculty and staffs perception of the client.
Establish the ORSP as a brand
JEMM plans to achieve these objectives by increasing awareness about the client. JEMM
will educate the target audience on who the ORSP is, what the ORSP does, where the ORSP is
located and who to contact in the ORSP. JEMM will achieve this by:
Recruiting speakers experienced in the grant application process
Customizing seminars so each department is aware of what the client can do relative
to the faculty members field.
Creating a website with information on the client and their services
The primary focus of this campaign is to increase utilization. JEMM predicts that
increasing awareness of the ORSP and lead to increased utilization. However, JEMM developed
different tactics which get the target audience involved in order for faculty to take advantage of
the services the client provides. This includes:
Emails
Seminars
Workshops
Awards Ceremony
Website Initiative
.
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Summary of Policy and Intent:

The client currently has four key issues that need to be addressed. The first is the lack of
utilization of the faculty and staff of the services the ORSP offers. The next issue is the lack of
awareness faculty and staff has of the client. These two issues are significant because without
utilization or knowledge of the ORSP, faculty and staff will conduct research with little to no
external funds. The client has another problem: lack of efficient communication between the
ORSP and the faculty. Many faculty and staff of The University of Scranton have heard of the
client, but do not know where to locate the useful materials the client produces. The last issue
that confronts the ORSP is the perception the faculty and staff have toward the client. This seems
to stem from past interactions with this department. JEMM expects that these problems will be
remedied by strategies and tactics the agency has formulated because they were guided by the
results of research JEMM conducted.
There are four ultimate goals which the campaign must fulfill to meet the clients needs.
The first goal is to educate faculty and staff of the ORSPs services. The second goal is to
increase the number of faculty and staff who utilize the ORSPs services. The third goal is to
create a better image the faculty and staff have of the ORSP and to build positive and
motivational relationships between the client and the target audience. The final goal is to create
and annual report. The role of the campaign is to help the client successfully achieve these
objectives and to do this, JEMM Agency will create a strategic campaign with the intention of
meeting and surpassing the objectives set by the client, as well as create the expected annual
report.
JEMM Agency will help the client by sending clear messages through the communication
channels that the target audience uses to avoid several of these previously mentioned pitfalls.
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Explaining the various services the ORSP provides to the faculty and staff of The University of
Scranton is the most direct way to overcome a lack of knowledge among them. JEMMs research
shows the best way to contact and inform the target audience is through email, Royal News and
Department or Campus mail. Additionally, JEMM will host seminars and workshops as well as
positively reinforce those who utilize the client while applying for grants. Lastly, JEMM will
create the annual report, as requested.
JEMMs plan supports the campaign goal because communicating to faculty about the
client will increase the utilization of services because increasing the level of awareness will
increase the level of applications and participation in the ORSPs events. Additionally,
improving the perceptions the faculty have toward the client will increase utilization of the client
because the target audience is more likely to utilize the clients services when they have a
positive perception of the client.
By informing the target audience of the clients services and of grant opportunities in a
more efficient and accurate manner, the campaign will increase awareness of the client as well as
utilization of their services. Rewarding, recognizing and motivating faculty and staff for their
work is yet another way to achieve the third goal of this campaign.
The theme of JEMMs plan is to educate and reeducate the target audience of the client
and the services the client provides. This education of services and increased knowledge about
grant availability will lead to an increase in utilization of the ORSPs services.
Contribution to Organizational Goals:

The goals of client are similar to goals of campaign. The ORSP requested an annual
report and an increase in grant applications through the ORSP office. JEMM has created the
annual report and developed a plan is to increase utilization, which is consistent with the
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organizations goals. Furthermore, JEMM surpasses the clients goals with the addition of
creating the brand, raising the brand awareness and creating a positive image and building a
positive relationship with the client. JEMM knows these two additional goals are critical to
raising the number of applicant through the clients office. Raising awareness will lead to an
increased interest in grant application assistance, thus increasing the utilization of the clients
services. Second, the improvement of the perception the faculty has toward the client is
invaluable because people do not work with poorly perceived offices. The ultimate goal of this
campaign is to increase applications through the Office of Research and Sponsored Services.
JEMM expects to see increased awareness of the client and the services the client provides,
increased utilization of the clients services and a positive perception the faculty and staff have
of the ORSP.
Statement of Objectives

A post-campaign survey will be distributed to the target audience via campus mail. This
survey will measure the increase of awareness faculty and staff have of the client and the
services the client provides. The post- campaign survey will also be an effective tool to assess
and measure the changed perception the faculty and staff have of the ORSP. Increased
applications can be measured by comparing the clients number of applications from previous
years to year the campaign is conducted. Further evaluation criteria and details can be found in
the Evaluation section. Specific goals and objectives can be found in the Tactics section
under the corresponding tactic.

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Strategy







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Executive Summary:
JEMM Agency has developed strategies to achieve the four main goals of the campaign.
JEMM created the Education strategy to raise the faculty and staffs awareness of the ORSP
through speakers, seminars and a website. The Utilization strategy was created to address the
problems that prevent faculty and staff from utilizing the services the client provides. Such
barriers include lack of knowledge about available grants or lack of knowledge on the
application process and procedures how to apply for grants. The Image Management strategy
was formulated to improve the perception the faculty and staff have of the client and additionally
exists to build a supportive and motivational relationship between the ORSP and their target
audience. This strategy is highly significant because JEMMs research shows that the target
audience is more willing to work with an office if it is perceived positively. Lastly, JEMM
created the Evaluation strategy. This strategy involves creating the annual report so that
stakeholders may evaluate the years success by creating and analyzing one document.
The primary target the client is focusing on reaching is the faculty and staff members of
the University of Scranton. Secondary publics include the students of The University of Scranton
community including the Associate Provost of Academic Affairs and those who donate funds to
the University.
JEMMs plans focuses little on media relations or publications. Rather, JEMM will
utilize only internal media channels such as the Royal News and the iTower in terms of media
placement. No external media channels will be utilized by the client. JEMMs research indicates
that the most efficient methods of communication with the target audience is the assigned
Scranton email, department and campus mail, and the Royal News. Therefore, the client will
utilize these methods to communicate with the target.
35

Publics Addressed by the Plan:
Targeting accurate publics is the key to a successful campaign. The primary publics for
The Office of Research and Sponsored Programs campaign are the faculty and staff of The
University of Scranton. The secondary publics JEMM is targeting are students of the University
of Scranton in addition to the Assistant Provost of Academic Affairs.
Targeting the faculty and staff is essential to this campaign because the services the
ORSP provides are most relevant to this public. The primary objectives are to increase awareness
of the client and to increase utilization of the clients services. The faculty and staff are the
majority of the ORSPs clients. Therefore, it is clear that the faculty and staff are a crucial target.
JEMM is also targeting secondary publics. The Assistant Provost of Academic Affairs
oversees the client and will be targeted only in the annual report. Students will also be targeted in
one tactic because they partner with faculty and staff to do research, which requires some
funding.
Strategies:
The main objectives of the campaign is to increase awareness of the client, to increase the
utilization of the clients services, and to improve the perception the faculty and staff have of the
client. The publics mentioned above are key to the success of this campaign.

Education:
JEMMs objective for the Education strategy is to increase the awareness of the many
services the client provides. JEMMs research shows that the faculty and staff are not aware of
the full range of services the client offers. JEMM will help ORSP educate the faculty and staff on
36

the benefits of using the clients services. The agency developed a three pronged approach to
accomplish this objective.
The first tactic JEMM will use is the Notable Names in Research Series. In this tactic,
faculty and staff can be encouraged and educated by their peers. JEMM will also change the
grant writing seminar with the Department Seminar Series. The Department Seminar Series will
better educate the faculty because the seminars will be customized specifically by department.
All information given at the seminar will be more relevant to the faculty and staff because it will
be related to their field of study.
Lastly, JEMM will create a website for the client to better educate their target audience
on services offered and information about the client in general. The Website Initiative will assist
the faculty and they will be better informed on the how the client can help with their research
agenda and the clients contact information. The new website will also contain helpful grant
writing materials as well as a list of various events. JEMM predicts that this strategy will
ultimately meet the objective of better educating the clients target audience.

Utilization:
JEMMs primary objective for the Utilization strategy is to increase the frequency and
quality of faculty and staffs utilization of the client. The client is not satisfied with the amount
of faculty members who utilize the clients services. The objective of the utilization strategy is to
ultimately increase utilization of the ORSPs services. JEMM created a six part approach to
reach the target audience and educate them on the services provided by the client to ultimately
increase utilization of the services the client offers. JEMM will create a structured email
notification system which will send grant notifications via email to specific departments to raise
37

awareness of grants available to specific disciplines, so that there may be more grant applications
if the faculty and staff are better informed. JEMM will also create The Honors Workshop
program and educate students paired with faculty members how to apply to grants specific to
their research.
JEMM will also execute Operation Congratulations, which is a system where
congratulatory emails will be sent out on behalf of a grant recipient to all faculty and staff so that
they may congratulate a specified grant recipient. This program is intended to motivate and
recognize faculty and staff to apply for more grants. To further encourage the faculty and staff to
utilize the services provided by the client, JEMM will raffle prizes to grant applicants in the
hopes of positively reinforcing faculty to continue to apply for grants through the ORSP.
To increase faculty and staffs utilization of the services the client provides, a monthly
newsletter will be distributed to all staff and faculty via campus mail and electronically. Included
in this newsletter will be the winners of the raffle, the Researcher of the Month, updated event
schedules and helpful grant application tips. Lastly, JEMM created the Grants In (Department)
Series to increase the utilization of the clients services. This series will take place once a
semester for each department.

Image Management:
The ultimate objective of the Image Management strategy is to build a positive image of
the client among faculty and staff of The University of Scranton. JEMM Agencys research
indicates that faculty has a marginally negative opinion of the client in terms of organization and
service. In an effort to create a positive image of the client, JEMM created four-pronged
approach to help form an exceptional relationship between the client and their target audience.
38

JEMM will accomplish this objective by showing support for accomplishments in research and
to support those who were awarded grants.
The agency will create an awards ceremony at the end of each academic year for the
faculty and staff of The University of Scranton. Those awarded will have received a grant
through the ORSP or have completed research funded by a grant through the ORSP. The awards
ceremony is designed to encourage the faculty and staff to apply for external grants and support
their research agenda.
To further support and motivate faculty and staff to apply for grants through the ORSP,
JEMM will implement a Researcher of the Month program. This program will recognize a
member of faculty for their research funded by grants received through the assistance of the
ORSP. Additionally, JEMM suggests placing a plaque in each department, as well as awarding
individuals with a congratulatory plaque. JEMM believes that executing this strategy will
significantly improve the relationship between the faculty and the ORSP, as well as the image of
the client.
Evaluation:
The ultimate objective of the Evaluation strategy is to provide the client with a method to
evaluate the impact of the campaign at the end of the academic year. The annual report offers an
opportunity for ORSP to reach out to stakeholders of the University of Scranton. The annual
report will provide the information needed to keep important stakeholders up-to-date about
current programs and projects the client had executed. This is also a great tool for the client to
evaluate and measure themselves to see if the campaign was successful. This also gives an
opportunity to the client to showcase all the wok they have done to the ORSPs supervisor, the
Associate Provost of Academic Affairs. The annual report will be include important information
39

and parts about the ORSP as well as different events and workshops the client has hosted in
addition to the yearly budget. Lastly, the annual report will highlight the major events and
accomplishments conducted during the 2013-2014 fiscal year.
Publicity:
JEMM will use media channels within The University of Scranton, such as iTower and
The Royal News. A large portion of the campaign will be conducted digitally, the clients new
website, newsletters or the annual report. JEMMs research shows that many faculty and staff do
not use social media. JEMM has gathered research information and has determined that the best
way to reach the target audience is via campus mail, Royal News, or Scranton email.
Obstacles:
With every opportunity comes obstacles, and this campaign is no exception. The following
are some obstacles that the client may face while conducting the campaign.
Lack of interest in seminars or events
Lack of attendance in seminars
Lack of participation from target audience
Target audience not reading emails
Target audience not reading Royal News
Target audience not caring about being rewarded
Target audience ignoring communication
Target audience lacking motivation to conduct research and apply for grants
Target audience applying for grants without wanting help
40

JEMM is confident that the campaign will be successful and will overcome all potential
obstacles. To avoid these obstacles, the client can stress how imperative it is for all faculty and
staff to know how to apply for grants correctly.






41




Tactics







42

Executive Summary:
JEMM has created 12 tactics to accomplish the following strategies and help the ORSP
achieve the following objectives of the client:
Increasing the faculty and staffs awareness of the ORSP
Increasing the utilization of the ORSPs services by the faculty and staff
Improving the perception the faculty and staff have of the ORSP
JEMM created three strategies to accomplish these objectives
The Education Strategy was created to raise awareness of the client
The Utilization Strategy was formulated to increase the utilization of the services the
client provides
The Image Management strategy was fashioned to improve the perception the faculty and
staff have toward the ORSP
JEMM formulated three tactics to achieve an increase in awareness of the ORSP and the
services the ORSP provides. The strategy calls for two separate seminars. The first seminar is a
member of faculty presenting how they received grants to complete their research and presenting
their experiences with the client to other members of faculty. The second is grant writing
seminars by department. Each seminar will happen monthly. The last approach to increasing
awareness of the client is creating a simple and easy-to-navigate website,
JEMM also created a strategy to increase grant applications. The tactics involved notify
faculty and staff of grant opportunities via email so that the target audience is aware of available
grants relevant to their field. JEMM will additionally create the Honors Program Workshop so
43

that students and professors may partner up in their research and apply for grants together. To
motivate faculty and staff to increase their utilization of the clients services, JEMM created
Operation Congratulations and The Winners Circle. The last two tactics to encourage faculty to
utilize the ORSP are the Distribution Initiative and the Grants In (Department) Series.
Lastly, JEMM created a strategy to increase the facultys perception of the ORSP. To do
this JEMM suggests an awards ceremony, and implementation of Researcher of the Month and
plaques for each department. JEMM additionally created an Annual Report as an evaluative
strategy for the client.
Objectives:
The main objectives of the campaign is to increase awareness of the client, to increase the
utilization of the clients services, and to improve the perception the faculty and staff have of the
client. Specific objectives and goals can be found below each tactic. JEMMs primary goals are
to have good faculty attendance and participation. JEMM expects that with increased
participation will come increased utilization of the services the client offers.
Specific Activities:
Speakers at seminars
Departmental Seminars
Honors Program
Grants In (Department) Series
Raffle
Awards Ceremony
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Tactics:
Notable Names in Research Series
The Notable Names in Research Series is created to educate faculty and staff on research
and the grant writing process. The agency believes the already existing grant writ ing seminars
can be modified by introducing an additional element to each seminar in the form of a guest
speaker The key to this tactic is that the speaker is not a well-known in the research field and
gives tips for success that are relevant to University faculty and staff. The guest speaker should
be a professor at The University of Scranton who has utilized the clients services to successfully
apply for grants and conduct research at the University. The speaker should be encouraged to
give a presentation of their work at the seminar and highlight the ways in which the ORSP
assisted in the process and can assist their colleagues. Those members of faculty who received
grants through the ORSP will be sought out and contacted to present at these seminars. The
client will request that they speak about their grant writing experience to faculty members at
their own department seminar. These seminars will occur once a month. JEMMs specific goals
for this tactic are to:
Increase attendance in grant writing seminars by five %.
Increasing grant applications 10 % by educating the less experienced faculty members
with a member of faculty who has successfully received grants through the ORSP.
See Appendix G to view the draft of a flier advertising the Notable Names in Research Series.
See Appendix H to view a draft of the email notification. See Appendix I to view the itinerary.



45

Department Seminar Series
The Department Seminar Series objective is to educate departments on or about how to
apply for grants specific to their field. This tactic is significant because JEMMs research
illustrates that departments believe that there should be field-specific seminars because applying
for a grant in the sciences is dissimilar to applying for a grant in the humanities. JEMM agency
recommends that the ORSP organize different seminars specifically for the different major
departments. The Kania School of Management will have one seminar for all of its departments.
Within the Panuska College of Professional Studies there will be two separate seminars. One will
be for the education, counseling and human services, human resources and community health
education departments. The second seminar will be offered for exercise sciences and sports,
health administration, nursing, occupational therapy and physical therapy.
Within the College of Arts and Sciences there will be five different seminars offered. The
first seminar will include: Biochemistry, Cell and Molecular Biology, Biology, Biomathematics,
Biophysics, Chemistry, Chemistry/ Business, Chemistry/ Computers, Environmental Science,
Forensic Chemistry, Neuroscience, Physics and Pre-Medical. The second seminar will include:
Computer Engineering, Computer Information System, Computing Sciences, Electrical
Engineering, Electronic Commerce, Electronics/ Business, Pre- Engineering, Mathematics,
Media and Information Technology and Medical Technology. The third seminar would include:
Military Science, Political Science, Pre- Law, Psychology, Sociology and Criminal Justice. The
fourth seminar will include: Classical Studies, Communication, English, History, Philosophy,
Theatre and Theology/ Religious Studies. The fifth seminar will include: French and
Francophone Studies, German Cultural Studies, Hispanic Studies, International Language/
Business, International Language/ Business, International Studies, Italian and World Language
46

and Cultures. Each seminar will be held once a month. JEMMs specific goals for this tactic are
to:
Increase awareness of the clients services by 20 %.
Educate faculty and staff on applying for grants specific to their department to see a 10 %
increase in grant applications.
To view the email notification, see Appendix J. To view the itinerary, see Appendix K

Website Initiative
Research shows that faculty and staff find the clients website confusing, un-navigational
and uninformative. The objective of the Website Initiative is to provide complete contact
information as well as educational materials in a clear, consistent manner. JEMM will create an
easy to navigate website with a host of useful information for the faculty and staff. There will be
six tabs. The first tab will be the About Us section. Contact information, physical location and
HR structure will be the content of this tab. The next tab will be the Events tab which will
include location, dates and times for all seminars in addition to the awards ceremony. The third
tab will be Researcher of the Month tab including a brief article about the researcher of the
month. The fourth tab will be Newsletter tab which will have a PDF version of the most recent
newsletter as well as links to past newsletters. The fifth, entitled Helpful Tips will contain the
printed materials the client has previously distributed. The last tab will be the Forum where
faculty can discuss grants and other related topics. JEMM hopes to accomplish the following
with the Website Initiative:
Participation of faculty and staff on the websites forum with at least three posts per
month.
47

Receive a minimum of 10 new website views a month.
The draft of the website can be viewed in Appendix L.

Grant Notification System
The objective of Operation Inform is to keep the faculty and staff updated on available
grants targeted to a specific department or two similar disciplines. Grant Notification System is a
structured email system used to notify faculty and staff of grant opportunities for their specific
department. JEMM will develop a form for faculty and staff which will list possible grant
categories. This for can be found in Appendix. The faculty and staff will complete the form and
list their Scranton email address. Contact lists will be made for each grant category. The client
will search for available grants in each category every week. The ORSP will then send emails to
faculty and staff of the available grants in the category selected. Emails received will provide a
detailed summary of the grant offered and disciplines targeted. JEMMS goals for this tactic are
the following:
Send at least 20 grant notification emails every six months.
Increase the number of grant applications by at least five % every year.
An example of this grant notification email can be seen in Appendix M.

Honors Program Workshop
Honors Program Workshop aims to develop a program to encourage faculty and staff to
partner with students in their research. This will motivate faculty and staff to do extra research
and subsequently apply for grants to fund their research projects. The University of Scranton
currently has faculty and staff members collaborating with students on research programs.
48

JEMM wants to improve the honors program by hosting the Honors Program Workshop. This
workshop will significantly benefit both faculty and students because the client will teach
students and faculty how to correctly apply for grants. Workshops will be hosted once a month in
the Loyola Science Centers computer lab, room 406 at 8:00 p.m. JEMM hopes that the tactic
will increase the number of faculty and staff partnership with students for research programs by
10 %.

Operation Congratulations
The objective of this tactic is to increase faculty grant application through motivational
communication. The agency believes that with congratulatory communication, staff would be
more motivated to apply for grants. Operation Congratulations involves sending emails to all
members of faculty and staff, reminding them to congratulate a faculty or staff member on the
grant he or she received. Every time a member of faculty or staff receives a grant, the person
who received the grant will email the client. The client will send out the email to all faculty and
staff. Operation Congratulations is meant to be a motivator for faculty to apply to grants and
recognize research achievements. JEMM hopes to send at least 10 congratulatory emails every
six months.
An example of a congratulatory email can be viewed in Appendix O.

Winners Circle
The Winners Circle is a positive reinforcement tactic for the faculty and staff who utilize
the clients services. Every month, a staff member at the ORSP will randomly select a name out
of all the people who applied for grants. The winner of this raffle will receive a $25 Starbucks
49

gift card and a note thanking them personally for their use of the clients services. Additionally,
the name of the winner will be added to a section of the ORSP newsletter entitled Notable
Names in Research. JEMM hopes to achieve an increase in grant applicants by 5% every
academic year.

Distribution Initiative.
The objective of the Distribution Initiative tactic is to educate the target audience on the
clients actions every month with a newsletter entitles Royal Research. Although the client
already creates a monthly newsletter, JEMM will be create a newsletter which contains the
winner of the raffle, the researcher of the month, upcoming events or seminars and grant
recipients. The newsletter will also contain helpful how-to articles for the grant application
process. The newsletter will be printed as soon as the Researcher of the Month section is
completed and will be distributed the last week of the month via campus mail and also posted on
the ORSPs website. JEMM will deem this tactic successful if there is a readership of at least
50% of faculty

Grants In (Department) Series
The objective of the Grants In (Department) Series is to reach all faculty in every
department and educate them on how to apply for grants. If the department does not commonly
receive funding, the Grants In (Department) Series can explain how to indirectly receive grants
through partnering with other departments. Each department has different research agendas and
the Grants In (Department) Series specifically tailors the material to each department. JEMMs
research indicates that many faculty members have scheduling conflicts. What is unique about
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the Grants In (Department) Series is that a member of the ORSP will sit in on one of the
facultys monthly department meetings. The client will sit in on one department meeting per
semester and by the end of the semester, will have sat in on all 31 departments meetings. The
Grants In (Department) Series is not a seminar, and will follow a question and answer style. A
week before the client attends each meeting, a form will be sent out to all member s of the
department and faculty members can list their concerns about applying for grants as well as any
questions about the grant application process specific to their field. JEMMs goal for this tactic is
to see a five % increase of applications per year. An example of the form can be seen in
Appendix.

Awards Ceremony
Awards Ceremonys objective is to improve the clients image and the relationship
between the ORSP and target audience by hosting an awards ceremony to recognize faculty and
staff who actively participate in research and apply for external grants through the ORSP.
Awards Ceremony is an annual awards ceremony for faculty and staff of The University of
Scranton who applied for grants that academic year or who completed research using grant
money received through the ORSP. The awards ceremony will be held in The Mcllhenny
Ballroom. Faculty will be seated by department and catering will be provided. Invitations will be
sent out a month before the event. Faculty and staff will send the response card back to the client
with attendance status as well as a checked option for dinner. The date of the event will be May
9, 2013 at 7:30 p.m. The goals of this tactic are to:
Reward at least 5 faculty or staff members with awards.
Have at least 50 % of faculty and staff to attend ceremony to support fellow colleagues.
51


The Researcher of the Month Initiative
The objective of The Researcher of the Month Initiative is to improve clients image by
building the relationship with the faculty and staff. This is done by recognizing one member of
the faculty who has applied for a grant through the ORSP. To select the Researcher of the
Month, the client will gather all the names of faculty and staff who applied for a grant through
the ORSP or who currently completed significant part of their research using grant money.
During the last week of the month, the client will randomly select a name off this list by using a
random selection tool. The researcher of the month will be announced on the iTower, in the
Royal News, in Royal Research and on the website. JEMM hopes to have 50% of faculty aware
and updated on researcher of the month.

Plaques
Plaques objective is to improve the clients image by recognizing each department for
their research efforts by awarding those who receive grants with the clients assistance. This
tactics objective is also to build a rewarding relationship with the faculty by awarding them with
individual plaques for successfully receiving grants after utilizing the ORSP. This relationship
between faculty and the client shows support, thus increasing the positive image the faculty and
staff have of the client.
For this tactic, the client will purchase a perpetual plaque for each of the 31 departments
at The University of Scranton and hang them near the faculty offices. The client will receive an
email with the name and the department of a faculty or staff member who received an external
52

grant. The client will then order a nameplate to be engraved with the recipients name and the
plate will then be added to the plaque of the specified department.
The client will also purchase individual plaques for each grant recipient. The name of the
recipient and their department will be put on this plaque and when the plaque arrives, it will be
given to the chair of the department through campus mail. The Chair of the department will then
personally congratulate the recipient and hand them the plaque. Additionally, those members of
faculty who receive these plaques will be recognized at the Awards Ceremony. These tactics will
help contribute to improve the clients image, which is one of the ultimate objectives the client
wish to gain. JEMM hopes to give out at least five individual plaques a semester and five
nameplates made a semester.

Annual Report
The client approached JEMM Agency and requested that the agency would create an
annual report which will consist of different activities, achievements, and also a budgeting plan.
The annual report will be distributed to important stakeholders of the University. The annual
report will showcase the clients accomplishments and provide information to the faculty and
staff who work with the ORSP. The annual report will display the different events ORSP
conducts such as what has newly occurred this year, the end of the year reception, the variety of
programs implemented during the year, and display different faculty members who did an
outstanding job with their research. The annual report will benefit ORSP because it will display
what they do for important stakeholders and decision makers inside and outside of the
University.

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Evaluation







54

EDUCATION
To evaluate the ultimate goal of increasing awareness of the client and educating the
target audience on utilizing the clients services, a post-campaign survey will be distributed.
Questions and items on this survey will measure changes in awareness of the programs the client
offers as well as gauge the perception the faculty and staff have of the ORSP. Below are specific
evaluations to measure the success of each tactic.
Notable Names in Research Series
The Notable Names in Research Series will be evaluated by the number of people
attending the series. JEMM will consider this tactic successful if there is a five % increase in
attendance at grant writing seminars and if there is at least a 10% increase in grant application.
Department Seminar Series
The Department Seminar Series will be evaluated by the number of people attending the
series. JEMM will deem this tactic beneficial if there is an increased awareness of the clients
services by 20 %. JEMM also aims to increase grant applications by 10% as the result of
educating faculty and staff on the client and the services they offer.

The Website Initiative
The Website Initiative will be evaluated using website analytics which monitor views and
sections that the viewer looked at. The initiative will be considered successful when there is
active and meaningful content on the forum in addition to 30 website views per month.
55

To evaluate the ultimate goal of increasing awareness of the client and educating the
target audience on utilizing the clients services, a post-campaign survey will be distributed.
UTILIZATION
The ultimate evaluation for the Utilization Strategy will be to measure the increase in
grant application through the clients department. This strategy is fairly simple to measure. The
client can compare numbers from past years to years following the implementation of this
campaign.

Grant Notification System
Grant Notification System will be evaluated by the awareness faculty have of available
grants related to their field of study. This will awareness will be measured by a post campaign
survey sent out to all faculty and staff. JEMM will compare numbers from the pre-campaign
survey with the data JEMM conducted with faculty and staff before the campaign.

Honors Program Workshop
Honors Program Workshop success will be measured by monitoring the amount of
student grant applications submitted. When there is a 10% annual increase in joint student-
teacher applications, the tactic will be deemed successful.

Operation Congratulations
Operation Congratulations will be evaluated by the awareness of these emails through the
post campaign survey. JEMM will consider this tactic useful if there is a minimum of 10 emails
distributed every six months.
56

The Winners Circle
The Winners Circle will be evaluated by the change in the number of grant applications
and in the overall attitude of the faculty and staff toward the ORSP via post-campaign survey.
When there are positive responses in both of these criteria, this tactic can be deemed beneficial to
the client.

The Distribution Initiative
The Distribution Initiative will be evaluated by measuring readership through a post-
campaign survey. If readership of the newsletter is more than 50 % of the faculty and staff, the
Distribution Initiative will be considered successful.

The Grants In (Department) Series
The Grants In (Department) Series will be evaluated by measuring the change of
numbers in grant applications. If the number of applications increases by five %, the tactic will
be considered successful.
The ultimate evaluation for the Utilization Strategy will be to measure the increase in
grant application through the clients department.

IMAGE & PERCEPTIONS
To ultimately evaluate the Image strategy, JEMM will distribute a post-campaign
questionnaire to gauge the perception of the faculty and will conduct a post campaign perception
study. JEMM will evaluate individual tactics as well.

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Awards Ceremony
JEMM will evaluate Awards Ceremony by attendance, if more than half of the faculty
attend the awards ceremony, the tactic will be considered effective. JEMM also will measure this
tactic by number of awards received at the ceremony and if they increase, JEMM will consider
this tactic effective.
Researcher of the Month Incentive
JEMM Agency will evaluate the Researcher of the Month Incentive by finding the level
of awareness the faculty and staff have of the current researcher of the month and to discover
whether they think it is useful program via post- campaign questionnaire. JEMM aims to have at
least 50 % of faculty aware and updated on researcher of the month.

Plaques
JEMM Agency will measure the effectiveness Plaques by the number of plates and
plaques made and given to faculty and staff who applied for grants with the assistance of the
client.
To ultimately evaluate this strategy, JEMM will send out a post-campaign questionnaire
to gauge the perception of the faculty and will conduct a post campaign perception study.

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Budget





59



ORSP CAMPAIGN BUDGET
Notable Names in Research Series: $250
Refreshments: $200
Supplies: $50
Department Seminar Series: $150
Supplies: $100
Refreshments: $50
Website Initiative: $0
Grant Notification System: $0
Honors Program Workshop: $0
Operation Congratulations: $0
The Winners Circle: $300
Cost of Gift card: $25
Winners: 12
Distribution Initiative: $600
Grants In (Department) Series: $0
Awards Ceremony $1,860:
Invitations: $750
Catering: $800
Awards: 62*5=310
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Researcher of the Month Initiative: $0
Plaques: $ 1,348.10
Perpetual Plaque: $129.95 per plaque *8 =$1039.6
Individual Plaque: $61.70 per plaque*5
Annual Report: $600
TOTAL BUDGET: $5,108.10
*The budget will increase depending on the amount of faculty who receive awards





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Timetable







62

The following tactics operate on a rolling basis and will be executed as information is received.
Website Initiative
Grant Notification System
Operation Congratulations
Grants in (Department) Series
Plaques
The following calendars will illustrate the schedule of the remaining tactics.




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64



65



66



67



68



69



70



71



72



73



74



75




Appendix









76




















APPENDIX A












77

Office of Research and Sponsored Programs (formerly
known as Office of Research Services-ORS) Questionnaire:
1) What is your rank at The University of Scranton?
Adjunct Faculty Member
Faculty Specialist
Assistant Professor Tenure Track
Assistant Professor Tenured
Associate Professor
Professor
Other:____________________________________________________________
2) Which college are you affiliated with?
CAS
KSOM
PCPS
CGCE
Weinberg Memorial Library
Other:____________________________________________________________
3) Please list the department you belong to:
________________________________________________________________________

4) On average, how often do you read the Aquinas every month?
0 1 2 3 4
5) On average how often do you read the Royal News every month?
0 1 2 3 4
6) What is the best way for the Office of Research and Sponsored Programs to reach
you?
E-mail
Regular Mail
B-Board
Aquinas
Royal News
Telephone
Other: ____________________________________________________________
7) How many grants have you received at The University of Scranton?
________________________________________________________________________
8) Do you work with students in your research?
Never Sometimes Most of the time Always
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9) Have you heard of the Office of Research and Sponsored Programs? If you have not
heard of this office you may submit this questionnaire after answering this question.
YES NO
10) Which department(s) do you believe the Office of Research and Sponsored
Programs works with the most?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
11) Have you ever visited the Office of Research and Sponsored Programs website? (If
you have not visited the Office of Research and Sponsored Programs website please
continue to QUESTION 18
YES NO
12) If you have visited the Office of Research and Sponsored Programs website, please
rate their website on the following parameters:
Not Useful Useful
0 1 2 3 4 5 6 7 8 9 10
Not Beneficial Beneficial
0 1 2 3 4 5 6 7 8 9 10
Not Resourceful Resourceful
0 1 2 3 4 5 6 7 8 9 10
Not Helpful Helpful
0 1 2 3 4 5 6 7 8 9 10
Not Efficient Efficient
0 1 2 3 4 5 6 7 8 9 10

13) Have you ever used the Office of Research and Sponsored Programs? If you have not
used this office you may submit this questionnaire after answering this question.
YES NO
14) Please rate the Office of Research and Sponsored Programs on the following
parameters:
Not Useful in the grant writing process Useful in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not beneficial in the grant writing process Beneficial in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not a good resource for the grant writing process Good resource in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not helpful in the grant writing process Helpful in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
79

Not helpful in my research agenda Helpful in my research agenda
0 1 2 3 4 5 6 7 8 9 10
Not efficient Efficient
0 1 2 3 4 5 6 7 8 9 10

15) In your opinion, how do you think your colleagues view the Office of Research and
Sponsored Programs to be?

Not Useful in the grant writing process Useful in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not beneficial in the grant writing process Beneficial in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not a good resource for the grant writing process Good resource in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not helpful in the grant writing process Helpful in the grant writing process
0 1 2 3 4 5 6 7 8 9 10
Not helpful in my research agenda Helpful in my research agenda
0 1 2 3 4 5 6 7 8 9 10
Not efficient Efficient
0 1 2 3 4 5 6 7 8 9 10

16) Would you ever think of using this office?
If yes, why?
______________________________________________________________________________
______________________________________________________________________________
If no, why not?
______________________________________________________________________________
______________________________________________________________________________
17) What impressions do you have of the Office of Research and Sponsored Programs?
Extremely Negative Neutral Extremely Positive
0 1 2 3 4 5 6 7 8 9 10
18) If you have used this office previously, can you list five positive aspects of the Office
of Research and Sponsored Programs?
1) _____________________________________________________________________
2) _____________________________________________________________________
3) _____________________________________________________________________
4) _____________________________________________________________________
5) _____________________________________________________________________
19) If you have used this office previously, can you list any concerns you may have
about working with the Office of Research and Sponsored Programs?
80

1) _____________________________________________________________________
2) _____________________________________________________________________
3) _____________________________________________________________________
4) _____________________________________________________________________
5) _____________________________________________________________________
20) What are the number of grants you have applied to through the Office of Research
and Sponsored Programs?
________________________________________________________________________
21) Check the following programs that are managed through ORSP:
Project Planning
Funding Opportunities
Grant Proposal Preparation
Grant Budget Preparation
Grant Proposal Submission
Faculty Grant Recognition Program
Institutional Review Board (IRB) Submissions
Institutional Animal Care and Use Committee (IACUC) Submissions
Institutional Biosafety Committee (IBC) Submissions
CITI Training
Internal Research Award Proposals
Presidents Fellowship for Summer Research Awards (PFSR)
Sabbatical Applications
Patents and Intellectual Property Issues
Non-disclosure Agreements
Post-award Contracts
Post-award Grant Management
Faculty-Student Research Program (FSRP)
Student Travel Reimbursement

22) What services do you think the Office of Research and Sponsored Programs could
provide in the future to better facilitate your research and grant writing agenda?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
23) Are you listed in the Faculty Research Program Directory?
YES NO
81

24) Which services offered by the Office of Research and Sponsored Programs have you
found helpful?
Research Recharged Newsletter
Student Research Newsletter
Faculty-Student Research Program Directory
Grants Flyer
Faculty Scholarly Achievements Publication
Faculty Research Seminar Series
Annual Celebration of Student Scholars
Finding Funding Workshop
ORSP Orientation for New Faculty
Building Grant Budget Workshop
Compliance Workshop
IRB Workshop
IACUC Workshop
Grant Writing Workshop 3 day workshop
On-demand webinars (available for viewing from ORSP)










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APPENDIX B








83

Hello ________ thank you for meeting with me today. This will just take 10-15 minutes or so. I
am here to conduct research for a class project and everything you say in this room is
confidential and cannot be traced back to you. Do you have any questions before we start? Are
you ready to begin?
1) Do you have any experience with grants
2) How many grants have you applied for?
3) How many grants have you received?
4) Have you done much of your grant writing through ORSP?
5) Can you describe your experience working with ORSP?
6) What didnt you like about ORSP?
7) Can you please list the three worst things about the grant process
8) What do you think the ORSP can do to improve to the grant process and make it easier?
9) Have you spoken to your colleagues about this service?

Thank you professor for your time, you have been a great help for this class project.





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APPENDIX E
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APPENDIX G







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APPENDIX H


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APPENDIX J







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APPENDIX K


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APPENDIX L






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HELPFUL TIPS PAGE





APPENDIX M




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APPENDIX N









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GRANT NOTIFICATION FORM
Please check all grant categories that you would like to be notified of:
Biochemistry Cell & Molecular Biology Biology
Biomathematics Biophysics Chemistry
Chemistry/ Business Chemistry Environmental Science
Forensic Chemistry Neuroscience Physics
Pre-Medical Computer Engineering Computer Info Systems
Computing Sciences Electrical Engineering Electronic Commerce
Business Electronics Pre- Engineering Mathematics
Media & Info Tech Medical Technology Military Science
Political Science Pre- Law Psychology
Sociology Criminal Justice Classical Studies
Communication English History
Philosophy Theatre Theology/ Religious Studies
French Francophone Studies German Cultural Studies
Hispanic Studies International Language International Business
International Studies Italian World Language
Accounting Finance Management
Economics Marketing Operations/Info Management
Counseling Human Services Education
Exercise Science Health Administration Human Resources
Nursing Occupation Therapy Physical Therapy

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APPENDIX O



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APPENDIX P


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APPENDIX R








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APPENDIX S







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GRANTS IN (DEPARTMENT) FORM for
The Office of Research and Sponsored Programs
Department: ___________________________________________________________________

Questions about applying for grants in your department:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

What would you like The ORSP to talk about at the Grants In (Department) Series
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________


164









APPENDIX T

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APPENDIX U





168

University of Scranton Venue Reservation Form
Which room would you like to reserve? _____________________________________________
Event Date: ____________________________________________________________________
Event Time: ___________________________________________________________________
Number of Guests (No more than 500 guests permitted):________________________________
Do you need the stage setup? __________________________________________________________
How many seats per table? _______________________________________________________
Please provide specified layout details of this event:
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Are there any unique items that will be at this event?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

169







APPENDIX V






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APPENDIX W








172

For Immediate Release
ORSPS RESEARCHER OF THE MONTH: Dr. Howard Fisher





Congratulations to Dr. Fisher for receiving his publication in the Public Relation Journal
on How Internet Communications are affecting (and being affected by) the spiral of Silence:
Possible Implications for Grassroots Campaigns. Dr. Fisher is an Assistant Professor of
Advertising, Public Relations, and Research at the University of Scranton. He earned his PhD in
Integrated Media and Marketing Communications and Statistics from Texas Tech University in
May 2008. He also has an MBA in International Business and Entrepreneurship from Rochester,
NY and an MBA/MMS in Marketing from Bombay University.

He has worked for Weber Shandwick Public Relations (Bombay, India) for four years
and been a Senior Public Relations/Creative Consultant for Interactive Media (New York) for
two years, in addition to five years experience in international Marketing and Finance. His
research interests include public relations, product placement, new media, health
communications, and media effects. His work has been published in peer reviewed journals and
has been presented at leading international conferences.
Want to congratulate Dr. Fisher on Researcher of the Month? Contact him!
Dr. Howard Fisher
Assistant Professor
Department of Communication
Mail: St. Thomas 4124
Tel: 570-941-7513
Email: howard.fisher@scranton.edu


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APPENDIX X








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APPENDIX Y











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