Vous êtes sur la page 1sur 23

SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005

UNIT D: Underlying rin!i"le# $% Vi#u&li'&(i$n


O)*ECTIVE: V+0,-0+
Describe design fundamentals.
Aspects of design
1. _Problem solving_ is the understanding of what is needed to solve a problem, which
includes design, making choices and revisions.
2. _Visual Communication_ is the art of seeing b using pictures and words to conve
information about different ideas and concepts.
!. _"unction and information_ refer to the purpose and value of design as well as the
message conveed with respect to a selected audience.
Principles of design
1. Balance is the optical illusion of the _e#ual spacing_ of ob$ects.
a. _"ormal balance_ is smmetrical. %hen elements on a page can be centered and&or
evenl divided both hori'ontall and verticall, it has smmetr. (mmetrical balance
is generall for more formal, orderl laouts. )hese laouts often conve a sense of
tran#uilit, familiarit, elegance, or serious thought.
b. _*nformal balance_ is asmmetrical. *t involves placement of elements in a manner
that allows elements of varing visual weight to balance one another around an
imaginar point. "or e+ample, it is possible to balance a heav weight with a cluster
of lighter weights on e#ual sides of the imaginar line.
1
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
2. _Rhythm_ is a recurring movement or pattern, which can produce a feeling of motion
in the design. (i'e, shape, color, spacing, angles, and te+ture of the materials are all
factors in placing rhthm in a design and can help lead the ee in some direction.
,ifferent tpes of rhthm will produce different effects in the design.
a. _-epetition_ .repeating similar elements in a consistent manner/.
b. _Varation_ .change in form, si'e or location/.
!. _Proportion_0 relative si'e of one ob$ect in comparison to another. )he human bod is a
considered an ideal proportion based on the si'e relationships between the bod and the
head. A caricature is funn because the head is out of proportion.
C. 1ethods of design
1. _Emphasis_ is the method use to draw attention to a part of the design b making it the
focal point or the main idea. )here are common techni#ues that are used to add emphasis
in a design2
a. 3se _contrasting_ elements .big, small, thick, thin, negative, and positive/.
b. 3se _color_ for the most important element.
c. _-everse_ an element out of the background.
2
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
2. _Unity_is the completeness and harmon of a design. 3nit is achieved when all the
elements belong together. (everal methods of organi'ation are used to produce unit in
the design2
a. 4rouping
b. 3sing a grid .subdivision of space/
c. _Repetition_ 5means repeating certain elements throughout the entire design. 3sing
repetition can pull the design together .using a theme of s#uares then using different
si'es and shapes of s#uares and rectangles/. 6+ample2 using a repeated background
on a PowerPoint presentation.
A 4uideline2 *f an element can be removed
without affecting the design, it isn7t needed anwa.
,. 6lements of design
1. _8ine_ has length, position and direction and is either visible or invisible. A line .curve/
is basicall an distance between two points. 8ines can take on a variet of shapes and
functions2
a. Connectors and separators
b. 9utlines
c. 4raphs and grids
d. (mbolism
3
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
2. _(hape_ is an form that occupies and defines negative and positive space .the area
where the ob$ect is located is positive space and the area around the ob$ect is negative
space/. (hape is anthing that has width, shape or depth. )here are three tpes of shapes2
a. _4eometric_ .triangles, s#uares, circles/
b. __:atural__ .animals, plants, human/
c. _Abstract_.simplified versions of natural shapes/
!. _Color_ is the hue of pigment or light and is produced b the subtraction or addition of
primar and secondar colors produced from light.
a. ;umans are restricted b the limitations of their __6es__ and ears to perceive the
world.
b. 9ur ees have cells, contained on the _retina_, that chemicall respond to different
wavelengths of visible light, namel red, green, and blue. )hese colors are often
referred to as the visible spectrum.
c. )he __visible light__ is onl one small part of the electromagnetic spectrum. 9ther
waves of the electromagnetic spectrum are alwas there, but our ees cannot detect
them.
4
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
d. Color is the primar tool for __smbolism__ in communication. )here are different
uses of color2
1. _Attract_ the ee
2. Produce visual __(timuli__
!. 9rgani'ation.
<. Provoke __emotional__ response
%hen primar colors are mi+ed with secondar colors,
the form intermediate or tertiar colors.
<. __)e+ture__ is the look or feel or an ob$ect or surface. )he appearance is either
__visual__ .illusionar/ or __tactile__ .phsical to touch/. Patterns are good e+amples of
visual te+ture.
=. _(pace_ is the negative or positive area that an ob$ect or ob$ects occup in a design.
3sing simple principles can control the relative position of ever element2
a. _%hite space_ 0 )he space around ou design and between elements in our design.
b. 9verlapping elements
c. _Value_is the lightness or darkness of an ob$ect.
5
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
>. _(i'e_ is how big or small ob$ects are in relation to the space the occup. )he primar
roles si'e plas in design2
a. _"unction_ .the age of the audience 5 older people would need tpe set larger to aid
in reading/
b. _Attractiveness_ .add interest b cropping or scaling the elements/
c. _9rgani'ation_ .make the important element the largest and the least important the
smallest/
6
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
UNIT D: Underlying rin!i"le# $% Vi#u&li'&(i$n
O)*ECTIVE: V+0,-02
Interpret color and its applications.
Introduction: )he purpose of this unit is to introduce students to the basic components of color
use and application.
A. -elationships between ____________ and _______________________color
1. _____________ ______________ produce a range of visible energ that forms all the
colors the human ee can see b adding&mi+ing the three primar colors of light? red,
green and blue .-4@/. )hese are called __________ colors. 1i+ing all the primaries in
different proportions produce different visible colors of light.
a. ____________ mi+tures of primaries form secondar colors.
b. 6#ual mi+tures of all primaries form _________ light.
c. 3ne#ual mi+tures of different proportions of primaries make all _____________.
d. ____________ and monitors create color using the primar colors of light. 6ach pi+el
on a monitor screen starts out as black. %hen the red, green, and blue phosphors of a
pi+el are illuminated, the pi+el becomes white. )his phenomenon is called additive
color.
e. 1onitors, pro$ection devices, )V, video, and movies all use the ___________ model.
f. Color from the light model is ____________ and has a _________ spectrum .gamma
range/ than that of C1AB .can, magenta, ellow, black/.
2. ___________________ are produced when certain wavelengths of light are absorbed and
others are reflected or transmitted. )his is how different colors, inks, des, and paints are
made. )his ___________________ color sstem starts with an ob$ect that reflects light
and uses des to subtract portions of the light to produce other colors. *f an ob$ect reflects
all the white light back to the viewer, it appears white. *f an ob$ect absorbs .subtracts/ all
the light illuminating it, no light is reflected back to the viewer, and it appears ________.
*t is the subtractive process that allows everda ob$ects around us to show color.
7
.ED
/.EEN
)LUE
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
a. )he subtractive primar colors .magenta, can and ellow/ subtract their
complimentar additive primar colors.
b. _________________ devices use the subtractive primaries to reproduce color.
c. _____________ inks use the C1AB model. B stands for black and is used to mi+
with the other inks to form colors. )his is necessar due to the impurities of ink.
d. _____________________ pigment colors are red, green, and blue, which correspond
to the light primaries.
e. @ecause the color spectrum is much larger for -4@, when files are converted from
-4@ to C1AB, colors in the -4@ spectrum that are outside of the C1AB spectrum
look _____________________. 9nce converted, there is no wa to recapture these
colors. 3nless ou are making slides, videos, films, or *nternet graphics, alwas start
with a C1AB image file.
Colors absorbed (primaries) Colors unaffected (reflected) Subtractive Colors produced
@lue -ed and green Aellow
4reen -ed and blue 1agenta
-ed @lue and green Can
8
C0AN
0ELLO1
2A/ENTA
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005

f. ____________________color refers to color images or photographs. Colors reflect
off of the surface of the image.
g. ______________________color refers to color slides and transparencies. Color
passes through the surface of the image because it is transparent.
h. _________________________ colors in printing are referred to as process colors
.C1AB/.
i. *n printing, opa#ue colors .reflected/ are called ______________ colors or Pantone
1atching (stem .P1(/ colors. )his is the most popular spot color sstem in the
graphics industr.
C$l$r 2$del rim&ry Se!$nd&ry rim&rie# &re
mi3ed
U#e# r$4lem#
RGB Colors do not
convert to
CMYK correctly
CMYK Muted colors
Less colors
than RGB
@. Color used in communication
1. ______________refers to meaning of colors that are responses to visual stimuli, which
are attributed to feelings, attitudes, and values. 6+amples2
a. @lack0 _____________________, popular in fashion because it makes people appear
thinner, implies submission, overpowering, makes the wearer seem aloof or evil, and
villains often wear black.
b. %hite0 ___________________________, summer color, and doctors and nurses wear
white to impl sterilit.
c. -ed0 most _________________ color, stimulates a faster heartbeat and breathing,
color of love, red clothes makes the wearer appear heavier, red cars are popular with
thieves, and an accent color in decorating.
d. @lue0most popular color, _______________, tran#uil, causes the bod to produce
calming chemicals, cold and depressing, loalt, and people are more productive in
blue rooms.
e. 4reen0 most popular decorating color, smboli'es ________________, easiest color
on the ee and can improve vision, calming, refreshing color, fertilit, and dark green
is masculine, conservative, and implies wealth.
f. Aellow0 cheerful, attention getter, _____________ color, people lose their tempers
more often in ellow rooms, and babies will cr more, concentration, and speeds
metabolism.
9
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
g. Purple_____________, lu+ur, wealth, feminine, romantic, and artificial.
h. @rown0 solid, ______________, light brown implies genuineness, sad, and wistful.
C. Principles of color mi+ing and color harmon.
1. )he ______________1odel is used to illustrate color relationships b the depiction of
various ranges of hues, saturation and values.
a. _________ is the name given to different colors, and varies from one manufacturer to
the ne+t. *t is the dominant wavelength in light.
b. __________________ refers to color intensit. )he lower the saturation, the more
gra is present and the more faded the color. ,esaturation is the #ualitative inverse of
saturation .how much color is in a color/.
c. __________________ refer to how light or dark a color appears .how much black or
white is in a color/.
2. ___________________________ color schemes are used to form different relationships
of colors. )he basic techni#ues are used to produce a wide range of color harmonies.
a. __________________ .2 colors opposite each other/2 An e+ample of a compliment
would be red and green.
b. ____________ compliments2 An e+ample of a split compliment would be red violet,
blue violet and ellow. Violet would be the split color.
10
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
c. _________________________ compliments2 An e+ample of a double split
compliment would be red violet, blue violet, ellow green and ellow orange. )he
split colors would be violet and ellow.
d. ___________________2 An e+ample of an analogous .colors ad$acent to each other/
would be ellow .parent/ ellow green, green, ellow orange, and orange.
!. Color _________________refers to how colored graphics and images are converted into
different file and image formats for reproduction and use in different media.
,. ____________________________ is the method of providing information and persuasion via
the use of images and words. 6+amples2 brochures, newsletters, books, maga'ines,
newspapers, web pages, multimedia and the multitude of products are used to keep us well
informed as well as entertained.
11
)his e+ample uses ellow and
violet as compliments and ellow
as the primar color.
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
UNIT D: Underlying rin!i"le# $% Vi#u&li'&(i$n
CO2ETENC0: V+0,-
Apply basic principles of visualization.
O)*ECTIVE: V+0,-05
Discuss vector and bitmap images.
Introduction: )he purpose of this unit is to introduce students to vector and bitmap images.
A. Vector image
1. _______________________ .also called outline images/ are images&ob$ects defined with
mathematical e#uations producing images with both magnitude .si'e/ and direction
.position/. )pe is considered to be vector because it is composed of lines and curves.
2. )here are specific _______________ of vector over bitmap0based images.
a. Vector graphics are __________________ independent, which means the can be
output to the highest #ualit at an scale.
b. Vector graphic images normall have much ______________ file si'es than raster0
based bitmaps.
c. Changing or transforming the characteristics of a vector ob$ect does effect or
___________________the ob$ect.
d. Vector images are not limited to _____________________ shapes like bitmaps.
e. An image can be enlarged or reduced without affecting the ____________of the
image.
f. )here is no _____________________ unless it is placed behind the image as a laer.
g. Vector images have the appearance of artistic form such as ____________________.
h. Vector images can be easil converted to __________________images.
i. __________________________ are easil defined and will alwas be smooth and
retain their continuit.
!. )here are certain __________________ of vector images when compared to bitmap
images.
a. )he main disadvantage is the are not suited to ____________ realistic renderings.
b. Vector images are usuall filled with _____________ or gradient colors but lack in
depth and appearance in the values and colors of a true continuous tone image.
<. Vector images are drawn with basic line tools available in most graphic software
programs.
a. )he freehand tool is used to produce ______________ lines.
b. )he pen tool is used to draw controlled curves called ______________ curves.
=. )here are different classifications of vector images.
12
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
a. (imple line art is a 1 bit graphic image with large areas of _____________________.
b. ____________ line art is made up or man curves with linear contrast but still
maintains the #ualit of a black and white image.
c. ;igh detail line art is composed of curves and stippled __________ .simulates
different stles of etching/ to form values.
d. Colored _____________ images are composed of lines, solid colors, blended or
gradient colors to simulate tonal changes and are produced using different color
methods .opa#ue or transparent/.
>. A common rule for vector images is to save the image in its native format in the software
program being used first, and then ___________ the image into other desired formats.
a. )he native format for Corel ,raw is __________.
b. )he native format for *llustrator is ______________.
c. )he native format for Photoshop is P(, and Corel Paint is ______________.
@. @itmap image
1. @itmap images .also called ______________ images/ are made from a grid filled with
__________________ .picture element/, which appear as rectangles. All the pi+els, when
combined for visual images, are called continuous tone images .contones/. @itmap
images are resolution dependent, and this must be taken into consideration when
producing images of different si'e and #ualit.
2. )here are specific ____________associated to bitmap images.
a. ______________ is the densit of the pi+el grid. *t is the number of pi+els in an
image and is referred to as dpi or dots per inch. -esolution is based on the number of
pi+els in an image, which is determined, b its width, height and depth.
6+ample2 *mage si'e C width in pi+els + height in pi+els
b. A pi+el is the ______________ displa element that makes up the images seen on
televisions and computer monitors.
!. )here are some significant ___________________ for using bitmap images.
a. @itmap images are ______________ converted to different formats.
b. @itmap images are easier to_____________into different software applications.
13
*mage si'e C < pi+els wide + < pi+els high
*mage si'e C _______________ pi+els
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
c. @itmap images produce a ________________ of continuous tone images.
d. @itmap images are better suited for most high #ualit renderings and ___________
graphics.
<. )here are disadvantages to using ____________0 images.
a. @itmap images produce ____________ files si'es.
b. @itmap images have imposed ______________ in regards to alterations and
modifications such as scale, image distortion, and format conversion.
c. )here is a common appearance of blocked or ___________ edges and blurriness in
the image, which must be compensated for with sharpness filters.
d. (ubstantial memor is re#uired to work with ___________images.
e. %hen bitmap images are enlarged, $agged, stair0stepped edges called
______________ appear. ___________________ is available in some programs to
help smooth $agged edges.


=. )here are basic tpes of ____________ images used in a variet of mediums and formats.
a. @lack and white images called line art are simple ___________images.
b. ________________ images contain various shades of gra as well as black and white.
c. "ull color images use color information that can be described using a number of color
spaces such as -4@, C1AB or ____________ colors.
>. Color ,epth .bit depth/
a. A ___________ .binar digit/ is the smallest unit of information used in a computer.
)he signal can be on or off, 1 or D.
b. ________________ refers to the number of EcolorsF available and&or the amount of
computer memor that will be re#uired to store pi+el values of an image.
c. Customar color depth settings2
C$l$r #e((ing# Num4er# $% !$l$r# E3&m"le#
1 bit (black and white)
8 bit (rayscale)
14
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
8 bit color
!" bit color
d. )he higher the _________ number, the more colors ou have available, but the more
computer memor re#uired to store the image. _____________ should be considered
when saving, creating, and scanning an image.
G. *mage resolution
a. _____________ are picture elements or the dots on the monitor. Aour monitor is set
to a certain number of pi+els and the pi+els are a fi+ed si'e.
b. )he number of pi+els available on our monitor can be _________________.
c. 1ultipl the number of pi+els across b the number of pi+els up and down to find the
total number on our screen. )he ______________ that ou have, the greater the
memor needed to handle the displa.
d. *mage resolution is measured in ______________ .dpi/ for printing and pi+els per
inch ._____________/ for monitor displas.
e. )he pi+els per inch of a screen image translate directl into dots per inch on a
______________. A G20ppi image that would look fine on a monitor would look
fu'' when printed at G2 dpi.
f. *t is important to scan images to match the proposed __________. "or e+ample, an
image that is to be printed should be scanned at a minimum of !DD dpi. )he image
should be scanned at a lower rate if it is going to be displaed on a ____________.
g. ______________ refers to image #ualit and sharpness. )he higher the resolution,
the larger the file si'e, but the clearer the image.
h. *mages displaed on a monitor ma not _____________ with printed output si'e.
3suall the printed image will be smaller than the screen image because of the higher
printing resolution.
i. %eb images are tpicall around ________ppi. Printed images are generall _____
dpi or greater. 1onitor images are appro+imatel GD01DD ppi.
15
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
UNIT D: Underlying rin!i"le# $% Vi#u&li'&(i$n
CO2ETENC0: V+0,-
Apply basic principles of visualization.
O)*ECTIVE: V+0,-0,
Identify effective 2D presentation techniques.
Introduction: )he purpose of this unit is to familiari'e students with proper 2, presentation
techni#ues.
A. 6lements used to produce visual aids
1. ______________ are pictorial elements such as line drawings, photographs, or
continuous tone images.
2. %ords are the arrangement and displa of ___________ in various formats. %ords are
usuall set as displa or bod tpe.
!. )he basic _____________ shapes are circles, rectangles, triangles, or irregular 2,
shapes.
<. _________ is simpl referred to a hue and varies from one source to the ne+t.
@. Planning and composition of presentations
1. ___________ are based on the audience and goal of the presentation.
2. ______________ is referred to as the attention given to an particular element that stands
out in the presentation and is commonl known as or associated to the main idea.
!. ___________ in an presentation will either be formal or informal in arrangement.
<. _____________ refers to how heav the elements used in the presentation appear with
respect to the design characteristics.
=. Placement is the overlapping, closeness, or division that forms the ________________
.closeness/ of the elements in the presentation.
C. @asic techni#ues for developing effective presentations
1. @asic methods of visual presentations2
a. (how how a finished visuali'ation is used ._________________/.
b. (how it in a natural or artificial environment .______________/.
c. (how the final product b itself emphasi'ing its phsical characteristics such as
shape, te+ture, features, or color ._______________/.
2. Conceptual techni#ues refer to how the presentation is formatted or arranged using the
elements in different methods. )here are several tpes used in laout and design2
a. ________________ are the most popular format stles and are used when images
dominate the largest proportions of the laout.
b. __________________ is used when an enlarged tpeface is the most important
element in the laout.
16
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
c. ____________ is used when the information or cop is the most important element in
the laout.
d. ________________, named after the artist Piet 1ondrian, laouts are produced b
dividing the space into rectangles of different scale and proportion. All of the te+t,
headings, and images are placed in the rectangles.
e. ______________ .circus laout/ is used when a variet of elements are needed in the
laout.
f. __________ or Cartoon format uses panels of e#ual si'e and man times are used to
tell a se#uential stor.
g. _____________ has the te+t wrapped around an open image, which usuall does not
have a background.
17
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
UNIT D: Underlying rin!i"le# $% Vi#u&li'&(i$n
CO2ETENC0: V+0,-
Apply basic principles of visualization.
O)*ECTIVE: V+0,-05
Describe 2D software applications and their basic functions.
Introduction: )he purpose of this unit is to introduce students to the basic icons and concepts
used in most scientific visuali'ation software.
A. (tudents should be able to identif basic 2, package tools and their functions.
1. (elect tool 00 allows ou to select an ob$ect or selection.
2. Bnife tool 00 allows ou to cut a selected ob$ect into two sections.
!. 1agnif or 'oom tool 00 allows ou to 'oom in on an ob$ect so ou can see
the detail of the ob$ect.
<. )e+t tool 00 allows ou to add te+t to the design.
=. "ill tool 00 allows ou to fill a closed ob$ect with a fill. )he fill ma consist
of a color, pattern, bitmap, or other acceptable fill.
>. Pan tool 00 allows ou to move the page around to view different parts of
the laout. )he ob$ect does not move.
G. 6edropper tool 00 allows ou to cop color or fill attributes from a
selected ob$ect for further use.
H. 4radient )ool 00 allows ou to blend from one color to another. 8inear
gradients blend from one side to another while radial gradients blend one
color around another.
I. @lend tool 00 allows ou to blend from one ob$ect to another with the
number of steps chosen b the designer.
1D. Crop tool 00 allows ou to select a specific area of an image and remove the
unwanted parts of the image.
18
SCIENTIFIC & TECHNICAL VISUALIZATION I Summer 2005
@. (tudents should identif the following 2, drawing techni#ues2
1. @e'ier curves
2. Closed and open splines
!. Control points
<. 8aering techni#ues
=. %elding and grouping
>. Contour effects
G. %orking with a desktop
H. 4rids and snaps
I. @rushes and brush effects
1D. 8ine thickness
11. -otation
12. )ransparenc techni#ues
1!. Printing techni#ue
C. (tudents will be able to create a presentation using PowerPoint software.
1. Create slides.
2. 3se backgrounds and master slides.
!. *nsert images and movies from a file into slides.
<. *nclude slide transitions.
=. :avigate within slide views.
>. 3se the drawing tool bar effectivel.
G. (et up the PowerPoint show including timing for a group presentation.
I. Bnow our audience
,. (tudents will use laout concepts in creating PowerPoint slides.
3se a common background on each slide. @e careful with pictures in backgrounds.
3se the >,>,> rule. "or e+ample, no more than > lines, > bullets, or > words in a sentence.
:o more than 2 images per page.
3se white space properl.
"ollow the (A"6 design methods.
"ollow the principles and elements of design.
3se appropriate te+t si'e for slide
19
UNIT D: UNDE.L0IN/ .INCILES OF VISUALIZATION
CO2ETENC0: V+0,-
Apply basic principles of visualization.
O)*ECTIVE: V+0,-06
Demonstrate effective presentation techniques using appropriate design fundamentals.
Introduction: )he purpose of this unit to help students demonstrate their understanding
of how design principles are applied to a design problem. (tudents will create a
presentation in the form of a brochure.
Requirements:
1. (tudents will produce a fler or brochure that will be used in @iolog and other
science programs in their high schools. 6ach student must choose a different
topic.
2. )he fler will provide information about an organism. -esearch the organism.
*nclude parts of the organism, habitat, feeding habits, special adaptations, and role
in the environment. 6+amples of organisms might include protists, plants,
animals, fungi, or bacteria. (tudents ma choose from a random list.
!. )he student will create at least two original images of the organism that are
produced using 2, software. :o ClipArt is allowed.
<. 9ne image will be the dominant element in the laout and it will include labels
and tags.
=. (tudents will sketch the laout of the brochure or fler. )he tpefaces .font/
selected should compliment the theme of the fler.
>. )he images must be si'ed to fit the space provided on the chosen laout. .(ee
section <.D</
G. )he color theme should enhance the realism of the organism. )he laout must
follow the principles and elements of design and the (A"6 design method. .(ee
(ection <.D1 and =.D2/
H. )he final laout should include a mockup of a logo to be used as an identit mark
for the student.
Assessment: The flyer will be evaluated on the followin criteria2
)wo original images 2D points
"ler 8aout 2D points
3se of design elements 2D points
8ogo 1D points
(cientific accurac !D points

T!TA" #$$ points
Rubric:
)wo original images
@oth images are not to scale,
not of different views, or not
scientificall correct.
9ne image is not to scale,
or not of different views, or
not scientificall correct.
@oth images are to
scale, are of different
views, and are
scientificall correct.
)otal
Points
D0 1D points 110 1I points 2D points
"ler laout
A laout is chosen for the
fler. )he laout does not
have a picture as the point of
focus and there is not a
correct position of cop,
heading, white space and&or
images. )here is not a sketch.
)he appropriate laout is
chosen for the fler. )he
laout does not have a
picture as the point of
focus 9- there is not a
correct position of cop,
heading, white space
and&or images. )here is a
sketch.
)he appropriate laout
is chosen for the fler.
)he laout has a
picture as the point of
focus. )here is the
correct position of
cop, heading, white
space and images.
)here is a sketch.
)otal
Points
D0 1D points 110 1I points 2D points
3se of design elements
)he color harmonies are
incorrect. )he tpefaces
conflict with the fler design
and theme. 1ore than two
tpefaces are used. )he
design is cluttered and white
space is not used effectivel.
)he color harmonies are
incorrect. )he tpefaces
conflict somewhat with the
fler design and theme.
1ore than two tpefaces
are used. )he design is
acceptable and white space
is used somewhat
effectivel.
)he uses of color
harmonies are correct.
)he tpefaces
compliment the fler
design and theme. 9ne
to two tpefaces are
used. )he design is
clean and white space
is used effectivel.
)otal
Points
D0 2D points 210 !> points 2D points
8ogo
)he logo is not present. )he logo is present, not
placed correctl on the
fler .small and in a
corner/ or is not
appropriate for the student.
)he logo is present,
placed correctl on the
fler .small and in a
corner/ and is
appropriate for the
student.
)otal
Points
D0 ! points <0G points 1D points
Rubric continued
(cientific accurac
)he fler does not contain
correct scientific information
on ! or more items including
parts of the organism,
habitat, feeding habits,
special adaptations, and role
in the environment.
)he fler does not contain
correct scientific
information on two or less
items including parts of the
organism, habitat, feeding
habits, special adaptations,
and role in the
environment.
)he fler contains
correct scientific
information on the
organism including
parts of the organism,
habitat, feeding habits,
special adaptations, and
role in the
environment.
)otal
Points
D0 1H points 1I02I points !D points