FIORENZO FINA

VIA FOWST 10/B, 35135 PADOVA, ITALY CELL +39-334 5645440 E-MAIL: FINFIO@GMAIL.COM
LINKEDIN PROFILE: HTTP://IT.LINKEDIN.COM/IN/FIORENZOFINA

SENIOR-LEVEL SALES MANAGER

Senior entrepreneurial sales professional with more than 15 years of experience managing sales,
marketing, people and products, on different markets, at regional and corporate levels, for start-ups and
established retail and manufacturing companies of traditional and green economy markets.
QUALIFICATION SUMMARY

B2B and B2C Sales and Business Development

Budget Development
Business Plan Development
P&L Management
Team Building, Coaching, Training And Monitoring
Articulate, Persuasive Sales Presentations
Key Account Management
Interpersonal Relations
Strategic Alliances Building
Complex Contract/Price Negotiations

People Motivation and Coaching

Customer Relations
Written Communications
Product Development
New Business Development
Business Start-up Management
National/Regional Sales
Renewable Energies Market Thorough Knowledge
Very Computer Literate

PROFESSIONAL EXPERIENCE
Sales Director
Wind Twentyone Jan 2014 Now
Wind Twentyone designs, develops and manufactures vertical axis wind turbines (VAWT) with innovative design and features cutting-edge
techniques and materials.All research and development and production, as well as the materials, are 100% made in Italy.
Creation of company strategy for market penetration.
Development of guidelines for sales and marketing activities.
Brand definition.
Business development Italy/World.

Senior Consultant Independent

Sida Group, Oct 2013 Dec 2013
Strategic Business consulting firm founded in 1985. Headquarters and offices in Ancona, Rome, Bologna, Parma, Padua, Chieti, Naples,
Perugia.
Consulting, Training and HR.
Business Development in North East Italy
Creation of a local Consultants/Teachers network
Start-up of new Master courses in International Business Development
Coordination of HQ Product Managers on local activities
B2B Relationship building and management

Sales Manager
Sartori BlueHiTech, Jan 2013 Jun 2013
Turn-key Renewable Energy plants design, supply, installation and maintenance (B2B and B2C), RFID, Building Automation.
Development of new business: Biomass/Biogas/CHP/CCHP
Coordination and development of Sales Department
Management of directional customer
Creation of the Indirect Sales Network
Management of the Company Sales Department, consisting of a two Sales Representative, a Marketing Manager, and a

team of agents/brokers distributed on the territory of competence (Italy)

CEO and Shareholder

GA Energia Padova, 2010 May 2012
Turn-key Photovoltaic roof plants design, supply and installation (B2B and B2C - 20kW200kW).
Creation and start-up of the Company
Credit and Financing scouting for the start-up
Hiring, training and supporting the Sales Manager and Sales Team
Coordination and development of Sales
Management of directional customer (30% of total turnover)
Integral management of the Company, consisting of a Sales Manager, a Secretary and a team of 6 Directional
-

agents/brokers distributed on the territory of competence (North-East of Italy)

Suppliers and subcontractors selection and management.
Company website design, development and promotion
Photovoltaic plants design and project management

Sales and Marketing Director

Helios Technology, 2010 - 2011
Manufacturer of Photovoltaic Cells and Modules (100 M turnover)
Coordination and development of National and International Sales (over 100 M)
Management of directional customer (10% of total turnover - 10M)
Building new long term agreement with strategic resellers accounts (+ 10M/yr)
Developing of a new market penetration strategy (introducing an integrated capillary B2C)
Reorganization and optimization of Technical and Sales departments procedures

Head of Energy Division

Branch Director
Bozzola, 2008 - 2009
HVAC Wholesaler - 15 subsidiaries in the North-East of Italy
Coordination and development of the renewable energy division (20 people, 10 M turnover)
Commercial coaching and training
Management of directional customer (10% of total turnover - 1M)
Sales data analysis and reporting
Budgeting, Business Planning
Building new long term agreement with strategic accounts
Developing of a new sales strategy (from on demand business, to new opportunities discovery business)
Reorganization and optimization of the division procedures

Country Sales Manager

Turo Italia, 2004 - 2008
Italian subsidiary of multinational manufacturer (Emile Egger & Cie SA) of specialty Vortex Pumps for heavy industry (steel, chemical,
paper) and civil (waste water) application.
Sales department coordination and development (20 people, 12 M turnover)
Increasing Italy turnover by 30% (+3M)
Regaining previously lost high potential key customers, building strong business relationship
Customer A-B-C analysis to build a new winning sales strategy
Management of directional customer
Management of Italian business agents
Budgeting, Business Planning, Sales Forecasting, Pricing

Product Manager
Wavin, 2001 - 2004
Multinational manufacturer of plastic pipes and fittings (PP, PPR, PE, PE-X, PPSU, etc.) for hot & cold tap water, surface heating and
cooling, soil and waste, storm water management, etc., for building and civil wholesalers, plumbing merchants, civil contractors, housing
developers, large installers, utility companies and municipalities
Product lines development
Market analysis
Competitors analysis
Technical support to market
Technical support procedures development

Sales Representative
Nalco/Exxon Energy Chemicals, 1997 - 2001
Multinational manufacturer of chemical products (anti-foulants, filmers, scale inhibitors, etc.) for the petrochemical industry
Consolidation and development of business in the North East of Italy (main customers: Agip, Eni, Tamoil, Ies, Api)
Coordination of local consultants
Complete responsibility of Global Service Contracts management
Tenders management on new prospect customers (plants performances analysis, cost reduction plans development,

pricing, Global Service Contracts design, etc.)

FOREIGN LANGUAGES
Italian mother tongue
Fluency in written and spoken English
Basic knowledge of Spanish
10 hours individual full immersion German course

EDUCATION
Masters Degree in Chemical Engineering, Polytechnic of Milan, 1996
Registered Professional Engineer, Board of Engineers, Milan

PERSONAL DETAILS
Born on October 23, 1969
Married
One daughter (12 years old)
Willing to travel/relocate.

I hereby authorize the use of my personal details solely for circulation within the company in relation to the Italian Legislative Decree n
196/2003