Page | 1

Presidential Twitter Audit

Social Media Analysis of Big Ten, Peer Institutions and USM Universities: Fall 2014

President name /
Twitter handle
UMD Affiliations Twitter Engagement Twitter
Influence
Facts
Wallace D. Loh
@PresidentLoh
Big Ten, Peer Institution,
USM,
University of Maryland
- Tweets at least once a day or multiple
times a day.
- Pictures are real time, sometimes
taken on iPhone.
- Two-way engagement (delivers content
and occasionally responds to followers,
RTs official UMD accounts and relevant
Tweets by others).
- Tweets about:
o Welcoming new students/athletes to
campus.
o Congratulating student groups on
accomplishments.
o Pictures with students (sometimes
selfies).
o Pictures of campus events (i.e. band
practice, First Look Fair, Maryland
Day, athletic games, etc).
o School closings / other UMD
announcements.
Followers:
15.8K

Joined Twitter:
May 2011
- Follows official UMD
Twitter accounts,
professors, staff,
reporters, student
groups, PG County
police, ambulance and
emergency services,
UMD athletic coaches,
athletic teams,
education NGOs.


President name /
Twitter handle
Big Ten /Peer Affiliation
(A-Z)
Twitter Engagement Twitter
Influence
Facts
Janet Napolitano
@t_tenglish
Peer Institution,
UC Berkeley



Not active. Followers: 130
Joined Twitter:
August 2013
- Follows CEOs, higher
education
administrators and
personal connections.
Page | 2

President name /
Twitter handle
Big Ten /Peer Affiliation
(A-Z)
Twitter Engagement Twitter
Influence
Facts
Gene Block,
Chancellor
Peer Institution,
UCLA
N/A, No Twitter account. N/A

N/A
Bob Easter

Big Ten, Peer Institution,
University of Illinois
N/A, No Twitter account. N/A

N/A
Michael McRobbie

Big Ten,
Indiana University
N/A, No Twitter account. N/A

N/A
Sally Mason

Big Ten,
University of Iowa
N/A, No Twitter account. N/A

N/A
Mark S. Schlissel
@DrMarkSchlissel
Big Ten, Peer Institution,
University of Michigan
- Tweets 1-2 times per week.
- Only 14 Tweets since he started his
Twitter account in July.
- No engagement with followers, all
content delivery.
- Tweets about: events he attends.
- Photos and videos are high quality.
- Many people Tweet to him, (mostly
complaints or sarcastic comments) He
does not respond.
Followers:
2,943
Joined Twitter:
July 2014
- Email address for
Twitter account on site
background:
USMocial@umich.edu
- Follows only UM
official Twitter handles
(schools and colleges).


Lou Anna K. Simon Big Ten,
Michigan State University
N/A, No Twitter account. N/A N/A
Eric Kaler
@PrezKaler



Big Ten,
University of Minnesota
- Tweets multiple times a day.
- Tweets about:
o Events he attends
o International prominence of UMN
o Awards and accomplishments of UMN
schools and faculty
o His ALS ice bucket challenge
o UMN announcements
- Two-way engagement (delivers content
and occasionally responds to followers,
RTs official UMN accounts and relevant
Tweets by others).
Followers:
7,573
Joined Twitter:
July 2011
- Twitter bio is
personal/authentic:
Love family,
newspapers and
baseball. Value
research, innovation
and higher ed.
Caffeine enthusiast.
Go Gophers!

(More)

Page | 3

President name /
Twitter handle
Big Ten /Peer Affiliation
(A-Z)
Twitter Engagement Twitter
Influence
Facts
Eric Kaler (Contd)
@PrezKaler
Big Ten,
University of Minnesota
See previous. Followers:
7,573
Joined Twitter:
July 2011
- Follows news outlets,
students, political
figures, official UMN
Twitter accounts, Ted
Talks, alumni,
philanthropists, MN
sports accounts, Dairy
Queen.
James Linder
@drjlinder
Big Ten,
University of Nebraska
- Tweets almost every day, sometimes
multiple times a day
- Tweets about:
o Awards and accomplishments of
UN schools and faculty.
o UN programs
o Two-way engagement (delivers
content and occasionally responds
to followers, RTs official UN
accounts, relevant Tweets by
others)
Followers: 560
Joined Twitter:
March 2012
- Follows apps,
restaurants,
entrepreneurs, CEOs,
university news.
- Twitter bio doesnt
mention that hes
president of Univ. of
Nebraska: A
Nebraskan who
enjoys technology
and creative people
Thomas W. Ross Peer Institution,
University of North
Carolina
N/A, No Twitter account. N/A N/A
Morton Schapiro Big Ten,
Northwestern University
N/A, No Twitter account. N/A N/A
Michael V. Drake Big Ten,
Ohio State University
N/A, No Twitter account. N/A N/A
Eric J. Barron Big Ten,
Penn State University
N/A, No Twitter account. N/A N/A
Mitch Daniels
@PurdueMitch
Big Ten,
Purdue University
- Tweets approx. every other day
- Mostly one-way engagement (delivers
content, few RTs)
Followers:
12.8K
Joined Twitter:
January 2013
- Follows official
Purdue Twitter
accounts. (more)
Page | 4

President name /
Twitter handle
Big Ten /Peer Affiliation
(A-Z)
Twitter Engagement Twitter
Influence
Facts
Mitch Daniels
(Contd)
@PurdueMitch
Big Ten,
Purdue University
- Tweets about:
o Events he attends
o Awards and accomplishments of
Purdue schools, faculty and
student groups.
o Personal photos (mostly wife and
grandchild/ family).
o Pictures with student groups at
campus events.
o ALS Ice bucket challenge

- Photos featured in posts are low
quality, but seem authentic and
frequent (almost every post).
Followers:
7,573
Joined Twitter:
July 2011
- A bit inappropriate
at times: 4/7/14: Tx
all for all the kind
bday wishes. But
how did I get this far
w/o knowing I was
born on National
Beer Day?! Clearly it
was destiny.

Robert Barchi Big Ten,
Rutgers University
N/A, No Twitter account. N/A N/A
Teresa A. Sullivan
@TerrySulli
Peer Institution,
University of Virginia
- Tweets approx. every day.
- Frequently RTs other UVA accounts
and relevant student posts.
- Occasionally responds to mentions.
- Not active over the summer (5/27-
9/5).
- Never posts photos or videos.
- Tweets about:
o Football games
o Awards and accomplishments of
UVA schools, faculty and student
groups.
o Guest visitors on campus.
o Missing student at UVA.
o Sexual Assault prevention.

Followers: 853
Joined Twitter:
August 2009
- Follows official UVA
Twitter counts,
reporters, authors,
UVA Football coach.

Page | 5

President name /
Twitter handle
Big Ten /Peer Affiliation
(A-Z)
Twitter Engagement Twitter
Influence
Facts
Ray Cross
@RayWCross
Big Ten,
University of Wisconsin
- Tweets every day, sometimes
multiple times a day.
- Often takes selfies with visitors,
students, and personal
friends/family.
- Replies to people who reach out to
him.
- Tweets about:
o Meetings/events he
attends.
o Awards and
accomplishments of UWM
schools, faculty and student
groups.
o UWM celebrations.
o Speaking engagements.
Followers: 964
Joined Twitter:
April 2013
- Follows political
figures, news outlets,
reporters, other
college presidents,
Wisconsin lovers,
UWM faculty and
staff, other schools in
the UW system, other
official UWM Twitter
accounts, Ted Talks.

President name /
Twitter handle
USM Affiliation (A-Z) Twitter Engagement Twitter
Influence
Facts
Mickey L. Burnim USM,
Bowie State University
N/A, No Twitter account. N/A N/A
Mortimer Neufville USM,
Coppin State University
N/A, No Twitter account. N/A N/A
Jonathan Gibralter
@Jgibralter
USM,
Frostburg State
University
- Tweets at least once a week,
sometimes more sporadically.
- Occasionally responds to Tweets
by others
- Rarely RTs others
- Engagement is one-way

(more)

Followers: 606
Joined Twitter:
February 2009
- Follows
environmental
science influencers,
science reporters



Page | 6

President name /
Twitter handle
USM Affiliation (A-Z) Twitter Engagement Twitter
Influence
Facts
Jonathan Gibralter
(Contd)
@Jgibralter
USM,
Frostburg State
University
- Tweets about:
o Frostburg State news and
announcements
o Pictures linked to Instagram
(cant see in post)
o Articles Jon finds
interesting (iPhone 6,
standardized testing)
Followers: 606
Joined Twitter:
February 2009
See previous.
Janet Dudley-
Eshbach
@sunbeachlady
USM,
Salisbury University
Not Active. Followers: 20
Joined Twitter:
January 2010
No Twitter picture, one
tweet with non-working
hyperlink.
Maravene Loeschke USM,
Towson University
Recently stepped down due to cancer,
No replacement and no Twitter account.
N/A N/A
Kurt L. Schmoke USM,
University of Baltimore
N/A, No Twitter account. N/A N/A
Freeman A.
Hrabowski, III
USM,
Univ. of Maryland,
Baltimore County
N/A, No Twitter account. N/A N/A
Juliette B. Bell
@umespres15
USM,
Univ. of Maryland,
Eastern Shore
- Tweets sporadically, sometimes
multiple times a day with long breaks
in between.
- Tweets about:
o UMES Athletics
o Special guests on campus
o RTs Barak Obama and official
UMES Twitter accounts
Followers: 49
Joined Twitter:
July 2014
- Follows UMES
official accounts,
UMES students,
faculty and staff,
Womens Health,
Oprah Winfrey.
Javier Miyares
@Xavim
USM,
Univ. of Maryland
University College
Not active.

Followers: 3
Joined Twitter:
February 2009
No profile picture,
Twitter bio says hes still
VP.


Page | 7

President name /
Twitter handle
USM Affiliation (A-Z) Twitter Engagement Twitter
Influence
Facts
Donald Boesch
@DonBoesch
USM,
Univ. of Maryland Center
for Environmental
Science
- Tweets multiple times a day.
- Rarely posts about USM students or
school endeavors.
- Tweets about:
o Meetings
o Speaking engagements
o Environmental issues
o Interesting science articles
o RTs science news
o Climate change

-
Followers: 824
Joined Twitter:
April 2011
- Follows
environmental
experts, the
president, labs,
science reporters,
news outlets,
official USM Twitter
handles, political
figures, BWI
airport, water
experts, science
broadcast shows.