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Find Out What Colors Will Cause Your Visitors to Hate You (Color)
REVIEW AND CRITIQUE In the world today, there are millions of colors but unfortunately web browsers can only support up to 256 colors (Dianev.com, 2013). A color will be automatically mixed and replace by the web browser if it does not match the 256 colors.
However, most browsers share the same color palette called Web Safe Colors which contains 216 colors (Techbomb, 2014). The other 40 colors may be coded differently on each web browser. With the rapid growth of bigger screen resolution and monitors, the color palette increases with more color bits like 32 bit and 64 bit is being made available (astropix.com, 2013) .
As our eyes contain a thin layer of tissue that has tiny light-sensing nerve cells called rods and cones which causes us to respond to different wavelengths of light differently like the different shades of red.
Choosing the right color for a website is essential as the wrong colors can cause our eyes to strain and make us feel fatigue. Based on my understanding, the color yellow catches our eye more compared to other colors and it must be used sparingly. There are many different color combination which can be used to enhance a website but it must also match the brand identity.
HOW TO SELECT THE MOST EFFECTIVE COLOR? Purple is the color of death in many Catholic countries Imperial color in Chinese Countries Potential visitors might come from a global or regional market. Visitor demographics also can make a difference in how colors are perceived. Young people are drawn more to saturated colors than adults, who may find them garish or offensive Pallasweb.com Red - Passion, romance and aggression. It can also mean warning or forbidden actions in many cultures. Purple - Creativity, mystery or even death. Blue - Loyalty, security, conservatism, tranquility, coldness, sadness. Green - Nature, fertility and growth. Yellow - Illumination, illness and cowardice. Black - Power, sophistication, contemporary style, death, morbidity, evil and night. White - Purity, innocence, cleanliness, truth, peace, coldness, sterility.
Warm color can work well for food sites and restaurants that offer spicy fare. Fiesta Color COLOR COMBINATION Websites that sell chocolate products Chocolate Color Complement outdoor products, airlines, medical services and law firms. Cool Color
If your site uses pictures or headlines with important messages, you should always chose a unsaturated background so the images will stand out on the page The colors of your product pictures and key messages should always be more highly saturated than your background colors. Areas on your site with the most saturated colors will attract the visitors eye first. SATURATED VS. UNSATURATED GOOD WEBSITE COLORS Supreme is a website which uses 3 colours mainly red, white and black to represent their website . The black background with white fonts makes it more appealing to the eye due to its minimalist look when navigating through the website. This is because the color white is neither too bright or dark which prevents eyesore.
Whereas, the colour red represents the brand which allows visitors to know the brands passion in the skateboarding scene.
www.supremenewyork.com SUPREME Cadbury make use of the color purple very well because the color purple associates with wealth & luxury. Since Cadbury is a chocolate manufacturer, they want their customers/target audiences to feel luxurious while eating their chocolates at any time of the day. www.cadbury.com.my Based on Apples website we can clearly see hints of dark grey and white as colors for the tabs, white backaround and black fonts which creates a minimalist look. The grey color resembles the material Apple uses in its products which provides a sleek look and professional feel. The black color text on the other hand allows readers to read better at the same time enjoy the product visuals. This is because Apple wants their customers to focus more on the product and not on the design of the website. www.apple.com APPLE BAD WEBSITE COLORS Yale University School of Art uses many bright colors like pink, blue and yellow. Such colors in the design can make the website visitors to feel distracted from the content and cause eyesore which creates a negative feeling. In order to improve the website for its visitors, a white color should be used as the text background as not only it allows users to focus on the content but not feel distracted. Use of such bright colors can be good factor if it is being used in the tabs section as it is able to attract the visitors attention. art.yale.edu YALE UNIVERSITY SCHOOL OF ARTS The major problem on LINGsCARS.com is the animated GIFs which contains many colors. This can be annoying as those GIFs are constantly blinking and contain many moving elements that can cause distractions. LINGsCARS.com is a car rental company which suppose to create a more professional feel by using more corporate colors like blue and white. A more professional feel would not only lease more cars but also keep their visitors longer on their page.
Web designers conclude that a maximum of 3 colors should be used in a web design DesignWebKit.com Lingscars.com
LINGsCARS.COM Hochberg & Company uses the right amount of colors in its website. However, the lack of bright colors causes many visitors to the website to feel bored at the same time lose interest after reading. This can be a major problem to a company as a negative feeling would linger in the mind of the visitors. It is recommended a brighter hue of color is used to create appetite of the viewer in order to make them read and not lose interest in the information that is being delivered. Hochberginc.com HOCHBERG & COMPANY, INC.
Don't Bore Your Visitors Keep Them Thinking (Design )
REVIEW AND CRITIQUE The article (Don't Bore Your Visitors Keep Them Thinking) covers the importance of keeping the viewers interested. However the website itself is old and out of date. Considering the layout and design, though it loads fast enough, there are too many information within the page that makes it seem that it is all cramped together.
The navigation is basic and easy to use, the website isnt a responsive one and it makes it difficult to view on mobile devices even though the loading speed is quick enough.
WHY IS DESIGN IMPORTANT? Keeps the viewer interested Allows easy navigation Comfortable usage WHAT MAKES A BAD WEBSITE? It is not very good to have too many information cramped up which makes it difficult to look at and neither is it good to have a website that is too simplistic which could cause the viewers to think that the website belongs to a small or underdeveloped company. If the viewers attention are not grasped within 10-20 seconds then it is likely that the viewers would just move on to another website (Sims, n.d.).
WHAT MAKES A GOOD WEBSITE? The author of the article provided a few tips within the article that are helpful with developing a website that would benefit the viewers and at the same time making the website easy to use by the viewers. The author suggested using objects that would help the viewers in seeing a relationship between the object and the information. For example, VLT uses symbolic images that easily allows images to easily click with the information.
This allows the viewers, such as us to connect the information in our minds, easily remembering it and also keeps us wanting to continue to explore the website even more. Another helpful tip would be to allow the website to be functional and also downloaded very quickly. It would be very frustrating if the website takes too long to load a page or those not easily function properly. This would cause the viewers to feel frustrated and unwilling to return to the website or even explore further. An average loading page should only be 5 seconds according to Marketing Charts, 2013. Especially in this modern age of technology that allows us to go online anywhere with portable device, it is also important to have responsive websites which provides flexibility for the viewers (Pettit, 2012). When accessing through mobile devices such as handphones or tablets, it is very difficult to read of website that are not responsive. This causes the viewers to have a proper laptop or desktop to access the website clearly and effective. By doing so, the viewers would feel restrained or disappointed for not being able to access the website with fluidity on their mobile devices when away from their laptops.
EXAMPLE OF GOOD WEBSITE DESIGN 9GAG allows easy navigation by letting its viewers to go to different sections or pages of the website easily and this would provide comfortable usage for the viewers and also makes it easier for the viewers to explore.
NAVIGATION
REVIEW AND CRITIQUE Easy navigation around a website is the most important element when it comes to building a website. Navigation should aid the users in finding all the information they are after, before a call to action can be made.
As shown in Design Mores 3 navigational question articles below: Where am I? Where can I go from here? Where was I already? Based on the article shared on the page, I agree that the 3 questions as shown above are question a designer should ask or know before designing a website. This is to ensure consistency and ease of access to users. Link the Logo to the Home Page. Place the navigation system on the top and left of the page. These include tabs like About Us, Contact Us, Site Map and other information. Cutting down the number of clicks the user needs before they get to their information destination. It should not require more than 3 clicks to find the necessary information and destination. The navigation tools/bars need to remain present when moving from one web page to the next. These are usually found on the left side or the top of the page. Navigation needs to be clear, structured and intuitive. Links need to be descriptive and allow the people to know exactly where they are going. Never link the term Click Here. Rather link the exact location the link will take you. An example includes Contact Us. Link to other articles in the site where possible. This means that these links will take you to other relevant articles in the site, encouraging visitors to read more. There must always be a link to the Home Page, on every page. Home pages are generally the central station, where it connects to all the other areas and pages in the website. Site maps are also very important because they are used so to link to all the available pages on the website. Good navigation has excellent flow, which means that you can enjoy and interact with the website through a click or two. This means that the users should be able to go from one page to the next without returning to the home page.
Navigation plays an important role in carrying convenience. Enhancing user interactions on a website. Navigation bars are often seen on websites and serves as a purpose to aid users and potential users to access a website in a much simpler way without feeling lost. Example: Navigating from the Home page that is the introductory page to next page Gallery with a list of photos can all be done via hyperlink. By clicking on it, a user can access another page with a just a click away. The Home page is essential, as it should have brand identity either through the logo or a short background introduction on the company or the services being offered. In simple layman terms, what you do and what you have to offer to a user or a potential customer. Alignment for the navigation buttons has to be arranged in the correct form and placed on the header for main navigation buttons and for sub navigation buttons aligned appropriately to the text(article) or image. WHY NAVIGATION? Besides having a gallery that shares your services, pass work or product, a user is able to access relevant information that aids their understanding on what you have to offer to them. Example: Think something relatable and is no too general but informative instead. Navigation bars also allow instant access and easy to move from page to page. This of cause should work for different pages across contact pages, services page and etc.
GOOD WEBSITE NAVIGATION DESIGN Title: Vintage Clothes and Accessories in Dallas, Texas at Zolas Vintage Everyday Website Link: http://www.zolasvintage.com This website is called Zolas, a vintage clothing brand that operates in USA. This is an example of a website navigation that is done right. The navigation bars are properly aligned and organized to give the brand a professional theme and outlook. The navigation bar contains simple text with adequate amount of information. The placement of navigation buttons is clearly placed at the top that also creates good visibility. Title: Naks Website Link: http://naksfood.com This website is called Naks, a nutritious food company from Us. The navigation buttons in this website is design from simplicity with the aim of keeping the website organize and tidy at the same time. The navigation buttons are structurally placed on the left side of the page without any broken links. The hyperlinks are well aligned and direct user/ potential customers to the description page with no clutter and smooth navigation. There are also social media icons on the top of the header for the website and this creates visibility and ease of access on the page. General a good website with clean navigation. Title: Ole Chef Website Link: http://www.olechefperu.com The website Ole Chef represents a restaurant that is based in Peru, South America. The navigation done in this website is very minimal and small buttons on the right side of the website. With the emphasis solely on the food as wide as the website, the navigation bars are done with a swirl like ribbon with a short introductory to the brand. Navigation is properly aligned with ease of access when the left hand side navigation bar pops out after you have seen their introductory images as shown above. The links are well placed beneath the text and is easy to navigate from one page to another. BAD WEBSITE NAVIGATION DESIGN Title: After Life Website Link: http://heaven.internetarchaeology.org/heaven.html#bottom In terms of navigation, the website has none at all. When the website is loaded the animation on the page loads constantly for about 40 seconds and comes to halt as shown in the image above. Once it comes to a halt, you can notice there arent any information or navigation bars that are visible. No clickable icons as well but a moving animation only. Without any form of navigation this website falls under an incomplete website with no navigation or description. On the end user part, there is no two-way interaction at all. Title: Ron Oslunds Home Page Website Link: http://ronoslund.com This is a personal website by Ron Oslund. In terms of navigation, this website consist of hyperlinks which are working and broken ones as well. The layout doesnt do justice as it overlaps on the same image over 6 times. The navigation bars are not properly aligned and can be found from the middle, left and right of the website. This makes navigating difficult and unorganized. In general and unorganized website attracts low reoccurring visitation and also show unprofessionalism. Title: Goalie Plus, Where Everything Is For Goalie Website Link: http://goalieplus.com/ This is a website dedicated to Goalies as in Goalkeepers who play football. The main goal of the website is to collect donation, but there is no concrete evidence to show why a person should donate. The navigation in the website is barely minimal with only a few hyperlinks a user can click on. Some of the navigation text and fonts are either too big or too small as well. Some of the navigation buttons are not broken links or not clickable. This is seen in the Donate button in the red box above. The website also has navigation buttons that are poorly aligned and unorganized.
Don't Make Them Wait (Time)
REVIEW AND CRITIQUE In 2013, there are over 2.8 billion internet users (InternetWorldStats.com, 2014) with users coming from not only computers but smartphones as well. The number of computer web browsers have increased tremendously with most webpage having a resolution of 1024 x 768 and higher (hobo-web, 2014). The number one problem when it comes to a slow loading webpage is the use of large graphics. With graphics and videos becoming a major part of a website, using the right format, size and number is essential to improve a website loading time.
I strongly agree that having the right amount of graphics on a website is important as having a cluttered website makes people not appreciate your website but we can also lose a visitor. There are many more causes which lead to a website having slow load speed. The use of free and paid tools on the Internet can help one optimize their website better by offering suggestions.
Tolerable waiting time! - University of Nebraska-Lincoln
2 seconds FUN FACTS o Because waiting for a website to load is no different from waiting in line for a slice of pizza. We want that pizza now. And if it takes too long to get that slice, well walk out the door and find somewhere else to eat o The same is true when surfing online. If a site takes too long to load, were outta there. 51 percent of online shoppers in the U.S claimed if a site is too slow they will not complete a purchase. 75 percent consumers are willing to visit competitor sites instead of dealing with a slow loading page Source: Radware Source: Akira
1. HTML Code Optimization WHAT CAUSES SLOW LOADING WEBSITES? 2. Focus on content area Make sure website doesnt have any broken links and unnecessary tags. Broken links always put on a negative effect. No link in the website which redirects visitors to an error page. Categorize pages and link them if needed to reduce content load on unique pages by distributing the load.
3. Optimize Images WHAT CAUSES SLOW LOADING WEBSITES? 4. Optimize Large Files Major obstacle for servers. Preferably use background color over large graphics PNG should be used for icons or logos, but JPEGs work better as photos. Optimize images in web format. Use editor programmes to lessen file size. It lessens bandwidth.
5. Simple design and interface WHAT CAUSES SLOW LOADING WEBSITES? 6. Widget/Plugin Overload Loads much faster. Use attractive text links and not graphical buttons if there are many links present. Too many social media buttons Facebook Like button downloads 83 Kb of data at 1.34 seconds Matthew Ogborne 7. Advertisements No one likes advertisements. One slow loading advertisement can cause visitors to detour.
1. WebPageTest TOOLS TO TEST & IMPROVE SITE SPEED 2. Pagespeed Insights This tool is supported by Google and allows you to run a free website speed test. It provides waterfall charts that break down content, check for Page Speed optimization, and make suggestions for improvements after receiving a page speed score out of 100. Receive a page speed score out of 100 and analysis of both the desktop and mobile versions of your site. You get recommendations that are divided into high-, medium- or low-priority. 3. Webpage Analyzer Provides you with page size, composition, and download time. This tool also comes with a summary of page components with advice on how to improve page load time.
REFERENCES (COLOR) Anderson, S. (2014). Best Screen Size & Screen Resolution to Design Websites | Is There A Standard Size? What Is The Most Common Dimension?. [online] Hobo. Available at: http://www.hobo-web.co.uk/best-screen-size/ [Accessed 8 Oct. 2014].
Astropix.com, (2013). Monitor Resolution and Color Depth. [online] Available at: http://www.astropix.com/HTML/J_DIGIT/MON_RES.HTM [Accessed 8 Oct. 2014].
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Dianev.com, (2014). Web Design Basics: Computer color settings and screen resolutions. [online] Available at: http://dianev.com/web-design-help/web_design_basics/computer_settings.html [Accessed 8 Oct. 2014].
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Pallasweb.com, (2014). How to make effective use of color in websites. [online] Available at: http://www.pallasweb.com/color.html [Accessed 8 Oct. 2014].
Plaut, R. (2014). Web Design: Web safe colors palette. [online] Techbomb.com. Available at: http://www.techbomb.com/websafe/ [Accessed 8 Oct. 2014].
REFERENCES (DESIGN) Engage.synecoretech.com, (2014). 10 Awesome Examples of Ecommerce Sites Using Responsive Web Design. [online] Available at: http://engage.synecoretech.com/marketing-technology-for-growth/bid/177023/10-Awesome-Examples-of-Ecommerce-Sites-Using- Responsive-Web-Design [Accessed 8 Oct. 2014].
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Smashing Magazine. Available at: http://www.smashingmagazine.com/2014/07/22/responsive-web-design-should-not-be-your- only-mobile-strategy/ [Accessed 8 Oct. 2014].
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Responsivewebdesign.com, (2014). The Boston Globe Responsive Web Design. [online] Available at: http://responsivewebdesign.com/podcast/boston-globe.html [Accessed 8 Oct. 2014].
Small Business - Chron.com, (2014). How Long Do You Have to Get a Website Viewer's Attention?. [online] Available at: http://smallbusiness.chron.com/long-website-viewers-attention-72249.html [Accessed 8 Oct. 2014].
Treehouse Blog, (2012). Beginners Guide to Responsive Web Design - Treehouse Blog. [online] Available at: http://blog.teamtreehouse.com/beginners-guide-to-responsive-web-design [Accessed 8 Oct. 2014].
REFERENCES (NAVIGATION) Goalieplus.com, (2014). Goalie Plus // Where Everything Is For The Goalies!!!. [online] Available at: http://goalieplus.com [Accessed 8 Oct. 2014].
Heaven.internetarchaeology.org, (2014). The Afterlife. [online] Available at: http://heaven.internetarchaeology.org/heaven.html#bottom [Accessed 8 Oct. 2014].
Muller, G., Rocheleau, J. and Young, N. (2012). 21 Examples of Excellent Navigation Menus in Web Design | Inspiration. [online] Webdesignledger.com. Available at: http://webdesignledger.com/inspiration/21-examples-of-navigation-menus-in-web-design [Accessed 8 Oct. 2014].
Olechefperu.com, (2014). Ole Chef. [online] Available at: http://www.olechefperu.com [Accessed 8 Oct. 2014].
Optimus01, (2013). Importance Of Website Navigation. [online] Available at: http://www.optimus01.co.za/importance-of-website- navigation/ [Accessed 8 Oct. 2014].
Ronoslund.com, (2014). Ron Oslund's Home Page !. [online] Available at: http://ronoslund.com [Accessed 8 Oct. 2014].
Shuey, V. (2013). 10 Worst Websites For 2013 - The Ugliest Websites Ever. [online] Global Web FX Inc. Available at: http://www.globalwebfx.com/10-worst-websites-for-2013 [Accessed 8 Oct. 2014].
Thebiguglywebsite.com, (2014). THE BIG UGLY WEBSITE. [online] Available at: http://thebiguglywebsite.com [Accessed 8 Oct. 2014].
Zolasvintage.com, (2014). Vintage Clothes and Accessories in Dallas, Texas, at Zola's Everyday Vintage. [online] Available at: http://www.zolasvintage.com [Accessed 8 Oct. 2014].
REFERENCES (TIME) Costill, A. (2014). How Important is Site Speed in 2014? | Search Engine Journal. [online] Search Engine Journal. Available at: http://www.searchenginejournal.com/seo-101-important-site-speed-2014/111924/ [Accessed 8 Oct. 2014].
Everts, T. (2013). Case Study: How a 2-Second Improvement in Page Load Time More Than Doubled Conversions. [online] Radware Blog. Available at: http://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2013/05/case-study-page-load- time-conversions/ [Accessed 8 Oct. 2014].
Fui-Hoon Nah, F. (2014). A study on tolerable waiting time: how long are Web users willing to wait?. [online] University of Nebraska- Lincoln. Available at: http://cba.unl.edu/research/articles/548/download.pdf [Accessed 8 Oct. 2014].
Marlow, K. (2014). The Importance of Website Loading Speed & Top 3 Factors That Limit Website Speed. [online] Aykira Internet Solutions. Available at: http://www.aykira.com.au/2014/04/importance-website-loading-speed-top-3-factors-limit-website-speed/ [Accessed 8 Oct. 2014].
The Last Drop of Ink, (2011). Facebook Like Button = 84Kb or 1.340 Seconds? - The Last Drop of Ink. [online] Available at: http://lastdropofink.co.uk/personal/random-stuff/facebook-like-button-84kb-or-1340-seconds/ [Accessed 8 Oct. 2014].