Price

Competition Based Pricing - Customized Flexi Pricing (Monthly Unlimited Plans , Special Roaming Packs ,
Data Packs , Social Network Packs , Re 1 Entertainment store Vodafone)
VAS and Data services are the Margin Levers
Product Mix Pricing Methods-

1)Product Line Pricing - Class Distinctions
2)Optional Feature Pricing - Optional features and services along with main product- Ex- Entertainment
Packs, 3G Packs , GPRS Packs , Message Packs etc
3)Two Part Pricing - Fixed fee plus a variable usage fee. Telephone users pay a minimum monthly fee plus
charges for calls beyond the minimum . (Fixed fee should be low enough to induce purchase of service)
4)Product Bundling Pricing - Mixed Bundling , Pure Bundling



42.5
47
49.7
35.3
36.8
38.2 38.2
41.1
47.4
FY 2013 FY 2014 FY 20115E
ARPM-Paisa/Min
Vodafone Airtel Idea
190
201.1
205.2 206.3
215.4
223.1
164.2
175.1
179.3
FY 2013 FY 2014 FY 2015E
ARPU-Rs/User
Vodafone Airtel Idea
31.5
32.2
33.1
29.3
32.1
28.5
30.1
30.7
31.2
FY 2013 FY 2014 FY 2015E
Data Realization-
Paisa/MB
Vodafone Airtel Idea
Crisil Research June 2014
Place
Vodafone Airtel Tata
3 G Coverage In India
Ref- vodafone.com , Tataindicom.in, Icra.in