study that is based on a young 15 year old girl called Kate. In the case study she speaks about what she likes doing on her current holidays, her last holiday, the kind of holiday she thinks she will take in the future and her perceptions of destinations.
Male 10% Female 90% Overall 10 people took part in my survey. 90% were Female and 10% were Male. This does not make the information fair as is should be around half and half for gender type. In the Kate Case Study the age range was from 15-17. Where as my survey was from the ages of 18-22 which does not make the information valid. Gender Age Range 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 18 Years 19 Years 20 Years 21 Years 22 Years Shopping 11% Nightlife 9% Restaurants 11% Watersports 9% Adventure 16% Culture 11% Attractions and Sightseeing 22% Beaches 11% Purpose for a Holiday When Kate is on holiday she likes lying on the beach, swimming, going to the pool, going to pubs, doing water sports. She gets bored of sightseeing as she prefers to stay on the beach all day.
As you can see from my data, more young people from 18-22 are more interested in other things than the basic beach holiday. Although some answers to relate to Kates statement such as going to the beach, nightlife and water sports. But you can also see one of the higher percentages go for adventure and attractions and sightseeing. Romance 70% Other (Effiel Tower & Disneyland) 30% In the Case Study Kate has different perceptions on destinations such as Paris, Florida, Canary Islands, Ibiza, New York, Australia, Venice and Dublin. As you can see from the graph and pie charts below you can see that Florida Disneyland, 69% Agreed with Kate. Ibiza 100% Agreed it is a partying destination. Dublin 70% Agreed about the pubs Paris 70% Agreed it is a Romantic destination. Paris Disneyland 69% Other (Sun & Families) 31% Florida 10 0 0 2 4 6 8 10 12 Party Other Ibiza Pubs 70% Other (Culture) 30% Dublin Kates two dream holidays if money was no object would be Ibiza and America. North America 14% South America 13% Australia 20% Thailand 20% Canada 13% New Zealand 20% Round the World Trip 30% 0 0.2 0.4 0.6 0.8 1 1.2 The Other 70% In my survey 30% said that their dream holiday would be a round the world trip which included North and South America. The rest of the 70% said other destinations which two of the destinations where in America which agreed with one of Kates Dream Holiday Destinations but not Ibiza. Previous destinations people went to from my Survey was Dublin, New York, France, Magaluf, Florida, Spain, Centre Parcs and Turkey. Friends 50% Family 30% Partner 20% Who did you travel with? As you can see from the graph above, 50% travel with friends from the age of 18-22 which Kate wishes to do when she is 18. But it also shows that not all 18+ would want to travel with friends as the rest have travelled with family and their partner. Activities taken outside resort? Sightseeing and Attractions 44% Beaches 12% Nightlife 12% Shopping 13% Waterparks 6% No 13% As you can see from the graph above people from the ages of 18-22 not everyone goes on the typical clubbing holiday. The majority went to attractions and sightseeing which does not agree with what Kate want to do when she is 18. Kate believes that as she gets older that her holiday activities will change because she will have a family by then. As you can see from the pie chart below 90% agreed with her. Yes 90% No 10% Caribbean 40% Disneyland Florida 20% Greece 10% Rome 10% Canada 10% No Idea 10% Where would you want to go in your 40s-60s? As you can see from the pie chart to the right the majority would want to go to the Caribbean when they are older where as Kate would want to go to Spain. Relaxation 25% Family 50% Explore/Acti vities 25% Another thing that 50% of the survey agree with Kate is that they believe that the reasons they will go to these destinations when they are older for family. Young Americans dont tend to travel overseas for several reasons The Size: Most family vacations in America are to other parts of America. Why? Because the US takes up the width (and a lot of the height) of a whole continent, and we have all the worlds environments in our states. Need beaches? Head to Florida. The tropics? Hawaii. Desert? Arizona. Cold tundra? Alaska. Temperate forests? Washington. Matt. N, (2008) Fear: Americans are just scared of the world. I mean, really scared. Maybe even petrified. In this post-9/11 world, Americans have been taught that the world is a big, frightening place. Matt. N, (2008)
Chinese Holiday influences
Online Chinese agree that they choose destinations based on their natural scenic beauty (77% agree), history & culture (67%), and weather(65%). Greeny and space are important contrasts to the modern,overcrowded cities in China. The Chinese have a respect for other nations historic culture and are interested in learning about them whilst travelling. This also ties into the fact that travel is about personal development, education and learning.
Seeing famous and well-known locations is more important to Chinese(72% agreed) than exploring new places away from the crowds (50%agreed).
40% of Chinese agree that it is more important that holidays are exciting than relaxing, but 19% disagreed. The travel market in China is still in its early phases and there is a perception to try and fit in as much a possible whilst away. Travel is a status symbol and returning travellers like to brag about all the places they have visited to friends and family back in China.
65% agreed that films they had watched have influenced their choice of holiday destination and just 10% disagreed. A similar story emerged for music, where 53% agreed it had influenced their choice and 10% disagreed. Visit Britain (2010) Young Spanish will have different perceptions on travelling abroad because they will not want to travel for Sun lust as this is part of there every day life. They are more likely to want to travel to a destination for Wander lust and for colder weather as it is normal for Spain to have hot weather. In my small sample questionnaire I chose who participated in the activity, the majority of them study the same subject and has the same interests, there was also a lot more females than males that took part in the survey. This means that my small sample survey was bias. In my questionnaire I asked what peoples perceptions were about the same destinations Kate spoke about but I missed a destination out which makes the survey slightly unreliable. The age range that the case study was based on was from the ages of 15-17, where as I could only find 18-22 year olds to take the questionnaire which makes the information invalid. Overall I think that Kate has a very low knowledge and ambition about what destinations there are and what they have to offer. As I have learned from my survey most people from the ages of 18-22 want to explore more long- haul destinations than short haul and want to take part in activities, go sightseeing and learn about the culture. Matt. N, (2008) Why Americans Dont Travel Overseas [online] Available from: http://www.nomadicmatt.com/travel- blogs/why-americans-dont-travel- overseas/ [Accessed 16 October 2014] Visit Britain (2010) China, Market & Trade Profile [online] Available from: http://www.visitbritain.org/Images/China _tcm139-167250.pdf [Accessed 16 October 2014]