Presentation on Hair Oil

Presented by:
Kapil Agarwal (12-A)
Mohan Kumar (16-A)
 HAIR OIL

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 INTRODUCTION
Hair is remarkably tough material. It can stand
up to considerable abuse, but over time this
wreak havoc with its natural properties. In
particular, its porosity can be badly affected,
so that it breaks easily and cannot be styled
satisfactorily.
God gave us beautiful hair and we should take
care of it, that’s why Hair oil is made for better
nourishment and effectiveness.
 OBJECTIVE
• To Know that which age group of people likes
which brand of hair oil.
• To know whether male or female like to apply
hair oil on which basis.
• To know that how females change their
behavior toward Hair oil (if they are students
and if they are professionals.)
• If people use Brand then which brand they
use.
• Are they loyal to their brand.
 INFERENCE
• AGE
AGE GROUP

12% 0%
10-15 yrs
15-20 yrs
20-25 yrs
25-35 yrs
32% 56% 35-45 yrs
45 and above
 INFERENCE
• GENDER
GENDER

33%

Male
Female

67%
 INFERENCE
• DO YOU USE HAIR OIL?
DO YOU USE HAIR OIL

12%

YES
NO

88%
 INFERENCE
• KIND OF HAIR OIL?
TYPES OF HAIR OIL

9%
19%

HERBAL/COCONUT
21%
NON-STICKY
ALMOND OIL
AAWLA OIL
28% OTHERS

23%
 INFERENCE
• BRAND USE
BRAND USE

7% BAJAJ
8% 22% DABUR
10% VATIKA
VLVC
LOREAL
7%
HAIR N CARE
3%
28% KEO KARPIN
15%
PARACHUTE
 INFERENCE
• PRICE FACTOR
PRICE RANGE

6% 2% RS. 10-20

RS. 20-50
36%
RS. 50-200
56%
RS. MORE THAN
200
 CONCLUSION
The conclusion is that Dabur needs to launch
more products in the Non-sticky hair oil
segment with the price range of Rs. 20-50.
Boys mostly use the Bajaj Almond hair oil
While Females( Students) use Parachute or
Dabur Vatika.
Working Female use the not regularly and like
to use Non-sticky hair oil.
THANK YOU