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Unit 6 Critical Approaches to Creative Media Products

Final Magazine Report for GQ Magazine



Learning Outcome Two Understand how media producers create products for specific audiences
Throughout the unit, we gathered information on psychographics of magazine covers and analysed how the viewers reacted to
viewing certain images based on the magazine GQ. The research was completed to gain knowledge of responses to the display of
the way magazines represent themselves to the public audience, and the codes and conventions that underlie within the subject.
We also researched figures by carrying out questionnaires to explore the viewpoints of a selected group of students on the topic,
after this we collaborated the data we had collected and generated presentable information charts and graphs to construct a
perspective on the judgement of the students as a collective. This way we could summarise the averages and statistics of the
overall synopsis of the views expressed by the students, allowing an in depth study into the factors that affect the opinions of the
people. The analysis on the cover of GQ magazine was fulfilled to discuss how the appearance of the cover has evolved over the
years and how it has developed to suit its target audience, thus we gathered readership figures to determine the averages of the
gender, social class and age of the readers of the magazine. By doing so we were able to calculate outliers and colorations through
the audiences of the magazine. The surveys were carried out among the students to verify their personal opinions of the individual
students and what factor would attract their attention the most about the magazine, they estimated the content of the magazine
by deconstructing the covers features; providing a comprehensive evaluation of the magazine.
From the information we gathered and constructed, we can conclude that GQ magazine has a predominantly male audience
ranging to middle-aged males who aspire to be middle to upper class. GQ magazine has an outlook that attempts to relate to the
target audience by displaying bold and powerful materialized perceptions on male psychographics, the distinct glance at GQs
front page lures the target audience closer by direct mode of address, it elaborates what the audience desires and brandishes the
products necessarily. GQ is designed to be a rich and content magazine; the context on the front page is an especially simplistic
format hat emits hints of potential. The cover attracts the target audience by focusing on features linking to sex appeal; this is
shown through slim figures present on the cover and the typeface of the context also present on the screen. Through our data
gathered we can connect the primary research we carried out via questionnaires as the stereotypical predications answered by
the students correlate the qualitative researched we carried out by the magazine and analysed. The common general factors of
the magazine that link to the magazine were portrayed in the results we gathered from the questionnaire, such as data on gender
and age witch were estimated very precisely by the research we carried out in the questionnaires and surveys. GQ deliberately
uses rich colours such as gold, black and silvers to showcase the quality of the magazine, the response is often a positive as it
shows the readers that the magazine will provide a sense of luxury witch will anchor the audience to keep the audience interested
and to keep looking through the magazine. This can be seen on the text of the front cover which attempts to stop viewers from
getting distracted, GQ uses sub-headings that are designed to lure in the audience, thus making the audience more curious about
the features it has to offer.
The qualitative questionnaires we carried out provided psychographic information about the options of the audience witch gave
us qualitative responses that explained in detail the beliefs, likes and dislikes of the audience, this gave us information on
personality types that the person had. With a prospect on the speculation we can compare to the codes and conventions of the
magazine witch were often very comparable to the speculations we collected. Pre-judgments made by the students such as
suggesting the magazine is primarily aimed towards men had produced a correlation with the average quantitative data with
gathered, for example the primary research gave us information that most people believed that GQ magazine has an average
aged audience of 24 years old. The layout of the magazine targeted its audience because it used features that attract to the
audience, it does this by appealing to the desires that the audience seek and uses anchorage to attempt to prevent the audience
from being unoccupied with appealing information that strikes the readers attention. We can tell by the questionnaire responses
that most people believed the magazine would have a masculine theme that aims its advertisement towards the male audience,
GQ portrays that the information is primarily intended to focus on the inclination of the male audience. During speculation of the
magazine, we gained information that GQ is planned to grasp the audiences attention, the main factor of the magazine cover that
does this successfully is the quotations from the idolisation model on the front cover that the readers will want to aspire towards,
therefore making them want to look into the magazine. The aspirations of the magazine are most commonly presented to aim
towards the younger male audience who seek being like the models on the cover, our research from the students provided us
with information that suggested that although the magazine displays middle-aged men, the audience is likely ort be slightly
younger, with intentions of being successful. This appeals to the audience because the subject of the magazine is the main intent
for GQ, they intent to portray their idols as being successful making the viewers of the audience optimistic about the topic of the
audience, these assumptions were also made by the students in the questionnaires as they stated that the audience will strive in
an attempt to replicate the aspirating images on the magazine.