Académique Documents
Professionnel Documents
Culture Documents
Overview
PAKISTAN
PRODUCT LINE
Coke
Diet coke
Sprite
Sprite – 3G
Sprite Zero
Fanta-Orange
Fanta – Citrus
Create Awareness
Increase Sale
Discount
Goodwill
Advertising
Sales Promotion
Direct Marketing
Public Relations
Personal Selling
Select the Media
Print Media
Electric Media
Radio
Internet
Communication objectives
Use of Celebrities
Art Sponsorship
Sports Events
advertising on press
.
Banners
Sports
Sales promotions
On-line promotion
Availability of Fund
Cost
Degree of Competition
Human Resource