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SOHO China MIT 1.

46, GSD 7505 John Macomber


Possible Market Segmentation Matrix 6-Oct-03
BUYER TYPES
In Beijing
Government Firms for Individuals Individuals Individuals
for Public Employee Low Middle High
SERVICES OFFERED Housing Housing Income Income Income
Residential
RE Develop & Sell
RE Develop & Hold
RE Buy & Hold
Property Management
General Contracting
Mortgage Brokering
Commercial
Real Estate.
General Contracting
Non Beijing Non China
Firms for (same)
Office or
Manuf'g

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