DEFINITION

 Companies that provide, operate, or engage in

amusements and attractions, entertainment
exhibitions, ticket sales and also those involved in
providing entertainment through radio, television,
films and theatre.



 LIVE
ENTERTAINTMENT

ENTERTAINMENT
INDUSTRY

ELECTRONIC MASS MEDIA

ENTERTAINMENT ENTERTAINTMENT
 SUBSEGMENT GENRE EXAMPLES

PRODUCT LAUNCHES AD ASIA

PROMOTIONS BACARDI
TRAINING/MEETS MOTIVATION SEMINAR

CORPORATE ANNUAL PARTIES CHRISTMAS PARTY

EXHIBITIONS AUTO EXPO

LIVE
TRADE FAIRS LAKME FASHION WEEK
ENTERTAINME
CELEB MANAGEMENT
NT INDUSTRY
 AWARDS MANIKCHAND FILMFAIR
CONTESTS AWARDS
SEARCH FEMINA MISS INDIA

FACILITATIVE/COMPETITIVE BEAUTY PAGEANTS CHANNEL V POP STAR

THEATER PLAYS
MUSIC ENGLISH, HINDI etc

ARTS DANCE DISCOTHEQUE

CIRCUS SAMRAT CIRCUS

MAGIC SHOWS CHHOTA JADUGAR

 SPORTING EVENTS WORLD CUP CRICKET



SPORTS GRAND SLAM



TOURNAMENT
GOVT. SPONSORED GOA CARNIVAL
FESTIVALS CORPORATE SPONSORED KUMBH FAIR

RAJASTHAN DESERT

FESTIVAL
BIRTHDAY PARTIES
PERSONAL WEDDINGS
GENERAL PARTIES
EXHIBITION ENTERTAINMENT INDUSTRY
AMUSEMENT PARK
FUNFAIR
MUSEUM
ZOO
TRADE SHOW

MASS MEDIA ENTERTAINMENT INDUSTRY

ØFILM INDUSTRY
FILM STUDIOS
MOVIE THEATRES
ØBROADCASTING INDUSTRY
TELEVISION
RADIO
ØPRINT MEDIA
ØMUSIC INDUSTRY
ØANIMATION & VFX INDUSTRY
ØADVERTISING INDUSTRY
ØFASHION INDUSTRY
ØTHEME PARKS
ØDISCOTHEQUES
Ø
ELECTRONIC ENTERTAINMENT INDUSTRY
COMPUTER GAMES
VIDEO GAMES


TELEVISION
 80 million pay television homes
 450 television channels
 Average monthly expenditure Rs.
175
 An Explosion Of Channel
Choices
350

300

250
No of channels

200

150

100

50

2005
1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

New launches & delivery mechanisms lead to 2006

exponential growth in number of channels

Source : TAM
 Homegrown channels vs foreign
networks
Indian channels dominate most of the markets /
genres (Zee, Sun , ETV, Aaj Tak , NDTV)
 Zee’s improved performance vs Star Plus decline at
national level
 Regional channels dominate in TN, AP, Karnataka,
Kerala, WB , Maharashtra
 News, Hindi movie , music genres dominated by
Indian channels
 In sports, new entrant Neo Sports takes on ESPN, Star
Sports, Ten Sports.
 Reaching out to Indian diaspora
 Leading TV channels have presence in foreign markets
through distribution tie ups
 Zee
 Presence in Asia Pacific, Africa, UK, US & Europe
 Reach of more than 120 countries & 350 million viewers globally
 Sun, NDTV, Aaj Tak, Eenadu , Asianet and other channels
 beaming to different parts of the world
 Channels also accessed through dish antenna in regions
without cable connection
 Dedicated programming targetting overseas Indians
 Eg : UAE band on Asianet.
Zee coverage
 RADIO

 350 radio stations

MUSIC
 10,000 music tracks released annually.
 REALITY SHOW
 On an average, about 7 million cell phone text messages per episode.
 At Rs.4 per SMS, it adds up to Rs.28 million per episode.
 Over a year (52 weeks), that is an astounding Rs.1,460 million.
 On a 50-50 split between the channel and the mobile operator, it works out to Rs.730
million to the channel.

 MOVIES
 1000 movies released every year
 3.2 billion movie tickets sold annually
 Average price of ticket Rs. 50
ian Film Industry ( IFI ) – facts and figu
Over 800 films are censored/released by IFI each year in over 15 languages.
The Indian film industry is the largest in the world in terms of the ticket sales and the
number of films produced annually (877 feature films and 1177 short films were
released in the year 2003 alone).
Movie tickets in India are among the cheapest in the world India accounts for 73%
of movie admissions in the Asia-Pacific region, and earnings are currently estimated
at US$2.9 billion.
Fourteen million Indians go to the movies on a daily basis (about 1.4% of the
population of 1 billion) and pay the equivalent to the average Indian's day's wages
(US $1-3) to see a film.
The Central Board of Film Certification of India cites on its website that every three
months an audience as large as India's billion-strong population visits cinema halls
Indian Investment in
the US
Reliance Entertainment has been purchasing movie theaters in the
U.S., targeting areas with the densest populations of the Indian
diasporas in the U.S. and bringing them Bollywood movies as well as
regional Indian films.

At the 2008 Cannes Film Festival, Reliance announced that they

have forged a number of agreements with production houses in an
attempt to become one of the world's largest entertainment
conglomerates. Partners include Nicholas Cage's Saturn
Productions, Jim Carrey's JC 23 Entertainment, George Clooney's
Smokehouse Productions, Tom Hanks' Playtone Productions and Brad
Pitt's Plan B Entertainment.

Reliance funded DreamWorks' exit from Paramount by investing $550

million. Dreamworks has since left Paramount and linked itself to
Universal. The deal amounts to a marriage of some of the biggest
names in the Hollywood and Indian business worlds, with Reliance
getting a large stake in the new company.
 Regional Indian Film Industries

The Indian film industry is

highly regionalized with the
largest language groups
supporting major regional
industries.

The Telugu film industry

produces the largest number of
films every year in India,
with about 245 films produced
in 2006.
 Revenue Sharing

Week Producer’s share Distributor’s share

1st week 50% 50%
2nd week 57.5% 42.5%
3rd week 62.5% 37.5%
4th week 70% 30%
*Films that gross more than $3.6 million will get a
2.5% bonus
BIGGEST HITS IN ENTERTAINMENT
INDUSTRY
Big money involve
The BCCI has already made close to US$ 1.75 billion solely from the sale
of TV rights ($908 million), promotion ($108 million) and franchises
(approximately $700 million). Players are expected to earn close to US$1
million for a three-year contract.

Television Rights
India's Sony Television network and Singapore-based World Sports
Group secured the rights of the Indian Premier League. The record
deal is for ten years at a cost of US$1.026 billion. As part of the deal,
the consortium will pay the BCCI US$918 million for the telecast
rights and US$108 million for the promotion of the tournament.

Title Sponsorship Rights

Indian real estate developer DLF Universal secured exclusive rights to the
Indian Premier League title sponsorship worth INR 200 crore (over
US$50 million) for five years.
Franchise owner and price paid

Bangalore - Vijay Mallya/UB group - USD 111.6 million

Chennai Super Kings - India Cements - USD 91 million

Delhi DareDevils - GMR group - USD 84 million

Hyderabad - Deccan Chronicle - USD 107 million

Jaipur - Emerging Media - USD 67 million

Kolkata - Shah Rukh Khan's Red Chillies Entertainment in partnership with

Juhi Chawla and Jay Mehta - USD 75.09 million

Mohali - Preity Zinta, Ness Wadia (Bombay Dyeing), Karan Paul (Apeejay
Surendera Group) and Dabur's Mohit Burman - USD 76 million

Mumbai - Mumbai Mukesh Ambani's Reliance Industries Limited - USD 111.9

million
  CHALLENGES
Piracy
Lack of uniform Media policy for Foreign
Investment
Level Playing field with the Incumbents
Content Regulation
Price Regulation in the television Industry
Cross Media Ownership
Lack of empowered Regulators
Merging of FIIs and FDIs caps
Tax Treatment of foreign broadcasting companies
Advanced Technology

 Print Media

 Growth rate of Indian Print Media Industry


2004-2007: 13.3%.
2008: 7.5% (Worse off than television as their
sponsors were badly hit and tv sponsors such as
telecom and fmcg were not)
2009-2013: 5.7%

 KEY PROBLEMS

Advertisements from realty, banking/finance, IT,

durables nosedived.
Price of newsprint ( 50-60% of production cost) sky
rocketed and touched 1000$ per quintal.
 NEW REVENUE STREAMS

Jagran Prakash: OoH advertising and event

management.
Mint : Partenered with CNBC TV-18
HT Media: Launched Shine.com, Fever 104 fm
Deccan Chronicle: Deccan Chargers.
 The digital age

Ads moving from news papers to online channels

Structural changes being accelerated by global
downturn
News papers will co-exist with other media but in
different formats.
Insight and analysis is still valued higher than
breaking news.
