Strength

Stable capital base

Adaptive technical capabilities
Aggressive marketing drive to attract giants in local and foreign investments
Aggressive marketing strategy to increase the turnover
Active engagement cost restructuring process

Weaknesses
High overhead costs
The required operational activities in treasury division relatively unchanged
Lackluster performance in the company investment segment

Opportunities
Supports to leverage by the post war monetary mechanism
Expansion plans to enter key tourist destinations

Threats
Drastic monetary policy changes
Credit regulation
Together with monetary policy the interest rates are increasing
Catastrophic decline of Srilankan money market

Customer Analysis