2011

Company Business Plan for

XXXXXXX Oil& Gas Limited

Mariam Oluwatoyin Campbell

For: Intercamp Consulting

7/4/2011
Confidential Property of Paragonsino Oil & Gas Limited

Table of Contents
Document Control

Contact information

Legal structure and corporate data 7

Nature of business

Address of registered office

The registration number
Executive summary

Targeted Market and Customers

Goals

Objective

Keys to success

Mission statement

Start up funding and financials

Economic overview

Economic growth

The per capita income

The informal sector 9

Economic outlook

Industry value drivers

Industry overview

10

Oil & Gas Industry in Nigeria

10

Major Marketers 10
Minor / Micro Marketers 10
Retail Marketers 10
Market analysis

10

Emerging opportunities

10

Regulatory frame work

10

Critical success factor for the healthcare manufacturing industry 10

Confidential Property of Paragonsino Oil & Gas Limited

Page 2

Corporate overview

11

Vision and mission statement

Vision statement

11

11

Mission statement 11
Critical success factor

11

Core competencies 11
Business structure

12

Strategic plan 13
Pricing

13

Sales strategy

13

Market positioning 13
Brand strategy

13

Competition 13
Sources of sustainable competitive advantage
SWOT analysis

13

13

Description of product and services 14

Petrol & Diesel Sale

14

Lubricant, oil and other Vehicle Products 14

Car Wash & Tire Shop
Mini Mart

14

14

Marketing plan
Market segment

15
15

Description of customer and customer need

Target market

15

15

Target market segment 15

Market mix 15
Pricing and discounting

15

Advertising and promotional materials

15

Channel and distribution network 15

Confidential Property of Paragonsino Oil & Gas Limited

Page 3

Marketing and sales

15

After sales service and customer care

15

Business business relationship 15

Operations and production
Location

16

16

Make or buy consideration 16

Service capacity

16

Equipment and machinery 16

Engineering and technical support 16
Health, Safety and Environment

16

Sources for the supply of materials

Park layout and plan
Maintenance

16

16

Management and organization

Corporate governance
Legal structure

16

17

17

17

Board of Directors profile 17

Management team 17
Standard operating procedure for human resources unit (human resource plan) 17
Job responsibilities 17
Recruitment / selection/staffing

17

Staff training and development

17

Financial forecasts
Assumptions

18
18

Income Statement 18
Cash-flow Statement
Balance Sheet

18

Investment Plan

18

18

Utilization of funds 18
Confidential Property of Paragonsino Oil & Gas Limited

Page 4

Business controls and risk analysis 19

Marketing

19

Pilfering

19

In-transit Robbery 19
Security

19

Accidents

19

Confidential Property of Paragonsino Oil & Gas Limited

Page 5

Document Control

Confidential Property of Paragonsino Oil & Gas Limited

Page 6

Contact information
Legal structure and corporate data
Nature of business
Address of registered office
The registration number

Confidential Property of Paragonsino Oil & Gas Limited

Page 7

Executive summary
Targeted Market and Customers
Goals
Objective
Keys to success
Mission statement
Utilization of funding and financials

Confidential Property of Paragonsino Oil & Gas Limited

Page 8

Economic overview
Economic growth
The per capita income
The informal sector
Economic outlook
Industry value drivers

Confidential Property of Paragonsino Oil & Gas Limited

Page 9

Industry overview
Oil & Gas Industry in Nigeria
Major Marketers
Minor / Micro Marketers
Retail Marketers
Market analysis
Emerging opportunities
Regulatory frame work
Critical success factor for the Oil & Gas industry

Confidential Property of Paragonsino Oil & Gas Limited

Page 10

Corporate overview
Vision and mission statement
Vision statement
Mission statement
Critical success factor
Core competencies

Confidential Property of Paragonsino Oil & Gas Limited

Page 11

Business structure

Confidential Property of Paragonsino Oil & Gas Limited

Page 12

Strategic plan
Pricing
Sales strategy
Market positioning
Brand strategy
Competition
Sources of sustainable competitive advantage
SWOT analysis

Confidential Property of Paragonsino Oil & Gas Limited

Page 13

Description of product and services

Petrol & Diesel Sale
Lubricant, oil and other Vehicle Products
Car Wash & Tire Shop
Mini Mart

Confidential Property of Paragonsino Oil & Gas Limited

Page 14

Marketing plan
Market segment
Description of customer and customer need
Target market
Target market segment
Market mix
Pricing and discounting
Advertising and promotional materials
Channel and distribution network
Marketing and sales
After sales service and customer care
Business business relationship

Confidential Property of Paragonsino Oil & Gas Limited

Page 15

Operations and production

Location
Make or buy consideration
Service capacity
Equipment and machinery
Engineering and technical support
Health, Safety and Environment
Sources for the supply of materials
Station layout and plan
Maintenance

Confidential Property of Paragonsino Oil & Gas Limited

Page 16

Management and organization

Corporate governance
Legal structure
Board of Directors profile
Management team
Standard operating procedure for human resources unit (human resource plan)
Job responsibilities
Recruitment / selection/staffing
Staff training and development

Confidential Property of Paragonsino Oil & Gas Limited

Page 17

Financial forecasts
Assumptions
Income Statement
Cash-flow Statement
Balance Sheet
Investment Plan
Utilization of funds

Confidential Property of Paragonsino Oil & Gas Limited

Page 18

Business controls and risk analysis

Marketing
Pilfering
In-transit Robbery
Security
Accidents

Confidential Property of Paragonsino Oil & Gas Limited

Page 19

Appendix

Confidential Property of Paragonsino Oil & Gas Limited

Page 20