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1314 Salt Fork Circle, Lansing, MI 48917

michlatka17@gmail.com

(517) 281-2846

Career Objective

As a results oriented enthusiast, I am seeking the opportunity to employ my passions for and talents in creativity, responsive
customer service, effective promotional techniques and special events coordination with a marketing solutions based company.

Relatable Experience

Student Assistant/Customer Service Support


Michigan Department of Licensing and Regulatory Affairs Okemos, MI Aug. 2011-Present
Work in a demanding, fast-paced center assisting business owners and non-profit organizations worldwide in registering their
companies with the State of Michigan. Troubleshoot for frustrated registrants by investigating and resolving application errors
and locating archived documents while performing various administrative tasks such as filing, data entry and document
confirmations/mailings.
Communications and Marketing Intern
Downtown Lansing Inc. Lansing, MI Dec. 2013-July 2014
Promoted the vitality of the downtown district by assisting in planning community events, editing promotional flyers, monthly
newsletter, and posters, and participating in local activities. Crafted DLIs daily Facebook and Twitter posts using creative and
engaging approaches. Built and managed the websites 12-month event calendar on a regular basis. Recruited and managed 85
volunteers for annual Taste of Downtown Lansing food and wine event. Participated in monthly board and business meetings by
providing input while gathering information for future social media posts.

Professional Achievements

Acquired seven years of customer service experience mastering skills in expediting, troubleshooting, performing under
pressure, resolving client issues and delivering quality customer assistance.

Member of various MSU public relations and advertising student organizations. (2012-2014) Hubbell Connections, MSU
Advertising Association and the Public Relations Student Society of America (PRSSA). Promoted local businesses,
student radio, Broadway performances and learned valuable networking skills through monthly involvement with
PRSSA.

Completed the New Media Drivers License digital marketing coursefocused on engaging blogs, SEO and SEM,
effective social media platforms.

Job shadowed with the executive producer/music director at FCB ad agency in Chicago, IL (2013 & 2014). Attended
multiple production planning and recording sessions and experienced ad agency culture.

Completed MSUs Advertising and Public Relations a la Mediterranean study abroad program in Rome, Italy while
attending the Cannes Lions International Advertising Festival (summer 2013).

Job shadowed with the production manager at Gud Marketing in Lansing, MI (2009 & 2013).
Observed work in progress in the traffic, creative and account management departments.

Education

Michigan State University East Lansing, MI Dec. 2014


Bachelor of Arts in Advertising Management & Media Concentration

Computer Skills

Microsoft Word, Excel, Access and PowerPoint, Adobe Photoshop, InDesign, WordPress, LinkedIn, Gravatar, MailChimp
and SurveyMonkey.