Académique Documents
Professionnel Documents
Culture Documents
http://www.marketing-xxi.com/capitulo-3-la-investigacion-de-mercados.html
http://www.aulauss.edu.pe/pluginfile.php/108486/mod_resource/content/1/El%20Balanced%20S
corecard%20%28BSC%29.pdf
Balance Scorecard
http://es.calameo.com/read/002399556ede06268caa9