Good morning/afternoon/evening.

We are __________________________ from

MarkProf Batch 11 , The Top 25 Young Marketing Leaders of the Philippines. We are
conducting a survey for G Movies, a new app that will be re-launched in the market .

1. Are you married?

Married

Not Married

2. Educational Attainment:
None

Elementary

High School

College

Graduate School 5

3. Are you currently employed?

Yes

No

4. Considering what all the working household members earn, in which category of
total monthly household income do you belong?

P3001 P7,500

P7,501 P15,000

P15,001 P30,000

P30,001 P50,000

More than P50,000

5. Do you or your household head own this house you are living in?
Own

Rent

6. Gender of respondent
Male

Female

SCREENING:

1. Do you own a smartphone?

a. If yes, what kind? (brand/ unit)
2. Do you download apps?
a. If Yes, what kind of apps do you download?
i. Business Apps
ii. Games
iii. Photography Apps
iv. Lifestyle Apps
v. Others: _______
b. How frequent do you download apps?
i. Once a day
ii. Twice a week
iii. Once a month
iv. Whenever necessary
c. What app stores do you usually download apps from?
i. Apple App Store

ii. Google Playstore

iii. Others
3. In terms of App Usage, What do usually matters to you? Rate 5 being the Highest
1 being the lowest
a. Appearance
i. Color
ii. Design
b. Usability
i. Fast to load
ii. Hassle Free Updates
4. What is it about the app that you last downloaded you specifically liked?

CORE DATA PORTION

1. Do you watch Movies in Cinemas?
a. If Yes, How frequent?
b. What Cinema do you usually go to?
SM Cinemas
Ayala Cinemas
Robinsons Malls Cinemas
Others:
c. What day?
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
d. Do you fall in line when buying tickets?

2. Do you attend premier nights?

3. Would it be useful for if theres an app that would help you save your time from
lining up in movie houses in paying and buying tickets for film showings and
premier nights?
a. If Yes, would you download it?
4. Are you an active user of Social Media Sites?
a. If yes, what Social Media Platform?
i. Facebook
ii. Twitter
iii. Instagram
iv. Others:____________

G-Movies
Content (Check box)
Not that
important
Movie Trailers
Movie Schedules
Many Modes of payment
(G-Cash, Credit Card, Paypal)
Platform Appropriate
Appearance
Does not require an internet
connection
Does not contain a lot of ads
Coming Soon Schedules
Advance Reservations
Movie Reviews

A little
important

Quite
important

Extremely
important