Coatings Word October 2011

Vinyls & Acrylics working together.
Celanese Emulsionsflexible solutions for you
Blending Avicor 601 with any of our EcoVAE emulsions will help the paint manufacturer meet their
performance, marketing and economic goals.
VAE emulsions for eco-friendly

paints that are
Ultra low VOC and odor
Scrubbable
Eco-label capable
Perfect balance of performance
and value!
www.EcoVAE.com
Avicor 601 100% acrylic emulsion

High performance
Formulate ultra low VOC
Designed to work with
vinyl-based emulsions
Stretch VAE from flat to semi-gloss!
Ask us how.
infopaints@celanese.com
Brian Duke
972-443-4014
Look for the Celanese booth this
Fall at Western Coatings Show,
Abrafati and ChinaCoat.
October 2011 Vol. 16, No. 10
Table of Contents
50 Improving the Odds of Success

With Your China Strategy
54
58
62
66
CHINACOAT2011 Preview
DEPARTMENTS
The Auto Refinish Market
Editors Page ................................6
Additives Suppliers Directory
As We Go To Press ......................8
How Healthy is Chinas TiO2 Market?
Index to Companies ....................8

Fresh Paint ................................10
COLUMNS
Patents ......................................30
International Coatings Scene ....................................38

Europe Color Trends Brace for Economic Uncertainty
Latin America Mexicos Automotive Segment Driving Paint Demand
Business Corner ..........................................................48

Disruptive Events and Innovation
Market Reports ........................34

Financial News ..........................36
New Products ............................42
Industry News ..........................68
ADVERTISING SECTIONS
Suppliers Corner........................73
Classified Ads ..............................................................80

Advertising Index........................................................81
People ........................................76
Meetings ....................................78
Final Coat ..................................82
58
54
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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October 2011
www.coatingsworld.com
Coatings World | 5
Editors Page
Shanghai
Here We Come
A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
he October issue of Coatings World is the CHINACOAT2011 Show

Issue where we offer a Preview of the upcoming exhibition, which will
take place Nov. 23-25 in Shanghai. Each year CHINACOAT continues
to grow and become more sophisticated, mirroring the industry it serves.
CHINACOAT is the key event for coatings, printing inks and adhesives
suppliers who wish to enter, expand and consolidate their positions in the
Chinese market. Approximately 950 exhibitors from 30 countries/regions
will showcase their products and services in an exhibit area close to 55,000
square meters.
As this issue is heading to Shanghai, we cover a lot of China ground beginning with our resident China guru Dan Watsons look at what it takes to
succeed in entering the China market where all too often the risks outweigh
the rewards, and Western companies continue to be lured in hopes of striking
China Gold.
In Improving the Odds of Success With Your China Strategy beginning
on page 50, most of what Dan addresses should be common sense it would
seem, but as he says after his many years working with companies involving
a China strategy most don't have a clue nor do they take the time to develop
a clear understanding of what is needed to succeed in the China market.
The real problem is that China is changing the rules almost daily. They no
longer are trying to entice foreign companies to come to China, rather, they are
pursuing what Dan calls a "China First" strategy whereby what they really
want is your technology, not your presence in country.
On the raw material side, CCM Internationals Chris Wu offers analysis of
Chinas TiO2 market in, How Healthy is Chinas TiO2 Market beginning on
page 66. The strong demand for TiO2 has caused Chinas capacity and output of TiO2 to increase dramatically and in 2010 it became the largest TiO2
producer in the world.
Despite such positive growth indicators, Chris says China's production
technology is outdated, and with blind capacity expansion, China's TiO2 industry is now burdened by overcapacity as well as stiff domestic competition.
Is your company planning to enter the China market anytime soon? Are
you already there? Let us know what your experience has been like. Better
yet, if youre going to be in Shanghai come and stop by the Coatings World
booth. Wed love to hear your story. See you in Shanghai!
TWRIGHT@RODPUB.COM
Tim Wright twright@rodpub.com

VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
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ADVERTISING SALES (U.S.)
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ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
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ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
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93-103 Wing Lok Street, Sheung Wan, Hong Kong
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Patty Ivanov 631-642-2048; Fax 631-473-5694
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Patricia Hilla philla@rodpub.com
CIRCULATION DIRECTOR
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ONLINE DIRECTOR
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COATINGS WORLDS circulation is audited by BPA Worldwide.
6 | Coatings World
October 2011
We are thinking about the

same thing you are
How to make your products greener and their performance pure gold.
Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate
existing products and innovate new ones meeting green goals while preserving and even enhancing
performance. We call it Greenability. Youll call it genius.
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Another ne result of the Innovation Principle . Let us help you work through the
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www.byk.com
As We Go To Press
Sherwin-Williams forms agreement with

Choice Hotels to supply paints and coatings
Sherwin-Williams, North Americas largest

supplier of products to the property maintenance and hospitality market, and Choice
Hotels, one of the nations leading lodging
companies, have formed a supply agreement
under which Sherwin-Williams extensive
portfolio of paints and coatings are specied to be used in all Choice Hotels brands:
Comfort Inn, Comfort Suites, Quality, Sleep
Inn, Clarion, Cambria Suites, MainStay
Suites, Suburban Extended Stay Hotel,
Econo Lodge, and Rodeway Inn, and the
Ascend Collection membership program.
Sherwin-Williams National Account
programs are designed to help hotel owners
and managers maximize efciencies.
Through the program, Sherwin-Williams
serves as a single-source partner, offering
complete standardization of color and quality, allowing Choice Hotels brands to maintain consistency in their projects from coast
to coast. Sherwin-Williams will also work
to consolidate orders and directly source
products in order to achieve a higher nancial return. At the same time, SherwinWilliams can create product specications
and simplify supplier transitions.
New Zinc Clad DOT inorganic

zinc-rich coating for steel
bridge
Steel fabricators increasingly need primers
that meet EPA content restrictions on hazardous air pollutants (HAPS) while also offering protection on structural steel
bridges, where coatings are subject to extreme corrosion due to weather and road
salts. Sherwin-Williams has introduced
Zinc Clad DOT, an inorganic zinc rich
primer that is highly resistant to corrosion,
high heat, humidity and salt fog, and is
HAPS-free as supplied. This new fast drying primer has a smooth nish that requires
less labor and sanding between coats than
other zinc-rich coatings. For use over prepared steel, Zinc Clad DOT can be applied
in the shop or eld. In addition, the new
coating forms an inorganic barrier to moisture and solvents and meets Class B re8 | Coatings World
quirements for slip and creep resistance

(0.65). Zinc Clad DOT can be used as a
one-coat maintenance coating or a permanent primer for severe corrosive environments and is a qualied product per
Northeast Protective Coating Committee

(NEPCOAT) requirements for new and existing steel bridges. It is also ideal for application at low temperatures or service at
high temperatures and/or humidity. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 42, 76
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 58, 76
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CVC Thermoset Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
General Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
HB Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
HMG Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
IdeaPaint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Integrated Green Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
LINE-X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Lord Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Matrix System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 58
MetoKote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
NEI Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
NuSil Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 76, 58, 82
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sansin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 42
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Watson Standard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
October 2011
Turning trends into color

All you need is to make your move with
the Colortrend Group
Our ability to understand and manage complex color system solutions is simply
the latest proof of our tradition of innovation.
The Colortrend Group offers more than fifty years of experience, global
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For more information please contact Dania Rosenthal, Colortrend USA LLC.,
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www.evonik.com/colortrend
colored by colortrend
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Fresh Paint
Jotun, COSCO expand infrastructure in China
Jotun COSCO Marine Coatings Co., Ltd.

(JCMC), a joint venture of COSCO International with Jotun A/S in Norway, held a
ground breaking ceremony of its new
plant in Qingdao National High-tech Industrial Development Zone, which
marked the ofcial start of the construction project of the coatings plant. The new
plant is built to meet the growing needs of
the marine coatings market in China. The
plant is expected to begin production by
the end of 2012.
JCMC has been expanding since its incorporation. Its total sales volume reached
75,000,000 litersequivalent to about
100,000 tonsand its prot before tax
exceeded HK$200 million in 2010, ranking number one in the sales of marine
coatings in China.
Jotun COSCO Marine Coatings
(Qingdao) Co., Ltd. (JCMC Qingdao)
was established in October 2009, 50
percent owned by COSCO International Holding Ltd. and 50 percent by
Jotun A/S, offering advanced marine
coating products that prevent corrosion
and fouling on vessels. The plant will be
85,333 square meters with an annual
production capacity of 50,000,000
liters, equivalent to approximately
67,500 tons.
RPM to acquire restoration and

cleaning solutions business
RPM International Inc., through its
RPM2 business unit, has signed a purchase agreement to acquire the Legend
Brands group of companies, providers of
equipment and solutions for water and
fire damage restoration, professional
cleaning and environmental control.

Based in Burlington, Wash., Legend
Brands has annual sales of more than
$70 million.
Many of the products and services
within the RPM portfolio of companies
have traditionally focused on protecting
the built environment from harmful and
The Cope twins. Amber (left) and Angela (right).
Matrix System teams up with

the Cope twins for the 2011
NASCAR Nationwide Series
Matrix System Automotive Finishes will
be one of the co-sponsors for Tri-star
Motorsports and drivers Angela and
Amber Cope during the 2011 NASCAR
Nationwide Series. The Cope sisters are
the first twins to ever race in the
NASCAR Nationwide Series. The twins
will be racing this year in the No. 44
red Chevrolet Impala. Matrix System
Automotive Finishes, based in Walled
Lake, Mich., manufactures high quality
color, clearcoats, primers, hardeners
and reducers.
10 | Coatings World
The No. 44 Chevrolet Impala with Matrixs imprint.

October 2011
Visit us at Chinacoat 2011.

Shanghai, China, 23 25 November 2011.
SNIEC, Booth 3B31-40 Hall E3.
We look forward to meeting you soon.
Benjamin Moore says new Color Stories

collection breaks the rules
Benjamin Moore & Company says its new eye-candy palette, Color
Stories, represents a breakthrough in color science.
The palette is made up of 240 hues characterized by a high degree
of clarity, purity and richness as a result of formulation with more pigments in precise amounts, the company says.
We have broken all the rules with the creation of Color Stories,
and have achieved colors weve never been able to before, said Ray
Gomez, director of color marketing.
These are full-spectrum paint colors, meaning that were combining anywhere between five and seven pigments, using no black or
gray tints. Conventional colors use only three pigments and often fill
in with black or gray.
The company says zero-VOC pigments and colorants are used in its
Aura brand paints, which are the only products available in the Color Stories palette. In addition, Benjamin Moore said it launches new color palettes
only when a valid breakthrough in technology is involved. The last such
roll-out was Affinity, introduced together with Aura paint in 2006.
Gomez says the research and development to build this initial full
spectrum palette is ongoing.
By organizing Color Stories according to the fundamental color
families, the Benjamin Moore team created eight descriptive volumes:
Earthen Hues, Elemental Greens, Fiery Sunset, Fluid Blues, Golden
Fields, Naturally Neutral, Shades of Gray, and Violet Twilight.
Gomez says the new palette is expected to resonate largely with
architects and interior designers as well as consumers who have a discerning eye for color and how it is individually perceived.
The company says select authorized retailers will be equipped to
mix the hues in the palette.
The retailers who take on Color Stories will really qualify as paint
mixologists, because the process requires such infallible accuracy,
Gomez said.
The colors can be ordered in gallon, quart or pint sizes of Aura only,
in matte, eggshell, semi-gloss, and satin finishes.
Benjamin Moore predicts blue big in 2012
Benjamin Moore color experts are forecasting that blue will be big in
2012 as the population seeks out a sense of calm, trust and the triedand-true. The paint companys top color pick for the coming year is
Wythe Blue HC-143, a blue green hue with a cool gray cast to it.
Its interesting that Wythe Blue is from our historical color collection, said Sonu Mathew, ASID, IIDA and Benjamin Moores senior interior designer. Weve actually cited it because it has a modern edge, yet
its so rooted in history and is respectful of whats classic and enduring.
As Mathew pointed out, the blue family is an ideal backdrop for
other colors and materials. Its an excellent partner to various wood
tones, and complements the grays and whites that have become current decorating basics.
Benjamin Moores Wythe Blue also evokes natures primal elements
of earth, sky, water, flora and fauna. Its a color that can create a serene
12 | Coatings World
and restful, comfortable and stable ambiancean antidote to the frenetic pace of todays daily life.
Another trend blue for 2012 is Benjamin Moore Montpelier AF555. Also on the gray scale, this is a steelier tone, but it, too, has a
timeless quality to it.
Amethyst Shadow 1441 is another call out for 2012 that borders
the gray scale while bridging between purple and blue.
A slew of grays are among the Benjamin Moore color suggestions
for 2012 including Stardust 2108-40, Nimbus Gray 2131-50, Sharkskin 2139-30, Storm Cloud Gray 2140-30 and Revere Pewter HC-172.
The perennial love affair with whites and neutrals can be sated with
Benjamin Moores Ballet White OC-9, White Dove OC-17, Battenberg
AF-70, Refined AF-75 and Pashmina AF-100. These, according to
Mathew, are reliable go tos that never go out of style.
Urbanistas, said Mathew, tend to kick up the color usage a notch
or two with spicier tones. For these who welcome color into their dcor
Benjamin Moore is proposing Gypsy Love 2085-30 or Persimmon
2088-40, robust, ruddy hues.
Earthy tones are very also included in the 2012 palette. Those envisioned to be strongest in the coming year are Benjamin Moores
French Press AF-170, Masada AF-220, Farm Fresh AF-360, Dunmore
Cream HC-29, and Fresh Olive 2149-30.
Mathew reminded that the end goal in providing an annual color
forecast is to help inspire and fuel the imagination of individuals as
they take on home decorating and painting projects. This is meant to
be a starting point in their color selection process, she said.
Additionally, according to Mathew, the company offers support in
helping choose color combinations. Weve learned that one of the
greatest challenges for consumers is deciding on color combinations,
and their confidence is lacking when it comes to these choices, she
said.
Aiding this quandary is the 2012 Color Trends Card that can be
found on display and is available free of charge at Benjamin Moore
paint retailers nationwide. Or, online tools also are offered, such as the
Personal Color Viewer, the ben Color Capture app, and the Color Life
e-zine for iPads and Androids.
Colors that are clear, pure and rich are featured in Benjamin Moores
latest color palette.
October 2011
corrosive elements, said Frank Sullivan,

RPM chairman and chief executive.
Legend Brands will extend our reach a
step further to the restoration of property when the elements do infiltrate a
structure. We will continue to seek acquisitions, like Legend Brands, that are
in adjacent categories to our traditional
markets, but still fit strategically.
Legend Brands is comprised of three
companies: Dri-Eaz Products, a
provider of tools for water damage
restoration and environmental control;

ProRestore Products, providing odor,
smoke and microbial control applications; and Sapphire Scientific, a
provider of advanced carpet cleaning
chemicals, tools and equipment.
Legend Brands has distribution in 15
countries and customers in 20 countries.
It will remain a stand-alone operation
within RPM2 and will continue to be led
by its existing management team, headed
by Bill Bruders, chief executive ofcer.
Pigment Discovery
OSU pigment discovery expanding into new colors
including orange.
Chemists at Oregon State University have discovered that the same
crystal structure they identified two years ago to create what may be
the worlds best blue pigment can also be used with different elements
to create other colors, with significant potential in the paint and pigment industries.
First on the list is a brilliant orange pigment. But the broader potential for these pigments, researchers say, is the ability to tweak essentially the same chemical structure in slightly different ways to create
a whole range of new colors in pigments that may be safer to produce, more durable and more environmentally benign than many of
those that now exist.
Among the possibilities, they say, are colors yellow and green.
The basic crystal structure were using for these pigments was
known before, but no one had ever considered using it for any commercial purpose, including pigments, said Mas Subramanian, the
Milton Harris Professor of Materials Science in the OSU Department
of Chemistry.
All of these colors should share the same characteristics of being
extremely stable, durable and resistant to heat and acid, he said.
And they are based on the same crystal structure, so minor adjustments to the technology will produce very different colors and very
high quality pigments.
OSU has already applied for a patent on this technology, samples
are now being tested by private industry, and the latest findings were
published recently in Inorganic Chemistry, a journal of the American
Chemical Society. The research has been supported by the National
Science Foundation.
This invention evolved from what was essentially an accidental discovery in 2009 in an OSU lab, where Subramanian was exploring some
manganese oxides for interesting electronic properties. At one stage of
the process, when a sample had been heated to almost 2,000 degrees
Fahrenheit, the compound turned a vivid blue.
It was found that this chemistry had interesting properties that affects the absorption of light and consequently its color. So Subraman-
14 | Coatings World
Ecology Coatings nominated

for the U.S. Green Chemistry
Challenge
Ecology Coatings, Inc. has been nominated for the U.S. Green Chemistry Challenge 2012. The program is sponsored by
the Ofce of Chemical Safety and Pollution Prevention of the United States Environmental Protection Agency (EPA) in
partnership with the American Chemical
Society Green Chemistry Institute. This
program recognizes chemical technologies
ian and his research team, including OSU professor emeritus Art
Sleight, quickly shifted their electronics research into what may become a revolution in the paint and pigment industry. Future applications may range from inkjet printers to automobiles or even ordinary
house paint.
The work created, at first, a beautiful blue pigment, which had
properties that had eluded humans for thousands of years, dating
back to the Han dynasty in China, ancient Egyptians and
Mayan culture, the researchers said. Most
previous blue pigments had various
problems with toxicity, durability and vulnerability to heat or
acid. Some are carcinogenic, others emit
cyanide.
Expanding that research, the scientists
The unusual trigonal bipyramidal crysfurther studied this
talline structure seen here is being used by
unusual
trigonalresearchers at Oregon State University to
bypyramidal coordicreate a range of new pigments with propnation of crystalline
erties of safety and stability that should have
structure, atoms that
important applications in the paint and pigare combined in a
ment industries. (Graphic courtesy of Orecertain five-part coorgon State University)
dinated network. The
initial blue color in
the pigment came from the manganese used in the compound. The
scientists have now discovered that the same structure will produce
other colors simply by substituting different elements.
The new orange pigment is based on iron, and we might use
copper and titanium for a green pigment, Subramanian said. Yellow and deep brown should be possible, and we should be able to
make a new red pigment. A lot of red pigments are now made with
cadmium and mercury, which can be toxic.
These should all be very attractive for commercial use, he said.
October 2011
Fresh Paint
that incorporate the principles of

green chemistry into their design,
manufacture and use. Awards
will be presented in Washington
D.C. in June.
Green chemistry reduces or eliminates
the use or generation of hazardous substances from chemical products and
processes to curtail negative impacts on
human health and the environment.
Ecology Coatings was nominated based
on its GRAS (generally regarded as safe)
coatings. These coatings have a positive
effect on public health in the United
States by reducing toxic chemicals contained in food packaging products. Additionally, when Ecologys GRAS
coatings are used as a substitute for petroleum-based products, such as polyethylene, less toxic waste is introduced
into the environment.
Ecologys GRAS coatings are cured at
a very rapid rate resulting in a coating
with barrier properties to air, solvents,
water or grease. Potential uses include
coatings for food packaging, wrappings
for meat, snack foods and pet food packaging. Since the coating will resist grease,
foods will be presented in cleaner, safer
and more cost effective packaging, the
company said.
Hempel expands R&D

center in Spain
Intumescent coatings offer passive fire
protection that lengthens the time a
steel structure will remain intact during
a fire and provide longer evacuation
times and allow emergency personnel
more time to respond.
As global awareness of intumescents
has grown, demand has increased. Worldwide, customers are requesting high quality coating systems for re protection
together with Hempels package of anticorrosive coatings, the company said. As a
result, Hempel has expanded its R&D
center in Spain to offer a more complete
protective coatings system with advanced
intumescent technology.
The market for passive re protection
through intumescent coatings is expected
to increase over the coming years.
This expansion is an important step
in Hempels growth strategy, One Hempel
16 | Coatings World
- One Ambition, to become one of the

worlds top ten leading coatings suppliers
by 2015, said Klaus Moller, vice president, marketing and business development, Hempel Group.
Along with a state-of-the-art facility,
we have also established a team with years
of experience in intumescent product development, said Lars Risum, Hempels
business development manager. The key
focus of the (...Continued on page 14)
new team is to develop a range of highly
competitive intumescent coatings and protective systems to give our customers
more integrated solutions.
Hempel has worked with re protection coatings for many years. Now, with
the new center in Spain fully operational,
Hempel looks to boost its R&D activities.
The new re protection laboratory includes an advanced testing area with furnaces,
pilot
manufacturing
and
application in a 1,000 square meter area.
Organa Gardens IGT develops

Duraspeed powder coatings
for boat propellers
Integrated Green Technologies LLC
(IGT), the powder coating and equipment
division of Organa Gardens International
Inc., has completed eld trials for its
newly developed Duraspeed powder coating for boat propellers, drives (IPS),
shafts, bow thrusters, trim tabs and keel
coolers. The trials were conducted under
the control of the Volvo Penta (Inboard
performance system) warrantee facility in
Fort Myers, Florida. The coating was applied using the patented IGT #100-B electrostatic thermal spray powder gun
system, which allows for the powder
coating of parts without the need for a
bake oven. IGTs proprietary foul release
coating contains no environmentally
harmful components and is designed to
hinder the growth of marine life on the
surface of the parts while at the same
time, due to the smooth surface of the
coating, allow for minimum resistance between the part surface and the water. This
feature, in test data running in parallel
with other smooth coatings, has proven
to equal or exceed all others both in RPM
increase and fuel efciency, the company
said. The minimum expected service life
is several years based on a successful fouryear test conducted previously.
MetoKote and Volkswagen

form partnership
MetoKote Corporation has been selected
by Volkswagen Group of America to provide 100 percent of the German auto
manufacturers service part e-coat needs
for its Passat passenger car being produced at its rst U.S.-based vehicle assembly facility in Chattanooga, Tenn.
MetoKotes regional coating service
center located in Lebanon, Tenn., will receive orders via VWs advance shipping
notice (ASN) system, and will in turn, ecoat replacement body panelshoods,
fenders, doors, trunk lidsas well as
various other service parts including
welded assemblies and brackets.
MetoKote Lebanon will also provide
hem sealing around replacement doors,
barcode labeling, packaging and direct
shipping to a distribution center for
eventual delivery to VW dealerships
across the nation.
In support of the new business
MetoKote added another shift of e-coat
and sealing production and has added
seven additional employees per shift.
General Paint and Socit

Laurentide announce Peinture
Laurentide as a General Paint
brand
General Paint and Socit Laurentide have
formed an agreement that makes Peinture
Laurentide a part of the General Paint
brand portfolio. By integrating Peinture
Laurentides current architectural coatings
activities in the city of Quebec and
Canadas Atlantic provinces, this transaction makes General Paint a nationwide
Canadian paint manufacturer.
After more than three years of close
collaboration with Peinture Laurentides
team for the distribution of its PARA Paints
and Crown Diamond products in Quebec
and the Atlantic provinces, General Paint is
enhancing its strategic position by becoming Canadas leading paint manufacturer,
said Dale Constantinoff, president and
CEO of General Paint. Having multiple
manufacturing and distribution facilities
with a reputation for solid sales and service
October 2011
Visit us at
WCS 2011
Booth #102
support, places us in a very good and competitive position for our brand portfolio
now from coast to coast.
This transaction will allow Quebecbased Peinture Laurentide to maintain a
competitive edge in the market, supported
by technological expertise on an international level. The future looks promising
for Peinture Laurentide, an innovative
company that has been operating in the

architectural coatings business for more
than 55 years by manufacturing products
renowned for their high quality, said
Andr Buisson, president and COO of Socit Laurentide.
Celebrating its 100th anniversary this
year, Vancouver-based company General
Paint, considers this venture to be more
AkzoNobel Powder Coatings driving sustainable

automotive topcoat solutions
AkzoNobels Interpon Powder Coatings become the
first full body monocoat powder coating to be used
on a passenger vehicle in Europe.
Showcased at the Cannes Surcar 2011 Congress, the Citron DS4 is
the first ever passenger vehicle in Europe to be exhibited using matt
black textured powder coatings on the car body.
After initial trials with PSA Peugeot Citron, the parent company of
the Citron DS4, a model was produced using Interpon A 5000. PSA
Peugeot Citron decided to showcase the car and its new coating system in Cannes.
This is a great step forward for powder coatings in the automotive arena and one we are particularly proud of, said Marie Ccile
Dekker, global automotive marketing manager, AkzoNobel Automotive
and Aerospace Coatings (AAC). Historically powder coatings have
been primarily used on the components of the vehicle, including the
wheel and trim areas, providing aesthetic value and the high performance attributes required by the auto industry. We are now able to offer
exciting new finishes, like the matt black texture, that are innovative
and provide a unique and exciting character change that enhances the design features of the auto body. This type of design
concept really is pushing the boundaries
and inspiring design teams in the automotive world to think unconventionally.
Powder coatings as a body coating alternative mark the start of a new era for
automotive manufacturers who wish to reduce both their carbon footprint and their
costs without compromising on technical
quality or performance. Interpon automotive coatings are offering the automotive
industry a sustainable alternative to liquid
paints.
The powder mono coat system reduces
the number of process steps and enables a
significant reduction in energy consumption.
This is not the first time powder coatings have been used as automotive top- The Citron DS4.
18 | Coatings World
than a symbolic action. By expanding its

operations in a signicant manner across
all Canadian markets, a strong statement
of Canadian unity is being made through
the addition of this solid anchor in Quebec and the Atlantic provinces, positioning General Paint as the number one paint
company in Canada.
coats. We have been coating commercial and passenger vehicles for

many years and have made steady advances, said AkzoNobel AACs
Kevin Hales. A lot of hard work has gone into refining the product
and application techniques, working closely with PSA Peugeot Citron
to ensure their incredibly high quality demands are met and the coating is suitable for the European passenger vehicle market.
PSA Peugeot Citron has considerable experience in powder coating, especially for primer, which has been used at its Mulhouse factory
since 2003. This project was very exciting because its not only a practical response to customer expectations for more innovative effects,
but also its obtained in the most simple way we can imagine, which
was to apply a mono coat paint directly on e-coat with a fully automatic process, said Antoine Vieu, PSA Peugeot Citron expert for topcoat materials.
PSA Peugeot Citron not only wanted a powder coating for this
significant new finish, they also required a matching finish for the plastic body panels.
Our challenge was to provide a high quality aesthetic match not
only for color but also in surface structure, said Regis Garcia of AkzoNobel Automotive and Aerospace Coatings. The Citron DS4 is evidence that AkzoNobel AAC rose to this challenge.
October 2011
Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by
offering ecological friendly products that are designed to meet or exceed the toughest performance
standards without compromising sustainability, environmental sensitivity, or regulatory compliance.
Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex
technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state
and dry film material protection needs. Contact your local Troy representative to obtain your
"Key to Green Coatings' and unlock your specific formulation solution.
Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
NDSU Researchers Develop Bio-based Technology

from U.S. Grown Crop Materials
U.S. grown agricultural crops such as sugar beets, sunflowers, flax and soybeans could play a major role in
a game changing bio-based green coatings technology developed by North Dakota State University researchers.
Several crops produced in North Dakota could play a significant role in

bio-based resins and coatings recently developed by researchers at
North Dakota State University. Scientists at NDSU have developed biobased resins that may prove to be a game changer in coatings and
resin technology.
The NDSU researchers have developed a family of resins from renewable raw materials, creating resins that eliminate hazardous components such as formaldehyde and bisphenol-A. The resins are based
on sucrose and vegetable oils, and can be varied to perform in many
applications and industries, according to Dean Webster, professor in
the NDSU Department of Coatings and Polymeric Materials. Websters
research group includes NDSU graduate students Xiao Pan and T. J.
Nelson, undergraduate student Adlina Paramarta and Partha Sengupta, former postdoctoral researcher at NDSU.
The resins developed by the NDSU research group can be made
from sugar beets, plus oils from soybeans, flax and sunflowers. When
cured, the patent-pending resins show significantly improved properties over current bio-based materials and processes, according to the
researchers. They also said the resins display mechanical properties
comparable to petrochemical-based materials and dramatically increased renewable material content
These NDSU-developed technologies achieve what few bio-based
materials have before, said Webster. They have vastly improved mechanical properties, reduced hazardous chemical content and are made
from readily available materials and common processes. The technologies have the potential for significantly impacting bio-based material markets.
The bio-renewable chemicals market is projected to reach $5 billion by 2015.
The new resins developed at NDSU could further reduce reliance on
petrochemical-based materials, one of the main components in many
20 | Coatings World
coatings formulations. Dr. Websters research group found that the

epoxidized sucrose ester resins they developed result in materials that
are two- to four-times as functional as vegetable oil-based resins.
One novel ultraviolet light curable coating developed by Websters
group cures approximately 10 times faster than existing UV-curable
bio-based coatings. Another in the family of bio-based resins developed at NDSU exhibits properties that make it ideally suited for biocomposite materials, baking enamels and structural adhesives. Another
resin demonstrates more hardness and resistance to solvents than
petrochemical-based coatings.
Interest in the use of renewable feedstocks in the synthesis of
polymers is rapidly increasing, driven by consumer demand for green
products as well as the tightening of the supply of petrochemicals,
said Webster. However, consumers are requiring that the bio-based
materials have physical properties that match or exceed current high
performance materials.
Laboratory research at NDSU has shown that the green technology
resins developed at NDSU are far superior to existing bio-based materials and comparable to petrochemical-based materials. The newly developed resins could be used in a variety of settings including
construction, architectural, biomedical, marine and electronics industries. The technology may have wide-ranging applications in areas
where thermally cured materials are used, such as in protective coatings, structural adhesives and composites. The resins are synthesized
using raw materials, reagents and processes common to industry.
They have the potential to provide a revolutionary impact in some
applications replacing widely-used petrochemical-based epoxy compounds, said Webster.
Funding for the bio-based coatings research was provided by the
USDA Cooperative State Research, Education and Extension Service.
The United Soybean Board is sponsoring current bio-based coatings
research at NDSU. The base sucrose ester resins used in this research
were provided by P&G Chemicals.
Websters research is among a broad-based research portfolio in
renewable technologies at NDSU, with research funded by USDA, the
National Science Foundation, U.S. Department of Energy and entities
in North Dakota, including the North Dakota Renewable Energy Council and North Dakota Soybean Council.
Webster has been involved in polymer synthesis and structure-property relationships of coating binder systems for more than 20 years.
He is receiving the prestigious Roy W. Tess Award in Coatings from the
American Chemical Society on August 29, 2011, during the groups
annual meeting in Denver, Colo.
Dr. Webster has authored more than 75 peer-reviewed papers and
publications and is credited with 11 patents (an additional 18 pending)
on coatings related topics. He has won Roon Foundation Awards for
the best paper in the 2003, 2004 and 2006 International Coatings Exposition (ICE) of the American Coatings Association. Dr. Websters career in the coatings industry includes research and development in the
Consumer Division of Sherwin-Williams in Chicago, Ill., and at Eastman Chemical Company. He received his Ph.D. in materials engineering science and his B.S. degree in chemistry at Virginia Polytechnic
Institute and State University.
October 2011
Fresh Paint
DuPont Performance
Coatings ProfitNet
management system
incorporated into
Universal Technical Institutes
collision training program
Universal Technical Institute (UTI) has implemented DuPont Performance Coatings

(DPC) ProtNet Management System into
the Collision Repair and Renish Technology (CRRT) training program at its
Houston-based campus. UTI uses ProtNet as a key technology tool to train its
students how to manage a collision repair
facility in every aspect of the business,
which includes scheduling, production,
job costing and nancial management.
ProtNet provides UTI students and instructors a way to measure continuous
improvement and see the direct impact
lean principles have on speed of the
process and cycle time. For six weeks students see the results of eliminating the
seven wastes, the increase in productivity,
cycle time and the impact it all has on
their virtual paycheck.
AkzoNobel and Toyota form

partnership
AkzoNobel Automotive and Aerospace
Coatings (A&AC) has been selected as a
preferred supplier by Toyota Motor Europe. The deal includes support, training
and value added activities to boost productivity and efciency. The agreement
applies to A&ACs vehicle renishes
brands Sikkens and Lesonal. A&AC will
offer the latest low VOC Sikkens and Lesonal automotive repair paint systems.
ternational Circuit will now be the second-fastest on the calendar after Monza
F1 circuit in Italy. Protective coatings from
AkzoNobels International Paint business
have been chosen to paint the steel structure covering the Grand Stand with a total
surface area of 30,000 square meters and
steel tonnage of 1,200 tons.
IdeaPaint selects Resinate

Materials Group as key
technology partner
Resinate Materials Group, Inc., a designer
of customized, high-performance resin
systems for the paint and coating industries, has been selected by IdeaPaint, a creator of high-performance dry-erase paint
solutions, to serve as a key product development partner.
The collaboration between Resinate
and IdeaPaint has resulted in the recent
launch of IdeaPaints BASE, a high quality
base coat that optimizes the performance
of all IdeaPaint two component dry-erase
coatings. Resinates resin system contributed to the development of base coat
technology that produces an extremely
smooth surface, eliminating the need for
sanding from the application process.
The cooperation of our two driven
technology teams has produced a product

that saves IdeaPaints customers steps and
time while enhancing IdeaPaints exacting
standards for quality and performance,
said Brian Phillips, president and CEO of
Resinate Materials Group. Resinate is
proud to partner with IdeaPaint and looks
forward to future opportunities to push
the boundaries of technological excellence.
IdeaPaint and Resinate have developed base coat technology optimally engineered to maximize the performance
and durability of IdeaPaints entire product line, said Bob Munroe, CEO of IdeaPaint.
IdeaPaint BASE is now available to
IdeaPaints customers globally.
PPG selected as coatings

supplier for Caterpillars new
North Little Rock plant
Caterpillar Inc. has selected PPG Industries industrial coatings business as the
sole heavy-duty equipment coatings supplier for a new motor grader assembly
plant in North Little Rock, Ark. In addition to serving as a single-source coatings
supplier, PPG is providing on-site technical and product approval support, and
AkzoNobel paints Indias first

ever Formula-1 Grand Prix
circuit
AkzoNobel has supplied its protective
coatings to the Buddh International Circuit, Indias rst-ever Formula-1 Grand
Prix circuit, where the upcoming Formula-1 race will be held on October 30,
2011. Buddh International Circuit in
Greater Noida, has been designed by globally renowned German architect Hermann Tilke. The track spanning
approximately 5.5 km in length has been
designed as one of the fastest and most exciting circuits in the world. The Buddh In22 | Coatings World
PPG employees who worked together to implement the coating lines and train production
staff include, from left: John Valasco, global account manager; Phil Stevens, sales representative; Larry Kapusta, service representative; William Ramos, technical service representative;
and David Lacy, technical service manager.
October 2011
who has metallic effects with optimal

brilliance and coverage?
we do.
SunMetallics Aluminum Effects
The wide range of particle sizes available in the
SunMetallics line allows for finishes ranging from
smooth patina silver to highly sparkling metallic effects.
These aluminum pastes are crafted with technology
designed to polish the flake surface while carefully
controlling the particle size distribution.
Sun Chemical also offers a full range of products for the
coatings market including high performance pigments
(Fastogen, Quindo, Perrindo, Palomar), classical
pigments, preparations, and many more.
Visit us at ChinaCoat 2011

Hall E2, Zone 4, booth 2E51-56
Sun Chemical Performance Pigments

General Sales Office
International Operations Belgium
Sun Chemical Mexico
Sun Chemical Latin America
DIC (Nantong) Metallic Pigment Co., Ltd.
www.sunchemical.com
+1 800 543 2323

+32 1023 1500
+52 55 5358 7247
+55 (11) 2445 1116
+86 513 8878 9286
Fresh Paint
in-plant training of paint-line

operators through its Knowledge College service in coating
application technologies.
Jotun and Emirates Green Building Council host networking

event on Paints and Building
Sustainability
Jotun Paints and the Emirates Green
Building Council (Emirates GBC), an organization aimed at conserving the environment by strengthening and promoting
green building practices in the UAE,
jointly hosted a networking event on
Paints and Building Sustainibility on September 27, 2011, at the Novotel Hotel,
Dubai. Jotun Paints is a key corporate
member of Emirates GBC, and this joint
initiative was part of the paint companys
Fluoropolymer Pricing Trends

An Unprecedented Situation
By Mike Haley, Whitford Corporation
Prior to the pricing mania that exists today, the last big party for fluoropolymers occurred in the late 1990s when demand was growing and
pricing was firm in the years leading up to Y2K. However, in the first
decade of new millennium, three major shocks hit the industry. First
was a rush of new entrants and associated capacity expansions in Asia
Pacific; second was the punishing recession that followed the events of
September 11, 2001; and third was the devastating impact of the
Great Recession of 2008-2009. For much of the decade, prices and
volumes of fluoropolymers remained depressed.
Until about 1990 the fluoropolymers industry was dominated by six
companies with headquarters in the United States, Europe and Japan. In
recent years, the number of fluoropolymer sources has doubled as new
capacity has appeared in Russia, China and India. Although product range
and geographic reach have always been important, vertical integration
has become increasingly important in defining the cost position and differentiation among competitors. With that in mind, some of the newer
suppliers have been establishing manufacturing positions further back in
the value chain (e.g., fluorocarbons such as R22, hydrogen fluoride, and
fluorspar the mineral from which the fluorine atom is obtained). On
the other hand, several of the longstanding suppliers have been finding
opportunities to integrate forward into areas such as films, resulting in the
diversion of old capacity for captive use.
Todays unprecedented fluoropolymer prices are the result of unforeseen and coincidental circumstances occurring within a complex system.
In the late 2000s, after enduring financial hardships earlier in the decade,
several fluoropolymer suppliers took big chunks of capacity off line. In
some instances, these decisions were permanent. In other cases, suppliers were not able to bring capacity back on line quickly enough to satisfy
the rapid resurgence of demand that occurred starting early in 2010. Early
in 2011, a huge earthquake and terrible tidal wave disrupted electrical
power in Japan, resulting in plant outages. At the same time, unforeseen
technical issues were plaguing certain suppliers in Europe and Asia, while
violent tornadoes ripped apart electrical grids resulting in plant outages
in the southern United States. As a result, certain grades of resin are now
in short supply, and monomer capacity is tight.
Demand is booming nearly everywhere in the fluoropolymer world.
24 | Coatings World
continued call to the Middle East regions

construction segment to adopt more
green building policies. The networking
event included the participation of key
stakeholders in the construction industry
such as consultants, developers, architects,
interior designers and contractors.
The event featured a special panel
discussion with resource speakers and
senior officials from the Emirates GBC
Driven by concerns that supply will remain tight, customers are restocking (and in some cases overstocking) the value chains. Some customers are placing double orders with different suppliers. Meanwhile,
economic times seem almost too good to be true given the short
elapsed time since the economic calamity. Could it be the industry is
simply awash in casha short-term beneficiary of bank bailouts, deficit
spending, QE1, QE2, and counting? Lets cross our fingers and hope all
of this is not tantamount to putting out a fire with gasoline.
In the past year we have experienced an unprecedented situation
in the history of fluoropolymers. Despite the proliferation of new resin
suppliers, prices of many grades have more than doubled from historical levels. Price tags are up to three times higher than just a couple of
years ago and resin suppliers are taking advantage of the situation.
Certain parts of the fluoropolymers industry have been somewhat
cyclic for many yearssimilar in some ways to polyolefinswhere double digit price increases are followed inevitably by double digit decreases. The twin realities of cash availability within the large,
publicly-traded companies that produce these materials and the long
lag time between an investment decision and its fruition often result
in overinvesting at the tops of economic cycles and underinvesting at
the bottoms. But what we are now experiencing is tremendous cyclicalitythe amplitude of the cycle is simply unprecedented.
Fluoropolymer prices are poised for a correction when supply again
exceeds demand. In the meantime, deselection of fluoropolymers is
likely to result from extreme price volatility as well as the imbalance of
supply and demand that accompanies it. On the other hand, stable
prices will encourage the continued selection of high-function products
made from fluoropolymers. Although it may take some time, lets hope
fluoropolymer prices will soon achieve a modicum of stability.
About the author
Mike Haley has held a variety of positions in the fluoropolymer industry for more
than 20 years. Currently industry manager with Whitford for the past three years,
Haley is also a member of the Board of Directors of SPI The Plastics Industry
Trade Association. Whitford is a leading producer of fluoropolymer-based coatings used in a diverse range of end-use applications from non-stick cookware to
corrosion-resistant bolts for off-shore oil platforms. With manufacturing operations in seven countries, Whitford purchases several thousand metric tons of fluoropolymers, such as PTFE, annually for use as raw materials in coating
formulations. Having started in the coatings business in the 1960s when fluoropolymers were also in their infancy, Whitford has been part the fluoropolymers
industry for more than four decades.
October 2011
Fresh Paint
and Jotun including: Bent

Haflan, group vice president
R&D, decorative, Jotun A/S;
Malek El Husseini, business development director, GE Healthcare; Tyrone Lawson, sustainability technical
director, WSP Group; and Samuel
Keehn, environmental and sustainability
manager, EMS. At the event, Haflan
made a presentation on Paints contribution to Sustainability, and Jotuns latest line of eco-friendly paints, Jotashield
Extreme. The new product line addresses the growing need for heat reflective and eco-friendly paints in the
Middle East region. The panel discussions touched on the following topics: Is
being green a trend or a response to a
true awakening in the Middle East; are
the terms green building and green construction misused; the growing concern
towards Urban Heat Island (UHI) effect;
and the challenges of building sustainability in the Middle East.
26 | Coatings World
KIA Zilina adopts Drrs

atomizer technology
KIA Zilina in Slovakia recently converted
eight ABB painting robots in its waterbased primer line to Drrs atomizer technologyEcoBell2 ICCwith external
charging. With the previous technology,
KIA said the eight ABB painting robots
were equipped with rotating atomizers
and electrostatic voltage block with canister technology that led to problems in
operation. On the one hand, the handling
of the canister technology was complicated and the installation uptime was thus
limited, and on the other hand, maintenance expenditure increased and there
were high paint losses in cartridge purging before the rell.
After the conversion from the robots
to Drrs new atomizer technology, KIA
said good painting results were achieved
over several weeks, which prompted the
car maker to convert its remaining seven
robots at its plant. Over a 15-week period,
KIA in Zilinia adopted Durrs EcoBell2

atomizer.
Drrs service specialists gradually

adapted the painting robots to the Drr
atomizer EcoBell2 ICC and the dosing
pump EcoPump MP.
With this technology, Drr said color
change occurs directly in the atomizer,
paint losses during color change are less
than two mililiters and expenditure for
complex cartridge handling can be omitted. Drr said the main challenge during
this conversion was the fact that there
were only short production-free periods
available for the integration of the atomizers, high-tension cascades, dosing pump
and solenoid valves.
Operating since February 2011, KIA
reported paint savings of 0.3 kilograms
per car body, and in critical areas it said a
more homogeneous and higher lm thickness is achieved than before. In addition
equipment downtimes were halved, and
for maintenance every second night shift
for cleaning could be omitted.
Drr is a mechanical and plant engineering group that generates approximately 80 percent of its sales in business
with the automotive industry and operates
with three divisions. The Paint and Assembly Systems division supplies production and painting technology, especially
for car bodies. Machinery and systems
from the Measuring and Process Systems
division are used in engine and transmission manufacturing and in nal vehicle assembly. The third division, Clean
Technology Systems, is focused on
processes to improve energy efciency and
on exhaust air purication. Drr has 48
business locations in 21 countries worldwide and achieved sales of 1.26 billion
in 2010.
October 2011
AkzoNobel, the global leader for paints

and coatings and the maker of Dulux
paints, announced its entry into the mass
market for the rst time with the launch
of ICI Magik.
In India, our decorative coatings business will continue to leverage the strength of
both its brands, Dulux and ICI, said Amit
Jain, managing director, Akzo Nobel India
Limited. While products from the Dulux
cluster will be in the premium and mid-tier
segments, those from the ICI cluster will
specically be focused on the value segment.
A unique product which promises to
revolutionize the mass market for paints
in India, ICI Magik is an acrylic paint,
which offers consumers benefits in the
economy category with its smooth finish, exhaustive shade range offering a
palette of 1,500 distinctive shades and
enhanced brushability. Also a first for its
category, ICI Magik has low VOC and
low odor content.
The decorative category in India is
complex, with a multitude of consumer
needs, said Jain. We are segmenting
our brands to leverage the opportunity.
With the launch of ICI Magik in India,
for the first time there is a superior value
proposition in the mass market distemper segment.
Supported by a comprehensive marketing plan, AkzoNobel India is aggressively promoting ICI Magik by rolling it
out pan-India. To educate the primary
users about the new product, AkzoNobel India plans to conduct painter carnivals called Magik Melas where the
painters and contractors will get to experience ICI Magik through product trials. Product information will be shared
and introductory offers would be announced as part of the Mela.
and coatings. The factory expects annual

production output of 15 million liters of
paint and 3,000 tons of powder coatings.
Local production is needed to sustain
the sales growth and to fully meet the demands of our Russian customers, said
vice president of Jotun, Svein Stolpestad.
Jotun said that if the project goes well,
then the production capacities will be
Fresh Paint
AkzoNobel India forays into

the mass market
doubled. Jotun Paints is the rst resident

in the industrial area of the new park
complex located approximately 20 kilometers south east of St. Petersburgh.
Jotun currently has eight sales ofces
and one distribution ofce in Russia. The
raising of the new manufacturing facility
was spurred in part by the 21 percent increase in production of waterborne paints
Jotun takes root in Leningrad

region
Norwegian paint major Jotun AS signed a
land sales contract through its Russian
daughterOOO Jotun Paintsfor a nine
hectare land plot in Fyodorovskoye industrial park.
The agreement is seen as a rst step to
raise a factory for the production of paints
October 2011
Coatings World | 27
Fresh Paint
and primers in Russia in 2010.
PPG acquires Colombian

coatings company
PPG Industries, through its subsidiary
PPG Colombia, has purchased the coatings businesses of Colpisa Colombiana de
Pinturas, a privately-owned Colombian
coatings company, and its afliates, including Colpisa Ecuador. The transaction
is expected to close no later than the end
of the rst quarter 2012.
Colpisa, based in Itagi, near Medellin,
was founded in 1973 and manufactures
and distributes coatings for automotive
OEM and renish, industrial and architectural coatings customers in Colombia
and Ecuador. Colpisa operates a coatings
manufacturing facility in Colombia and
employs approximately 400 people. The
company has been a technology licensee
of PPG automotive OEM coatings since
1996 and a distributor of PPG automotive
renish products since 2004.
By acquiring Colpisa, PPG builds on a

successful relationship and gains the opportunity to expand our coatings presence
in Colombia to directly serve and grow
with automotive manufacturers, said Tim
Knavish, PPG vice president, automotive
OEM coatings, Americas. PPG intends to
build upon Colpisas strong manufacturing
and distribution practices as the Colombian
economy expands and more automobiles
are built and sold in the region.
According to Knavish, PPG would become the only major global coatings supplier with a direct automotive OEM
manufacturing presence in Colombia.
PPG currently has no manufacturing sites
in Colombia or Ecuador, but does supply
protective and marine coatings to the region, in addition to its technology and distribution relationship with Colpisa.
As an automotive renish coatings
leader, we are pleased to add Colpisas automotive renish business to our global
portfolio, said John Outcalt, PPG vice
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president, global automotive renish.

This acquisition is further evidence of
PPGs commitment to grow our coatings
presence in Latin America.
According to Outcalt, by acquiring
Colpisa, PPG will become one of the
leading providers of a full line of automotive refinish products in Colombia
with the ability to grow and serve local
customers through an established distribution network.
Hempel signs contract

with Vale
Hempel recently signed a contract with
Brazilian mining giant Vale, one of the
worlds largest iron ore producers, to
supply coatings for a five-vessel conversion project. The Hempel fouling release
coating Hempasil X3, will help Vale reduce its vessel maintenance costs, fuel
consumption and green house gas and
biocide emissions.
Danish-based Hempel will supply
150,000 liters of its third generation fouling release, Hempasil X3, or advanced tinfree antifoulings for Vales forthcoming
ve-vessel conversion project.
Five of Vales very large crude carriers
(VLCCs) will be converted to very large
ore carriers (VLOCs) at the Yulian Shipyard and at the Huraung Dan Dong Shipyard in China.
Hempel has been working closely
with Vale, who plans to extend its fleet
of ships to 50 by the end of 2013. The
shipping industry is facing increasing
pressure from governments and legislative authorities to reduce greenhouse gas
emissions, said Torben Rasmussen,
group product manager, Hempel A/S. In
response, many shipowners have set
their own environmental targets in an effort to reduce CO2 emissions. But, finding effective ways to meet these targets
can be a challenge, and thats where
Hempels complete fouling control concept can help.
Minimizing maintenance, as well as
maintaining a smooth hull during the entire service period is vital for the efcient
operation of our vessels, and we believe
the Hempasil X3 system will help us to
achieve this, said Nelson Coelho, general
manager, Vale. Were also condent that
October 2011
the smoother topcoat will help reduce fuel consumption and in

turn reduce carbon emissions. This will also help us reduce the
amount of biocides released into the sea and make our operations even more environmentally friendly.
DuPont launches innovation center in India

DuPont announced the ofcial opening of the India Innovation
Center in Pune. DuPont India Innovation Center is a forwardlooking initiative by the global science-based company to expand
its strategic footprint to fuel local collaboration in support of
Indias fast growing automotive industry.
DuPont India Innovation Centers primary focus is on the automotive segment; and it acts as a collaborative platform for automotive OEMs and component and system manufacturers to
come together to support the Indian automotive industry. The
centers goal is to partner for science-powered solutions that fuel
innovation and application development together with customers
and partners.
The Collaboration Space in the center provides an environment for our customers and partners to connect real time with
our team of 9,500 DuPont scientists, chemists and engineers located in 100 R&D and technical centers around the world, said
Balvinder Singh Kalsi, president, South Asia, DuPont. Leveraging the power of DuPont global network, we can work with our
customers and partners to meet the needs of the fast expanding
Indian automotive industry.
India is one of the worlds fastest growing automotive markets in the world. Hence, it can be both a challenge and an opportunity to develop products and solutions in areas of
sustainability, lightweight, improved performance, alternative
drive, safety, and comfort and design.
Technological collaboration is the key to addressing growth
in the automotive segment and this is the approach all auto manufacturers take the world over, said Amandeep Singh Cheema,
business leader, DuPont Performance Polymers, India, and project leader for DuPont India Innovation Center. The opening of
our Innovation Center is an important step towards DuPont
staying focused on the demands of our customers and partners
in India for new technology innovations that are required to support their growth plans.
The DuPont India Innovation Center is one among four new
global DuPont Innovation Centers in Asia Pacic. The other
three centers in Asia Pacic are located in South Korea, Taiwan
and Thailand. Taiwan focuses on the electronics and communications markets, and Thailands center will be working on programs around renewable energy initiatives and products. Other
centers in Latin America, Europe and North America are in the
planning pipeline.
The DuPont approach is to be a global collaborative partner
offering innovative solutions to meet growing needs of the Industry, said Diane Gulyas, president for DuPont Performance
Polymers. We are committed to leading collaborative and inclusive innovations to respond to challenges facing the world
today. Collaboration is the driving force behind establishing the
country focused Innovation Centers. CW
October 2011
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All rights reserved. 2010
Patents
BASF patents coating composition
Patent No. U.S. 7,989,070 B2

BASF Coatings GmbH has received a
patent for a coating composition comprised of a crosslinkable carbamate-functional resin; and an aminoplast comprised
of the reaction product of an aldehyde
and a melamine; wherein the aminoplast
has a content of imino groups of less than
or equal to approximately 10%, a content
of alkylol groups of at least 15%, and a
remainder of groups being alkoxyalkyl
groups, all based on a total number of reactive sites present in the melamine prior
to reaction.
NDSU patents thermoset

siloxane-urethane fouling
release coating
Patent No. U.S. 7,989,074 B2
North Dakota State University Research
Foundation has obtained a patent for a substrate having a surface capable of being exposed to aquatic conditions; wherein the
surface has a fouling release coating thereon;
and the coating is comprised of a polymeric
material prepared by reacting a mixture
comprised of an amino functional polyorganosiloxane comprised of aminoalkyl
terminated polydimethylsiloxane; polyisocyanate; and polyol, which is comprised of
hydroxy-functional poly(meth)acrylate;
wherein the polyisocyanate is comprised of
hexamethylene
diisocyanate
trimer,
isophorone diisocyanate trimer or a mixture
thereof; and the hydroxy-functional
poly(meth)acrylate is formed from a
monomer mixture comprised of hydroxyalkyl acrylate and alkyl acrylate; and the
fouling release coating has an initial water
contact angle of at least about 90.
Bayer MaterialScience patents

ethylenically unsaturated
polyisocyanate addition
compounds
Patent No. U.S. 7,759,447 B2
Bayer MaterialScience LLC has been
granted a patent for polyisocyanate addition compounds, which are substantially
30 | Coatings World
free from isocyanate groups and are prepared from one or more polyisocyanate
adducts containing uretdione, allophanate,
carbodiimide and/or oxadiazinetrione
groups and/or NCO prepolymers, contain
urethane groups, contain uorine (calculated as F, AW 19) in an amount of 0.01%
to 50% by weight, and contain ethylenically unsaturated groups (calculated as
C C, MW 24) in an amount of 2% to
40% by weight, wherein at least a portion
of the ethylenically unsaturated groups are
incorporated by reacting an isocyanate
group with the reaction product of
(meth)acrylic acid with -caprolactone and
wherein the preceding percentages are
based on the solids content of the polyisocyanate addition compounds and wherein
uorine is incorporated by reacting an isocyanate group with a compound containing two or more carbon atoms, one or
more hydroxyl groups and one or more
uorine atoms to form urethane groups
and optionally allophanate groups, provided that more than 50 mole percent of
the groups that chemically incorporate uorine into the polyisocyanate addition
compounds are urethane groups.
Bunge Fertulizantes patens

aluminum phospate pigments
Patent No. U.S. 7,763,359 B2
Bunge Fertilizantes S.A., So Paulo Brazil
and Universidade Estadual de Campinas,
Campinas, Brazil have received a patent
for a method of making a coating composition comprised of a binding polymer and
an opacifying pigment, the method is comprised of the following steps: forming an
opacifying pigment by combining phosphoric acid, aluminum sulfate and sodium
hydroxide simultaneously, and allowing
the combined materials to react with one
another for approximately 30 minutes to
form a precipitate; drying the precipitate
at a temperature of below approximately
130 C to form amorphous aluminum orthophosphate particles comprised of one
or more closed voids per particle, wherein
the particles are substantially free of open

pores; and combining a volume of the
amorphous aluminum orthophosphate
with a binding polymer to form the opacifying coating composition.
PPG patents method for

selectively coating substrates
Patent No. U.S. 7,824,735 B2
PPG Industries has been granted a patent
for a method for selectively coating a substrate comprised of applying an acid to a
portion of the substrate, wherein the acid
is comprised of RC(O)OH, where R
represents a C1-C10 group, formic acid,
carbonic acid, sulfonic acids, and/or phosphoric acids; coating the substrate with a
coating comprised of a component that
reacts with the acid; and removing the
coating from the portion of the substrate
to which the acid has been applied.
Boeing patents spectrally

selective coatings
Patent No. U.S. 2010304044
Spectrally selective coatings and associated
methods for minimising the effects of lighting strikes (discloses a method for reducing
structural damage to a substrate resulting
from interaction between the substrate and
a plasma, the method including the steps of
identifying a wavelength at which a spectral radiance of the plasma is at a peak, the
wavelength being a function of a temperature of the plasma, preparing a coating capable of imparting to the substrate a
threshold electromagnetic reectivity over
a spectral band about the wavelength, and
applying the coating to the substrate. In embodiments the coating includes a binder
and a plurality of pigment particles, said
pigment particles of said plurality including
a quarter wave stack including silicon dioxide and titanium dioxide).
DuPont patents 2K coating

compositions
Patent No. WO2010127134
Two-component coating compositions
October 2011
Patents
(relates to a coating composition

comprising: A) at least one thiolfunctional compound having at
least one thiol group, B) at least
one polyisocyanate crosslinking agent
with at least one free isocyanate group
and C) at least one catalyst compound,
said catalyst compound comprising at
least one catalyst for the curing reaction
between the thiol groups of component A
and the free isocyanate groups of component B, and at least one cyclodextrin).
DSM received patent for antireflective coatings

Patent No. US2010297430
Anti-reective coatings (the invention relates to a processes and compositions for
preparing anti-reective coatings. Specically claimed is a coating composition comprising (i) surface-modied nano-particles
of a metal oxide, (ii) metal oxide based
binder, wherein the weight ratio of metal
oxide in (i) to (ii) is from 99:1 to 1:1).
Hempel patents coating for

wind turbine blades
Improved coating composition for wind
turbine blades (discloses a wind turbine
blade having on the outer surface thereof
a polyurethane-based coating including a
polyurethane binder prepared from
polyol(s) having an average functionality
of at least 2.0 and less than 8.0, at least
50% (vv/w) of the polyols have aliphatic
polyester segments included therein and
have a Mw of 300-3000 g/mol and polyisocyanate(s) having an average functionality of less than 3.0. At least 50%
(w/vv) of the polyisocyanate(s) are selected from (i) polyisocyanates having
aliphatic polyester segments included
therein, and having a molecular weight
of 500-3,000 g/mol and a functionality
of at least 2.0 and less than 3.0, (ii) polyisocyanates of the allophanate type having a MW of 250-2000 g/mol and a
functionality of at least 2.0 and less than
3.0, and (iii) polyisocyanates of the uretdione type having a MW of 250-2000
g/mol and a functionality of at least 2.0
and less than 3.0. Corresponding coating
compositions and a method for coating a
substrate are also disclosed).
32 | Coatings World
Massachusetts Institute of
Technology patents hydrophilic
coating
Coatings (a hydrophilic coating can be
applied to virtually any surface to produce a long lasting, durable antifog effect.
The coating includes a molecular-level
blend of hydrophilic polymers. The coating can be assembled using a layer-bylayer assembly process).
PPG patents epoxy coatings

compositions
One-component epoxy coating compositions (disclosed are high solids, one-component,
storage
stable
coating
compositions that include an epoxy resin
comprising more than one 1,2-epoxy
groups per molecule, a hydrocarbon compound having a softening point of from
50 C to 140 C, an alkoxy-functional
and/or silanol-functional silicone, and a
ketimine curing agent comprising a reaction product of reactants comprising a
polyalkyldiamine component and a ketone component. Also disclosed are substrates at least partially coated with a
coating deposited from such composition
and methods for coating substrates with
such compositions).
Valspar patents high-gloss,

polyvinylidene fluoride-based
coating systems
High-gloss, polyvinylidene uoride-based
coating systems and methods (discloses
solutions of polyvinylidene resins with
very high vinylidene diuoride content in
lactam solvent systems and their uses to
form high gloss coatings, especially high
gloss clear coatings. The invention also
provides coated articles incorporating
these
coatings.
Advantageously,
polyvinylidene uoride (PVDF) resins
with sufciently high vinylidene diuoride
content, as well as a wide variety of thermoplastic and thermosetting resins useful
in the practice of the present invention,
can be easily dissolved in and then stay
dissolved in lactam solvents. Conveniently, these solutions may be prepared
at room temperature. The ability to coat
such PVDF resins from solution, rather

than from dispersions, is a key factor leading to the high gloss characteristics provided by many embodiments of the
present invention).
Wacker patents compositions

for textile coatings
Compositions for textile coatings (relates to
compositions
containing
(A)
organopolysiloxanes, which have Si-bound
hydroxy groups, (B) organopolysiloxanes,
which have Si-bound hydrogen atoms, (C)
platinum catalysts, (D) reinforcing llers,
(E) optionally non-reinforcing llers, and
(F) optionally inhibitors, which delay a
platinum-catalysed reaction of Si-bound
hydroxy groups and Si-bound hydrogen
atoms at room temperature, with the proviso that the organopolysiloxanes (A) have
viscosities of 500 to 100,000,000 mPa.s at
25 C, that the platinum catalysts (C) are
free of phosphoric acid trisamide ligands,
that the reinforcing llers (D) are present in
amounts of at least 3% by weight, relative
to the total mass of the compositions, that
the non-reinforcing llers (F) are present in
lower amounts than the reinforcing llers
(D), that the use of reactive silanes as bonding agents and the use of additional condensation catalysts, which accelerate the
condensation reaction of Si-bound hydroxy
groups and/or alkoxy groups, are excluded).
DuPont patents windshield

coatings
Durable automotive windshield coating and
the use thereof (is directed to a kit for rendering a glass surface water repellent. This
invention is particularly directed to a kit for
coating a windshield of a vehicle to render
the windshield water repellent. The kit comprises (A) a coating composition consisting
essentially of a) at least one peruoroalkyltrichlorosilane selected from compounds
having the general formula Rf-(CH ) -SiCl
wherein, Rf is a peruoroalkyl radical group
having 3 through 18 alkyl carbon atoms; b)
a 2 2 3 peruoropolyether carboxylic acid;
and c) at least one uorinated solvent. and
(B) an applicator for applying said coating
composition over said surface). CW
October 2011
Market Reports
Slower growth in the

Brazilian coatings industry in 2011
After positive results in 2010, the Brazilian coatings industry expected positive
growth in 2011. However, the industrys
growth rate diminished dramatically this
year, as has been the case with the economy, according to ABRAFATI, the Brazilian coatings manufacturers association.
During the ABRAFATI Forum of the
Coatings Industry, held August 25, 2011
in So Paulo, the announced forecasts presented more modest numbers.
In the rst half of this year, sales of
residential coatings increased by only 0.5
percent compared to the same period in
2010. We should see a slight increase this
second semester, that will lead to a one
percent increase for the year, said Dilson
Ferreira,
executive
president
of
ABRAFATI.
After positive growth in 2010, which
exceeded 10 percent, the situation this
year is different. Due to the present uncertainties and the delicate international
scenario, consumers are adopting a more
conservative attitude by delaying purchases of coatings for remodels and selfbuilding, said Ferreira. Similarly,
retailers avoid keeping stock and replace
products more slowly. However, we believe business will pick up at a stronger
pace next year, when we expect a four percent increase in sales.
Among the positive factors that will
maintain the high level of sales of residential coatingsabove one billion liters
a yearis the priority the Brazilian government has given to construction as an
instrument to foster economic and social
development, as has been evidenced by
the launch of the housing program
Minha Casa Minha Vida 2 and the extension of the IPI tax reduction (Industrialized Product Tax).
The overall growth of the coatings industry this year should be 1.3 percent,
reaching 1.377 billion liters, whereas a
four percent expansion of sales is expected in 2012. The outlook is still positive, considering that the unique
34 | Coatings World
characteristics of 2010 should not be repeated any time soon, said Ferreira. It
is important to stress that, in addition to
the great events we will have until 2022,
which will ensure a sustainable growth,
the structural reasons that stimulate
sales will still be present for many years
to come. Among these factors, the most
noteworthy are: investments in housing
and infrastructure, the amplification of
segments related to oil exploration and
distribution, the strengthening of the internal market and the growth of the middle class.
ABRAFATIs 2011 International Coatings Congress and International Exhibition of Coatings Industry Suppliers will be
held this year from Nov. 21-23 at the
Transamerica Expo Center in Sao Paulo,
Brazil. For more information visit
www.abrafati2011.com.br.
Fillers market to grow to $22.5

billion by 2018
Modern llers are increasingly used to improve the technical properties of lled materials. As a result, the ller market will
grow by about 2.5 percent per year, according to Ceresana Research. Emerging
countries, spearheaded by China and
India, offer the greatest opportunities.
Ceresanas revised market study on llers
forecasts the global ller market to earn
revenues of approximately US$22.5 billion in 2018.
Manufacturers and processors of llers
in the Asia-Pacic, South America and
Eastern Europe benet from large mineral
deposits that can be exploited at low costs
and from dynamics in their downstream
industries, such as plastics, rubbers, papers, paints and varnishes, as well as adhesives and sealants.
Developments in the demand for individual types of llers, such as ground or
precipitated calcium carbonate (GCC and
PCC), carbon black, kaolin and talc, vary
from region to region. While Europe will
see the use of PCC increase the most, the
recovery of the rubber industry in North

America is generating stronger demand
for carbon black. In the other world regions, the most widely used GCC llers
will continue to see the biggest gains.
For more info visit
www.ceresana.com/en/marketstudies/additives/llers-new.
$43.52 billion Asia Pacific

paints and coatings market to
grow at 11 percent
Research and Markets has reported in
Frost & Sullivans Strategic Analysis of
the Paint and Coatings Market that the
$43.52 billion paints and coatings market
in the Asia Pacic region will to grow at a
steady compound annual growth rate
(CAGR) of 11 percent to reach $53.55 billion in 2011.
The report says the paints and coatings
market in the Asia Pacic has struck a purple patch due to the impressive growth in
the end-user segments of construction,
commercial, public buildings and residential real estate. The buoyant economic conditions in most Asia Pacic countries,
especially in China and India, have had a
bearing on the fortunes of these sectors and
thereby on the paints and coatings market.
The high inow of foreign investments in
these two countries and their reduced operating costs are greatly helping to increase
the prot margins of operators in those
countries. However, in countries such as
Vietnam, Indonesia and the Philippines
that have lower purchasing power, there is
insubstantial demand for premium-grade
and high-performance paints. Paint manufacturers margins will also feel the pinch
of the rising prices of raw materials.
Stringent environmental regulations
have a role to play in limiting global paint
trade, as the restriction on the use of hazardous materials in the paint composition
limits product innovation, the report also
says. Foreign investors will also be deterred by the unstable social, economic
and political situation in a country. DoOctober 2011
Chinas anti-corrosion coating

industry continues fast
development
Research and Markets has published a
new report titled, China Anti-Corrosion
Coating Industry Report, 2010-2011.
Recent years have seen fast-growing developments in Chinas anti-corrosion
coating industry, with the producers numbering over 650 and the varieties becoming more multi-functional. In 2010, the
output of industrial anti-corrosion coating realized 2.18 million tons, up 25.3
percent year-on-year, making up 22.6 percent of the total. In particular, the output
of heavy anti-corrosion coating increased
by 11.2 percent year-on-year to 1.59 milOctober 2011
lion tons, accounting for 72.9 percent of

the total output of industrial anti-corrosion coating.
By application, the anti-corrosion coating consists of concrete anti-corrosion
coating, auto anti-corrosion coating, ship
anti-corrosion coating, construction steel
structure coating and wind power anticorrosion coating. Because the concrete
anti-corrosion coating market scale is inuenced by the investments in the railway,
road, bridge, port, power plant and chemical industries, the present demand approximates 50,000-100,000 tons per year.
In 2010, Chinas output of auto anticorrosion coating registered 882,000 tons,
accounting for 40.5 percent of the total
output of industrial anti-corrosion coating. Moreover, domestic OEM coating
and plastic parts coating market is dominated by international brands, with the
market share of OEM coating occupying
75 to 80 percent. By contrast, the renish
coating market is occupied by homegrown brands, with the market share approximating 75 percent.
In 2010, the total demand of shipping
industry of China rose by 7.9 percent
year-on-year to 410,000 tons. In particular, the consumption for ship construction
reached 220,000 tons, while that for ship
repair touched approximately 190,000
tons. Due to the effects of the global nancial crisis on the shipping industry, the
ship anti-corrosion coating market is expected to maintain growth with the development of the shipping industry.
In 2010, Chinas output of container
coating attained 100,000 tons, making up
4.6 percent of the total output of industrial anti-corrosion coating in 2010. Industrial heavyweights including COSCO
Kansai Paint & Chemicals, Hempel, KCC
and Chugoku Marine Paints have long
been occupying a more than 90 percent
market share of Chinas container coating
market. However, the gure declined to
77 percent in 2009 due to the global economic chaos.
Since 2006, the construction industry
of China embraced a new era for further
development. In 2009, Chinas output
value of construction steel structure coating industry hit RMB3 billion, up 12 percent
year-on-year.
In
particular,
Market Reports
mestic participants will have to nd a way

around investors hesitation, as they will
be eager for higher spending on brand development and management of products
as Asians prefer well-recognised brands.
One way to engage foreign companies is
through merger and acquisitions with the
local companies, says the analyst of this
research. Such alliances will reduce foreign investors cost of setting up a distribution hub in the country and enhance
their product penetration in the local market. Companies could collaborate with
national research centres to reduce the
cost of R&D and ensure that product
quality meets international standards.
Manufacturers in the more afuent
countries have a more optimistic outlook,
as consumers are highly appreciative of
product innovations. Rising environmental awareness and the demand from the
middle class population have popularised
eco-friendly paints and coatings. Most of
the decorative products available in the
market are water-based and have low or
almost zero levels of volatile organic compound (VOC) emissions. Dirt-resistant
paints that are more durable are proving
to be signicant revenue generators, as are
innovative heat-reective paints in the
tropical countries. Manufacturers will be
looking to create a type of OEM coating
product that can withstand various temperature and humidity conditions, notes
the analyst. This will save manufacturers
time and costs on the production of customized industrial products.
multinational corporations hold

the leading position. In 2009, the
combined market share of companies such as Jotun, COSCO
Kansai Paint & Chemicals, AkzoNobel,
PPG and Hempel realized 24.8 percent.
In 2009, Chinas consumption of wind
power coating market achieved 26,000
tons. Particularly, Hempel, Jotun, AkzoNobel and PPG are major tower coating providers, with Hempel ranking in
rst place in terms of market share. In addition, Mankiewicz, PPG and BASF are
leading manufacturers in the blade coating market. Although Chinese equivalents
are latecomers with a focus on the wind
power coating market, many enterprises,
such as Northwest Yongxin Chemical Industry, have taken the rst step towards
the industry.
Advanced ceramics market in

the US - 2011 report on the
$10.5 billion industry
Research and Markets has published a
new report titled, Advanced Ceramics
Market in the US. An advanced ceramic
is a value-added technical ceramic, which
is a type of ceramic exhibiting a high degree of industrial efficiency. Currently,
the industry worth is approximately
$10.5 billion, the report says. The demand for advanced ceramics in the
United States is expected to grow by almost four percent on a yearly basis
through 2012. Growth in the electronic
component market will be based on materials substitution, as ceramics gain use
over alternatives. The medical product
market will grow the fastest, benefiting
from the increasing use of ceramics in
joint implants and dental procedures.
Advanced ceramics can be used in personnel protection, E/O packaging, aeropropulsion, power generation, and
industrial processing equipment to name a
few. Examples of specic uses for advanced ceramics include gas turbine airfoils, rotors, combustors, and exhaust,
E/O laser positioning mirrors and packaging, armor, furnace radiant heaters and
fans hot gas ltration etc. Benets reported from these applications include improvements in productivity, operating
cost, performance, and quality. CW
Coatings World | 35
Financial News
H.B. Fuller reports third quarter results
H.B. Fuller Company reported nancial results for the third

quarter that ended August 27, 2011. Net income for the third
quarter of 2011 was $23.2 million versus $19.0 million in last
years third quarter.
Net revenue for the third quarter of 2011 was $387.8 million, up 14.5 percent versus the third quarter of 2010. Higher
average selling prices and favorable foreign currency translation
positively impacted net revenue growth. Net income for the rst
nine months of 2011 was $62.7 million versus $48.9 million in
the rst nine months of last year. Net revenue for the rst nine
months of 2011 was $1,121.0 million, up 12.6 percent versus
the rst nine months of 2010.
We are pleased with our results for the third quarter and for the
entire year thus far, said Jim Owens, H. B. Fuller president and chief
executive ofcer. In the third quarter raw material ination continued and end-market demand softened. In the face of these adverse
conditions, we increased revenue, improved gross margin and reduced
our operating expenses as a percentage of revenue. Despite continuing challenges in end-market conditions, we expect a strong fourth
quarter built on further revenue growth and margin expansion.
Valspars third quarter revenue surged while

bottom line slumped
The Valspar Corporation recently reported its results for the
third-quarter ended July 29, 2011.
Third-quarter sales totaled $1.07 billion, a 22.5 percent increase from the third quarter of 2010. However, net income for
the quarter was $67.4 million, down from $75.1 million a year
ago due mostly to increased raw material costs.
To counter higher costs, paint companies have been hiking
prices. Valspar last raised prices in July.
Valspar is increasing its presence in the emerging markets. It
opened around 100 new warrant stores in China during the
quarter. Earlier this year, Valspar acquired a Brazil-based coatings
company to strengthen its foothold in Latin America.
We were pleased with our improved sales and earnings performance for the quarter, said Gary Hendrickson, Valspar president and chief executive ofcer. Double-digit top-line growth
resulting from acquisitions, pricing and market share gains
helped to mitigate the impact of higher raw material costs and a
challenging demand environment. CW
ENGINEERED MILLS & MIXERS

FOR WET MILLING, MIXING & DISPERSING.
LABORATORY & PRODUCTION
Engineered Mills, Inc.

888 E. Belvidere Road - U214
Grayslake, Illinois 60030 USA
36 | Coatings World
October 2011
International Coatings Scene
Europe
Color Trends Brace for Economic Uncertainty
How will the

impending
economic downturn
influence color
trends?
38 | Coatings World
by Sean Milmo
European Correspondent
milmocw@rodpub.com
he main features of recent color trends in
Europe have been a greater preference
for more and stronger colors and a continued move to white in key inuential sectors
like the automobile market.
Now the big question is how much these
trends will be affected by a likely economic
downturn only a short time after a weak recovery in Europe from the nancial crisis of 2008.
Will European consumers switch back to more
neutral or even darker colors?
Most color specialists claim, however, that a
grim economic climate will reinforce present
trends rather than reverse them.
At the Frankfurt Motor Show in September,
one of Europes premier automobile exhibitions,
color designers were condent that trends rst
emerging before the recession would continue at
least for next few years.
There has been a big increase in sales of
white cars in recent years, from less than two
percent to over 12 percent, said Mark Gutjahr,
head of design at BASF Coatings automotive
OEM coatings solutions Europe. This liking of
white has been driven by a combination of a
sense of sustainability, luxury and well-being.

Despite the economic conditions its popularity
will continue.
The preference for more color will continue as well, Gutjahr said. Auto companies
like Ford have built a whole strategy around
color because it is about emotion in the way a
car looks both outside and inside.
A driving force behind the preference for
more color in the car sector in Europe will be a
desire among auto owners to express their own
individuality. As a result we are seeing more
vivid, bold colors in cars, Gutjahr said.
Brown is among the colors he believes will
continue to become more prominent in the European car market. Its share of the total European
OEM market has risen over the last two years
from less than two percent to around six percent.
It has close links with sustainability which
has been given more importance by some consumers since the recession, while it also conveys a sense of individuality, he said.
The automobile manufacturers are currently
responding to a broad range of inuences with
designers of its coatings colors keeping in close
touch with sectors outside the industry.
We do a lot of research in areas like global
markets for fashion, fabrics and textiles as well
as social and economic trends, said Gutjahr,
whose company has design ofces for OEM coatings in Europe, North America and Asia.
October 2011
Europe
The wide vision adopted by its color designers has helped the car sector maintain its
sway over color choices in other markets.
Automobile makers have, for example,
been giving high prole over the last few
years to blue as the color of advanced, energy efcient technologies. Volkswagen
has called a new engine technology range
BlueMotion while Mercedes has dubbed
an innovative diesel engine Blue Efciency.
When Toyota launched its hybrid
Prius model, which is powered by a mix
of battery and gasoline energy, blue was
prominent among its selection of colors
for the cars.
Blue is being seen as important by the
car makers because of its potential to become a new techno color, like silver is at
the moment in many markets, said Mark
Woodman, trend consultant at Global
Color Research, a UK-based color consultancy. Blue is now becoming more conspicuous in interiors and in fashion, where
you are seeing a lot of combinations of
blue and brown.
In the autumn/winter of 2012/13 Global
Color is predicting that blue will be among
the key colors because of a liking among
consumers for water-related shades.
Tikkurila, the Finnish-based decorative
paints company, is seeing blue and bluegrays emerging as popular exterior colors in
Scandinavia. Natural warm green tones,
which are already here may soon be accompanied by colder blue-greens, which have already appeared in clothing fashion, said
Marika Raike, Tikkurilas design manager.
Global Color believes that the general
shift to stronger colors will be helped by
what it calls the bleep factora tendency
for bright colors to be applied to parts of
electronic equipment and components,
particularly in the interior of cars and in
household appliances.
In Europe, consumers have been displaying their historical tendency for a
greater liking for color than their U.S.
counterparts, which varies in its intensity
between countries. Apart from brown,
were seeing a trend towards exotic, bold
colors like yellow, violet and various
shades of red, said Gutjahr.
In parts of Eastern Europe the liking
for visually striking colors is even more
powerful than in much of Western EuOctober 2011
rope. It seems that the Russians tend to

prefer more rich and bright shades than
the Scandinavians, said Maarit Taskinen,
Tikkurilas customer segment director for
Russian consumers. For example, it is
seen in interior design magazines that
modern designers are using very dramatic
colors and color combinations.
Color specialists doubt whether the inclination towards more high impact colors will falter because of the social effects
of a new economic downturn.
Economic conditions can work in
two directions, said Woodman. People
in a downturn will economize in their expenditure on products like paints and will
opt for a greyer and more neutral palette.
On the other hand, things can be so
bad that they want to come back home
to color on their walls which cheers them
up, Woodman said. Historically people
have tended to revert to color when
times are tough. They want the space
around them at home to be calming but
also uplifting.
However, Tikkurila believes that the
predominant tendency is towards natural
colors driven by the persistent concerns
among consumers about the environment,
with even a drift back to darker colors.
Recycling and environmental awareness are the unquestionable megatrends at
the moment, said Raike. In the world of
paints, this trend manifests as naturalness
and light surface treatments.
Black is an emerging trend in exterior
painting, Raike said. It can be used in
small detailseven entire houses have
been painted black. For inspiration, look
to Denmark and Sweden. Both countries
have a lot of black modern timber houses.
Black rendering is also popular for surfaces such as apartment block balconies.
In terms of color choices, Europe is already showing signs of a variety of responses to the possibility of a new
economic crisis. This would be typical of
the regions cultural diversity. CW
Coatings World | 39
Latin America
Mexicos Automotive Segment

Driving Paint Demand
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
exicos automotive manufacturing industry is growing robustly and announcements from major original
equipment and parts manufacturers indicate
that billions of dollars in new investment over
the short-term will help drive up demand for
paints and coatings, among other component
materials.
Apart from hosting the worlds largest automotive assemblersand their paint system partnersMexicos national trade association,
Asociacion Mexicana de la Industria Automatriz (AMIA), estimates that there are 1,100 automotive parts companies in Mexico now.
There are certainly new plants coming into
Mexico, and that is driving demand, said Mike
Millar, a spokesman for PPGs OEM coatings
unit, in Pittsburg, Pa.
Following the spike in oil prices and the devalued U.S. dollar, Mexico has demonstrated that
it can squarely compete with China in automotive manufacturing, given its advantages of proximity to the U.S. market, relatively low labor
costs, minimal language barriers and the free trade
regime established by the North American Free
Trade Agreement. Last year, Mexicos automotive
industry racked up $87 billion in revenue on 2.3
million units. August automotive manufacturing
Mexico is poised
to become one
of the Top Five
automakers in
the world.
The Fiat 500 was recently unveiled and is only produced in Toluca, Mexico, with PPG coatings. Here
PPGs team receives an award at the Fiat 500 launch
presentation.
statistics in Mexico broke a record, with total production up 7.7 percent, buoyed by a domestic
sales increase of 13.1 percent, according to statistics from the AMIA.
Last year, Mexico was already ranked as the
ninth largest motor vehicles manufacturer in the
world by the International Organisation of
Motor Vehicle Manufacturers, in Paris. Now,
consultant A.T. Kearny predicts that Mexico
could move into the top ve global manufacturers in as many years.
New OEM automotive investments now are
falling on Mexico like rain. In August, Honda announced plans to invest $800 million in a new
plant in El Salto, Jalisco state, that will open in
2013. Similarly, Mazda announced plans in August
for a $500 million investment in Guanajuato state.
Previously, Nissan announced a $1 billion-plus investment in its Aguascalientes state plants for new
We certainly are bullish on Mexico, where we are

seeing low double-digit growth this year, said
Tim Knavish, vice president Americas PPG Automotive OEM Coatings, in Pittsburg, Pa. There
are about 13 automotive assembly lines in Mexico
now, and we anticipate that by 2015 or 2016, there
will be 21 lines.
40 | Coatings World
October 2011
Latin America
lines opening in 2014. And Volkswagen has

spent some $400 million refurbishing its
Bug plant, from which the new version of
the classic is expected to roll out this fall.
Within the parts industry, Methode
Electronics, of Chicago, Ill., in September
acquired the Monterrey plant of Nylon
specialist Nypro, which included three full
paint lines with a Class 100,000 clean
paint room. An ISO Class 5 cleanroom
has no more than 100,000 particles per
square meter of air. While the purchase
price was not identied, Methode indicated that following a $7.5 million integration process, it anticipates annual sales
of up to $25 million from the facility.
Methode also operates facilities in Mexico at Apodaca and Santa Catarina, in
Nuevo Leon state. Nypro maintains still
has two other operations in Mexico, in
Juarez and in Guadalajara, where it also
operates a Class 100,000 clean painting
room with two fully-automated booths.
Similarly, TRW recently announced plans
for a new plant in Queretaro state.
October 2011
Manufacturers in Mexico have a distinct advantage over China in terms of justin-time deliveries, since a truck or
double-stack train from Mexico can almost
deliver anywhere in North America within
a weeks time. A ship from China, however,
can take three weeks for crossing time, and

delays in harbor from handlers or U.S. Customs can be unpredictable at times. As a result, southbound paint materials from the
United States often are used in Mexican
paint operations. CW
Coatings World | 41
New Products
Kelly-Moore launches heat-reflective paint
Kelly-Moore Paint Company, Inc., has introduced Enviro Coat Reective 1545,
one of the industrys rst commercially
produced architectural coatings designed
to reect the suns radiant heat, according
to the company. This eco-functional, exterior 100 percent acrylic eggshell paint
lowers external wall temperature, allowing homeowners and building operators
to minimize air conditioning usage and
save money on utility bills.
able for homes and buildings in warmer

Kelly-Moore markets such as Texas, California and Nevada.
Enviro Coat Reective is available in
six, ready-mixed stock colors and can be
brushed, rolled or sprayed. It applies like
a high-quality exterior paint with outstanding coverage and weather resistance.
To achieve the greatest degree of reectivity, specications call for a white primer
to be applied rst and controlled even topcoat. Enviro Coat Reective is available in
one-gallon cans or ve-gallon pails.
3M introduces new low VOC

spray adhesives
Kelly-Moores Enviro Coat Reflective 1545.
American homeowners spend an average of $2,000 annually on utility bills,

nearly 20 percent from air conditioning.
In ofce buildings, cooling is responsible
for approximately 23 percent of the total
energy cost. When applied to vertical outside walls, Enviro Coat Reective deects
a portion of the suns radiant heat away
from the building. Its infrared-reective
technology employs pigments preventing
infrared radiant heat from absorbing into
the lm and wall thus keeping exterior
walls cooler. This technology has been
used in the roof-coating industry, but is
now being applied to outside walls.
We wanted to create an eco-functional paint system designed for todays
popular mid-tone and darker exterior
trend colors to reect radiant heat the way
lighter colors already do, said Mark
Zielinski, Kelly-Moore Paints VP of sales.
Enviro Coat Reective is especially suit42 | Coatings World
3M Industrial Adhesives and Tapes Division launched the new Low VOC
Aerosols and 3M Hi-Strength 94 ET
Spray Adhesives with up to 50 percent
reduction of VOCs. As more attention is
paid to VOCs and their role in air quality, 3M is offering these next generation
materials for customers interested in
pursuing LEED credits and other environmental certifications.
The new Low VOC Aerosol Adhesives from 3M are low-emission versions
of the companys aerosol adhesives.
These products include 3M Super 77
Multi-Purpose Spray Adhesive, 3M HiStrength 90 Spray Adhesive and 3M
Foam Fast 74 Spray Adhesive.
Additionally, 3M Adhesive Remover
and 3M Silicone Spray complement the
line. Performance benets have been
achieved with the low VOC versions of
3M Super 77 Multi-Purpose Spray Adhesive, which offers a longer tack and ner
spray pattern than the current offering,
the company said.
In addition, 3M Hi-Strength 90 Spray
Adhesive and 3M Foam Fast 74 Spray Adhesive deliver higher solids, better peel
strength and a longer bonding range. All
of the 3M Low VOC Aerosol Adhesives
meet California Air Resources Board
(CARB), Ozone Transport Commission
(OTC) and Lake Michigan Air District
Consortium (LADCO) VOC requirements.

All of the 3M Low VOC Spray Adhesive products are Greenguard Children &
Schools Certied(SM), a product certication recognizing low-emitting building
materials and other products used in environments where children and other sensitive populations spend extended periods
of time.
Lord Corp introduces low VOC

Autoseal RC-3007 aqueous
coating
Designed for use on EPDM sponge seals
to reduce noise from automotive vibration and impart ice-release characteristics, LORD Corporations Autoseal
RC-3007 coating is part of a two-pack
system that uses either Autoseal 3462B
cross-linker or Autoseal 3463B crosslinker. The low VOC coating greatly reduces unwanted itch and squeak noise
caused from automobile vibration, while
also preventing ice from sticking to
coated rubber weatherstrip seals. Since
electric cars like the Chevrolet Volt make
very little noise, designers and engineers
incorporate
numerous
initiatives
throughout the car to isolate road and
drive system noise from the cabin. Autoseal RC-3007 is used on the Volts liftgate seal to minimize road noise and
create a quiet interior environment. The
coating was also selected for use on other
traditional powertrain vehicle platforms
and has recently been added to the GM
Best Practice list. Autoseal RC-3007 is
available in a black and clear version.
Dow Airstone 77-T3 adhesive

system introduced
The Dow Chemical Company has
launched the Dow Airstone 77-T3 adhesive, an epoxy-based adhesive system used
to bond half shells together to create nished wind blade structures. The company
said Dow Airstone 77-T3 represents a natural evolution in the line of Dow Airstone
77 adhesives, which are used by fabricators
October 2011
to help meet wind energy industry requirements for stronger and lighter weight wind
blades. Dow said Dow Airstone 77-T3 offers an optimized balance of 30 percent
longer open time and 10 percent faster cure
rate compared to previous adhesives, for
increased fabrication productivity. The
company said the new adhesive is also less
thixotropic than traditional wind blade adhesives, which makes it easier to control
during application and can reduce the need
for follow-up rework to modify or reshape
cured adhesive along bonded seams. Easier
application can also lower defect and scrap
rates, resulting in cost-savings, Dow said.
Dow Airstone 77-T3 optimizes wind blade
mechanical performance, providing 30 percent greater fracture toughness for increased blade durability.
Sansin introduces ready-to-use

Foundation wood primer
The Sansin Corporation has introduced a
ready-to-use formulation of Foundation,
a waterborne primer for both interior and
October 2011
exterior wood surfaces.

Architects and homeowners often decide against light or natural tones for an exterior wood nish since they traditionally
do not provide as much protection against
UV rays as darker nishes.
Sansin Foundation, which applies invisibly, creates UV protection deep within
the wood, allowing for the lightest of nishes to bring out the natural beauty and
distinctiveness of wood while maintaining
clarity, the company said.
The industry has tried to strengthen
UV absorbency in wood stains or add white
pigment to lighten nishes, but that comes
at the cost of the clarity and beauty of the
nal nish, said Sjoerd Bos, vice president
at Sansin. Sansin Foundation primer penetrates and protects the wood, regardless of
how light you go with the top coat.
Sansin Foundation is a low VOC base
coat that applies easily and evenly, and
protects the wood for up to one year,
needing only a wash with soap and water
before nishing, the company said. It can
be used on the most popular wood species

including r, pine, spruce and cedar.
AkzoNobel Aerospace Coatings

launches new Alumigrip
products
AkzoNobel Aerospace Coatings has added
four new products to their Alumigrip
range. Associated with environmentally
progressive coatings and technological advances within the aviation sector, new Alumigrip Base Coat and Alumigrip Clear
Coat products add the latest in topcoat
technology to AkzoNobel Aerospace Products portfolio of coatings solutions for the
general and business aviation market.
The new products include: Alumigrip
4001 chromate-free, corrosion inhibiting
primer/surfacer; Alumigrip 4101 chromatefree, corrosion inhibiting primer; Alumigrip
4200 high solids buffable polyurethane topcoat; and Alumigrip 2111 chromate-free,
corrosion inhibiting primer.
The new Alumigrip products are designed to drive general and business aviation
Coatings World | 43
New Products
coating technology forward in

conjunction with key industry demands for chrome elimination and
cycle time reductions.
Alumigrip 2111 is a VOC compliant,
chrome-free, corrosion inhibiting, urethane compatible, Skydrol resistant
primer for application to aircraft exterior
surfaces. It provides excellent corrosion
protection and optimizes the system adhesion of the exterior decorative finish.
Alumigrip 4101 is a chrome-free corrosion inhibiting epoxy primer. The
primer is specically formulated for application to conversion coated exterior
aluminium and composite surfaces prior
to the application of the decorative topcoat. It provides a cost effective option for
users to lower personal exposure to chromates during the application and sanding
processes. It is approved to Hawker
Beechcraft BS178928 and Bombardier
BAMS 565-018 specications.
Alumigrip 4001 is a combination
primer/surfacer formulated for application to reactivated process primers. It may
also be applied directly to metal using a
chemical conversion coating per MIL-C5541. This product reduces process time
by providing chrome-free corrosion inhibition and the benets of a primer/surfacer in one product. This combination of
properties enables the applicator to further reduce process time while providing
the basis for a high gloss nish.
Alumigrip 4200 is a buffable low
VOC topcoat that provides premium
gloss and Distinctness of Image (DOI).
This makes it ideal to meet the high expectations of discriminating aircraft
owners. Formulated to provide the most
forgiving application parameters in high
temperature and humidity conditions,
this topcoat provides a wide application
window resulting in less rework.
Alumigrip Base Coat and Alumigrip
Clear Coat is the latest topcoat technology
that has been shown to reduce cycle time
up to 40 percent. This buffable system provides extended durability, superior hiding
and a smooth, glass nish. A full line of colors, including special effects is available.
NEI Corporations new

waterborne self-healing
coating
NEI Corporation has completed initial
development of a waterborne self-healing coating, Nanomyte MEND-MW. The
self-healing capability reduces end-user
costs by minimizing the need for repairing and repainting damaged surfaces, extends the service life of the structure to
which it is applied, and maintains the
Seal-Krete launches GraniteFX

Decorative Concrete Coating
GraniteFX Decorative Concrete Coating is
a new product offering from Seal-Krete that
offers DIYers a natural, stone-like nish for
a multitude of concrete surfaces including
walkways, patios, porches and pool decks.
GraniteFX Decorative Concrete Coating
comes in a water-based, ready-to-use brush
and roll formula. The textured base coat is
rst applied and needs two to six hours to
dry. Then a clear sealer with crushed stone
is applied. Multiple coats will increase the
density of stone appearance and clean up
requires only soap and water. GraniteFX
comes in four natural-looking colors: Gulf
Shore is a light stone similar to a sandy
beach; Keystone is a darker, sophisticated
gray; Monterrey is a light beige with a hint
of coral; and Sedona is a darker terra-cotta
like a warm sunset. Each GraniteFX kit
covers up to 150 square feet, retails for
about $88.00 and is available at select
Home Depot stores.
Seal-Kretes GraniteFX Decorative Concrete Coating
44 | Coatings World
finish of the original painted surface. A

coating that repairs itself benefits OEMs
and end-users alike.
Surface scratches and marring in a
coating lead to damage on a macroscopic
scale, resulting in the coating losing its
aesthetic and protective functions. The
patent pending, self-healing coating can
heal both minor and deep scratches once
it is mildly heated. Nanomyte
MEND-MW is one of the spin-off products from Nanomyte MEND, which is a
broader self-healing technology platform
developed by NEI Corporation that
@can be used to impart self-healing characteristics to polymer coatings. Demonstration videos can be viewed at
www.neicorporation.com/video.html or
www.youtube.com/user/NEICorporation.
Waterborne, UV-curable, and high
solids chemistries are being increasingly
favored over solvent-based coatings, especially in consumer applications. The
Nanomyte MEND coating technology platform provides new self-healing functionality while preserving other coating
properties, such as gloss, hardness, ductility
and chemical resistance. The manufacturing
process for Nanomyte MEND uses conventional polymer and materials processing.
October 2011
Sherwin-Williams launches water-based epoxy

floor coating system for static control
Sherwin-Williams has launched the industrys rst static control
water-based epoxy oor coating system, the company said. The
General Polymers 3425E Static Control Water-Based Epoxy
Coating and 3424 Conductive Water-Based Epoxy Primer, developed by the companys protective and marine coatings business, offer better performance and environmental attributes
compared to conductive solvent-based epoxy coating systems.
Sherwin-Williams 3425E Static Control Water-Based Epoxy
Coating is a high solids, two component epoxy coating designed as a coating or topcoat over standard flooring systems
to provide a static dissipative flooring system in the range of
106 to 109 ohms resistance. It is an ideal flooring finish in
computer rooms, circuit board assembly areas, hangars and
where highly sensitive electronic equipment is used regularly.
3425E Static Control Water-Based Epoxy Coating provides resistance to wear, abrasion and chemical attack from most common alkalis and acids.
The new water-based coating also can be used as a conductive
coating in the range of 25,000 to 106 ohms resistance when applied over the 3424 Conductive Water-Based Epoxy Primer. Conductive ooring is required in ammable material handling areas,
black powder storage areas and other areas where highly explosive materials are present.
In tests, the new water-based system has performed better
at static dissipation than solvent-based systems. In addition,
the coating is breathable, which makes it a better choice for
older concrete floors or where moisture has been an issue in
the past. Because the new primer and coating are low odor,
they can be installed in occupied spaces without disrupting tenants. The coating and primer are very easy to apply, can be
cleaned up with soap and water, and do not sacrifice dry time
and speed-to-cure when compared to traditional conductive
solvent-based epoxy systems.
Organa Gardens IGT develops Duraspeed

powder coatings for boat propellers
Integrated Green Technologies LLC (IGT), the powder coating and
equipment division of Organa Gardens International Inc., has completed eld trials for its newly developed Duraspeed powder coating for boat propellers, drives (IPS), shafts, bow thrusters, trim tabs
and keel coolers. The trials were conducted under the control of
the Volvo Penta (Inboard performance system) warrantee facility in
Fort Myers, Florida. The coating was applied using the patented
IGT #100-B electrostatic thermal spray powder gun system, which
allows for the powder coating of parts without the need for a bake
oven. IGTs proprietary foul release coating contains no environmentally harmful components and is designed to hinder the growth
of marine life on the surface of the parts while at the same time, due
to the smooth surface of the coating, allow for minimum resistance
between the part surface and the water. This feature, in test data
running in parallel with other smooth coatings, has proven to equal
or exceed all others both in RPM increase and fuel efciency, the
company said. The minimum expected service life is several years
October 2011
Coatings World | 45
New Products
based on a successful four-year

test conducted previously.
NuSil Technology
introduces R-1182 acetoxycured, low coefficient of
friction silicone coating
NuSil Technology LLC, a formulator and
manufacturer of silicone compounds for
engineering industries, introduced R1182, a one-part, acetoxy-cured, low-coefcient-of-friction silicone coating.
R-1182 is dispersed in tert-butyl acetate,
a non-volatile, organic component solvent.
This smooth coating is curable at room
temperature and, once cured, chemically
bonds to the silicone elastomer substrate,
mimicking its mechanical properties. The
result is a smooth and durable, yet exible,
non-blocking coating that resists abrasion,
static friction and friction from moving,
sliding and rubbing parts.
R-1182 decreases the coefcient of
friction of a cured silicone surface by an
average of 85 percent as compared to a
non-coated silicone surface, and has an
average contact angle of 106 degrees, the
company said.
In a cured state, silicone has a naturally tacky surface that tends to pick up
dust, dirt and grime, said Brian Burkitt,
product director, engineering materials.
For ease of cleaning, R-1182 can be applied to prevent the accumulation of foreign object debris (FOD).
R-1182 can be used for applications
in which silicones come in contact with
each other or other surfaces, such as precision molded parts, molded rubber
stoppers, O-rings, gaskets, accordions or
cables/cable coatings.
HMG Paint introduces nonisocyanate acrylic topcoat

formulation, Nisocoat 2
Nisocoat 2, a new non-isocyanate acrylic
coating, which offers similar technical performance to two-pack polyurethane nishes,
with none of the health and safety concerns
associated with isocyanates is the newest
product from HMG Paints Ltd., the UKs
largest independent paint manufacturer.
A tough, chemically resistant topcoat, it
is available in a complete range of BS, RAL,
automotive and eet colors, as well as a
46 | Coatings World
clear coat gloss. It can be applied to virtually every metal, including machine tools,
stainless and galvanized steel, a variety of
plastic substrates, such as UPVC and PU
foam moldings, even certain timbers, when
used with the recommended HMG primer
or sealer system, the company said.
HMG Nisocoat 2 is a non-isocyanate
2k topcoat formulation for the professional nisher and renisher, who wants a
fast-drying, applicator-friendly, wear- and
abrasion-resistant paint system, that gives
an excellent nish straight from the spray
gun, but where the use of traditional isocyanate technology is precluded, the company said. Nisocoat 2 is ideal for smaller
industrial users currently using singlepack epoxies and machinery enamels,
OEMs needing a handy touch-up paint at
the end of a production line, and the
growing number of companies who nd it
harder to satisfy strict COSHH regulations related to the safe use of isocyanates.
Isocyanate-cured polyurethane nishes
are used for a wide spectrum of industrial
and automotive coating applications, because of their excellent gloss, hardness,
adhesion and chemical resistance, as well
as fast-drying properties that allow improved spray shop productivity. However,
exposure to isocyanates at both mixing
and application stages can give rise to sensitization and irritation of the respiratory
system, so suitably designed spray booths,
appropriate PPE and respiratory protection, correct workplace procedures and
regular operator training are mandatory.
Current COSHH regulations require employers to prevent or adequately control
exposure and, if these standards become
too onerous or costly to comply with,
then industry bodies like the British Coatings Federation recommend substituting
two-pack polyurethane with a less hazardous product.
That is the role of isocyanate-free Nisocoat 2, according to the company, since it
withstands chemicals, solvents, water, corrosion and abrasion much like a 2k
polyurethane, yet is faster drying than the
usual alternative of a single-pack epoxy. It
is applied by conventional, HVLP or electrostatic spray and, while suitable air-fed
respiratory equipment should be worn
when spraying, it is non-hazardous when
being mixed and can even be safely applied

by brush. Nisocoat 2 is touch dry within
15 minutes, hard dry in four hours and attains its fully-cured properties in seven
days at ambient temperature, although
force drying by oven or infrared will reduce this. It can be over coated wet-on-wet
and there are four standard gloss levels,
down to matt and semi-matt, to suit differing user requirements.
LINE-X launches bacteriaresistant antimicrobial

van-liner coating
With increasing concern over infectious
bacteria such as MRSA, E-coli and salmonella, LINE-X has launched an optional
antimicrobial coating to help the ght
against bacterial invasion.
Harmful bacteria thrive on untreated
surfaces, especially in food prep and
healthcare industries. The LINE-X antimicrobial coating has been independently tested to ISO standards and proven
to reduce up to 99.9 percent of bacteria
(MRSA and E-Coli) over a two-hour period, the company said.
LINE-X are offering their new antimicrobial coating as a van liner across the
multiple industries dealing with the risks
of harmful bacteria such as health authorities, refuse and animal welfare.
LINE-X Protective Coatings Ltd. have
a presence within the van lining market
with its XS100 product that offers high
tensile strength, a watertight/airtight seal
preventing rust and corrosion, scratch and
ding resistance, as well as a fast cure time
and chemical resistance. The new antimicrobial liner increases adds bacteria ghting capabilities to LINE-Xs offering.
The LINE-X Antimicrobial Coating is
an ideal interior lining for ambulances,
waste-refuse trucks and all other transportation dealing with the possible infestation of bacteria, by preventing the
bacterias growth. The antimicrobial additive within the liner continues to work
in between clean downs so the LINE-X
coating will continue to reduce bacteria
when in consistent use, the company said.
The antimicrobial range of LINE-X
Coatings provides a release of silver ions
on demand, which in turn safely inhibits
bacterial growth. CW
October 2011
Business Corner
Strategies & Analysis
Disruptive Events and Innovation

by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
disruptive technology or disruptive innovation is an innovation that helps create a new market and value network,
and eventually goes on to disrupt an existing
market and value network (over a few years or
decades), displacing an earlier technology there.
The term is used in business and technology literature to describe innovations that improve a
product or service in ways that the market does
not expect, typically rst by designing for a different set of consumers in the new market and
later by lowering prices in the existing market.
In contrast to disruptive innovation, a sustaining innovation does not create new markets
or value networks but rather only evolves existing
ones with better value, allowing the rms within
to compete against each others sustaining improvements. Sustaining innovations may be either
discontinuous (i.e. transformational) or continuous (i.e. evolutionary). Transformational innovations are not always disruptive.
In the Wikipedia denitions they further distinguish transformational from disruptive in the
following example.
Although the automobile was a transformational innovation, it was not a disruptive innovation, because early automobiles were expensive
luxury items that did not disrupt the market for
horse-drawn vehicles.
The market for transTable 1.
portation essentially remained intact until the
debut of the lower priced INNOVATION
Ford Model T in 1908 Downloadable digital media
by making higher speed, Mini steel mills
motorized transporta- Personal computers
tion available to the Autos/Trucks
masses. Eventually, after Plastics
sustaining innovations LED
within the automotive e-Book Reader
industry, automobiles
displaced horses and Source: Chemark
their associated busi-
A look at the
changing landscape
of the coatings
industry past and
present.
48 | Coatings World
nesses. Thus carriage making, horse-trading and

saddle repair ceased to be mass, commoditized
transportation businesses. (The fact that they still
exist as niche markets, e.g., hobby markets, is tangential and immaterial to this main, mass-market
displacement.) In fact, the phrase buggy whip
maker became a popular gurative description
of business models (and their technologies) slain
by disruptive technologies.
Another example of a disruptive innovation
would be rail transportation. Prior to the railroads, goods were hauled to market via horse
drawn wagons and, coincidentally, only to markets relatively near to the sources of the hauled
goods. Trains could not only haul goods to
much further geographical distances but could
haul exponentially greater volumes versus its
displaced wagon transportation.
Other examples of disruptive technologies
can be found in Table 1 below.
Clayton Christensen in Meeting the Challenge of Disruptive Change denes a disruptive
innovation as a product or service designed for
a new set of customers.
Generally, disruptive innovations were technologically straightforward, consisting of offthe-shelf components put together in a product
architecture that was often simpler than prior
approaches. They offered less of what customers
in established markets wanted and so could
rarely be initially employed there. They offered
a different package of attributes valued only in
emerging markets remote from, and unimportant to, the mainstream.
DISRUPTED MARKET
CD & DVD
Vertically integrated steel mills
Workstations, Word processors, Minicomputers
Rail transport
Metal, wood, glass
Light bulbs
Printed books
October 2011
Strategies & Analysis
Christensen argues that disruptive innovations can hurt successful, well-managed companies that are responsive to
their customers and have excellent research and development capabilities.
These companies tend to ignore the markets most susceptible to disruptive innovations, because the markets have very
tight prot margins and are too small to
provide a good growth rate to an established (sizable) rm.
Thus disruptive technology provides
an example of when the common business
world advice to focus on the customer
(stay close to the customer, listen to
the customer) can sometimes be strategically counterproductive.1
This last Christensen statement unfortunately, is where many small- to mid-sized
companies are currently struggling. Their
historic focus on the customer (stay close
to the customer, listen to the customer)
emphasis is now placing them in a quandary
as they face not only new technology offered
by their larger competitor counterparts but
they must organize differently as well.
Are these events or product

introductions disruptive or
transformational?
The U.S. Environmental Protection Agency
(EPA or sometimes USEPA) is an agency
of the federal government of the United
States charged with protecting human
health and the environment, by writing
and enforcing regulations based on laws
passed by Congress. The EPA was proposed by President and began operation
on December 3, 1970, after Nixon submitted a reorganization plan to Congress
and it was ratied by committee hearings
in the House and Senate. The agency is led
by an Administrator, who is appointed by
the president and approved by Congress.
The current administrator is Lisa P. Jackson. The EPA is not a Cabinet department,
but the administrator is normally given
cabinet rank. The agency has approximately 18,000 full-time employees.
Until the end of November 1970, the
coatings industry was essentially marketing one technology to most of the coatings
end-users in North America. This coating
technology was generally described as a
low solids, solventborne paint or coating.
October 2011
The coatings industry environment was

slow in growth and marketed as a necessary afterthought in OEM overall design
considerations.
Then, in December 1970 EPA came
upon the scene demanding not insignicant but monumental changes in solvent
emissions causing the industry to change
in an unprecedented manor. The paint and
coatings industry was truly disrupted by
the intrusion of these new regulations. We
had to change not only from a technology
offering but we had to change the way we
did business as well.
So, we conclude that the creation of EPA
was a direct disruptive event to the paints
and coatings industry causing downstream
transformational wave (not ripple) effects,
fragmenting our coatings and paints industry forever. These aftershock waves from
the introduction of the EPA regulations
were NOT disruptive in and of themselves
since by denition, they did not change the
appeal to a new customer base and they
were coatings themselves and not coating replacements.
Those of us who were there when EPA
came into prominence could certainly argue
the term disruptive since this event forced
us collectively into uncharted technical as
well as managerial waters since these new
undeveloped technologies caused major disruption throughout the value chains of
market activity. Labs would have to add
headcount; spray/emersion equipment
would have to change in labs and at the
point of application; coatings manufacturing equipment would be expanded; training at all levels of the organization would
have to be incorporated; inventories would
be fragmented to match the market, etc.
Now, almost 42 years later, we have seen
signicant consolidation due to many inuences from globalization to the Wal-Mart
effect of end-user price back pressures and
yes, the disruptive event of EPA creation.
What about the future disruptions in our
industry? Can we predict their occurrence
and their effect? The answer is, only partially.
The future of our industrys protable
success lies in two broad business sectors:
management and technology.
In general, management must move
down from its abstract insular environment
into more of the real portion of the organiwww.coatingsworld.com
Business Corner
zation and even into the marketplace. Dont

get me wrong, in our consultation we know
some of our industry management is doing
this now and some degree of being abstract
and insulated is good, but extremes in either
direction is not going to work in the global
business we nd ourselves in today. Is the
transferring of time, attention and intelligence from the C-Suite to the street a disruptive event or a transformative event?
Probably the latter but importantly it will
change how we do business.
Historically, coatings have served two
primary purposes: to protect the underlying surface and to decorate. Functionality
has not been a part of our industrys offerings to any great degree until now. With the
advent of biotechnology, we are seeing the
emergence of new,smart surfaces that are
capable of autonomously recognizing the
environment and reacting to it.
Currently being introduced are functional additives. These naturally occurring additives are designed to provide
intelligence to coatings. Some of the intelligence provided is: self-healing, detoxication, non-toxic and non-polluting
biocides, self-degreasing surfaces and
nerve agent neutralizer.
There are other new functional coating
systems being discussed. One such system
of high interest is an additive that when
incorporated into a marine coating,
through its interaction with the naturally
occurring metals and minerals in the
ocean, sets up a battery effect eliminating
the growth of barnacles, thus providing
less weight, more slip resulting in enormous fuel saving for ocean-going vessels.
Are these latter innovations disruptive?
Very much so! We feel they provide a
whole new life for a coating/paint system
in their respective applications and markets. They will drive other innovations
more quickly. Most importantly, they will
drive coatings and paints from being an
after-thought reactive technology to a
front-row seat, proactive in the design of
new products to be coated. CW
References:
1) Christensen, Clayton M. & Overdorf,
Michael. (2000). Meeting the Challenge
of Disruptive Change Harvard Business
Review, MarchApril 2000.
Coatings World | 49
FEATURE
China Strategy
Improving the Odds of Success

With Your China Strategy
Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes to
enter the China market where all too often the risks outweigh the rewards.
by Dan Watson, Blairgowrie Associates
Contributing Editor
hroughout history there have been many instances of alluring success that has led many people to chase a perceived
golden opportunity only to end up very disappointed. In recent times there has been a genuine gold rush atmosphere when it
comes to Western companies eyeing what they perceive as the untapped market opportunities inside China. It seems as if every company has to have a genuine China strategy.
According to recent studies, 400 out of the Fortune 500 U.S.
companies now have a presence inside of China. As you might
imagine, this hot pursuit of a China strategy has given rise to numerous China consultants/experts offering their services to assist
with such an undertaking. In 2005 it was reported that Western
companies were pouring more than $1 billion USD/week in new investment into China. Even with todays poor economic conditions
Western companies are still moving into China. I think its safe to
state that a China Rush is still very much in play today.
50 | Coatings World
History also tells us about another gold rush that happened

back in the late 1800s. Similar to the current China Rush, the
Alaska Gold Rush drew people from all over the world to the
Klondike region of northwestern Canada following the discovery
of gold there in 1896. The so-called gold rush was short lived, ending in 1899. It was mostly spurred on by media campaigns (newspapers) and suppliers of goods to the prospectors rather than actual
success of those who were working in the so-called gold elds.
At its height of activity from late 1897 to mid-1898, there were
estimated to be slightly over one hundred thousand people, mostly
individuals with no prior prospecting experience, headed for the
Alaskan gold elds. The Gold Rush period is remembered mostly
for the hardship endured by the would-be prospectors. These
prospectors have been immortalized by pictures of their ascent of
the Chilkoot Pass in a seemingly endless single le and by books
like The Call of the Wild.
Unfortunately, few Gold Rush participants struck it rich, and it
is estimated that the total money spent just getting to Alaska exceeded the value of gold found during the actual Gold Rush period. This same sort of experience appears to be the outcome of
the massive inux into China of Western companies who have cho-
October 2011
China Strategy
sen to pursue a China Rush strategy (i.e., a huge resource burn rate
with limited if any payout). Of course, there are exceptions just as
there were exceptions to the Alaska Gold Rush.
Your China Strategy

When formulating a China strategy the rst question you need to
ask is Why? Its a valid question and one that should be used in
a number of China related situations.
Understanding why you want to include China in your overall business strategy is essential to determining what it will take
to be successful. The following is a brief listing of some of the answers I have heard regarding why a particular company wishes
to include a China strategy in their business portfolio.
1. Chinas economy is growing at a faster pace than any
other country.
2. All my competitors are going to China. If its good for
them, its good for us.
3. My board of directors said we need to be in China.
4. China has over one billion consumers.
5. Having a China strategy will improve our stock price.
Unfortunately, most of the companies who used these answers as to why they want a China strategy ended up very similar to those prospectors who rushed into Alaska, i.e., a failure
to achieve expectations).
However, when I discuss with companies about why they are
adopting a China strategy and they answer with any of the following I have noticed that they most often achieve some level of
success with their efforts.
1. Ive been there. I understand the culture and the market. Our
company has prior experience doing business inside china.
2. Many of my long-term customers are going to China,
they have asked us to continue with our supply to them
but from an inside China location.
3. Our detailed market research indicates that our products t
and are needed in China.
4. We have a China-based partner with many years of experience in the same markets that we intend to pursue.
5. We have solved the route to market along with essential raw
material supply and nal product manufacture questions.
No matter what approach you use, there is inherent risk associated with business particularly when you venture outside your
comfort zone such as entering a new region or country. There are
no guarantees of success or failure. However, there are proven approaches, which appear to enhance the opportunity for success.
Deciding to enter the China market either as an offshore
participant or from onshore is not a trivial undertaking. The
resource burn rate and learning curve for most companies is
truly significant. There are numerous obstacles that must be
confronted and resolved in order to move forward.
China is no longer a third world country or an emerging
economy. As the second largest and fastest growing economy in
October 2011
FEATURE
Deciding to enter the China

market either as an offshore
participant or from onshore is
not a trivial undertaking. The
resource burn rate and learning
curve for most companies is
truly significant. There are numerous obstacles that must be
confronted and resolved in
order to move forward.
the world, soon to overtake the United States, it is a genuine force
to be reckoned with. Within the past few years there has been a
remarkable development inside China and the establishment of
a signicant middle class.
This driving force has resulted in the release of a huge pent up
demand for consumer related products, which of course require
numerous sources of raw materials and technology. In the past this
emerging opportunity provided a slightly easier road for new entrants into the China market. Today, issues such as theft of technology (Intellectual Property) and Chinas preference to have local
companies in the market as opposed to new offshore entities have
emerged as a serious obstacle for a number of Western companies.
Any company wishing to enter into China today will nd it much
more difcult and more risky compared to what was in place a
decade or two ago.
Do your due diligence

If you have answered the question why you wish to have a China
strategy then you are ready to answer the second most important
question, What denes success for your strategy. All too often
companies pursue objectives without spelling out what the end
point looks like, that is, what will be achieved if they are successful. If your China strategy works just as well for the local
Burger King as it does for your company my suggestion is that
you dont have a well-dened strategy.
Its important to dene what it is you wish to accomplish including timing, resources required and of course the impact of pursuing such a strategy on the rest of the organization. Remember,
nothing in life is free. If you have chosen to pursue a China strategy, something has to give elsewhere. The pursuit of a China strategy will draw on existing resources, which most companies feel are
nite in nature. Unless you double down with your resource loading (i.e., add people, cost, etc.) then you will need to back off in
other areas. The question you need to ask is, Can we afford to
Coatings World | 51
FEATURE
China Strategy
back off from existing objectives?

Before embarking on a China strategy there are some obvious
actions you need to take.
Develop a clear China Vision Statement (i.e., Your China vision
statement articulates your dreams and hopes for including
China in your business portfolio. It reminds the many stakeholders in your company of what you are trying to build in
that part of the world). While a vision statement doesnt tell
you how youre going to get there, it does set the direction for
your business planning such that proper attention is given to
the development of critical plans as described in the following.
Develop a China Strategy Statement (i.e., You intend to capture
what market share, using what resources in what period of time
using what metrics to gauge if you are making progress. In addition, list all assumptions used to formulate such a strategy).
Develop a China Impact Summary (i.e., the pursuit of a China
strategy will have what impact on each existing company business structures/bottom line).
Develop a China Implementation Plan (i.e., what actions are to
be taken by what groups at what cost, at what timing).
Develop a China Intellectual Property Protection Plan (i.e., how
will you ensure that your IP is protected especially when the
Chinese Government is continuing to put pressure on new entrants to share their technology with local companies? Technology theft in China is a genuine and real concern, you need
to have a clear plan as to how you will handle this critical situation).
Develop a China Resource Burn Rate Plan (i.e., what resources
will be required in what timing and who will provide those resources at what cost and availability?)
Develop a China Exit Plan (i.e., if things dont work out, how
will you unwind your China strategy, what will happen to assets, resources such as personnel, contracts, etc.). A number of
companies have found its just as difcult to exit China as it
was to enter.
In the generation of the above plans careful thought must be
given to stafng. Will you have dedicated personnel assigned to
this pursuit or will you simply add-on this responsibility to existing infrastructure? If the latter its important to communicate
with all personnel how their compensation will be calculated.
Employees tend to gravitate and focus in those areas where they
perceive their rewards emanate. Ambiguity or lack of clarity
about compensation may lead to confusion and bad decision
making by various employees/groups. If China is important treat
it that way and make sure that your employees understand what
is expected of them and in turn what the rewards and risk are
that are associated with such activities.
apply. For instance, if one of your key assumptions happened to

be that you could ship from the West Coast to China and clear
customs on the other side at a particular cost structure and you
nd that the numbers have increased then you need to determine if this is a recoverable situation or a true stop point. The
suggestion here is that you test each and every one of your critical assumptions and make adjustments to your overall China
strategy to reect reality versus assumptions. The time to do that
is before you commit all your resources and proceed to a point
in your strategy that may be difcult to unwind.
History has shown that most companies underestimate their resource burn rate by as much as 25-40 percent, particularly in the
early stages. Its important to include some level of exibility in
your resource allocation in the beginning stage of your implementation phase. As such you need to ensure that the sources of your
resources are compliant with such a situation.
Let the rubber meet the road

No company should embark on a China strategy without rst
having key personnel visit China to see and experience the culture and the perceived opportunity rst hand. Not only will this
help form a stronger commitment but it will dispel often held
stereotyping of the country, its inhabitants and culture. Meeting
potential customers, suppliers, agents/distributors and gaining
an understanding of possible routes to markets along with the
obstacles that may be encountered helps to strengthen your overall implementation strategy.
Equally important, you should exhaust your network of
contacts to discuss the actual experience of others who have
chosen to pursue a China strategy. Benchmarking can save you
from duplicating the same problems that others have encountered in this effort.
Understand if your assumption about a chosen market entry
is viable (i.e., will you be able to go direct to customers or will
you need a distributor/agent?). What are the available routes to
markets, which one will you choose and why? Who are the competitors and how are they structured and what routes to market
do they use? Are your competitors making a prot and if not,
why? What are the government obstacles you will face in the
pursuit of your chosen entry?
Determine where and how you will enter China

There are numerous avenues open to a new entrant coming into
China. The following is a listing in increasing order of control that
your company has over the entry model. If your chosen entry strategy involves having an onshore infrastructure with local and expat
employees then you need to spend time understanding what is required by the Federal and regional/city governments. Dont assume
that China requirements follow your country of incorporation policies, I can assure you that its different.
Test your assumptions

If you have chosen to include a China strategy then you have
based such a decision on various critical assumptions. Before
moving forward at too fast of a pace its important to test those
assumptions and weed out/modify those that dont seem to
52 | Coatings World
Export Your rms sales of goods/services produced in the

home market and sold in China through an established entity inside China (i.e., agent/distributor/reseller, etc.). This entry model
allows you minimum control over the entry model.
October 2011
China Strategy
License and Franchise A formal permission or right offered to

a rm or agent located inside China to use your companys proprietary technology or other knowledge resources in return for
payment. This method offers very little in the way of control
over the entry model.
Alliance Agreement and collaboration between your company and a rm located inside China to share activities in the
China market (i.e., manufacturing, distribution, marketing,
sales, etc.). Usually this agreement reects a narrow range of
activities and provides your company with a greater degree of
control compared to those models described earlier. A great
deal of effort and time needs to be focused on developing an
exit strategy from this mode of entry.
Joint Venture Shared ownership of an entity located inside
China between your company and a company located inside
China. This is much more involved and broader in scope than
an Alliance and usually involves shared ownership of assets
and resources. This structure requires a great deal more management focus by both parties. Similar to the Alliance entry
mode care and consideration should be given to developing an
exit strategy. This entry model provides your company with a
bit more control but it also increases the risk level.
Wholly Owned Subsidiary Complete ownership of an entity
located inside China by your company to manufacture or perform value addition or sell goods/services inside China. As you
can imagine, this entry model offers your company the greatest degree of control but also the maximum risk associated
with your entry strategy.
FEATURE
Dene what constitutes success;

Understand what the various entry models are and which one
ts you best;
Understand the associated risk/rewards associated with the
pursuit of a China strategy;
Test your critical assumptions before you commit to the pursuit of a China strategy;
Allocate time and resources to visit China and to conduct an
onsite, thorough investigation of the perceived potential and
obstacles;
Understand the true cost of pursuing a China strategy (not just
allocated cost against the strategy but the cost to other objectives that your company may be pursuing that will be impacted
by choosing a China strategy); and
Provide adequate training for your personnel. Dont assume that
your brightest and best employees are the right pick for working
in a multi cultural environment. China is a foreign country, pick
your expats to be assigned based on their ability to work in that environment as well as their knowledge of the companys activities.
Whatever entry model you choose understand that success
will not happen overnight. Most companies have discovered that
achievement of success in China takes much more time and resources than expected and that the perceived rewards are often
lower than projected. CW
Unfortunately, there is no valid rule of thumb as to which chosen entry method results in the greatest degree of success. This is
due in part to reluctance on the part of most companies to fully divulge the result of their chosen entry strategy. Sufce it to say that
whatever entry strategy you choose it should be one that ts your
past performance (i.e., not be totally new to your company).
China is not the place for most companies to learn a new
entry model. Careful and deliberate study of risk/reward relationships should be undertaken with the eventual chosen entry
mode pursued with well-dened expectations and metrics. China
isnt for everyone but like most market potentials it does offer the
allure of potential success.
I am certain that the 100,000 prospectors who ocked to the
Alaska Gold Rush did so because they were pursuing a rich return
for their effort. Unfortunately, lack of training, resources and enormous hardship and competition resulted in the majority of them
ending up with nothing to show for their effort. There are a couple of old expressions that sort of sum up what you need to do before choosing to pursue a China strategy: All that glitters is not
gold; and Look before you leap. China does in fact offer tremendous potential for success but just as equally for failure.
The bottom line with the above suggestions

Know why you are including China as part of your business
strategy;
Understand and know the limits of your risk taking;
October 2011
Coatings World | 53
FEATURE
CHINACOAT Preview 2011
Expo Preview
CHINACOAT 2011
From Nov. 23-25 the Shanghai New International Expo Centre will host
CHINACOAT2011, the main attraction for companies looking to capitalize on
Chinas growing market for coatings.
by Tim Wright, Editor
ince its inception in 1996, CHINACOAT has become the
key event for coatings, printing inks and adhesives suppliers who wish to enter, expand and consolidate their positions in the Chinese market. In terms of exhibit size, number of
exhibitors and visitors, CHINACOAT is now one of the largest
coatings shows held in the world today and is organized by Hong
Kong-based Sinostar International Ltd.
The total production of Chinas coatings industry in 2010 accounted for 20 percent of the global market, according to Sinostar. This nding represents a challenge and opportunity not only
for Chinas domestic industry but also for the rest of the world
54 | Coatings World
seeking to expand their business, the show organizer said. As the

market expands, Chinas coatings technology will continue to
grow by replacing conventional materials and by expanding into
new areas of activity and innovative applications.
Environmental considerations have moved to the very top of
todays research agenda and CHINACOAT offers the ideal plat-
October 2011
FEATURE
form for industry professionals to better explore the growing

market. Approximately 950 exhibitors from 30 countries/regions
will showcase their products and services in an exhibit area close
to 55,000 square meters. Together with the accompanying Conference, Workshops, Seminars, New-Tech Corner and National
Presentation, and the new Powder Coatings zone, CHINACOAT2011 Shanghai, which is being held Nov. 23-25 at the
Shanghai New International Expo Centre, is a major event for
the global coatings industry.
CHINACOAT Conference
The CHINACOAT Conference will be held at the Renaissance
Shanghai Pudong Hotel - Ballroom, 4/F, on November 21-22,
2011, two days prior to the opening of CHINACOAT. The
theme of the conference is: Technology for Formulating High
Performance Coatings.
Coatings technology will continue to grow by replacing
conventional materials and by expanding into new areas of applications and innovative products. The new low-polluting systems not only have to achieve the performance levels of the
replacing products, but also offer significant improvement.
Basic and applied technology knowledge is the fundamental of
successful development for high performance and functionality coatings products. Today, quality products cannot be made
without the use of functional additives, engineered by a strong
scientific background.
This Conference will explore the technologies and highlight
the problems and opportunities faced by the industry. It provides
an interface between paint manufacturers and suppliers of resins
and additives.
Globally, the coatings industry is mature, said Dip Dasgupta, chairman of the CHINACOAT Conference. Technology
transfer through conferences and exhibitions plays a vital role in
the globalization process. Innovation needs to be informed by
discussion about new developments in technology.
Ten high-level technical papers will be delivered at this twoday Conference. The keynote paper is Design & Development
of Self-Healing Polymers and Coatings to be presented by Professor Jamil Baghdachi of the Coatings Research Institute (CRI)
at Eastern Michigan University.
Other selected papers include Dispersing with Reduced
Carbon Footprint to be delivered by Dr. Ludger Fischer of AC
Serendip AG, Switzerland; How to Prevent Leaching of Organic Compounds from Faade Coatings by Wernfield Heilen
of Evonik; State-of-the-Art, East-to-Clean Anti-Fingerprint
UV Curable Coatings by Dr. Mouhcine Kanouni of Cytec;
and Novel Amine Functional Dimer Technology for Low
VOC and Flexible Epoxy and Polyurea Protective Coatings
by Dr. Paul Cameron of Croda. For full details of the Conference program and registration information, visit: www.chinacoatcongress.net.
New Tech Corner

This two-day event features informal presentations on case studies, novel technology, insights and marketing strategies related
56 | Coatings World
to the following themes:

Nanotechnology in Surface Coatings;
Advanced Technologies for Industrial Metal Industry; and
Architectural Coatings: Sustainability + Performance.
CHINACOATs New-Tech Corner is an ideal interactive platform for both speakers and visitors to the exhibition to share
their experiences and expertise.
It is being held during regular exhibition hours in Hall E4,
Meeting Zone 4C61-70. There is no admission fee and all visitors are welcome to attend.
The first theme, Nanotechnology in Surface Coatings, will
take place on Wed. Nov. 23rd and will feature two presentations. First, New Nano Resins in Coatings Applications will
be presented by Dr. Gaetano Blanda, vice president Asia Pacific and Dr. Christian Eger, business manager, Evonik Degussa
(China) Co., Ltd. Nanotechnology Additives for Functional
Coatings will be presented by Ninja Hanitzsch, lab manager
at Nanotechnology.
The second theme, Advanced Technologies for Industrial
Metal Industry, will take place on Thu. Nov. 24th and will feature two presentations. First, Waterborne Resins in Metal Industry will be presented by Jimmy Zhang, industry specialist,
DSM (China) Limited. High Performance Acrylic Polyols for
Fast Drying Low VOC Polyurethane Coatings in Automotive
will be presented by Darren Deng, technical service manager, industrial application, Momentive Specialty Chemicals Manangment (Shanghai) Co., Ltd.
The third theme, Architectural Coatings: Sustainability + Performance, will also take place on Thu. Nov. 24th and feature
Multifunctional Green Additives for High Performance Architectural Coatings by Dr. Tian Xin, China application development, technical service manager, Air Products; and Improved
Applied Hiding of Latex Paints with Associative Thickeners by
Hans Vonhgen, senior staff scientist, Ashland (China) Holidings Co., Ltd. Lastly, Innovative Building Protection Systems for
Sustainable Architecture will be presented by Dr. Christopher
Studte, applied technology manager of functional silanes for
building protection, inorganic materials, Evonik Degussa (China)
Co., Ltd.
Technical Workshop
To provide the opportunities of training and learning for industry professionals, three Technical Workshops will be held on November 23-24 in the meeting room located inside the exhibition
center, SNIEC.
Workshops I and II will be led by Prof. Long Lin, director of
DP Centre of Industrial Collaboration, head of Department of
Colour Science, and professor of Colour, Polymer and Surface
Coating, the University of Leeds, Leeds, UK.
Workshop I: Design and Optimization of Coatings & Inks
Formulations will argue that competitiveness is the key to sustainability. Product innovation quality depends on whether
coatings and inks manufacturers can strengthen their competitiveness. Fundamental knowledge of formulation development
October 2011
is essential to ensuring innovation and high product quality.

And high value-added functional coatings and inks can increase profit margins. One of the themes of the workshop is to
cover the fundamental principles involved in formulation development, including selection of raw materials, design, characterization and optimization of coatings and ink
formulations.
Workshop II: High Value-added Functional Coatings & Inks
offers a discussion of high value-added functional coatings and
inks with a number of practical examples. The focus
will be on the underpinning
scientic principles, the latest
formulation development
tools and functional products. The workshops will be
delivered in a highly interactive manner. There will be
opportunities for delegates
to discuss their technical
problems with Prof. Lin,
who is very experienced at
developing new coatings and
inks products for manufacturers worldwide.
Workshop III: Emerging
Technologies in Polymer and
Coatings will be led by Dr.
Jamil Baghdachi, professor
of Polymers and Coatings,
director of Coatings Research Institute at the Eastern Michigan University, USA. The objective of this workshop is
to discuss the most recent advances in Emerging Technologies in
Polymers and Coatings. In this three-hour tutorial, the applied
science and technology of topics such as the application of nanotechnology to develop coatings with novel properties, smart
coatings and materials, self-repair/self-healing, shape memory,
stimuli responsive and antimicrobial polymers and coatings and
future trends will be presented.
FEATURE
business opportunities within the coatings industry of Turkey.

Born in Izmir, Turkey in 1958, Yigitbasi has been president of
Yasar Coatings Group since 2001, a subdivision of Yasar Holding A.S., Turkey.
Yigitbasi studied mechanical engineering (MS) in Aachen
Technical University, Germany. He started his career in Union
Kraftstoff in Bonn, Germany, in 1987, then joined Ya ar Holding in 1989. Until his nomination as president, Coatings, in 2001,
he held several responsibilities in different companies and business units including decorative,
industrial
and
automotive coatings as sales
and marketing director, general manager and vice president.
As founding board member of Bosad, Association of
the Turkish Paint Industry,
he served as the president of
the board and as the president of the organizing committee of painistanbul
2010 exhibition congress.
Since March 2010, he has
been the president of the
board of trustees of Yasar
University, Izmir.
Attendees will learn
about Turkeys consistent
growth rate, following the
restructuring of its nancial
sector. It is one of the highest
in the OECD and its sustainable political climate, range of competitive markets, skilled workforce, young population and strategic geographic location, all contribute to the signicance of the
Turkey Brand.
One of these leading, high growth sectors is the Turkish
coatings industry, which has almost doubled in size over the
last ten years. Now valued at USD1.8 billion and ranked
sixth in Europe, the sector is known both locally and globally
for its expertise, as well as for its competitive and innovative
technology.
There is an increasing demand in Turkey for quality and innovative coatings products. Decorative paints hold the largest
share of the market at 40 percent. This is due to the rapid urbanization of Turkeys major cities, in contrast to those in Europe, the implementation of new building and insulation
standards, as well as a growing DIY market.
The share of the other coatings subsectors are spread between
the metal industry 18 percent; automotive industry 12 percent;
printing inks 10 percent; furniture nine percent; powder seven
percent; and marine four percent.
The strength of the Turkish coatings sector, coupled with its
projected rapid and sustainable growth, positions Turkey as an
attractive emerging market. CW
Globally, the coatings industry is

mature, said Dip Dasgupta,
chairman of the CHINACOAT
Conference. Technology transfer
through conferences and exhibitions plays a vital role in the globalization process. Innovation
needs to be informed by discussion about new developments in
technology.
National Presentation
This prestigious event aims at presenting to attendees the development of the coatings industry in Chinas neighboring countries. After four successful years of presentations covering India,
Vietnam, Malaysia, South Korea, Indonesia, Russia, Australia,
Japan, Thailand, the Philippines and Bangladesh, this year Sinostar has invited the president of the Association of the Turkish
Paint Industry to present an overview on the development of the
coatings industry in Turkey today.
The presentation will take place on Wed. Nov. 23 in Hall E4,
Meeting Zone: 4C61-7. There is no admission fees and all visitors are welcome to attend.
Ahmet Yigitbasi, president, Bosad - The Association of the
Turkish Paint Industry, will discuss recent developments and
October 2011
Coatings World | 57
FEATURE
The
Auto Refinish Market
The auto refinish market faces a slow down in demand in North America and
Western Europe, but emerging markets offer growth opportunities.
by Kerry Pianoforte, Associate Editor
he automotive renish market continues to face decreasing demand in North America and Western Europe. The
economic downturn, increased safety features and a decrease in miles driven are contributing to weakening demand in
these mature markets. However, in emerging markets such as
Asia and Eastern Europe, newly afuent consumers are driving
the auto renish market forward.
58 | Coatings World
Generally speaking the current market for auto renish reects the weakness of the global economy overall, said John
Outcalt, PPG vice president, global renish. As a result, developed countriesthose encompassed by NAFTA and Europe
continue to experience at to slightly declining volumes,
specically impacted by such factors as fewer miles being driven
and the increased number of cash outs and vehicle totals.
In emerging markets, such as Asia and Eastern Europe, the
view is more positive despite the impact of the global economy.
This can be attributed to the growing afuence in ROW mar-
October 2011
kets and the resultant increase in car parc, Outcalt said.

Collisions have been trending down for years due to improved safety features on vehicles and better driver education,
according to Vitor Margaronis, marketing director, BASF Automotive Renish North America. The recent economic slowdown has accelerated this trend by reducing the number of miles
people are driving, he said. This has led to an overall slowdown in the collision repair industry causing the demand for repair paint to decline. In Asia and high growth parts of Eastern
Europe, the opposite is true. Demand is increasing due to the increased number of vehicles being sold.
In the mature markets there is an overcapacity of collision repair shops, which has led to a decreasing number of customers per
shop. There is also a consolidation trend where multiple shop
operations (MSOs) continue to acquire smaller shops and increase their market share, said Margaronis. As their enterprises
grow, they are better able to apply pressure on supplier pricing.
Distributors are also consolidating, which also results in supplier pricing pressures, Margaronis said. Government regulations
restricting products that emit potential air polluting substances
continue to emerge in North America and Europe, resulting in revamped portfolios to meet these requirements.
This year has been challenging for the vehicle renish market
on a global level. Supply chain disruptions and economic instability continue to put pressure on the customer base, said
David Brunori, executive vice president, general manager, Matrix System Automotive Finishes.
Raw material price pressure

Since late 2008, the auto renish industry has experienced unprecedented increases in raw material costs. These, coupled with
consumer nancial pressures, create a challenging environment
from paint manufacturers down to the collision repair centers,
said Brunori. These challenges will force paint manufacturers to
become more efcient and expand into ROW markets. Increased
demand for U.S.-based auto renish coatings worldwide contin-
FEATURE
ues. Matrix System will continue to expand into these markets.

Raw material price increases will continue to be a challenge
for renish manufacturers moving forward. Raw material price
increases, sales controls on key materials and an occasional force
majeure will continue to create a challenging environment to
maintain price points and ensure product is delivered to the end
user on time, said Brunori.
Distribution consolidation will continue which will put pressure on smaller family-owned organizations that have been selling auto renish paints for generations, says Brunori. This trend
will not slow down anytime soon, he said.
Matrix System has grown from a small start up paint company
to a well respected competitor in the auto renish industry. Our
company has grown tremendously over the last 18 years because
of our relationships with the small distributors and body shops,
Brunori said. We are committed to this industry and strive to nd
answers to the challenges that are presented to our team.
Innovation is the key to growth

Companies must constantly innovate in order to remain competitive in such a challenging market. Environmental legislation
has been one of the driving forces for innovation in the auto renish market.
On the environmental side, more stringent VOC legislation
governing renish products, supported by good corporate stewardship, is incentivizing the industry to develop and promote
greener, more sustainable technologies, such as waterborne
basecoats, said Outcalt. Given that a major shift in renish
technology is a fairly rare occurrence, the challenge is to educate
customers and assist them in making a smooth transition to these
new technologies without a disruption in productivity or a decrease in product performance.
PPG is meeting the technology requirements of various legislative challenges while improving product performance in almost all cases, says Outcalt. The fact that our waterborne
basecoat technology represents a signicant advance over sol-
PPG launches Deltron DC2000

PPG Automotive Refinish recenlty introduced DC2000 Ultra Velocity Clear with superfast air-dry capability to the collision center market. The new clearcoat is part of the PPG Deltron line of products.
DC2000 Ultra Velocity Clear is designed for use over Deltron DBC, Global Refinish System BC, and
Envirobase High Performance basecoats.
PPG has taken clearcoat no-bake technology and advanced it to create a PPG clearcoat appropriate for any type of collision centerfrom high-production shops to the smaller operations without
baking capabilities. DC2000 Ultra Velocity Clear will air dry in 20-25 minutes and it is very easy to apply
and work with, the company said.
DC2000 Ultra Velocity Clear requires no flash time between coats and no baking in the refinish
process, which optimizes spray booth utilization. Due to the extremely fast out-of-dust time, a vehicle can be removed from the booth in as little as 10 minutes.
The superfast air-dry capability of this wet-on-wet clearcoat facilitates fast cycle times for singleand multi-panel repairs. The new clearcoat also helps reduce energy costs with its ability to bypass the
baking cycle.
October 2011
PPGs Deltron DC2000
Coatings World | 59
FEATURE
vent-based systems in terms of ease of use, color match and performance, has made it easier to overcome general skepticism end
users have for VOC-compliant products, he said. For example,
in Florida, a state where stricter legislation has yet to be enacted,
one of our key distributors predicts 80 percent of his collision
repair customers will voluntarily make the switch over to PPG
waterborne systems in the next couple of years.
In addition, PPGs comprehensive Convert with Condence
program for shop owners, managers and technicians is proving
successful in providing the necessary training and planning guidance required for a successful transition.
Price point, product quality, support systems and expanded
distribution are the basics behind what an auto renish customer
has expected for many years, according to Brunori. Matrix System was founded on the premise of offering customers high qual-
[There] has [been] an overall

slowdown in the collision repair
industry causing the demand for
repair paint to decline, said Vitor
Margaronis, marketing director,
BASF Automotive Refinish North
America. In Asia and high
growth parts of Eastern Europe,
the opposite is true. Demand is
increasing due to the increased
number of vehicles being sold.
ity products at a fair price back in 1983. Our company was
fortunate to be on the front end of the alternative choice growth
curve addressing a need the market was demanding.
Economic conditions today have fueled the desire for price
point relief at the shop level creating opportunities for small start
up companies to enter the renish market. Matrix System will
continue offering technologies and product platforms to help
ease the protability challenges our customers are struggling
with, Brunori said. Two tiers of productsMatrix branded
and Renish Solutionswill continue to be the drivers for the organization. Our sales and technical staff continue to grow across
the United States with basic orders: stay in front of the customer. Matrix distribution partners are the best in the industry
and can get product in the hands of our customer typically
within one-day. These are the issues today in the auto renish in60 | Coatings World
dustry and we are determined to address these needs.
Reducing cycle time

Reducing cycle time from repair order to vehicle delivery is rapidly becoming the key focus of competitive collision centers and
a major differentiating factor for retaining new business and
gaining new business. Improving cycle time is powerful, said
Jim Berkey, director, business solutions group, PPG Automotive
Renish. It directly translates to a more satisfying repair experience for the policyholder but in turn it benets the shop by reducing costs and making better utilization of xed assets. The
same performance that attracts new business allows the shop to
ow additional business through the same xed assets.
Reducing cycle time requires a comprehensive approach including a critical look at existing processes from start to nish
throughout the collision center. This requires that the collision
center organizations move beyond the traditional skill sets involved with repairing a vehicle and develop skill sets in rebuilding more competitive processes, said Berkey continued. With
the most comprehensive set of Lean for Collision programs available, PPG is providing the required training, tool sets and onsite
support required for an organization to move from thinking
about Lean processes to implementing Lean processes.
Just as important, PPG has developed faster, more accurate
color-matching tools, and faster dry coatings to speed renishing
times. Along the same line, utilizing the latest in color matching
software and tools is important.
The ability to avoid re-dos and quickly access the right
color formula that accurately matches the customers vehicle the
rst time out is critical to cycle time performance, said Mary
Park, director, global color, PPG Automotive Renish. Over the
past few years PPG has invested much of its global resources to
deliver right rst time matches.
These efforts have contributed to PPGs new, revamped PaintManager color software program that incorporates an innovative RapidMatch workow process that can also make use of a
new, advanced spectrophotometer.
These innovations set a new benchmark for taking accurate
readings of a vehicles actual color, said Park. Weve also invested
extensive effort in providing color matching tools specically for our
waterborne basecoat systems. For example, we provide our waterborne users with a comprehensive deck of color chips, each sprayed
with our actual waterborne renish paint. So when a chip is paired
to match the customers vehicle, customers can count on getting that
exact color after it is mixed and applied.
How fast a renish system works has long been a factor of concern for collision centers.Given the increased emphasis on cycle time
performance this criterion becomes even more important today,said
Gareth Hughes, director of technology and global platform marketing, PPG Automotive Renish. Our coatings R&D team is continually looking at ways to speed dry times of our products.
Advancing technology
When considering automotive renish coatings, durability is the
by far the most important factor. Fast-curing scratch resistant,
October 2011
self-healing clearcoats are becoming more widely used. These

clearcoats better resist car wash scratches and help cars keep that
brand new look longer, said Margaronis.
Existing products are constantly being tweaked to provide
faster dry times and less energy consumption during the application process. There is also an ever-increasing usage of waterborne and lower VOC products in the auto renish market.
Some of this is brought by new regulations or enforcement of
old, but there are many progressive body shops that are ahead
of the curve and marketing themselves as green well before
they are required to use lower VOC products, said Margaronis.
BASF is bringing to market Fast Repair and No Bake
Clearcoats that can be applied and cured without using high temperatures. This results in energy saving and increased throughput
of small- to medium-sized repair jobs.
Matrix Systems has focused on delivering state-of-the-art waterborne and solventborne compliant basecoat systems. Matrix
System Aqualution waterborne basecoat was launched in California several years ago with great success, said Brunori. Our
newest basecoat platform will be launched at NACE in October.
MPB-LV is the only premium basecoat program that offers prescription color match including all variant formulas.
Matrixs MPB-LV is supported by its proprietary Accushade
formula retrieval software and the newly released Color Variant
Deck. A Renish Solutions version will be released in 2012.
FEATURE
PPG has launched a number of systems to meet the needs of

the auto renish market. Regional preferences dictate the specic products and programs we introduce, yet one of our newest
product initiatives were especially proud of is our all-waterborne, low-VOC paint system that has been introduced in the
European marketplace, said Hughes. This complete waterborne system, comprised primarily of a primer, basecoat and
clear, fullls the two-fold demand to improve repair process performance and the quality of the work environment.
PPGs new ultra fast-drying clearcoat Deltron DC2000 in
the United States is designed to improve repair performance in
diverse repair environments. This new clear now can be air
dried as fast as it once took to bake a clearcoat finish just a few
years ago, said Hughes. One obvious benefit is its ability to
reduce the workload on the baking booth, and saving the energy to operate.
PPG also recently launched PET (polyethylene terephthalate)
primers in Germany. This new advance incorporates recycled
plastic bottles into the resin systems and is part of PPGs drive to
develop environmentally sustainable products offering advantages over existing technology.
In the near future we expect our self-leveling primer technology to signicantly reduce sanding times before and after applying an undercoat, thereby saving signicant amount of labor
and its associated costs, said Hughes. CW
Matrix System debuts its new premium low VOC solvent basecoat system at the 2011 NACE Show
Professional vehicle refinishers in attendance at the recent NACE Show in Orlando, Florida, held October 6-8, 2011, were the first to discover
Matrix Systems MPB-LV Premium Low VOC Basecoat System.
This new technology consists of an entire line of toners that deliver 3.5 or lower VOC emissions. The Matrix Premium Low VOC line offers
customers exceptional hiding, with ease of application and use, and there is no need to upgrade shop equipment, the company said.
MPB-LV sprays like other premium high
VOC solvent systems. Additionally, MPB-LV
utilizes the Matrix System Color Variant Selector System to ensure a consistent match
every time.
The time is now to upgrade to our premium low VOC products, as benefits like faster
coverage and higher quality help to reduce
cycle time and increase throughput, said Ken
Papich, Matrix System director of sales. Matrix
System delivers the best of both technologies,
with our low VOC solvent paint system as well
as Aqualution our waterborne system.
By featuring the new premium low VOC
basecoat, Matrix System has given the California and Canadian markets the opportunity to
choose which road to takeeither waterborne
or low VOC solvent basecoat. Both technologies are designed to deliver 3.5 or lower VOCs.
Although MPB-LV was featured at NACE, the Matrix Systems MPB-LV Premium Low VOC Basecoat System.
official launch will occur at the end of 2011.
October 2011
Coatings World | 61
FEATURE
Addivites Suppliers Directory
Additives Suppliers
The following pages contain a directory of select additive suppliers and their products.
For more information on the products listed in this guide, contact the companies directly.
Angus Chemical Company
Arkema Coating Resins
Buffalo Grove, Ill., U.S.

800-447-4369
Fax: 989-832-1465
E-mail: dowcig@dow.com
Web site: www.angus.com
Additives offered: corrosion inhibitors,
dispersing agents, emulsiers
Cary, N.C., U.S.

919-469-6700
Web site: www.arkemacoatingresins.com
AEPD VOX 1000 Neutralizing Amine

AEPD VOX 1000 neutralizing amine offers advantages in zero VOC paint formulations. Compared to other low VOC
alkanolamines, AEPD VOX 1000 is the
most cost-effective choice, with more efficiency at lower use rates. AEPD VOX
1000 offers effective pH control, efficient pigment dispersion, improved
freeze-thaw performance reducing glycols and exceptional performance with
no odor when compared to ammonia.
Arch Chemicals, Inc.

Atlanta, Ga., U.S.
800-523-7391
Fax: 866-705-0465
E-mail: sales@archbiocides.com
Web: www.archbiocides.com
Proxel BZ Plus Preservative
This unique combination of Proxel preservatives and Omadine antimicrobials offer a
dual mode of action for inhibiting microbial growth in latex emulsions, water-based
paints, adhesives and pigment dispersions.
Other features include: color-stable formulations, dual-action protection, zero VOCs,
CMIT/MIT and formaldehyde-free, longterm preservation, broad-spectrum activity.
62 | Coatings World
Crayvallac PA4 WDA 12

Rheology modier in paste form for postaddition to solvent-based coatings. Easy
incorporation provides shear-thinning
rheology with thixotropic viscosity recovery. Imparts very good sag resistance and
anti-settle properties.
BASF Corporation
Charlotte, N.C., U.S.
800-251-0612
Fax: 800-346-5896
E-mail: nld@basf.com
Additives offered: defoamer
Dehydran SE 2
High performance, zero VOC, low odor,
silicone emulsion defoamer that shows an
optimum balance between compatibility
and defoaming efciency and persistency.
No haze and no fogging with excellent
long-term stability. Dehydran SE 2 can be
easily incorporated and recommended for
grind and let-down step. Suitable for all
gloss levels.
Hydropalat 216
Attributes/comments: Sustainable dispersant for organic and inorganic pigment
concentrates, tint bases and factory nished paints and mixed pigment paints.
Also suitable for aqueous inorganic pigment concentrates and slurries. Hydropalat 216 is a low foaming, higher
efciency alternative to inexible and
alkyl blocked APEO-based universal wetting/dispersing aids.
Buhler Group
(Nanotechnology)
Minneapolis, Minn., U.S.
763-847-9900
Fax: 763-847-9911
E-mail: oxylink@buhlergroup.com
Web site:
www.buhlergroup.com/ global/en/products/oxylink.htm
Additives offered: Oxylink for waterborne resin systems
Oxylink
Oxylink is an additive for better waterborne coatings to increase cross-linking
density. Results in improved blocking,
chemical and humidity resistance as well
as shorter drying times.
BYK USA Inc.

Wallingford, Conn., U.S.
203-265-2086
Fax: 203-284-9158
E-mail: cs.usa@byk .com
Web: www.byk.com
DISPERBYK-199
DISPERBYK-199 provides perfect stabilization and color acceptance. It introduces
no VOC into paints or pigment concentrates, and is APEO and amine free. DISPERBYK-199 can be used as a wetting and
dispersing additive for various waterborne
coatings. For certain applications where
cost is critical, the cost-effective DISPEROctober 2011
BYK-199 is the additive to choose.

BYK-1711
New silicone and mineral oil-free polymeric defoamer for waterborne coatings,
BYK-1711 is a perfectly balanced additive. It is very efcient at low dosage levels but still compatible, and requires low
to medium shear forces for incorporation.
BYK-1711 is recommended in general industrial, automotive and wood and furniture applications.
Cytec Industries Inc.

West Paterson, N.J., U.S.
973-357-3193
Fax: 973-357-3050
E-mail: custinfo@cytec.com
Web site: www.cytec.com
Additives offered: Additol, Cycat and
Modaow coatings additives help formulators optimize performance, paint processing, appearance, application and stability.
Additol XW 6535
The universal, ultra low VOC pigment
grinding medium for both waterborne
and solventborne coatings used in decorative and light industrial coatings, Additol XW 6535 addresses the needs for a
truly universal pigment concentrate
system that sustains the properties of the
original coating. Tinting pastes made
with Additol XW 6535 are used in both
point-of-sale and factory tinting
machines. Applications in all decorative,
DIY and light industrial coatings
enable processing flexibility and economic advantages.
Additol XL 6526
The new benchmark in ow and leveling
for transportation coatings, Additol XL
6526 is a 100% solids additive for high
solids acrylic clear coats and topcoats
used in automotive, renish and heavy
equipment. It has the unique combination
of effectiveness at low dosage and compatibility. At just 0.1% on formulation, it
allows for extremely smooth, defect-free,
orange peel-free coatings without sacricing recoatability and adhesion.
Dow Coating Materials

Philadelphia, Pa., U.S.
Web: www.dow.com/coatings
October 2011
Additives offered: HASE thickeners,

HEUR thickeners, microspheres, surfaceactive agents, surfactants and dispersing
agents (nonionic), surfactants and dispersing agents, texturizing agents, associative thickeners, celluosics, viscosity
modiers, wetting agents
ACRYSOL DR-110 Rheology Modier
ACRYSOL DR-110 rheology modier is a
new, cost-effective alternative to hydrophobically-modied hydroxyethyl cellulose (HMHEC) for thickening a full
range of waterborne latex coatings.
ACRYSOL DR-110 rheology modier is
effective at building viscosity in formulations from at to semigloss and across all
binder types, offering desirable application and feel properties to such coatings,
while also having the cost advantage of
better efciency and the manufacturing
ease of an all-liquid product.
ECOSURF LF Surfactant
ECOSURF LF surfactants offer high performance and low foam in APEO-free formulations. For color acceptance and
pigment wetting, theyre comparable to
our best APEO offerings. Plus, ECOSURF
LF Surfactants are readily biodegradable.
They even offer additional foam control
during pigment dispersion through cloud
point defoaming.
Dow Corning
Midland, Mich., U.S.
866-739-7224
Fax: 989-496-6299
E-mail: coatings@dowcorning.com
Web: www.dowcorning.com/coatings
Additives offered: superwetting silicone additives, silicone slip and leveling additives
Dow Corning 67 Additive and new
Dow Corning 500W Additive, Dow
Corning 501W Additive and Dow Corning 502W Additive
100 percent silicone polyether copolymers
that are recoatable; have little or no inuence on slip; are solvent-free, BTX-free
and low VOC; and are effective at low addition levels. For use in waterborne and
UV coatings, paints, inks & overprint varnishes, effective on difcult-to-wet substrates such as wood, plastics and metal.
FEATURE
Dow Corning 205SL Additive, Dow

Corning 204SL Additive and Dow Corning 401LS Additive
Multipurpose additives (slip, leveling, hand
feel and defoaming) that provide a range of
solubilities and other characteristics at low
addition levels enabling formulators to develop tailored solutions for optimized performance in multiple resin systems and
applications. Effective on wood, plastic
coatings, inks and overprint varnishes in
solventborne, waterborne and UV coatings.
Double Bond Chemical

Industries USA, Inc.
West Simsbury, Conn., U.S.
860-408-1216
Fax: 860-408-1216
E-mail: joseph-leon@dbc.com.tw
Web site: www.doublebond-chem.com.tw
Additives offered: complete line of antioxidants and UV absorbers for coatings
and plastics
Eastman Chemical Company

Kingsport, Tenn., U.S.
1-800-EASTMAN
Web site: www.eastman.com/optilmot1200; www.eastman.com/solus
Eastman Optilm Additive OT1200
Eastman Optilm additive OT1200, the
newest addition to Eastmans Optilm
portfolio, enables formulators to create
low-VOC paints with improved open time
and wet edge without negatively affecting
other properties. OT1200 performs under
a wide range of application conditions. The
result is compliant paints with signicantly
improved workability and easier cleanup.
Eastman Solus 2100 Performance Additive
Eastman Solus 2100 performance additive
is the low-VOC solution for faster dry
time, excellent ow and leveling, sag resistance, faster time to sand or polish, and less
time polishing. Solus 2100 performance
additive delivers traditional performance in
high solids thermoset coatings while helping you meet VOC targets.
Evonik Goldschmidt
Corporation
Hopewell, Va., U.S.
800-446-1809
Coatings World | 63
FEATURE
Fax: 804-541-6290
E-mail: asktego@evonik.com
Web site: www.tego.us
Additives offered: wetting and dispersing
additives, defoamers and deaerators, ow
and leveling additives, substrate wetting
additives, energy-curable additives, hydrophobing agents
TEGO Twin 4100
TEGO Twin 4100 extends siloxane additive technology to provide waterborne coating formulators with excellent wetting on
difcult substrates (i.e. metal, wood and
plastics). It also provides excellent defoaming and compatibility with sensitive
resin systems. TEGO Twin 4100 demonstrates superior anti-cratering performance
due to the multifunctional additives extraordinary surface tension reduction.
TEGO Wet 240
TEGO Wet 240 is a highly effective substrate wetting additive (independent of cosolvent content) in spray-applied
waterborne coatings systems which ensures ne atomization and defect free
lms even at minimal lm thickness. The
solvent-free TEGO Wet 240 is the rst
choice for spray-applied waterborne industrial coatings and coatings for plastics.
Keim Additec Surface USA LLC

Wilmette, Ill., U.S.
847-920-1676
Fax: 847-920-1681
Web site: www.keim-additec.de
Additives offered: Anti-blocking agents;
anti-marring agents; dispersing agents;
slip aids; waxes
King Industries
Norwalk, Conn., U.S.
203-866-5551
Fax: 203-866-1268
E-mail: coatings@kingindustries.com
Web site: www.kingindustries.com
Additives offered: King offers a broad range
of additives including rheology modiers,
surface control additives, rust and corrosion
inhibitors, thixotrops, dispersants, resin
modiers and catalysts for amino thermoset, urethane and epoxy systems
K-STAY 555
64 | Coatings World
K-STAy 555 is a new pourable liquid

thixotrope for pigmented solventborne
systems. It is highly efcient, requiring low
dosage levels to improve pigment suspension and sag control. It offers excellent
performance in polar formulations while
eliminating hard settling.
NACURE XC-269
NACURE XC-269 is a unique phosphoric
acid-based catalyst especially recommended
for epoxy/phenolic coatings. It provides excellent adhesion and steam processing resistance properties. It is FDA 21 CFR
175.300 and 1935/2004/EC compliant.
Lubrizol Advanced Materials Inc.
crete or masonry sealer that provides excellent water, grease, oil and solvent resistance.
It also displays good hot tire pick-up resistance and excellent gloss. Michem Seal 8340
should not be used for slip resistance.
Micro Powders, Inc.

Tarrytown, N.Y., U.S.
914-793-4058
Fax: 914-472-7098
E-mail: mpi@micropowders.com
Web site: www.micropowders.com
Additives offered: micronized wax, wax
dispersion, wax emulsions
Solsperse 44000
Solsperse 44000 hyperdispersant is a 50%
active APE-free polymeric dispersant in
water, which improves pigment dispersion
and stability in aqueous paints and coatings. It enables highly pigmented resinfree dispersion that are compatible with a
wide range of binders, including acrylics,
epoxies, polyurethanes and alkyds. It also
provides excellent early water resistance.
MICROMATTE 1011 UVW

MICROMATTE 1011 UVW is a nely
micronized, modied polypropylene wax
which incorporates high molecular weight
polymers and micro encapsulated inorganics. MICROMATTE 1011 UVW provides optimum mar and abrasion
resistance as well as uniform and efcient
gloss reduction while preserving application rheology.
AQUTEX WAXES
AQUATEX WAXES are micronized high
density and polyolens with carefully controlled particle sizes to produce a uniform
textured surface in paints and coatings.
The high density and insolubility characteristics of AQUATEX will reduce or eliminate oatation and provide optimum
performance in waterborne systems.
Michelman
Munzing
Cincinnati, Ohio, U.S.

513-793-7766
Fax: 513-794-7721
E-mail: general@michem.com
Web site: www.michelman.com
Additives offered: wax emulsions
Bloomeld, N.J., U.S.

973-279-1306
Fax: 973-338-0420
Web site: www.munzing.com
Additives offered: Anti-foaming agents
Cleveland, Ohio, U.S.

216-447-5000
Fax: 216-447-5238
E-mail: klawrence@lubrizol.com
Web site: www.lubrizolcoatings.com
Additives offered: Wax additives, hyperdispersants, rheology modiers
NatureShield 31
NatureShield 31 an anionic emulsion of
natural oils and waxes, designed to provide excellent water resistance for topical
wood coatings. It works to prevent the
swelling of wood in the presence of water,
as well as providing great water bead.
Typical uses: wood stains and sealants.
Michem Seal 8340
Michem Seal 8340 a one component conwww.coatingsworld.com
Nichem
Chicago, Ill., U.S.
773-924-3700
Fax: 773-924-7760
Web site: www.nichemcorp.com
Additives offered: acid catalysts, anti-corrosive pigments
Strontium Phosphate
Lead free, chrome free anti-corrosive pigment. It is white and contains no zinc.
October 2011
Pflaumer Brothers, Inc.

Ewing, N.J., U.S.
609-883-4610
Fax: 609-883-1629
E-mail: info@paumer.com
Web site: www.paumer.com
Additives offered: additives for epoxies,
polyurethanes, polyaspartics
Tallicin 4040
Tallicin 4040 is a 100% active deaerator
and flow and leveling agent for solventborne and solvent-free two-component
polyaspartics, polyurethanes and epoxies
in primers, clear and pigmented systems.
Tallicin 4040 can also be used with polyester, polyether, polyacrylate, alkyd, chlorinated rubber and other coatings
systems. Compatible with mineral spirits
and xylene.
Terachem 53-2371 and 53-4368
Terachem Aluminum Oxide Nano-Dispersion are specically designed for use in
two-component systems. Levels of 1520% by weight for the product based on
total resin solids have been achieved in
some systems without visible effect on either clarity or gloss. Terachem Aluminum
Oxide Nano-Dispersion represent the rst
nano-dispersions that are economical to
used by reducing the amount of expensive
reactants in the total formulation.
Royal Adhesives and Sealants,

LLC
Coatings and Specialty Polymers Division
Simpsonville, S.C., U.S.
800-763-7272
Fax: 800-825-4583
E-mail: sales@parachem.com
Web site: www.parachem.com
Additives offered: thickeners, rheology
modiers, surfactants, ame retardants,
adhesion promoters, matte nish additives, viscosity modiers
Paragum 600 Thickener
Paragum 600 thickener is the newest ParaChem rheology modifer.The outstanding performance of this high efciency, water thin,
alkali-swellable dispersion is further enhanced
by its environmental advantages: APEO-free,
no heavy metals and no solvents. Paragum
600 provides unique, short buttery ow
characteristics in a wide range of formulations.
October 2011
Paranol FRD-070 Flame Retardant

Paranol FR-070 ame retardant is the
newest Para-Chem polymer system. It is
environmentally friendly, 62% active
aqueous dispersion, that contains no decabromodiphenyl oxide or antimony active ingredients. This dispersion can be
used in acrylic, EVA, SBR, vinyl acetate or
polyurethane lattices in either baths, compounding or foaming applications.
Shamrock Technologies
Newark, N.J., U.S.
973-242-2999
Fax: 973-242-8074
E-mail: marketing@shamrocktechnologies.com
Web site: www.shamrocktechnologies.com
AquaFLON MG
A high solids dispersion containing our
best wax and PTFE powders. It is specically for thin lm coatings, and applicable
to a variety of substrates. AquaFLON MG
offers easy incorporation and gloss retention. It is ideal in can coatings, and for rub
resistance and surface slip in water-based
overprint varnishes.
Narrow 4
A polyethylene wax powder with a mean
particle size close to 4 micrometers, with
90% between 2 and 8. Narrow 4 eliminates oversize particles and viscosity
build-up in pre-dispersions. It yields high
gloss retention, exceptional lm appearance and clarity. Improves rub and slip
performance in OPV and clear lms.
Soy Technologies, LLC

Nicholasville, Ky., U.S.
800-769-8748
Fax: 866-767-7902
E-mail: info@soytek.com
Web site: www.soytek.com
Additives offered: Soyanol line of products
Soyanol 1000E
Soyanol 1000E is an ester-based additive
prescribed for use in both water- and solvent-based systems. Soyanol 1000E provides
multifunctional performance to improve
coating ow, leveling and adhesion, while
helping eliminate VOCs and other hazwww.coatingsworld.com
FEATURE
ardous materials such as phthalates. Custom

blends and formulation assistance available.
Soyanol 5000X-TB
Soyanol 5000X-TB expands the functionality of compliant, low VOC thinners and
multi-purpose solvents. When combined
with exempt solvnts, Soyanol 5000X-TB
provides these expanded function and compatibility across a broader range of coatings.
SCAQMD approved formulations available.
Taminco
Allentown, Pa., U.S.
610-366-6730
Fax: 610-366-6784
E-mail: info@specialtyamines.com
Web site: www.specialtyamines.com
Additives offered: specialty amines for
paint and coatings
Troy Corporation
Florham Park, N.J., U.S.
973-443-4200
Fax: 973-443-0853
E-mail: marketing@troycorp.com
Web site: www.troycorp.com
Troysol ZLAC
Troysol ZLAC is a superior substrate wetting additive for aqueous coatings and has
zero contribution of VOCs to aqueous systems. Troysol ZLAC provides the same
benets and attributes long associated with
Troysol LAC, but without the VOC. The
product is particularly effective in wetting
low energy and contaminated surfaces,
without causing undesired sheyes and
other problems. Troysol ZLAC eliminates
surface defects, improves adhesion, gloss,
ow and leveling and color acceptance.
Troysol Z370
Troysol Z370 is a universal wetting, mar
and slip additive for solvent, water-reducible or aqueous systems. This green additive does not contain any VOCs, APEs or
HAPs and approximately 40% of the components are from renewable resources.
Troysol Z370 is a multi functional additive
and is extremely effective in industrial coatings with demonstrated superior properties
over leading competitive products. CW
Coatings World | 65
FEATURE
Chinas TiO2 Market
How Healthy
is Chinas TiO2 Market?
While China has risen to become the largest producer of TiO2 in the world, the market is
burdened by over supply and increasing price pressure.
by Chris Wu, CCM International Ltd.

he strong demand for titanium dioxide (TiO2) in recent
has spurred Chinas capacity and output of TiO2 to increase quickly. In 2010 China became the largest TiO2
producer in the world. During the rst half of 2011, with 61 active producers, Chinas capacity of TiO2 reached 2,192,000 tons
per annum with an output of 862,600 tons.
Along with increased output and improved quality, China has
also become the largest net exporter of TiO2. In the rst half of
2011, China's export volume of TiO2 was 234,900 tons and import volume was 135,691 tons.
At the same time, after experiencing a year of sharp increases, the
domestic price of rutile TiO2 in China reached USD3088/t, which set
a new record. However, prices have dropped in the past two months.
Despite such positive growth indicators, China's production
technology is outdated, and most of China's producers adopt a
66 | Coatings World
sulfate process to produce TiO2. With blind capacity expansion,

China's TiO2 industry is now burdened by overcapacity as well
as stiff domestic competition. (See Figure 1 Capacity and output
of TiO2 in China, 2006~H1, 2011)
China's TiO2 capacity increased from 1,268,400t/a in 2006
to 2,071,000t/a in 2010, with a CAGR of 13.04 percent. Also
from 2006 to 2010, output increased from 810,800 tons to
1,466,000 tons, with a CAGR of 15.59 percent.
On the heels of national policies designed to boost domestic
demand and other relevant policies adopted in 2010, the TiO2
downstream industries, especially the paint and coatings industry and plastics industry, had been developing rapidly. The demand for TiO2 from these industries continues to get stronger
and stronger. In 2010, China's output increased further, up
10.23 percent compared to 2009. And in the rst half of 2011,
stimulated by the continuously increasing price of TiO2, the output of TiO2 has increased further, with a growth rate of 28.6
percent compared with the rst half of 2010.
October 2011
Chinas TiO2 Market
In China, from June 2009 to July 2011, the average prices

of domestic rutile TiO2 and anatase TiO2 witnessed an increasing trend. Particularly during the period from Aug. 2010
to July 2011, the average price of domestic rutile TiO2 increased from USD2,109/t to USD3,549/t, with a growth rate of
68.35 percent; the average price of domestic anatase TiO2 increased from USD1,570/t to USD3,064/t, with a growth rate of
95.12 percent. Such staggering increases are due to tight supply of titanium ore, the high price of raw materials and strong
overseas demand. (See Figure 2 Price trends of TiO2 in China,
Jun. 2009~Sep. 2011)
In Aug. 2011, while some international producers such as
DuPont continued to raise their TiO2 prices, domestic TiO2
prices dropped due to weak demand. According to CCM's investigation, in Aug. 2011, the TiO2 stock in China is large and
the actual supply of TiO2 in China has exceeded the demand.
From 2006 to 2010, China's annual TiO2 import volume
stayed in the range of 250,000 to 300,000 tons. By contrast,
from 2008 to 2010, with increasing domestic output and improving quality, China's export volume of TiO2 witnessed an increasing trend. In 2010 and 2011, China's export volume of
TiO2 increased sharply. In 2010, China's export volume of TiO2
reached 327,307 tons, becoming the largest net exporter of TiO2
in the world. And in the rst half of 2011, China's export volume
was 234,900 tons, an increase of 83.74 percent compared with
the rst half of 2010. (See Figure 3 Import and export situation
of TiO2 in China, 2006~H1, 2011)
As prices have been driven up many times by the main TiO2
producers in the world, the average import price of TiO2 in
China witnessed a quick increasing trend from 2006 to 2010.
From Jan. 2010 to June 2011, the import price of TiO2 increased
more quickly. In July 2011, the average import price of TiO2
reached a new historical record of USD3059/t, with a growth
rate of 35.31 percent compared with that in Jan. 2010.
As a result of the improved quality of domestic TiO2, a supply shortage in the world and continuously increasing international prices, China's TiO2 export price has increased quickly
since 2009, especially from Sept. 2010 to June 2011. In June
2011, the average TiO2 export price reached USD3116/t.
The global nancial crisis and debt crisis in the United States
and Europe have impacted the world's TiO2 production since
2009. Some TiO2 plants in these regions have been closed, aggravating the tight supply of TiO2 in the world. This is the main
driving factor for the international price increase.
In addition, all TiO2 producers in China have adopted a sulfate process to produce TiO2 except Jinzhou Titanium Industry
Co., Ltd. More manufacturers are willing to use titanium ore and
acid-soluble titanium slag mixture as raw materials. Though
China's sulfate process and products made by it were greatly improved, it is still hard to develop further due to its high pollution.
At the same time China's technology for chloride process is poor.
Though there are some new projects with chloride process in
China in the coming ve years, the technologies of these projects
are not complete as they have been introduced by foreign consulting companies. CW
October 2011
FEATURE
CCM International Ltd. is dedicated to market research in

China, as well as the Asia-Pacic Rim and global markets. With
a staff of more than 150 professionals CCM offers market data,
analysis, reports, newsletters, buyer-trader information and import/export analysis all through its new proprietary product ValoTracer.
For more information go to CCMs website at www.cnchemicals.com, or contact emarket29@cnchemicals.com.
Figure 1: Capacity and output of TiO2 in China, 2006~H1, 2011
Source: CCM International
Figure 2: Price trends of TiO2 in China, Jun. 2009~Sep. 2011
Figure 3: Import and export situation of TiO2 in China, 2006~H1, 2011
Coatings World | 67
Industry News
Evonik lays foundation for two

new innovation centers in Essen
Evonik Industries has announced plans

to build new research facilities for the
paints and coatings industry and the cosmetics industry. The company is investing approximately 31 million in the
Ruhr, Germany area.
Klaus Engel, chairman of the executive
board of Evonik Industries, has laid the
foundation stones for two research and
development centers at the Essen site: one
for new, environmentally friendly additives and special binders for the paints and
coatings industry, and one for innovative
and sustainable products for the cosmetics
industry. In total, the group is set to invest
approximately 31 million in the two
building complexes. The innovation center for the paints and coatings industry is
to be completed at the end of 2012.
Both the paints and coatings and the
cosmetics industry are strong market segments. The coatings and additives, and
consumer specialties business units of
Evonik in Essen support both these industries with a wealth of experience and
innovative prowess, Engel said. We
want to be in a position to offer our customers future-ready solutions. We do this
by relying on high creativity and innovative expertise. The two innovation centers
will not only offer us scope for research
and development, they shall also
strengthen our competitiveness and our
position in the market. We therefore want
to send out clear signals for sustainable
growth and customer-oriented action.
The paints and coatings industry is an
important market for the coatings and additives business unit, one in which Evonik
is a major manufacturer of binders, pigments, crosslinking agents, color pastes,
matting agents and additives. The total
costs of the building is approximately
14.4 million.
Berkshire Hathaway completes

acquisition of Lubrizol
Berkshire Hathaway Inc. and The Lubrizol
Corporation have completed the acquisi68 | Coatings World
tion of Lubrizol for $135 per share in an

all-cash transaction. The transaction, having been approved by Lubrizol shareholders
and having met all U.S. and non-U.S. regulatory ling requirements, is valued at approximately $9.7 billion, including
approximately $0.7 billion in net debt.
Lubrizol is a great addition to the
Berkshire Hathaway family of companies, said Warren Buffett, Berkshire
Hathaway chief executive ofcer. We expect to see continued strong performance
from the company as it executes its
growth strategies.
James Hambrick, Lubrizol chairman,
president and chief executive ofcer, said,
As part of Berkshire Hathaway, we have
real and signicant opportunities to continue creating customer value by providing complex and innovative chemistries,
formulations and solutions for some of
the most demanding performance applications in the world.
Hambrick also noted that the culture
and corporate philosophy established by
Lubrizols founders remains intact. With
the closing of this transaction, Lubrizol is
now a wholly-owned subsidiary of Berkshire Hathaway. Lubrizols international
headquarters remain located in Wickliffe,
Ohio and the company continues to be led
by Hambrick.
Daikin to establish production

facility for ZEFFLE
fluoropolymer coatings
Daikin Industries, Ltd. has established a
new production facility for the manufacture of ZEFFLE uoropolymer coatings at
the Changshu Factory of its subsidiary
Daikin Fluorochemicals (China) Co. Ltd.,
a company that manufactures and sells
uorochemical products in China. Mass
production is scheduled to start June 2013
at a planned capital investment of approximately 1.2 billion yen. This new
production facility combines with the Yodogawa Plant in Japan (Settsu, Osaka Prefecture) and Daikin Fluoro Coatings
(Shanghai) Co. Ltd. in China to make

three production sites for the manufacture
of uoropolymer coatings. Upon completion, production capacity will approximately triple to meet the expected rise in
demand. ZEFFLE uoropolymer coatings
excel in the areas of anti-fouling and
weather-resistance, which are special characteristics of uorine compounds.
DSM sells its amino coating

resins business to INEOS
Melamines
Royal DSM N.V. has sold its amino resins
business to INEOS Melamines, a subsidiary
of Switzerland-based INEOS Industries.
DSM said the divestment is a logical step
after it closed at the end of 2009 its production facility in the Netherlands. Ever
since a supply agreement with INEOS
Melamines for manufacturing melamine
and benzoguanamine amino resins has been
in place. As of September 1, 2011, INEOS
began to market these amino resins directly.
INEOS Melamines is one of the leading
global producers of amino resins. For a limited period of time INEOS is allowed to use
the DSM brand name Uramex for the
amino products involved.
Dow Performance Monomers

expands capacity
The performance monomers business of
The Dow Chemical Company announced
a 10 percent increase in capacity for the
production of glycidyl methacrylate (GMA)
at its Freeport, Texas facility. This results
from a successful debottlenecking initiative
that addresses Dows need to increase
GMA capacity for its strategic customers.
Key drivers for this effort include improving
process and mechanical reliability.
Through the GMA debottlenecking
initiative, Dow made signicant process
and reliability improvements, which delivered a considerable increase in plant capacity in less than a year, said David
Mongrue, global business manufacturing
director for Performance Monomers.
October 2011
said Bob Summerhayes, global supply chain

director for performance monomers. We
are excited to continue investing in our European production footprint and about the
opportunities generated by Dows European customer base. Overall this is a valuable addition that reinforces Dows
commitment to growth for the region and
further adds to our global footprint.
Acrylic monomers from Dow are used
primarily in coatings, inks, textiles, home
and personal care and energy markets.
Perstorp doubles caprolactone

capacity
Perstorp has doubled production capacity
of their Capa caprolactone plant in Warrington, England. Due to the rapidly growing demand for caprolactones worldwide,
these specialty chemicals have been in short
supply for several years. In response, Perstorp has taken steps to secure long-term
availability by investing in a second Capa
stream at its Warrington plant. Already the
worlds largest supplier of caprolactone and
its derivatives, Perstorp can now

offer twice the production, according to the rm.
Industry News
This further reinforces Dows commitment towards delivering on our strategy

of being a highly reliable organization and
growing with our strategic customers.
GMA is a high purity, dual functionality
monomer ideally suited for coating and
resin applications. Primary applications for
GMA include automotive and powder coatings, radiation curable coatings, waterborne
resins, industrial and protective nishes, appliance and hardware nishes, adhesives,
electrical laminates, hydrogenated LER substitutes as well as plastic modiers.
Dow also expanded capacity for the
production of crude ccrylic ccid (CAA) at
its Bhlen, Germany facility by 25 percent. This represents the cumulative result
of several successful debottlenecking and
reliability initiatives that address Dows
need to increase CAA capacity. This additional CAA at Bhlen will be used to increase butyl acrylate (BA) and glacial
acrylic acid (GAA) production at the site.
The crude acrylic acid capacity increase is an important milestone for Dow,
Huntsman to raise
multifunctional epoxy resins
capacity
Huntsman Corporation has expanded multifunctional resins capacity at its McIntosh,
Ala. site to serve its customers in the aerospace and composite industries. Huntsman
Advanced Materials, one of the global market leaders in multifunctional epoxy resins,
has invested signicantly during 2011, expanding its capacity and capability to produce multifunctional epoxy resins both in
the U.S. and in Europe by doubling the capacity at its Monthey, Switzerland facility
and enhancing its current capability to produce puried resins at its McIntosh site.
Once completed, the new line will further
boost global production of all types of multifunctional epoxy resins. Demand for
multifunctional epoxy resins, as a replacement for aluminum and other materials and
Cytec Coating Resins delivers

innovative products beyond
our customers imagination.
We are the pioneers in the
development and production
of high performance coating
solutions. Our line of coating
resins and additives allow
our customers to create
sustainable change for the
industries they serve.
Pioneering
Sustainable Change
Contact us today:
US Toll Free: 800-652-6013
Tel: 973-357-3193
Email: custinfo@cytec.com
www.cytec.com
2011 Cytec Industries Inc.

All Rights Reserved.
October 2011
Coatings World | 69
Industry News
the forecasted needs of the aerospace industry are major factors

inuencing this decision, said
James Huntsman, president, Advanced Materials Division.
CPS Color acquires Pinova AG

CPS Color Group Oy, Vantaa, Finland, has
acquired Switzerland-based Pinova AG.
According to CPS, Pinova is the market
leader in colorants for facade coatings and
wet plasters in German-speaking Europe
and CEE countries. The seller is a fund
managed by Anum Management GmbH,
a mid-market private equity fund manager
in German-speaking Europe. One of
Pinovas core strengths is in the development of tailored colorant systems for the
construction, paint and coatings market.
With the addition of Pinovas Novapint
product range, CPS Color will further expand into the niche market of wet plaster
colorants. The European plaster colorant
market is estimated to grow by 6.5 percent
per annum over the next three years, the
company said. The majority of Pinovas
sales are generated from facade products,
with more than half of those related to colorants used for plaster applications. Pinova
also provides industrial colorant solutions
that are frequently used in high-end wood
and metal coatings applications.
Synaqua 4804 alkyd emulsion

awarded Ringier Technology
Innovation prize in paint
resin category
Cray Valley Resins, an activity that is now
part of Arkema Coating Resins, was
awarded the Ringier Technology Innovation prize for its Synaqua 4804 alkyd
emulsion in China in June. This waterborne paint binder is an innovative alkyd
emulsion that helps produce top quality
gloss paint with application characteristics very close to those of solvent paint,
the company said.
The Synaqua 4804 alkyd emulsion
technology allows the formulation of solvent-free waterborne paint with application performances that are very similar to
those of traditional solvent-based paint
and lacquer, in particular in terms of gloss
and lm resistance. It also ensures adhesion onto old alkyd paint, and can be used
indoors and outdoors both in primers and
in topcoats on most supports, including
wood and metal, due to its stability with
anti-corrosion pigments.
Partly based on raw materials of plant
origin (41 percent biosourced carbon
from total carbon), Synaqua 4804 also
produces very low VOC glossy paint, and
can be used in paint carrying the European eco-label.
Synaqua 4804 has been developed in

France (Verneuil-en-Halatte R&D center), and is manufactured in France and
in Germany.
Launched in 2006, the Ringier Technology Award rewards companies that
contribute to improvements in the paint
and coatings industry in China thanks to
their innovations in terms of technology,
material, enhanced productivity and efciency. Chinas top award in the coating
industry, this prestigious prize is organized
by the Ringier professional press group,
which publishes Coatings and Inks
China among other journals.
Clariant named best supplier at

Brazilian paint industrys Paint
& Pintura Awards, 2011
Technology innovation, differentiated
services and strong customer relationships
have secured Clariant three best supplier awards in the Brazilian paint and
varnish industrys prestigious Paint & Pintura Awards for 2011. In addition to
achieving Best Supplier in the categories
Emulsions, Pigment Dispersions and Organic Pigments, Clariant was also elected
the Master Top Ten Company for the
third year in a row. Paint & Pintura is currently regarded as one of the most important awards in the Brazilian paint sector.
Price Increases
Ashland to hike prices for intermediates and specialty solvents in North America
Ashland Specialty Ingredients, a commercial unit of Ashland Inc., is increasing the price of its portfolio of intermediates and specialty solvents sold in North America effective Oct. 1, or as contracts allow. Prices for 1,4 Butanediol (BDO) will increase by eight
cents per pound; prices for N-Methyl-2-Pyrrolidone (NMP), N-Ethyl-2-Pyrrolidone (NEP) and Gamma-Butyrolactone (BLO) will increase by 10 cents per pound; and prices for Tetrahydrofuran (THF) will increase by 12 cents per pound.
Celanese to hike prices of VAE emulsions by $0.03/wet pound in America
Celanese Corporation, a global technology and specialty materials company and among the global leaders in emulsion polymers,
announced that it will increase the price of all vinyl acetate/ethylene (VAE) emulsions sold in the Americas by $0.03 / wet pound,
effective October 15, 2011, or as contracts allow. This price increase affects applications including, but not limited to, adhesives,
paint and coatings, building and construction, nonwovens, glass fiber, carpet, paper and textiles.
Wacker Polymers to raise prices for vinyl acetate-based dispersions in the Americas
Wacker Polymers is to raise its prices for Vinnapas vinyl acetate-ethylene and
ehtylene-vinyl chloride-based copolymer dispersions in the Americas. Effective October 14, Wacker will implement a price increase
of $0.03 per wet pound, or as customer contracts allow. This measure has been necessitated by the continued increase in raw
material and distribution cost.
70 | Coatings World
October 2011
BASF will invest in a world-scale production site for acrylic acid, butyl acrylate
and superabsorbent polymers (SAP) in
Camaari, Bahia, Brazil. It will be the rst
acrylic acid and superabsorbents plant in
South America. With an investment volume of more than 500 million, it is the
largest investment in BASFs century-long
history in South America.
In addition, BASF will start to produce
2-ethyl-hexyl acrylate, an important raw
material for the adhesives and special
coatings industries, in its existing chemical complex in Guaratinguet, So Paulo.
This will be the rst plant for this product in South America.
With the new acrylic acid complex,
BASF aims to ensure the supply for important products as: superabsorbents for
diapers, acrylic resins for coatings, textiles and adhesives and products for civil
construction.
The Camaari location is being chosen
based on the availability of raw materials
(propylene) and utilities provided by
Braskem S.A., the major chemical company in Brazil and the strategic supplier
for BASF in this project.
The construction of the new acrylic
acid complex will start in 2011. Production is expected to begin in the fourth
quarter of 2014. The production for 2ethyl-hexyl acrylate in Guaratinguet is
expected to start in 2015 on the basis of
acrylic acid produced in Camaari.
Acrylic acid is an important precursor
in the value chain of super-absorbent
polymers, the active component of baby
diapers and other hygiene products.
Acrylic esters, the most important derivatives of acrylic acid, are used to produce
adhesive raw materials, construction
chemicals and architectural coatings such
as Suvinil, BASFs decorative coatings
brand in South America and the leader in
the premium segment in Brazil.
Celanese Emulsions
opens technology center
in Florence, KY
The Emulsion Polymers business of
Celanese Corporation has moved its application technology group in the Americas to
October 2011
a state-of-the-art facility in the greater

Cincinnati area. Celanese Emulsions will
join technology teams from Ticona, the engineering polymers business of Celanese,
and Celanese EVA Performance Polymers
at the site in Florence, Kentucky.
Creating a joint polymer technology
facility enables us to leverage our knowledge and application expertise across all
three businesses to drive our innovation
programs and deliver technical solutions
to our customers, said Phillip McDivitt,
general manager.
Celanese Emulsion Polymers is investing in both facilities and people to
sharpen our focus on customers and the
industries they serve in the Americas. The
new location is central to both our customer base and our manufacturing facilities, enabling us to improve our technical
service and accelerate new product development, said McDivitt.
The targeted completion for the transition from the Houston Technology Center (HTC) to the Ticona site in Florence is
October 2011.
Addmaster attends reception

at Buckingham Palace
Addmaster (UK) Ltds managing director
Paul Morris attended a recent function at
Buckingham Palace as a winner of a 2011
Queens Award for Enterprise.
At the reception, The Queen and The
Duke of Edinburgh greeted guests in the
State Rooms, which form the nucleus of
the working Palace and are used regularly
by The Queen and members of the Royal
Family for ofcial and State entertaining.
The Queens Awards for Enterprise are
awarded to businesses for outstanding
achievement in International Trade, Innovation and Sustainable Development. Each
year Her Majesty The Queen makes the
Awards on the advice of the Prime Minister,
who is assisted by an Advisory Committee
that includes representatives of Government, industry and commerce, and the
trade unions. They are announced annually
on 21st April, The Queens Birthday.
It was an amazing experience to meet
the Queen and Prince Phillip which really
reinforced how much Addmaster had
grown in only 11 years, said Morris.
Also in attendance were the Duke of
Industry News
BASF strengthens position

in S. America
Gloucester and the Duke of Kent

and other dignitaries such as
Vince Cable, the Governments
Business Secretary as well as
leaders of UK business.
In my rough estimation there was in
excess of 50 billion pounds of UK enterprise at the event which shows just how
important the Queens Awards recognition is to UK companies.
Addmaster was a Queens Award recipient after showing strong export
growth in its Biomaster antimicrobial
products, which are now seen as a market
leader in its eld and sold throughout its
worldwide distributor network.
ACC proposes new system to

prioritize chemicals for review
The American Chemistry Council (ACC)
has proposed a comprehensive, scientically
based prioritization system that could be
used by the Environmental Protection
Agency (EPA) to determine which chemicals
warrant additional review and assessment.
As outlined in ACCs principles for
modernizing the Toxic Substances Control
Act (TSCA), establishing a clear and scientically sound prioritization process is key
to creating a world-class chemical management system, said ACC President and CEO
Cal Dooley. We believe the prioritization
tool were proposing today will help EPA
evaluate chemicals more efciently and effectively and improve public condence in
the agencys regulation of chemicals.
According to the ACC, the 35-year-old
TSCA law does not dictate a process to
utilize the information currently available
to prioritize chemicals for review. Without
a system in place, EPA may be wasting
time, energy and resources gathering and
analyzing data on chemicals that are already well understood or that are unlikely
to pose a signicant risk to public health
or the environment.
ACCs approach evaluates chemicals
against transparent, consistent and scientic criteria that take into account both
hazard and exposure. Chemicals are given
a score based on the criteria and then
ranked based on their scores and the
agencys best professional scientic judgment. The rankings would then be used to
determine which chemicals should be reCoatings World | 71
Industry News
ferred to EPAs Ofce of Chemical Safety & Pollution Prevention

for further assessment.
The specic criteria that would
be applied to determine a chemicals priority ranking address: human health hazards;
potential environmental effects; a chemicals industrial, commercial and/or consumer uses; whether it persists or
accumulates in the body or the environment; and the production volume of the
chemical in commerce. The tool also takes
into account important factors like whether
a chemical is used in childrens products or
detected in biomonitoring programs.
PPG to increase production

capacity for precipitated silica
PPG Industries is increasing its global precipitated silica production capacity by
more than 18,000 tons per year in response to growing global demand. The capacity expansion includes projects at
PPGs Lake Charles, LA, and Delfzijl, the
Netherlands, manufacturing locations.
Kevin Braun, PPG General Manager, Silica Products, said that some of the capacity will begin to come online during the
fourth quarter 2011, and that the expansion projects will be completed by the end
of 2012.
Bayferrox iron oxide pigments for the coloring of asphalt

At the recent wedding of Prince William and Kate Middleton in London, Lanxess
Bayferrox played a part in adding color and radiance to the proceedings. In the
run-up to the wedding, the roads and
footpaths in the area around Buckingham Palace were resurfaced with stone
mastic asphalt colored with Bayferrox
130 C iron oxide red pigment from
Lanxess. We were the only local pigment supplier able to deliver the right
shade in the required quality. We were
also able to provide exactly the packaging the customer wanted, said
Simon Kentesber, sales manager inorRoyal pigments red asphalt in front of ganic pigments at Lanzess Ltd., based
in Branston near Birmingham, UK. The
Buckingham Palace.
asphalt was supplied by Eurovia Roadstone Ltd., a subsidiary of Eurovia (SA), which is a world-leading asphalt manufacturer headquartered in Rueil-Malmaison near Paris.
The asphalt on the roads and footpaths outside Buckingham Palace are subjected
to enormous stress from millions of tourists and hundreds of thousands of vehicles
every year. This wear and tear takes its toll, resulting in cracking, crazing and sometimes even potholes. The specifications on the quality of the new surfacing were correspondingly strict. Eurovia Roadstone was able to comply with the requirements in
terms of durability and quality of finish and also flexibility and speed of laying. The
company supplied two different qualities of surfacing to distinguish between the footpaths and the roads, but also ensured that the two surfaces blended in with one another. One particular challenge was the very tight timing of the construction work. It
had to be carried out with maximum precision as quickly as possible and at night to
minimize disruption to the official operations at Buckingham Palace, such as the
regular Changing of the Guard and the daily flow of visitors.
Bayferrox 130 C is a synthetic red iron oxide marketed as a compact pigment,
which means it has excellent free-flowing and low-dusting characteristics, the company said. It is produced in Krefeld-Uerdingen using the Laux process, a manufacturing technology that has been used exclusively by Lanxess for 85 years.
72 | Coatings World
Exova expands services

Exova, the global testing group, has expanded the services available from its Singapore laboratory to include a number of
key coatings tests. Previously, the Far East
lab had specialized in metallurgical, mechanical, chemical, and corrosion testing for
metal materials for the oil and gas industries. Now, Exova has made a signicant investment in equipment and training to
provide a number of key testing capabilities
for coatings in Singapore. The new testing
is accredited to ISO17025. The global
groups facility at Salford, UK, a specialist in
coatings testing, has assisted with technology transfer. The tests available at the Singapore lab include cathodic disbondment,
hot water soak, non-destructive measurement of lm, impact resistance and penetration resistance of pipeline coatings.
Arkema unveils new trademark

Arkema Coating Resins has launched a new
trademark that will be applied to the companys waterborne emulsion polymer products sold worldwide. The new name,
ENCOR Polymers, will be used for both current and new products sold for use in architectural and industrial coatings, trafc paints,
specialty coatings, pressure sensitive adhesives, sealants, construction products, graphics arts and oor maintenance products.
This is an important step as we
strengthen our capabilities to serve our global
customers, said Richard Jenkins, global
group president for Arkema Coating Resins.
We recently announced our decision to
build a waterborne emulsion manufacturing
facility in China and closed the acquisition of
the coating resins businesses of Total. One of
our most important next steps is to create a
comprehensive global product offering to
meet our customers needs. This new trademark is part of that process.
ENCOR Polymers will principally replace the UCAR trademark now applied to
many of the companys waterborne emulsion products, as well as the Craymul and
Esi-Cryl trademarks acquired with the purchase of the coating resins businesses of
Cook Composites and Polymers and Cray
Valley. Other Arkema Coating Resins trademarks, including SNAP Structured NanoAcrylic Polymers and EnVia, will continue
to be used in all geographies. CW
October 2011
Cytec Industries, Inc. has introduced

Resydrol AY 6705, a waterborne acrylic
modied alkyd resin with 44 percent solid
content that was designed to extend durability with its penetration for timber substrates. It is ideal for feeding and
protecting exterior wood stains and timber decking. Its quick drying time and
afnity for timber with varying degrees of
tannin content promotes fast and easy recoating. The company said this hybrid
system captures the sought after properties of both alkyds and acrylics, allowing
customers to enjoy the best of both
worlds. Its durability is further strengthened by its improved UV resistance. Cytec
also said this low VOC resin doesnt peel
or ake for easy repair and refurbishment.
Croda introduces toughening

agent for epoxy coatings
Croda Coatings and Polymers has introduced B-Tough C2, an epoxy functional
toughening agent for epoxy coatings for
use in marine and protective heavy-duty
coating applications such as ooring,
cargo holds and storage tanks. Crodas
novel technology offers the solution to
the challenge for epoxy formulators to
combine exibility and hardness without
impacting other required properties BTouch C2 offers excellent impact resistance also at lower temperatures;
improved exibility while maintaining
hardness; low viscosity making it easy
to handle and non-migratory due to
epoxy functionality.
Cornelius offers Rheolate 299

polyether PUR thickener
Cornelius offers Rheolate 299, a highly efcient and strongly shearing thinning associative thickener. It is a polyether
polyurethane thickener for aqueous industrial and decorative, pigmented and
clear coating systems. Rheolate 299 is a
highly efcient, 25% active, polyether
polyurethane associative viscosity builder
for the low- to mid-shear rate range. It
October 2011
Suppliers Corner
Cytec launches Resydrol AY 6705 resin

provides strongly shear-thinning ow behavior, which makes it ideal for spray applications including, sprayed latex
emulsions, dispersions, water reducible
clear-coats and high gloss pigmented systems. Rheolate 299 is a pourable liquid
and can be incorporated at any point in
the formulation of most systems. Liquid
associative thickeners are usually postadded for convenience. Rheolate 299 efciently provides strongly shear thinning
ow behavior to both pigmented and
clear waterborne coating systems. This results in excellent application properties,
sag resistance and storage stability, according to the company.
grade pigments (orange and red) to produce solid shades. It can also be combined
with effect pigments to produce metal effect shades. Lysopac Red 7730C C.I. Pigment Red 177 is a transparent blue shade
red pigment of Anthraquinone chemistry
with good light and weatherfastness. The
pigment can be combined with opaque
grade pigments (orange and red) to produce solid shades. It can also be combined
with effect pigments to produce metal effect shades.
Application areas for both pigments
are solvent- and water-based industrial
paints, OEM and car renish, powder
coatings and decorative paints.
Elementis offers Nuosperse

9850 polymeric dispersing
agent
Pflaumer unveils aminefunctional resins for

polyaspartic polyurea coatings
Elementis Specialties has introduced NUOSPERSE 9850 for the Americas solventborne industrial coatings markets.
Nuosperse 9850 is a polymeric dispersing
agent with superior pigment wetting resulting in increased color strength and excellent compatibility in various industrial
coating systems, according to the company. This innovative new polymeric dispersing agent is highly effective for carbon
black and other organic pigments. It is
recommended for use in a wide range of
high-performance, solventborne coatings
and is an effective dispersant for both
paints and colorants.
Paumer Brothers has launched two

amine-functional resins for polyurea
polyaspartic coatings used on concrete,
metal, wood and other substrates. The
two polyaspartic amines, Teraspartic 277
and Teraspartic 292, can be used individually or in combination with each other,
or together with other amine functional
resins or hydroxy-functional acrylic resins
to achieve special performance attributes.
The company said that Teraspartic 277
and Teraspartic 292 are stearically hindered aliphatic amines that react with
polyisocyanates to form high-gloss,
weather-resistant coatings with good lm
build and rapid cure rates. Polyaspartic
coatings are used in high-performance applications requiring fast cure, low VOC
and low odor. These coatings exhibit a
combination of exibility and impact resistance, ideal for use on concrete oors.
They can be formulated with no VOCs,
no odor and with a tack-free time of as little as 45 minutes.
Polyaspartic coatings dry efciently at
room temperature, a distinct advantage for
the applicator. In addition, the applicator
can apply polyaspartic coatings as thick
lms in one coat rather than two or more,
Capelle launches Lysopac Red

2230C & Lysopac Red 7730C
pigments
Cappelle Pigments NV has launched two
new products in its high performance pigments range. Both of the products have a
top class performance and meet the requirements of the current highest market
demands. Lysopac Red 2230C C.I. Pigment Red 122 is a clean shade magenta
of Quinacridone chemistry with good
light and weatherfastness properties. The
pigment can be combined with opaque
Coatings World | 73
Suppliers Corner
again with the added productivity of fast-cure. These qualities

allow for use in direct-to-metal
application in paint shops as well
as OEM, such as for the manufacture of
wind energy turbines.
Dualscope FMP100 and Fischer

DataCenter IP
Fischer Technologys Dualscope FMP100
touchscreen coating thickness measurement instrument harmonizes the exibility and capabilities of PC-based lab
instruments with the manageability of
compact portable units, according to the
company. The unit has Windows CE operating system with a graphical user interface and a user denable le and folder
structure. The bright LC touchscreen display simplies settings, measurements and
data evaluations. It offers numerous conguration options for a clear presentation
of results and the drag and drop feature
enables the user to create application specic interfaces. The FMP100 and the various F-Probes form an integral
measurement system with precise repeatability. When used in combination with the
optionally available inspection plan management software, Fischer DataCenter IP,
the FMP100 turns into a powerful multifunctional data terminal, opening up a
whole new dimension in metrology.
Fischer Technologys Dualscope FMP100
Konica Minolta Sensing

Americas releases new
upgrade to SpectraMagic NX
color quality control software
Konica Minolta Sensing Americas, Inc.
(KMSA) has released version 2.10 of SpectraMagic NX Color Quality Control Software. SpectraMagic NX is designed for
74 | Coatings World
the inspection and quality control of color

from incoming raw materials to process
production through to nal inspection.
This software is used in a variety of industries, such as plastics, paint and coatings, cosmetics, pharmaceuticals, graphic
arts, construction and transportation. It
utilizes pre-dened screen templates for
simple pass/fail assessment, statistical
process control, and sophisticated R&D
analysis. It also allows the user to design
their own screen layout based on their
particular industry and/or application.
Each graph type (color, spectral, color difference or trend), as well as the data list,
can be scaled to the desired size with total
ease, according to the company. This latest
release updates users from version 2.03 to
2.10 and offers the following enhancements: support for Chinese (simplied)
and Chinese (traditional) to the available
languages; support for Windows 7 Professional 32 bit (x86), Windows 7 Professional 64 bit (x64) operating systems;
function to search for data within les and
CCS (closest color search) function to automatically select from the target color
group the specied number of targets (up
to ve) closest to the measured sample.
Ashland launches Aquarius for

nutraceutical tablet-coating
systems
Ashland Specialty Ingredients has introduced Aquarius coating systems natural
colors palette designed to meet the regulatory requirements of the nutraceutical
industry. Nutraceuticals are subject to
food regulations, which are more restrictive than their pharmaceutical counterparts with regard to the permitted
colorants. Derived from vegetable, animal
and mineral sources, the organic and inorganic compounds that make up the
Aquarius coating systems natural colors
palette can be combined with Ashlands
Aquarius MG coating systems moistureguard line.
Spectronics Corp. launches the

Maxima ML-3500C UV lamp
Spectronics Corporation has introduced the
Maxima ML-3500C UV lamp designed to
cut the time it takes to cure adhesives, coatings, inks, epoxies, resins, printed circuit
Spectronics Maxima ML-3500C UV lamp.
boards, plastics and other materials. The

lamp produces a nominal steady-state UVA intensity of 75,000 W/cm at 6 inches
(15 cm) for high-speed curing and increased
production, the company said. The ML3500C uses the latest Micro Discharge
Light (MDL) technology. A lter and
bulb/reector assembly enables the lamps
35-watt bulb to deliver up to 10 times more
UV-A energy than conventional 100-watt
curing lamps, the company said. It features
instant on operation that further reduces
curing time.
3M expands offering of stain

resistant additive products
3M has introduced three new products to
its portfolio of stain-resistant additives
and sealers for concrete, stone and other
porous materials. These products are 3M
stain resistant additives and sealers SRA250, SRA-270 and SRA-450. Derived
from 3Ms C4 chemistry platform, the line
extension is driven by customer demand
for a broader range of stain-resistant solutions. The 3M stain resistant additives
and sealers are designed to offer long-lasting protection against both water- and oilbased stains. They offer a viable
alternative for many formulators concerned about current supply challenges
with some conventional long-chain stainresistant chemistries. In addition, the
newly expanded line provides formulators
a wider choice of base polymer, in either a
solvent or a water-based solution, to better match their requirements, the comOctober 2011
3M offers low cost micro

milling media
3M has made available an experimental
product, 3M Micro Milling Media ZGC,
an ultra low cost alternative to Yttria-Stabilized Zirconia Beads used in high energy mills. The offering can meet the
needs for performance-driven, economical nanoparticle dispersions, and help reduce cost and investment in process
equipment for those needing to obtain
very ne particle sizes using micro milling
media, the company said. 3M Micro
Milling Media ZGC high density (5.8
g/cc) grinding media is as strong and as
wear resistant as Yttria-Stabilized Zirconia Beads, the company said. Due to its
nanocrystalline microstructure (~50 - 100
October 2011
nm) these micro beads feature low friction smooth surfaces and excellent
sphericity. 3M Micro Milling Media ZGC
is available in three sizes: 50, 75 and 100
micron. They are ideal for use in the
milling of pigments, inks, dyes, paints and
coatings, as well as ceramic powders and
nanodispersions.
Phoseon Technology introduces

UV LED lamps with 16W/cm2
peak irradiance
Phoseon Technology has introduced the
FirePower product family with three curing length options, a 150x20 mm, a
225x20mm, and a 300x20mm solution.
The water-cooled FirePower family allows new applications in the wide-format
digital segment while also allowing system builders to increase their speed in
other applications.
Utilizing Phoseons patented SLM technology, the latest FirePower family provides customers with: high power 16
W/cm2 of UV LED light for maximum
UV energy; sophisticated control

electronics for simple system integration; and advanced structural capability for improved
eld serviceability.
Suppliers Corner
pany said. 3M stain-resistant additives

and sealers can be used on their own, as
penetrating sealers or formulated into a
variety of coatings, adhesives and other
construction materials to add repellency
and stain release characteristics.
Charles Ross & Son offers dual

shaft mixers
Charles Ross & Son Company offers
Ross Dual-Shaft Mixers, which are ideal
for processing pastes, gels, suspensions,
slurries and other viscous formulations.
Composed of two independently driven
agitators working in tandem, this system
is designed for heavy-duty mixing with
the capability of ne-tuning shear levels
and ow patterns. The high-speed disperser draws powders into the liquid
batch through a powerful vortex and rapidly disperses any lumps and agglomerates. The low speed anchor agitator
promotes bulk ow and uniform batch
temperature, feeding the disperser
blade with fresh product while constantly
scraping the vessel surfaces. CW
Coatings World | 75
People
Dow Coating Materials appoints

Michael Lewis west coast sales manager
Dow Coating Materials (DCM) has appointed veteran specialty chemical sales
professional Michael
Lewis to the position
of west coast sales
manager. In his new
role, Lewis is responsible for advancing all
aspects of Dow Coating Materials sales
operations across the
Michael Lewis
western region of North America. He joins
Dow Coating Materials with more than
twenty years of experience in specialty
chemical sales and commercial roles. He
joined the Dow Chemical Company in
1990, most recently serving as North American commercial manager for Angus Chemical. Prior to that, Lewis held progressive
positions within Dow-owned businesses,
including Anglus Chemical and Dow Biocides; Dow Performance Chemicals; and
Dow Plastic Lined Piping Products.
AkzoNobel appoints new

corporate director investor
relations
AkzoNobel has appointed Jonathan Atack
the companys new corporate director Investor Relations. Atack was until recently
chief nancial ofcer
at ING Investment
Management in the
Netherlands. He has
held several roles
within ING since
2004 including positions in investor relations as well as
Jonathan Atack
nance and risk management. Prior to his
time at ING, he worked in investor relations at easyJet, Royal Bank of Scotland
and Six Continents.
Watson Standard makes new

appointments
Watson Standard has named Cynthia
Blomquist its environmental, health and
safety manager. Blomquists previous
76 | Coatings World
employers include P3Pro, Premier Environmental Services and AECOM. She is

responsible for ensuring Watsons compliance with federal, state and local environmental,
health
and
safety
requirements and management of all related programs.
In its manufacturing division, Watson
Standard appointed Wesley Horton assistant director of manufacturing and
Richard Newman process and maintenance engineer.
Hortons previous experience includes
professional managerial roles with other
ISO 9001 certied companies. Prior to
joining Watson Standard Company, he
served as vice president of manufacturing
for a powder metal manufacturer.
Newman will be responsible for company-wide engineering processes and
maintenance for all Watson Standard locations. His background includes extensive engineering, batch operation, process
control and plant maintenance experience
in the chemical industry.
Nubiola USA adds to

sales team
Nubiola has named Jeff Cayce technical
sales manager, coatings. He will be responsible for promotion and sales of
Nubiolas ultramarine pigments, iron
oxides, zinc ferrites, chrome oxide
greens, chrome yellows, molybdate oranges, bismuth vanadate and corrosion
inhibitors for the North American coatings market. Cayce will be supported by
Nathan Karszes, technical and quality
manager, and Rebecca Daley, technical
service chemist, from the Nubiola North
American technical center in Norcross,
GA. In addition, Cayce will be supported by Fabiana Requeijo, global marketing manager, coatings and Ricard
March, global R&D manager from the
corporate headquarters in Barcelona,
Spain. Cayce has 11 years of experience
in the coatings industry. He has served
as a process development chemist; techwww.coatingsworld.com
nical service chemist; global key account

manager; director of sales and marketing for the automotive coatings market;
and North American market manager
for an adhesives and specialty polymers
company.
Van Beek named general

manager Dow Coating
Materials EMEA Region
Dow Coating Materials has named
Anton Van Beek general manager for the
Europe, Middle East & Africa (EMEA)
region. Van Beek succeeds Martin Sutcliffe who, after more than two and a
half years in the role, is moving to Dows
Corporate Commercial Organization.
Prior to his present role, Van Beek was
general manager of Dows Packaging
and Converting business in EMEA. Previously, he was business manager for
Performance Monomers Europe and
India, Middle-East & Africa at Dow,
after serving as European general manager, Primary Materials at the former
Rohm and Haas company, which Dow
acquired in 2009. His broad commercial
background includes serving as marketing director for Adhesives & Sealants
Europe as well as commercial manager
for the Pressure Sensitive & Construction Chemicals market. Before joining
Rohm and Haas, Van Beek spent nine
years at BASF in various marketing and
sales management roles.
IPPIC elects Bill McPherson as

new president
The International Paint and Printing Ink
Council (IPPIC) elected its new president, Bill McPherson, recently retired
president of the International Paint division of AkzoNobel. The president of
IPPIC serves a two-year term, acts as the
chairman of the meetings and is a recently retired executive from the industry. McPherson succeeds Ed Donnelly,
retired senior vice president of DuPont
Performance Coatings, who served as
October 2011
CVC Thermoset Specialties

makes new appointments
CVC Thermoset Specialties, an Emerald
Performance Materials Company, has
made
two
appointments.
Walt
Bustynowicz has been named vice president global sales. In this role, Bustynowicz will assume all management
responsibilities for sales internationally
through CVCs distributors overseas and
sales agents in the U.S.
Charles Zarnitz has been named product manager, epoxies. In this role, Zarnitz
will support the technical, training and development needs of the companys epoxy
business unit.
BASF names Vitor Margaronis

marketing director
BASF Automotive Refinish has named
Vitor Margaronis as marketing director
for BASF Coatings, North America. In
his new role, Vitor is responsible for directing the marketing activities of the
BASF automotive refinish, OEM, industrial and commercial transport systems
People
IPPIC president for four years. McPherson served as CEO or managing director
of Courtaulds Chemicals and AkzoNobel businesses for 24 years. He retired
from AkzoNobel in 2010 as president of
its International Paint division.
businesses. Vitor joins BASF

North America Coatings after a
10-year history that began at
BASF in Canada. During his
tenure, Vitor has held several management level positions with increasing responsibility in the areas of marketing,
finance, logistics operations and project
management. CW
T
H
E
Patented blending/dispersing blade design makes radical

improvement over old saw tooth designs
Whitford adds OEM manager

to its Flexible Finishes division
in North America
Whitford has hired Lenni Dailey to manage
its OEM automotive business for Flexible
Finishes in North
America. Dailey joins
Whitford with more
than twenty years experience with Acheson Colloids/Henkel.
Most of those years
were spent as OEM
business development
Lenni Dailey
manager, where her
main function was to educate engineers on
coatings and the critical factors that make
those coatings perform.
PPG Aerospace names Cancilla

coatings director, Wright
transparencies director
PPG Industries aerospace business has
named Mark Cancilla global platform director for coatings. As global platform director for coatings, Cancilla succeeds
Brian Roberson, who has relocated to join
PPGs architectural coatings business in
Australia. Brent Wright has been named
global platform director for transparencies, succeeding Cancilla.
October 2011
POLY
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Most efficient and aggressive blending/dispersing blade

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Provides proper combination of pumping action and shear/

dispersion essential for fast consistent results.
Built in pumping action cuts processing time.
Longer life due to heavier gauge construction.
Less heat due to shorter required running time.
Excellent for high or low speed and high or low viscosity.

Supplied with hubs or mounting holes required to retrofit
and upgrade present equipment.
Pumping blades without teeth are available and are excellent

for gentle blending and agitation.
CONN CO., L.L.C.
DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT
Since 1948
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Stirrers Or Complete Units For:

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Coatings World | 77
Meetings
Western Coatings Symposium

is in Las Vegas Oct. 23-26
Oct. 10-13: Symposium Fine Grinding

and Dispersing, Brunswick, Germany.
More info: TU Braunschweig, Institut
fr Partikeltechnik; www.ipat.tu-bs.de.
Oct. 10-14: Introduction to Paint
Formulation, Rolla, MO/USA; More
info: Missouri S&T Coatings Institute,
http://coatings.mst.edu.
Oct. 11 12: Professional Paint
Formulation, Hampton, Middlesex, UK.
More info: www.pra-world.com.
Oct. 16-18: ASC Fall Convention,
Indianapolis, IN/USA. More info: The
Adhesive and Sealant Council,
www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011
Conference & Exhibition, Basel,
Switzerland. More info: Vincentz
Network, www.european-coatings.com.
Oct. 18-21: 3rd Aquitaine Conference
on Polymers, Arcachon, France.
More info:
conferences.aquitaine.fr/index.php/en
Oct. 23-26: Western Coatings
Symposium, Las Vegas, NV/USA. More
info: Pacific Northwest Society for
Coatings Technology,
www.pnwsct.org/symposium-wcs.
MAJOR UPCOMING MEETINGS

Oct. 23-26: Western Coatings Symposium
Las Vegas, NV/USA
www.pnwsct.org/symposium-wcs
Nov. 21-23: ABRAFATI 2011
Sao Paulo, Brazil
www.abrafati.com
Nov. 23-25: CHINACOAT 2011
Shanghai, China
www.chinacoat.net
Oct. 24-26: The Future of Pigments,
Berlin, Germany. More info:
www.pigmentmarkets.com.
Nov. 2 3: 12th Asia Coatings Markets,
Jakarta, Indonesia. More info:
www.cmtevents.com.
Nov. 7 10: Paint Technology,
Hampton, Middlesex, UK. More info:
www.pra-world.com.
Nov. 9 11: TZMI Congress 2011, Asia
in Focus, Hong Kong. More info: TZ
Minerals International;
www.tzmi.com/congress
Nov. 20-24: 18th International
78 | Coatings World
Corrosion Congress, Perth, Australia.

More info: www.18iccperth2011.com.
Nov. 21-23: ABRAFATI 2011, Sao
Paulo, Brazil. More info: Abrafati,
www.abrafati.com.
Nov. 22: Paint & Coatings Basics,
Hampton, Middlesex, UK. More info:
www.pra-world.com.
Nov. 23-25: CHINACOAT 2011,
Shanghai, China. More info: Sinostar,
www.chinacoat.net.
Nov. 29 Dec. 1: Radiation Curing
Technology, Hampton, Middlesex, UK.
October 2011
www.paintinganddecoratingexpo.com.
Mar. 11 14: SSCT 2012 Annual
Meeting, St. Augustine, FL. More info:
www.ssct.org.
2012
Jan. 23: Coatings for Concrete
Conference, Las Vegas, NV. More info:
www.paint.org/events/ac-series.
Mar. 12-14: Middle East Coatings Show

2012, Dubai, UAE. More info: The
Coatings Group,
www.coatingsgroup.com.
Jan. 24 27: World of Concrete, Las

Vegas, NV. More info:
www.worldofconcrete.com.
Mar. 13-14: Professional Paint

Formulation, Hampton, Middlesex, UK.
Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL.

More info: www.sspc.org.
Apr. 17-20: PaintExpo, Karlsruhe,

Germany. More info:
www.paintexpo.com.
Feb. 13-17: 39th Annual Waterborne

Symposium, New Orleans, LA. More
info: www.psrc.usm.edu.com.
Feb. 19 22: PDCA 2012, Las Vegas,
NV. More info:
May 8 - 10: American Coatings SHOW,

Indianapolis, IN/USA. More info:
Vincentz Network; www.americancoatings-show.com.
June 4 - 6: ETCC - European

Technical Coatings Congress,
Lausanne, Switzerland. More
info: SVLFC; www.etcc2012.ch.
Meetings
Dec. 28 - 31: 11th International Paint,

Resin, Coatings & Composite Fair,
Tehran, Iran. More info: Banian Omid
Co.; www.ipcc.ir.
Oct. 23-27: parts2clean, Stuttgart,

Germany. More info:
www.parts2clean.com.
Sept. 18 - 21: World Adhesive and
Sealant Conference 2012, Paris, France.
More info: FEICA,
www.feica.eu. CW
Have Your Meeting or

Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Suite 3000
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
Successful Strategies for Decision-Makers
CHEMARK
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CHEMARK
CONSULTING
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Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
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all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
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COATINGS
ADHESIVES
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CHEMICALS
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
October 2011
Coatings World | 79
Classifieds
Pigments/Additives
Blades
Equipment for Sale
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
Products & Services
80 | Coatings World
October 2011
Classifieds
Products & Services
Employment Opportunities
Advertising Index
Company Name
Page
Phone
Fax
Website
BASF Corporation.............................................13 ........................800-962-7868 ...................800-971-1123 ................................................www.basf.us

Blairgowrie Associates, LLC..............................78 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................39 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
Burgess Pigment Company................................31 ........................478-552-2544 ...................478-552-4274...........................www.burgesspigment.com
BYK USA Inc......................................................7 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Celanese..............................................................3 .........................972-443-3913...............................................................www.Celanese-Emulsions.com
Chemark Consulting .........................................79 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Chuen Huah Chemical Co., Ltd........................79 ......................+886-7-6217177 ...............+886-7-6220593 ........................................www.chctw.com
Conn & Company ............................................77 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Cytec Industries.................................................69 ........................800-652-6013 ......................................................................................www.cytec.com
DOW Coating Materials ...................................11 ........................800-447-4369 ...................989-832-1465 ................................www.dow.com/coating
DOW Coating Materials ...................................33 ........................800-447-4369 ...................989-832-1465 ..................................www.dow.com/hiding
Eastman Chemical Company ............................25.......................800-EASTMAN................................................................................www.eastman.com
Engineered Mills, Inc.........................................36 ........................847-548-0044 ...................847-548-0099 ..................................www.EMImills.COM
Everlight Chemical Ind. Corp............................41..........................................................................................................................www.everlight-uva.com
Evonik Industries................................................9 .........................732-981-5346....................................................................................www.evonik.com
Heubach Ltd. ....................................................15.......................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
King Industries ..................................................45 ........................203-866-5551 ...................203-866-1268 .............................www.kingindustries.com
Little Joe Industries............................................28 ........................908-359-5213 ...................908-359-5724........................................www.littlejoe.com
Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com
Micro Powders, Inc. ..........................................17 ........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Munzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com
Red Devil Equipment Co. .................................75 ........................800-221-1083 ...................763-533-0015 ......................www.reddevilequipment.com
Reitech Corporation..........................................53 ........................610-929-9451 .................................................................www.reitechcorporation.com
Sartomer ...........................................................27 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com
Shamrock Technologies Inc ............................Cov. 2 .....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Sinostar Intl Ltd................................................55 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net
Soy Technologies, LLC ......................................26 ........................818-522-2330 ....................................................................................www.soytek.com
Star-up Pigment .................................................41....................+86-571-8217 1888...........+86-571-82170887.........................www.staruppigment.com
Sun Chemical ....................................................23 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com
Troy Corporation ..............................................19 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.com
Trust Chem USA ...............................................21 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
Unimin Corporation..........................................29 ........................800-243-9004 ...................800-243-9005 ........................www.brilliantadditions.com
October 2011
Coatings World | 81
Final Coat
PPG Names 2011 Dream Car Winners

at Goodguys PPG Nationals
PG honored two customized vehicles with its prestigious

PPG Dream Car award at the 14th annual Goodguys PPG
Nationals held at the Ohio Expo Center in Columbus,
Ohio. The vehicles were a 1962 Plymouth panel truck owned by
Barry and Vicky Cawley of Hardy, Va., and a 1957 Ford Thunderbird owned by Ken and Darlene Wallace of Parish, Fla.
The PPG Dream Car awards are given to the two vehicles at
the Goodguys PPG Nationals judged to best demonstrate outstanding color, design, gloss and execution in a paint job.
The Cawleys panel truck, an original factory conversion of a
1962 Plymouth Valiant, caught the judges eyes with its lustrous
red ake nishachieved with PPGs Liquid Crystal Candy
Apple Red from the Vibrance Collection with Deltron DBC
Basecoat, followed by DCU2002 Concept High Solids
Polyurethane Clearcoat. The truck was given to Barry Cawley in
1972 as a Christmas present. He fabricated most of the components in customizing it. Vicky Cawley selected the eye-popping
color, specialist Tim Degraff painted the truck, and PPG distributor Blue Ridge Color Company of Roanoke, Virginia, provided
the paint. Beyond the stunning nish, the truck features a 5.7
Hemi engine, baseball-glove leather interior, and custom dash.
The Wallaces initially restored their Thunderbird to mint
showroom condition and then decided they really wanted a street
rod. Wallace did most of the work himself with help from son
Jason and friends Doug Baran and Kevin Klispie. The car features a supercharged, 1,000-horsepower Ford 427 SOHC engine,
custom headers, Ford C6 transmission, and an ostrich leather interior. But it was the paint job that took the prize: a customblended, gleaming blue nish with ames dancing on the hood
and sides. The Wallaces came up with the original design. It was
executed by Wes Adkins of Wild Wes Paintworks, Dover, Ohio.
Adkins used PPGs Deltron DBC500 Basecoat and DCU2002
Clearcoat along with Vibrance Collection Midnight Sapphire

topcoat and O-So-Orange, Yella, and Candy Apple Red Liquid
Crystal toners and tints.
The Goodguys Rod & Custom Association is one of the
worlds largest rod and custom associations with nearly 70,000
members around the world. The association promotes and produces some of the worlds most dynamic automotive events including the annual nationals show in Columbus, Ohio. PPG
exhibits at every national and many regional Goodguys events,
displaying the hot colors, unique pigments, special-effect nishes,
and custom colors showcased in the Vibrance Collection, Deltron and other brands. PPG is the ofcial paint supplier to the
Goodguys Rod & Custom Association. CW
The award winning 1962 Plymouth panel truck achieved its lustrous
red flake finish with PPGs Liquid Crystal Candy Apple Red from the
Vibrance Collection with Deltron DBC Basecoat, followed by
DCU2002 Concept High Solids Polyurethane Clearcoat.
The award winning 1957 Ford Thunderbird used PPGs Deltron DBC500 Basecoat and DCU2002 Clearcoat along with Vibrance Collection Midnight Sapphire topcoat and O-So-Orange, Yella, and Candy Apple Red Liquid Crystal toners and tints.
82 | Coatings World
October 2011
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While we may deal in complex science, what we do is very simple. We make your job easier.
By conducting unlimited, rigorous testing with the broadest range of defoamer chemistries, well develop precisely the
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Coatings Word October 2011

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Vinyls & Acrylics working together.

Celanese Emulsionsflexible solutions for you

VAE emulsions for eco-friendly

Avicor 601 100% acrylic emulsion

October 2011 Vol. 16, No. 10

50 Improving the Odds of Success

The Auto Refinish Market

Editors Page ................................6

Additives Suppliers Directory

How Healthy is Chinas TiO2 Market?

Index to Companies ....................8

International Coatings Scene ....................................38

Business Corner ..........................................................48

Market Reports ........................34

Classified Ads ..............................................................80

he October issue of Coatings World is the CHINACOAT2011 Show

Tim Wright twright@rodpub.com

We are thinking about the

Sherwin-Williams forms agreement with

Sherwin-Williams, North Americas largest

New Zinc Clad DOT inorganic

quirements for slip and creep resistance

Northeast Protective Coating Committee

Turning trends into color

Evonik. Power to create.

Jotun, COSCO expand infrastructure in China

Jotun COSCO Marine Coatings Co., Ltd.

RPM to acquire restoration and

cleaning and environmental control.

The Cope twins. Amber (left) and Angela (right).

Matrix System teams up with

The No. 44 Chevrolet Impala with Matrixs imprint.

Visit us at Chinacoat 2011.

Benjamin Moore says new Color Stories

corrosive elements, said Frank Sullivan,

restoration and environmental control;

Ecology Coatings nominated

that incorporate the principles of

Hempel expands R&D

- One Ambition, to become one of the

Organa Gardens IGT develops

is several years based on a successful fouryear test conducted previously.

MetoKote and Volkswagen

General Paint and Socit

company that has been operating in the

AkzoNobel Powder Coatings driving sustainable

than a symbolic action. By expanding its

coats. We have been coating commercial and passenger vehicles for

Visit www.troycorp.com for more information.

NDSU Researchers Develop Bio-based Technology

Several crops produced in North Dakota could play a significant role in

coatings formulations. Dr. Websters research group found that the

Universal Technical Institute (UTI) has implemented DuPont Performance Coatings

AkzoNobel and Toyota form

IdeaPaint selects Resinate

technology teams has produced a product

PPG selected as coatings

AkzoNobel paints Indias first

who has metallic effects with optimal

Visit us at ChinaCoat 2011

Sun Chemical Performance Pigments

+1 800 543 2323

in-plant training of paint-line

Jotun and Emirates Green Building Council host networking