Jessica

A. Schram

732.616.1018 (c) | Schram.Jess@gmail.com | @JessSchram (Klout: 61)

309 Valley View Circle 4604 College Ave.
Freehold, NJ 07728 College Park, MD 20740

EDUCATION

Bachelor of Arts, Communication with focus in public relations, minor in leadership studies Anticipated: May 2015
Cumulative GPA: 3.98 | University of Maryland, College Park

EXPERIENCE

UMD Marketing and Communications, College Park, MD January 2014-Present

Marketing & Communications Intern (September 2014-Present)
Write news releases for UMD Right Now and stories for the alumni newsletters Hot Topics section
Develop media lists and pitch reporters on campus initiatives; achieved broadcast placement in ABC7 News
Assist with campus-wide event planning and strategic campaign strategy (Current: #RuleofThumb)
Created the Communication Protocol for Infectious Diseases crisis plan after the viral meningitis outbreak
Web and New Media Strategies Intern (January- May 2014)
Created and edited university websites using iModules and HTML coding (Major project: UMD Brand Tool Kit)
Updated and monitored social media for UMDs various Twitter, Instagram and Facebook accounts
Live Tweeted and assisted with the management of UMD marketing events (TERPRIDE, ID Theft Seminar, etc.)

Public Relations Intern, Peppercomm Strategic Communications Agency, NYC May-August 2014
Created media lists and pitched target outlets; achieved placements in Business Insider, WSJ MarketWatch, U.S. News &
World Report and IN New York for clients like the American Institute of Architects, Northeastern Univ. and Texas de Brazil
Brainstormed creative campaign ideas, including goals, objectives, strategies and tactics for clients like Mini Cooper and
Texas de Brazil
Developed briefing books to prepare clients for interviews with media
Organized team materials and kept track of ongoing tasks and deadlines

Director of Public Relations, Student Voice, NYC February 2014-Present
Worked with a team of six to plan and execute Student Voice Live!, a $60,000+ event sponsored by Dell and Microsoft
Maintained consistent communication with partnering organizations and media; oversaw on-site media relations at SVL!
Develop strategic advertising, social marketing and promotion plans for Student Voice initiatives and campaigns
Write and edit news releases, website content, employee handbook, advocate resources, social how-tos, etc.
Plan and execute monthly virtual hangouts and weekly Twitter chats on education trends

BCBGeneration Ambassador, UQ Marketing August-December 2013
Planned and executed events specific to the University of Maryland (Leadership Fashion Show, Sorority Denim Drive)
Generated brand awareness through weekly social media and marketing tactics
Featured on the Gensetter Leader board for acquiring more than 2,000 hits on my promotional YouTube video

Senior Speech Consultant / Social Marketing Coordinator, UMD Oral Communication Center August-December 2013
Oversaw the OCC social media team of five students and mentored the center's new consultants
Critiqued client presentations with optional video recording; nominated for the NACC Outstanding Tutor Award
Led consulting workshops on vocal delivery, body language, organization and persuasion via ethos, pathos and logos

Teaching Assistant, COMM231 News Writing and Reporting for Public Relations September-December 2013
Copy edited and graded student coursework including: press releases, email pitches, news stories, blog posts and more
Led class discussions on news writing, PR ethics, content marketing, SWOT, RPIE, AP style, editing and fact-checking

CERTIFICATES AND AWARDS

Hootsuite Professional, Certification September 2014

Participated in social media strategy courses; learned Hootsuite Pro analytics software; passed certification exam (97.5 percent)

Winner, Ketchum Mindfire Challenge: Combat Choredom October 2014
Chosen out of 73 entries for my funny, cheeky, bold campaign strategy to raise awareness of Amana appliances among millennials.

Winner, Ketchum Mindfire Challenge: Goodyear Innovation Challenge October 2014
Chosen out of 93 entries for my "out-of-the-box" campaign strategy to help Goodyear make a splash at the Geneva Motor Show.