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Professor Agosta
UWRT 1102-002
5 November 2014
Colors and Identity
I.
Introduction
A. Define how color affects Discourse Identity
1. Surroundings, Vision Ability, and Marketing
a. Discourse Identity is represented by the traits that one
achieves and is recognized by others. For example, being
charismatic or hard working would be an element of discourse
identity. Discourse Identity can be transformed through colors.
The presence of color in marketing, ones vision abilities, or
surroundings can change this identity throughout emotions,
moods, or decision-making.
b. Throughout society, color is used and presented in countless
ways each and every day. Not only do colors play an active role
in society, but they assist in the alteration of identities,
whether it is through different settings that one is surrounded
by, choice of clothing, vision abilities, or social media.
II.
IV.
V.
Conclusion
A. Wrap Up How Colors Affect Identity as a Whole
1. Throughout society, color is used and presented in countless ways
each and every day. Not only do colors play an active role in society,
but they assist in the alteration of identities, whether it is through
different settings that one is surrounded by, choice of clothing, vision
abilities, or social media. Each source I gathered, primary and
secondary, presented real-world examples that helps convey how
colors affect Discourse Identity.