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  • W Geot12

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    Ighor Augusto
    13 vues8 pages
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    w_geot12

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    13 vues8 pages

    W Geot12

    Transféré par

    Ighor Augusto
    .

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 8
    GUIDE INTRODUCTION TO WEB ANALYTICS FOR E-COMMERCE: HOW TO TRACK ACTIVITY TO OPTIMIZE YOUR WEB SITE GeoTrust® re Geotrust Fé) ‘2 [ntroduction to Web Analytics for E-Commerce: Fow to Track Activity to Optimize Your Web Site Introduction NNotlong aga, who was visting web sites and why was essentially a mystery Webb masters put counters on web pages to trackhow mary times people“hit the page—that visited, downloaded a fie or somrecther activity —but that was the extent ofthe insight. hue web ara capabilies were ted to lage corporation that could afford tospend thousands __CeoKls: An Eset Ingrint ‘of dolls per month on sofware to trackand report on web activity, InWeb Tracking Have you ever wondeedtow loday, thee isa wide ange of web metics measuring and tracking applicators avaiable, cera we tes emember your ‘making anal one the most tlked about topics both orliveand of. Athough some of "wne Foti eevee you tet he ste thanks to cookies asad web technology that can tack invidl ve vistors these tools are stl expersive, number of analytes program avallable now are completely ftee—and just as effective ‘Since analytics tools are easier to use ard move affordable than ever before, ore web-based business a now tacking acy at thet wa sts Nomar hw any vscoreo Coles tena ba US Lan Unembmtagannapteinapteunstes lle wovert lhe seme etemnebecnge ‘coujour pageant pee otter aie ey ine enone pres femeen ver Areiyecin be power ton sorem Bagiet terol eoresboutwebmntie,———_-maptyfcae n has Leth gutetaurdastnd tetas of hath aratcsareand ty ere Trecaalnppescfene inpotant what mets youshoutiackandtowyeucnusethshiomratontocptnse _ehblealteexityon te ne Cookies aio fed data to many ‘yoursitaand encourage customers to vi often and buy mare. nalts progam Aslong a your What Are Web Analytics and Why Do They Matter? emmeronesieiy nants Ifyou'te new tthe web analytics game. the term may sound abit intridating at fist, but Colected data wl be used, mos ever nor ech savy users wlfind thatthe concepts fy straightforward. Simply put wed sats wont mind an ares analytics invo'ves measuting, collecting. analyzing and repoting web site trafficand program uses a cookie lbchavor withthe end go! of optimizing the success of your site anonymous wack tek vs ‘Whether youte looking fo boost e-commerce sles, generate more leads, or enhance brand awareness analytics data can be used to lear a wealth of information about your business and your customers. this type of information includes how, custormes find your ste and ‘what they do when they get thee. Not ony that, but analytes can help you figute ut how ‘much time they spend on your ste and can give you clues that point to wy they leave "When you put ita together, takinga close look your web analytes can help you attract rote vistors to your ste—and tum mote of those visors into paying customers. Picking Your Analytics Tools With so many diferent web anaiytcs applications now avaiable, evaluating al of our

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