PESTEL

POLITICAL
Rank 29th in ease of doing business Index->easy to do business in Japan
High corporate tax.

ECONOMIC

Third largest national economy in the world, in term nominal GDP US$4,901,530M
Worldbank 2013
GDP growth: 2.00 142th/221 (2013 CIA world fact book)
Inflation rate: 2.9
Keiretu enterprise are influent

SOCIAL

Aging population: >65years old:24.1% (2012)shrinking workforce population

Lifetime employment and seniority-based career advancement
Group-oriented, hierarchical, relationship-based
Corporate Social Responsibility (CSR) is important

PESTEL
TECHNOLOGY

Leading country in technology

Internet users: 100.7 million users, 4th in the world; 79.1% of the population, 33rd in the
world (2012), 99% for businesses (2011)
Big companies in the industry: Hitachi, Fujitsu,

ENVIRONMENT

Have many natural disasters: earthquake, tsunami, etc.

World leader in developing and implementing new environmentally-friendly technologies
Rank 26th in Environmental Performance Index 2013

LEGAL

Oral contract carries weight

Trade regulations