MEDIA RELEASE

INTERNATIONAL GROUP LE PAIN QUOTIDIEN TO

LAUNCH IN HONG KONG
Le Pain Quotidien, now an international brand with more than 200
restaurants in over 16 countries around the world, will launch in Hong
Kong mid 2015 in conjunction with major Hong Kong restaurant group,
Dining Concepts.
Founded in Brussels in 1990 by Alain Coumont, who currently serves as the
Companys Chief Creative Officer, Le Pain Quotidien will bring its bakery-restaurant
communal dining style to the enjoyment of Hong Kongs casual dining scene.
Chief Executive Officer Vincent Herbert has served as the CEO of Le Pain Quotidien
Licensing S.A. since 2003. In this capacity, he manages the company-owned
operations in the United States, France and the U.K. and oversees the international
franchise business.
Le Pan Quotidien, French for the daily bread, invites guests to escape their hectic
urban lifestyles and savor the simplicity of good food and good company.
Le Pain Quotidien serves simple, wholesome and sustainable food for breakfast,
brunch and lunch and dinner in most locations. Made with organic ingredients
whenever possible, the menus include soups, salads, signature tartines, homemade
pastries and artisanal bread. The menu includes many vegan and vegetarian
options. Takeaway and catering menus offer fresh Le Pain Quotidien products to
enjoy at home, offices or at events.
Recently in Hong Kong to sign the agreement with Dining Concepts, CEO Vincent
Herbert inspected a range of locations for future possible expansion, whilst obtaining
an overview of dining styles around the city.
We are delighted to partner with such an successful, internationally recognised
brand as Le Pain Quotidien. The partnership launches Dining Concepts in a new
direction in terms of dining style. Sandeep Sekhri, Managing Director of Dining
Concepts stated.
Le Pain Quotidien is expected to open in prime Hong Kong locations around June
2015
For further information, please contact:
Sandeep Sekhri, Managing Director, Dining Concept sandeep@diningconcepts.com
Garry Bissett, Director of Marketing garry@diningconcepts.com
Cerise Tsang, Manager Media & Communications cerise@diningconcepts.com

26 November 2014