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SUMAN DHANKHER

In todays business world, most of the


organizations are facing a dynamic &
changing environment. They should either
change or die, there is no third alternative.
Organizations that learn & cope with change
will florish & others who fail to do so will be
wiped out.

Changes results from the pressure of both


internal & external forces in the organization.
Change in any part of the organization
Change may affect people , structure ,
technology .
Change may be reactive or proactive.

1. EXTERNAL FACTORS
2. INTERNAL FACTORS

TECHNOLOGICAL CHANGES
SOCIAL CHANGES
POLITICAL CHANGES
CHANGE IN MARKETING CONDITIONS

NATURE OF THE WORK FORCE


CHANGE IN MANAGERIAL PESONNEL
DEFICIENCIES IN EXISTING MANAGEMENT
STRUCTURE

IDENTIFYING NEED FOR CHANGE

ELEMENTS TO BE CHANGED

PLANNING FOR CHANGE

ASSESSING CHANGE FORCES


ACTIONS FOR CHANGE
UNFREEZING
CHANGING
REFREEZING

Resistance to change provides a degree of


stability & predictability to behaviour.
Causes of resistance to change are as
follows:1.INDIVIDUAL RESISTANCE
2. GROUP RESISTANCE
3. ORGANISATION RESISTANCE

INDIVIDUAL RESISTANCE ARE


AS FOLLOWS

ECONOMIC FACTORS
HABITS
INSECURITY
LACK OF COMMUNICATION
EXTENT OF CHANGE
PSYCHOLOGICAL FACTORS

GROUP RESISTANCE
MANYORGANISATION CHANGES HAVE EFFECT
ON THE INFORMAL GROUPS IN THE
ORGANISATION.
THE MAIN REASON WHY ARE GROUPS RESIST
CHANGE IS THAT THEY FEAR THAT THEIR
COHSIVENSS OR EXISTENCE IS THREATENED
BY IT.

ORGANISATION RESISTANCE

THREAT TO POWER
GROUP INTERIA
ORGANISATION STRUCTURE
THREAT TO SPECIALISATIONS

AT INDIVIDUAL LEVEL
AT GROUP LEVEL

PARTICPATION & INVOLVEMENT


EFFECTIVE COMMUNICATION
LEADERSHIP
FACILITATION & SUPPORT

MANAGEMENT SHOULD CONSIDER THE


GROUP& NOT THE INDIVIDUAL AS THE BASIC
UNIT OF CHANGE

AT LAST THE CONCLUSION IS TO MADE AS


CHANGE CAN FORCED ON AN ORGANISATION
MAY CHANGE IN RESPONSE TO THE
ENVIRONMENT.
AS WE ADAPT WEATHER CHANGES TO
SURVIVE
IN THE SAME WAY
ORGANISATION ADAPT CHANGES TO
SURVIVE.