PRESENTATION ON

BULBUL PRESSURE COOKER

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 PRODUCT LIFE CYCLE
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 PRESENTED BY:
 GAGAN SINGH
 JITENDRA
AGARWAL
 MAMTA
BHOJWANI
 PIYUSH
CHUNARKAR
 SHOAIB QUERSHI
 MARKET ENVIRONMENT
• Target Groups-mid And Low Socioeconomic Classes
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• Direct relationship with the economical power
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• Alternatives and substitutes
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• Awareness in rural market
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• Buyer behavior-customer needs
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• Restrained to one particular segment
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 STP OF PRESSURE COOKER
• SEGMENTATION
 Demographic
 Geographic
 Geodemographic(usage)
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• TARGETTING
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• POSITIONING
 Awareness
 Differentiation
 Image
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
 ROADMAP
• MITTAL UDYOG ESTABLISHED IN 1974

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• HEADED BY MS KANCHAL CHAWLA(DIRECTOR)

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 SURVEY REPORT
 PERCENTAGE INCREASE IN AVERAGE MHI DURING (1990 -99)
 *MHI= Monthly household index

SOCIO ECONOMIC CLASS % INCREASE IN
MONTHLY INCOME
SECTION A 113
SECTION B 113
SECTION C 117(GROWTH %
HIGH)
SECTION D&E 127(GROWTH % VERY
HIGH)
Absolute % Increase in Household Penetration
between 1990 and 1999

ALL
SEC A SEC B SEC C SEC
D&E
Base : All Urban %
% % % %

Households

Television 20
18 18
6 11 19 25

Pressure Cooker 17 7
13 18 18

Electric Iron 12 12
13 13 10
 BULBUL PRESSURE COOKER
 SEGMENTATION:
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 Mix match segmented markets

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 Buyer behavior
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 Customer needs
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 Inadequate size
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 Distribution done on basis of experience

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 Usage, income and geographic areas

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 .
 POSITIONING
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 High quality at reasonable prices

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 Cost leader
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 Influencing tag lines

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 “Bina kisi jhan-jhat,khana bane jhat-pat”

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 Wide range of distribution network

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 Advertising, POS and Tie ups

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 New launches
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PRESSURE COOKER LIFE CYCLE
 OPPURTUNITIES
• Strong distribution network
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• Great rural market
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• Cost leader
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• Wide media coverage
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• International market
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• Brand name
 FUTURE CHALLENGES
• Brand and product relationship
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• Saturated market
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• Cut throat competition
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• Technological
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• Marketing strategies
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• Identification of target markets
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• Market segmentation