WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

Interview Report:
Why Chinese people choose Germany vehicle?

Michael Liuhui
Kyongson Park
ENGL 10600-I
10/27/2014

WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

The car industry provided a wide variety of new technologies for

application platform, can create value, taxes and jobs as much on
big role in boosting the national economy, than any other industries
are can offer. Chinese Minister of Commerce Lu Fuyuan said: 1.2
billion people of China to engage in modernization, people are more
important than logistics. Five people in the cars than trucks which
put four tons of stone have greater productivity. So we can see the
importance of the car in the eyes of the Chinese people. For me, I
want to know about purchasing some of the ideas about buy a car
for Chinese people. And why the Chinese will promote German car
instead of a Japanese car? To find out the questions, I find someone
to answer all my questions.
My interviewee was Eric, he and I are first year student at Purdue
University. I interviewed him because he was my roommate, and his
major is supply chain management. Just like me, he is very
interested in the car. This situation for my interview played a very
good start. The whole interview process was done in our dormitory,

WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

as there are no noisy surroundings, and it was beneficial to my

whole interview process. He was very interested in China's auto
market, so he given me very good answer for my questions. He said
the German carmaker accounts for a 80% share have Chinese highend car market, and they sell very high in China are believed to
profit. Chinese car buyers for the German production of sport utility
vehicles and sedans is recognized as a powerful engine willing and
luxurious interiors dig more money.
I saw some data on his computer. Just last year, BMW 76 billion in
total revenue 15.3 billion euros from the Chinese market, which
contributes about 20 percent of sales. Volkswagen's Audi is the
Chinese leader in high-end car market last year, sales in China rose
21 percent, to 492,000 (about 28 percent of Audi's total sales).
Overall, last year's total sales of 9.7 million Volkswagen Group, the
Chinese market accounted for one-third.
The data he shows me make me shocked. I asked him where he got
the specific source of data and, he told me that was brought there
from his uncle. Who is an engineer for Shanghai General Motors; it
will collect data from some of our competitors on the market and
analysis. He told me don't look at his uncle work in GM, but in fact
he daily car is a Honda, the car has been accompanying his uncle

WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

for nearly ten years. But the car didn't have any trouble, perhaps
the main cause was his uncle maintenance is in place, but the
reliability of the product itself is also one of the main reasons that
notes allow to ignore.
When I asked him which German cars and Japanese cars he tends
to be better, he smiled and said To be honest I love German car,
especially Volkswagen has been full of affection. But a series of
recent public recall let his affection for the company to reduce a
lot. I made a survey, the public recall start at October 17, multiple
key markets around the world by to repair the vehicle driving axle
fracture failure, has been involved in markets such as China, the
United States, Germany, products covered by the Jetta, Sagitar and
beetle popular models, so far accumulated more than 1.16 million
vehicles. The whole incident occurred, Chinese consumers are most
angry is the statement released by FAW-Volkswagen Automotive
Company explained that the rear suspension problem belongs to
Sagitar very few cases, the design and manufacturing process is not
occurring in batch problem. He told me, in China, Japanese cars bad
reputation is based on historical issues between China and Japan.
War of aggression against China enables Chinese people to Japan is
very disgusting. Literally walk BBS or car news posts, you can see

WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

that the Japanese car is almost a car online discussion of a

performance art, such as some of the comments with the Internet:
"the Japanese cars tin thin like cans, the least security"; "The
Japanese car fuel economy because light, they would have to cut
corners to save costs".
These fallacies is not worth a barge originally, because the world
only China can spread this statement, and these words are from
some professional people not speak it. But in our country extremely
lack of professionalism, car into family is a new thing, the rumor also
tend to have strong vitality, these rumors have been circulating, and
even in some conformity media reporters there are not clear. Have
some absurdity very need to clarify here; the first point is the
Japanese car is not safe. It is a very professional problem, use the
data to talk, but people has always been with the data of the
insulation, they are also very willing to face I want to provide the
data. Forbes the safest car list the latest 13 years, in the top 15,
Japanese occupied 13, another two seats is a fourth of Mercedes M
class and seventh is Saab 93. And the most dangerous models, the
top 10 are not the Japanese cars. Here cynics will say again, of
course, those are sold to American cars; Japanese cars that sell in
China are iron coffins. Fortunately, China has begun to have the

WHY CHINESE PEOPLE CHOOSE GERMANY VEHICLE

data. According to the C - NCAP crash test results for the last few
years, Japanese cars, security is superior to the German cars and
American cars.
At the end of the interview, Eric and I on the several problems are
discussed. I summarized that the cause of the Chinese buy German
cars are generally because in their heart, German car represents the
money and power. They think when buy a German car, their identity
and status are reflected. But for me, I think the idea is very funny,
we only consider the identity and status, and forget that the
purpose of the car itself.