Audio Experience for

Next Generation Video

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Friday 12 December 2014

Mark Pascoe
Senior Technical Marketing Manager, Broadcast Business Group

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Video
Bitrate

Audio
Bitrate

HEVC in HD
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E-AC-3 in HD
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus: Premium HD Audio Experience

7.1 Surround: Authentic cinema experience
Encoding Efficiency: Maximize video bandwidth
Loudness Control: Reduce subscriber complaints
Speaker Performance: Improve audio for any size device

Dialogue Enhancement: Increase intelligibility

Surround Descriptive Audio: Surround for the visually impaired
Hybrid Downmix: Maximize efficiency for adaptive streaming

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

esk Televize 12 December 2014

CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

esk Televize 12 December 2014

CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Testing Consistency

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Included in DTT
Standards
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Available
Broadcast
Services
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus in Digital Terrestrial Television

2008
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2009
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus in France

Close coordination between Dolby and the French
broadcasters
Work done in the run up to the platform launch to ensure
interoperability

Dolby also consulted and supplied product to create

loudness consistency on the platform

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus in Spain

Work with national public broadcaster

regarding audio quality leads to launch of
Dolby Digital Plus service
Catalan public broadcaster follows suit

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus in Austria

In 2003, ORF become the first national broadcaster to use
Dolby Digital
In 2013, they launch the first DVB-T2 service delivered
only in Dolby Digital Plus

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Dolby Digital Plus in UHD HEVC trials

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Video
Bitrate

Audio
Bitrate

HEVC in UHD
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???
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Professional

Consumer

Greater efficiency
Higher complexity
Additional functionality

More Megapixels
Bigger screens
Cost effectiveness
More choice
Simpler functionality

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Realistic

Time
flying
Storytelling

Improved Experience
Being
drawn in
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Through
a window
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Eliminate
distractions
CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Eliminate Distractions

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Define New Experiences

Create Technology
Enable Ecosystems

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Immersive Personalised

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Sit with my
teams supporters
Place
dialogue

Watch with
friends
Alternative
commentaries
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Immersive Personalised

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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

Questions?
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CONFIDENTIAL INFORMATION 2014 Dolby Laboratories, Inc.

mark.pascoe@dolby.com